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<strong>Editorial</strong> <strong>Systems</strong><br />

<strong>New</strong> <strong>Contenders</strong> <strong>in</strong> <strong>the</strong><br />

<strong>Editorial</strong> <strong>Systems</strong> <strong>Market</strong><br />

BY STEVE EDWARDS<br />

Faced with fierce challenges to its decade-long dom<strong>in</strong>ation, Quark has countered<br />

with an outdated Version 3 of QPS. Is <strong>the</strong> QPS era over? The editorial landscape is<br />

chang<strong>in</strong>g elsewhere, too, as Net-l<strong>in</strong>x buries its SII heritage and o<strong>the</strong>r suppliers<br />

scramble to adapt to new realities.<br />

The Quark Publish<strong>in</strong>g System has had an<br />

amaz<strong>in</strong>gly long run. Introduced <strong>in</strong> 1992,<br />

QPS has steadily built up a customer<br />

base that reached 900 sites last November,<br />

accord<strong>in</strong>g to Quark’s own statistics.<br />

But Quark’s software had been stuck on various<br />

iterations of Version 2 s<strong>in</strong>ce 1998, leav<strong>in</strong>g customers<br />

frustrated on numerous grounds. At a basic level, QPS<br />

lacked support for Mac<strong>in</strong>tosh OS X and even Quark’s<br />

own Xpress 6, although <strong>the</strong>se shortcom<strong>in</strong>gs have been<br />

rectified <strong>in</strong> Version 3, released officially on August 31.<br />

But o<strong>the</strong>r long-desired additions to system functionality<br />

await a fur<strong>the</strong>r revision, which might be too long for<br />

some people to wait.<br />

For example, <strong>in</strong> addition to “compatibility” issues,<br />

QPS customers have been frustrated by <strong>the</strong> lack of a<br />

multitier architecture support<strong>in</strong>g a standard relational<br />

database and us<strong>in</strong>g XML natively for messag<strong>in</strong>g and<br />

external communications. Customers also have been<br />

ask<strong>in</strong>g for a browser <strong>in</strong>terface for query<strong>in</strong>g <strong>the</strong> system<br />

and check<strong>in</strong>g files <strong>in</strong> and out, a facility for handl<strong>in</strong>g<br />

story jumps, server-based preferences, and <strong>the</strong> ability<br />

to store preferences with a user’s logon ra<strong>the</strong>r than<br />

ty<strong>in</strong>g <strong>the</strong>m to a client workstation. Many have also<br />

wanted <strong>the</strong> option of us<strong>in</strong>g InCopy and InDesign as an<br />

alternative to CopyDesk and Xpress for edit<strong>in</strong>g and<br />

pag<strong>in</strong>ation — an enhancement not likely to come from<br />

Quark.<br />

Until recently, people look<strong>in</strong>g for more up-to-date<br />

alternatives to QPS haven’t had many options. Softcare’s<br />

K4 has been <strong>in</strong>stalled <strong>in</strong> more than 40 sites<br />

worldwide, and Van Gennep’s PlanSystem3 has a couple<br />

of enviable reference customers <strong>in</strong> Reader’s Digest<br />

of North America and PrismaPresse <strong>in</strong> France. Both<br />

systems have been targeted primarily at <strong>the</strong> magaz<strong>in</strong>e<br />

market. As we reported from America East 2004 (see<br />

The Seybold Report, Vol. 4, No. 2), some of <strong>the</strong> suppliers<br />

of newspaper systems see <strong>the</strong> QPS market as ripe<br />

for pluck<strong>in</strong>g, <strong>in</strong>clud<strong>in</strong>g Atex, which dom<strong>in</strong>ated <strong>the</strong><br />

magaz<strong>in</strong>e market before QPS arrived, and Baseview,<br />

which has <strong>in</strong>stalled more newspaper systems than any<br />

o<strong>the</strong>r supplier.<br />

Enter Modulo and Woodw<strong>in</strong>g. Two more systems, both<br />

based on modern architecture and designed with <strong>the</strong><br />

needs of QPS users <strong>in</strong> m<strong>in</strong>d, are targeted squarely at<br />

<strong>the</strong> same market as QPS. Modulo <strong>Systems</strong> has had<br />

more experience work<strong>in</strong>g with QPS and its customers<br />

than anyone else, perhaps even Quark. Modulo’s new<br />

system is called Concerto. The o<strong>the</strong>r is from Woodw<strong>in</strong>g<br />

Software, which has a similarly impressive history<br />

work<strong>in</strong>g with products from Quark’s competitor,<br />

Adobe <strong>Systems</strong>. Woodw<strong>in</strong>g’s new offer<strong>in</strong>g is an upscale<br />

model <strong>in</strong> its Smart Connection series, called Smart<br />

Connection Enterprise (SC Enterprise).<br />

Both Concerto and SC Enterprise are built around<br />

a true SQL database with good support for XML and<br />

provide an alternative to CopyDesk and Xpress for<br />

edit<strong>in</strong>g and pag<strong>in</strong>ation. Concerto offers a choice of<br />

CopyDesk-Xpress or InCopy-InDesign so that current<br />

Quark users can start with a Quark-based Concerto<br />

system and switch later to InDesign. SC Enterprise supports<br />

only InCopy and InDesign, but its purchase price<br />

of about $1,000 per seat (not count<strong>in</strong>g <strong>in</strong>stallation<br />

charges) is much lower than ei<strong>the</strong>r QPS 3 or Concerto.<br />

Concerto and SC Enterprise have already been<br />

<strong>in</strong>stalled at a few customer sites. We contacted a couple<br />

of early users to check on <strong>the</strong>ir experiences to date but<br />

decided that it is a bit too soon to get mean<strong>in</strong>gful feedback,<br />

although we expect to receive full cooperation<br />

for such a project <strong>in</strong> a few months.<br />

Our scope: QPS market and beyond. In this report, which<br />

covers recent trends <strong>in</strong> <strong>the</strong> editorial system market,<br />

we’ll beg<strong>in</strong> with detailed <strong>in</strong>troductions to Concerto<br />

and SC Enterprise, follow with an update on Quark’s<br />

release of QPS Classic 3, and conclude with coverage<br />

of some o<strong>the</strong>r systems that have been <strong>in</strong> <strong>the</strong> news lately,<br />

<strong>in</strong>clud<strong>in</strong>g a new system from Net-l<strong>in</strong>x based on<br />

technology acquired from Se<strong>in</strong>et of Spa<strong>in</strong>, plus <strong>the</strong><br />

Headl<strong>in</strong>e Web publish<strong>in</strong>g system be<strong>in</strong>g carved out of<br />

<strong>the</strong> merger of Wilkenson Scoop and Bombus, as well as<br />

brief notes on APT, Pongrass, AMC, Baseview, Unisys<br />

and Tansa. We won’t cover Softcare’s K4 (which was<br />

featured <strong>in</strong> an article earlier this year) or Van Gennep’s<br />

6 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies • © 2004 Seybold Publications


PlanSystem3, which didn’t appear at Nexpo but<br />

should be ready for review soon.<br />

Modulo Debuts <strong>New</strong> System,<br />

Announces Quasar Relationship<br />

Modulo <strong>Systems</strong> owes its found<strong>in</strong>g and cont<strong>in</strong>ued existence<br />

to serv<strong>in</strong>g <strong>the</strong> QPS market, so it isn’t surpris<strong>in</strong>g<br />

that <strong>the</strong> first complete system it developed addresses<br />

<strong>the</strong> desires of QPS users for a “new generation” system.<br />

The new Modulo system, called Concerto, offers<br />

true cross-platform functionality and an SQL database,<br />

supports both Quark and Adobe programs for<br />

edit<strong>in</strong>g and pag<strong>in</strong>ation, and uses XML as its command<br />

protocol for messag<strong>in</strong>g and communications — items<br />

most requested by QPS users that also should provide<br />

a strong foundation for <strong>the</strong> broad market.<br />

In addition to Concerto, Modulo also announced<br />

at Nexpo a deal with Quasar Technologies of Spa<strong>in</strong><br />

that br<strong>in</strong>gs Modulo some important technology and a<br />

full Web-based InDesign product suite that it o<strong>the</strong>rwise<br />

would have had to develop itself.<br />

Designed for flexibility. Based on wide-area network,<br />

multitier architecture, Concerto supports distributed<br />

workgroups, multiple servers and <strong>the</strong> ability to scale<br />

from tens to many hundreds of seats. Client software<br />

runs on both Mac<strong>in</strong>tosh (OS 9 and OS X) and W<strong>in</strong>dows<br />

computers and supports InCopy-InDesign and<br />

CopyDesk-Xpress, giv<strong>in</strong>g users a choice that isn’t<br />

available with QPS or two of Concerto’s presumed<br />

competitors, Softcare’s K4 and Woodw<strong>in</strong>g’s new Smart<br />

Connection Enterprise, both of which support only<br />

InCopy and InDesign. (Modulo’s flexibility here helps<br />

keep pace with <strong>the</strong> trend <strong>in</strong> newspaper editorial systems,<br />

which tend to offer both Adobe and Quark<br />

options.) Besides <strong>the</strong> Adobe- and Quark-based clients,<br />

access to <strong>the</strong> system will be available us<strong>in</strong>g a browser,<br />

with two levels of functionality (see below).<br />

Concerto also <strong>in</strong>cludes <strong>the</strong> Adobe Graphics Server<br />

to produce proofs, FPO images, high-resolution output<br />

formats and f<strong>in</strong>al page PDFs. Content is stored <strong>in</strong> a<br />

relational database system by reference to both an<br />

external file system and an XML repository, which<br />

Modulo supplies through a partnership with Ixiasoft.<br />

<strong>New</strong>spaper plann<strong>in</strong>g and schedul<strong>in</strong>g software will be<br />

provided through <strong>the</strong> Quasar deal and Modulo’s own<br />

development.<br />

Workflow. Concerto provides customizable workflow<br />

features, <strong>in</strong>clud<strong>in</strong>g “channels” (hot folders), baskets,<br />

statuses and agents to automate <strong>the</strong> flow of data and<br />

performance of tasks. Channels, which can be configured<br />

for specific users or needs, automate certa<strong>in</strong><br />

processes early <strong>in</strong> <strong>the</strong> workflow, such as <strong>the</strong> batch<br />

check-<strong>in</strong> of wire service photographs. When a file is<br />

placed <strong>in</strong> a channel, it automatically enters <strong>the</strong> system<br />

and is given a default header with standard metadata<br />

for that channel. Preview images or text samples are<br />

also generated automatically, and <strong>the</strong> file is ready for<br />

query<strong>in</strong>g, preview<strong>in</strong>g or edit<strong>in</strong>g.<br />

Baskets and statuses enable <strong>the</strong> use of scripts<br />

(JavaScript or Visual Basic) to trigger specified actions<br />

on a file that enters or exits <strong>the</strong> basket or status. (Apple-<br />

Script can be used on Mac<strong>in</strong>tosh clients for local script<strong>in</strong>g.)<br />

Actions that can be triggered <strong>in</strong>clude copy<strong>in</strong>g files,<br />

chang<strong>in</strong>g metadata and creat<strong>in</strong>g a PDF version for a<br />

preview or proof. Alternatively, agents can be used<br />

<strong>in</strong>stead of scripts to trigger frequently performed tasks<br />

based on <strong>the</strong> results of specific queries or file types<br />

accord<strong>in</strong>g to predef<strong>in</strong>ed schedules. Agents are used to<br />

archive files and purge data, among o<strong>the</strong>r tasks.<br />

Composer clients. Concerto will offer a choice of ma<strong>in</strong><br />

clients: Concerto Composer for Adobe InDesign, built<br />

around InCopy and InDesign, and Concerto Composer<br />

for Quark Xpress, built around CopyDesk and<br />

Xpress. The basic edit<strong>in</strong>g and pag<strong>in</strong>ation functionality<br />

comes standard from Adobe and Quark, with good<br />

facilities for writ<strong>in</strong>g to fit <strong>in</strong> ei<strong>the</strong>r case, but with critical<br />

differences <strong>in</strong> areas such as XML support and composition<br />

quality, where Adobe has significant<br />

advantages. Besides features supplied by Adobe and<br />

Quark, Modulo offers Adobe plug-<strong>in</strong>s and Quark<br />

Xtensions to enable predef<strong>in</strong>ed styles to aid <strong>in</strong> <strong>the</strong> rapid<br />

creation of text boxes or o<strong>the</strong>r rough layouts.<br />

All Concerto applications allow <strong>the</strong> query<strong>in</strong>g of all<br />

content types, as well as metadata, <strong>in</strong>clud<strong>in</strong>g multiple<br />

criteria per query. Queries can exam<strong>in</strong>e <strong>the</strong> name and<br />

type of files, header fields and so on. The results of a<br />

query can be displayed with up to 256 text characters<br />

typically per asset or 50 per item when us<strong>in</strong>g <strong>the</strong> Web<br />

application.<br />

Harmony browser. Concerto will offer two browser<br />

clients. Harmony, which was developed by Modulo<br />

and is available now, serves as <strong>the</strong> <strong>in</strong>terface for handl<strong>in</strong>g<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

InDesign l<strong>in</strong>k<br />

notification. This is<br />

<strong>the</strong> message an<br />

InDesign user<br />

receives when<br />

open<strong>in</strong>g a layout<br />

that conta<strong>in</strong>s an<br />

article or image that<br />

has been modified.<br />

Note (1) <strong>the</strong><br />

Concerto palette<br />

(top right) that<br />

displays <strong>the</strong> results<br />

of <strong>the</strong> query and<br />

<strong>in</strong>cludes both Quark<br />

Xpress and InDesign<br />

layouts (as<br />

dist<strong>in</strong>guished by <strong>the</strong><br />

icon next to each<br />

layout); (2) <strong>the</strong><br />

check-out icon next<br />

to <strong>the</strong> open layout<br />

(<strong>the</strong> third item,<br />

named Inc.<strong>in</strong>dd, <strong>in</strong><br />

<strong>the</strong> same Concerto<br />

palette); (3) <strong>the</strong><br />

L<strong>in</strong>ks palette<br />

(bottom right),<br />

which lists both <strong>the</strong><br />

article and <strong>the</strong><br />

image, with an<br />

“alert” icon next to<br />

<strong>the</strong> article <strong>in</strong>dicat<strong>in</strong>g<br />

that it is <strong>the</strong><br />

modified item; and<br />

(4) <strong>the</strong> notification<br />

to <strong>the</strong> InDesign user<br />

that <strong>the</strong> layout may<br />

be updated now or<br />

later.<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 7


<strong>Editorial</strong> <strong>Systems</strong><br />

Browser client for<br />

adm<strong>in</strong>istration.<br />

Modulo’s new<br />

Concerto system is<br />

built around an SQL<br />

database and uses a<br />

browser client called<br />

Harmony to handle<br />

adm<strong>in</strong>istrative<br />

functions.<br />

adm<strong>in</strong>istrative functions and provides remote editorial<br />

access to <strong>the</strong> content database. Through it, adm<strong>in</strong>istrators<br />

can configure <strong>the</strong> system, view a list of all loggedon<br />

users and <strong>the</strong> applications <strong>the</strong>y are runn<strong>in</strong>g, search<br />

<strong>the</strong> log of all XML commands that have been executed,<br />

monitor <strong>the</strong> status of pages, handle archiv<strong>in</strong>g, and set<br />

up and manage groups and users with access privileges<br />

and permissions. (Permissions can be based ei<strong>the</strong>r on<br />

system functions or on content, with overrides available<br />

for <strong>in</strong>dividuals with<strong>in</strong> a group.)<br />

Harmony also enables reporters and editors to<br />

query <strong>the</strong> database, preview layouts, check stories out<br />

for edit<strong>in</strong>g, and create and submit stories. To create a<br />

story, a reporter can use Harmony’s rudimentary text<br />

editor, which produces a flat text file without hyphenation<br />

and justification (with <strong>the</strong> option of embedd<strong>in</strong>g<br />

XML tags), or write <strong>the</strong> story us<strong>in</strong>g Word (or CopyDesk<br />

or InCopy) and submit it as a Harmony attachment.<br />

If a story has already been assigned to a layout, it<br />

cannot be edited to fit <strong>the</strong> layout us<strong>in</strong>g Harmony itself<br />

unless <strong>the</strong> user has CopyDesk or InCopy runn<strong>in</strong>g locally<br />

for this purpose and checks articles out remotely.<br />

However, Modulo is work<strong>in</strong>g on two options to enable<br />

writ<strong>in</strong>g to fit. One is an <strong>in</strong>terface between Word and<br />

both Xpress and InDesign, which would enable text to<br />

be sent to an H&J server and returned to Word with<br />

<strong>the</strong> results of H&J displayed <strong>in</strong> Word. This approach<br />

depends on <strong>the</strong> availability of a server version of <strong>the</strong><br />

layout program, which is already possible with Xpress<br />

us<strong>in</strong>g Quark’s Dynamic Document Server and is<br />

expected to be offered <strong>in</strong> <strong>the</strong> future by Adobe for InDesign.<br />

The o<strong>the</strong>r copyfitt<strong>in</strong>g option is <strong>the</strong> forthcom<strong>in</strong>g<br />

Quasar browser for InDesign (see below). Modulo said<br />

it is also work<strong>in</strong>g on an agreement with AdLizard to<br />

enable remote composition us<strong>in</strong>g InDesign.<br />

O<strong>the</strong>r functions of Harmony are to review highresolution<br />

images (a key requirement of one of Concerto’s<br />

early users) and to view f<strong>in</strong>ished pages <strong>in</strong> PDF.<br />

Quasar browser. To be able to offer a remote client with<br />

<strong>in</strong>teractive composition capabilities, Modulo is look<strong>in</strong>g<br />

to Quasar, which is already supply<strong>in</strong>g such technology.<br />

Serv<strong>in</strong>g much like <strong>the</strong> “self-service” ad-build<strong>in</strong>g stations<br />

now com<strong>in</strong>g <strong>in</strong>to <strong>the</strong> ma<strong>in</strong>stream advertis<strong>in</strong>g market,<br />

it enables a client to access a remote server for<br />

design<strong>in</strong>g and compos<strong>in</strong>g jobs. Thus, it will handle not<br />

only <strong>in</strong>teractive H&J for reporters and editors, but also<br />

remote editorial page layout and <strong>the</strong> possibility of unattended<br />

ad build<strong>in</strong>g by advertisers.<br />

We haven’t seen <strong>the</strong> Quasar remote functionality<br />

yet, but we’ve been told that it has been <strong>in</strong>stalled at a<br />

customer site for eventual use <strong>in</strong> design<strong>in</strong>g and produc<strong>in</strong>g<br />

corporate magaz<strong>in</strong>es. (See “Quasar,” below.)<br />

Sonata standalone client. Modulo offers ano<strong>the</strong>r client,<br />

called Sonata, that provides query<strong>in</strong>g and content<br />

management functions for files created by third-party<br />

applications such as Adobe Photoshop and Illustrator.<br />

It recognizes files based on <strong>the</strong>ir file types, checks <strong>the</strong>m<br />

out and opens <strong>the</strong>m <strong>in</strong> <strong>the</strong>ir native applications. After<br />

edit<strong>in</strong>g, files are checked back <strong>in</strong>, system files are<br />

updated, previews generated, etc.<br />

Concerto pric<strong>in</strong>g and status. Concerto pric<strong>in</strong>g is based on<br />

a server license fee rang<strong>in</strong>g from $27,000 to $40,000<br />

and a per-seat charge of $1,250 to $2,750 for a fullfunction<br />

client (less for a Harmony browser client). Five<br />

systems have been <strong>in</strong>stalled at sites that currently use<br />

QPS. The first, a major magaz<strong>in</strong>e, has <strong>in</strong>stalled a 16seat<br />

configuration us<strong>in</strong>g CopyDesk and Xpress. Two<br />

medium-circulation newspapers each <strong>in</strong>stalled about<br />

100-seat systems. The o<strong>the</strong>r two sites are a Canadian<br />

f<strong>in</strong>ancial services bus<strong>in</strong>ess and a small publisher of<br />

magaz<strong>in</strong>es and catalogs. All have been <strong>in</strong>stalled, but<br />

none are <strong>in</strong> full production, so it was too early to solicit<br />

feedback on system performance. We contacted magaz<strong>in</strong>e<br />

publisher TL Enterprises and <strong>the</strong> Arizona Star<br />

newspaper, and both seemed optimistic about <strong>the</strong><br />

prospects and offered to provide us with comments<br />

after <strong>the</strong>ir systems have been put <strong>in</strong>to full production.<br />

Initial releases of Concerto support InCopy, InDesign,<br />

CopyDesk and Xpress, although some functions<br />

(e.g story jumps and built-<strong>in</strong> Xpress-to-XML conversions)<br />

won’t be supported until <strong>the</strong> second release.<br />

Release 1.5 will add features for cross-media publish<strong>in</strong>g<br />

and font management, plus support for Adobe CS<br />

2 and Quark DDS. Release 2.0 will <strong>in</strong>clude edition<br />

management and complete <strong>in</strong>tegration with Modulo’s<br />

advertis<strong>in</strong>g system, called Symphony. No dates have<br />

been announced for those versions.<br />

Quasar. The deal with Quasar gives Modulo nonexclusive<br />

worldwide rights (exclusive <strong>in</strong> <strong>the</strong> Americas) to<br />

market <strong>the</strong> Quasar GetReady system developed <strong>in</strong><br />

Spa<strong>in</strong> and now <strong>in</strong> use at one customer site <strong>in</strong> France<br />

and ano<strong>the</strong>r <strong>in</strong> Spa<strong>in</strong>. Modulo plans to use <strong>the</strong> Quasar<br />

technology to <strong>in</strong>tegrate parts <strong>in</strong>to Concerto, as noted<br />

8 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


above, and as a standalone system for customers who<br />

don’t need <strong>the</strong> full functionality of Concerto, such as<br />

advertis<strong>in</strong>g agencies that need <strong>the</strong> <strong>in</strong>teractive remote<br />

client functionality.<br />

Modulo didn’t exhibit <strong>the</strong> Quasar system at<br />

Nexpo, say<strong>in</strong>g it would take six months to get it ready<br />

for <strong>the</strong> market.<br />

One of Quasar’s two customers, PSA Peugeot Citroën,<br />

is plann<strong>in</strong>g to use it to create and produce 15 corporate<br />

magaz<strong>in</strong>es. Editors and reporters at locations<br />

<strong>in</strong>side and outside France will connect to a server to<br />

access a page template database, graphics and photos,<br />

as well as an automated production system runn<strong>in</strong>g<br />

InDesign. Initially, <strong>the</strong> system will be used for <strong>in</strong>ternal<br />

communication among 15 <strong>in</strong>dustrial sites <strong>in</strong> France.<br />

Later, it will be adapted for produc<strong>in</strong>g <strong>the</strong> magaz<strong>in</strong>es of<br />

technical departments, third parties and <strong>in</strong>dustries<br />

based <strong>in</strong> France and elsewhere.<br />

Quasar will cont<strong>in</strong>ue to sell GetReady through its<br />

own channels and reta<strong>in</strong>s <strong>the</strong> rights to deal with o<strong>the</strong>r<br />

<strong>in</strong>tegrators. Modulo said it has no plans for Quasar to<br />

sell <strong>the</strong> Concerto products that result from <strong>the</strong> <strong>in</strong>tegration<br />

of <strong>the</strong> two technologies.<br />

Tools from Ixiasoft, Siftology. Modulo also has signed<br />

two deals relat<strong>in</strong>g to text storage and search<strong>in</strong>g. First,<br />

Modulo has obta<strong>in</strong>ed <strong>the</strong> rights to resell and distribute<br />

Ixiasoft’s TextML XML Server and search eng<strong>in</strong>e.<br />

TextML Server, which Modulo is <strong>in</strong>tegrat<strong>in</strong>g with<br />

Concerto and Symphony, as well as sell<strong>in</strong>g separately,<br />

<strong>in</strong>dexes XML documents and XMP-tagged photos and<br />

manages content without alter<strong>in</strong>g <strong>the</strong> native files. Most<br />

notable is its fast retrieval, based on its advanced<br />

<strong>in</strong>dex<strong>in</strong>g and query language. It also controls backup<br />

versions of files, complement<strong>in</strong>g Concerto’s own capabilities.<br />

Modulo is work<strong>in</strong>g to make <strong>the</strong> user <strong>in</strong>terface<br />

more like Concerto’s.<br />

The second deal is with Siftology, <strong>the</strong> developer of<br />

search technology that locates stories that resemble a<br />

target story. The product from Modulo, called<br />

Amadeus, starts by analyz<strong>in</strong>g and <strong>in</strong>dex<strong>in</strong>g all articles<br />

as <strong>the</strong>y enter <strong>the</strong> database. Siftology won’t disclose<br />

how it works, but said <strong>the</strong> eng<strong>in</strong>e has been “pretra<strong>in</strong>ed”<br />

with 10 years’ worth of newspaper stories to<br />

aid <strong>in</strong> establish<strong>in</strong>g relationships based on <strong>the</strong> mean<strong>in</strong>g<br />

of <strong>the</strong> content. In operation, a reporter or editor typically<br />

performs a keyword search to f<strong>in</strong>d a story that is<br />

representative of <strong>the</strong> type of content that is sought.<br />

Amadeus <strong>the</strong>n f<strong>in</strong>ds all <strong>the</strong> articles that are similar to<br />

<strong>the</strong> reference article, tak<strong>in</strong>g <strong>in</strong>to account both <strong>the</strong> analytical<br />

data and additional search parameters, such as<br />

dates of publication, byl<strong>in</strong>es, etc.<br />

Modulo and <strong>the</strong> market. It might seem that <strong>the</strong> arrival of<br />

Concerto would spell <strong>the</strong> end of <strong>the</strong> Modulo-QPS relationship.<br />

After all, Concerto was designed to cater to<br />

<strong>the</strong> needs of QPS users want<strong>in</strong>g to upgrade <strong>the</strong>ir systems,<br />

and Quark has a reputation for mak<strong>in</strong>g it diffi-<br />

cult for companies both to work with Quark and compete<br />

with it. But <strong>the</strong>re might be more to <strong>the</strong> situation<br />

than meets <strong>the</strong> eye.<br />

Modulo wants to offer QPS upgrades to companies<br />

currently us<strong>in</strong>g QPS that aren’t ready to add a<br />

complete new system like Concerto, so offer<strong>in</strong>g QPS<br />

upgrades as an alternative to Concerto makes bus<strong>in</strong>ess<br />

sense for Modulo.<br />

And Quark, to <strong>the</strong> surprise of many, has made<br />

changes <strong>in</strong> top management that appear to open <strong>the</strong><br />

way to partnerships that might have been unth<strong>in</strong>kable<br />

not long ago. One new development is <strong>the</strong> formation<br />

of an OEM group that has HP as its first customer, creat<strong>in</strong>g<br />

a potentially significant new market. If Quark is<br />

serious about broaden<strong>in</strong>g its approach, a similar<br />

arrangement with Modulo, once <strong>the</strong> nurturer of 863<br />

QPS customers, could make sense. It might help Quark<br />

reta<strong>in</strong> more QPS customers than would rema<strong>in</strong> without<br />

Modulo’s <strong>in</strong>volvement.<br />

In any event, we haven’t been told of any impend<strong>in</strong>g<br />

changes <strong>in</strong> <strong>the</strong> Quark-Modulo relationship. (In<br />

fact, for this article, Modulo didn’t state anyth<strong>in</strong>g<br />

about its past, current or future bus<strong>in</strong>ess relationship<br />

with Quark, suggest<strong>in</strong>g that <strong>the</strong> two companies might<br />

be discuss<strong>in</strong>g a new agreement.)<br />

Such a scenario would give Modulo a product l<strong>in</strong>e<br />

that <strong>in</strong>cludes <strong>the</strong> follow<strong>in</strong>g:<br />

• QPS Classic 3, primarily for customers that want<br />

to upgrade from Version 2 but are not ready to<br />

purchase a completely new system.<br />

• Concerto, which is expected to cost somewhat<br />

more than QPS and offer substantially greater<br />

functionality. By support<strong>in</strong>g CopyDesk and<br />

Xpress, as well as InCopy and InDesign, Modulo<br />

smoo<strong>the</strong>s <strong>the</strong> transition between QPS and Concerto<br />

by allow<strong>in</strong>g customers to buy Concerto, use it<br />

with CopyDesk and Xpress <strong>in</strong>itially, and later<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Query results.<br />

Remote users of <strong>the</strong><br />

Concerto system can<br />

use <strong>the</strong> Harmony<br />

browser client to<br />

query <strong>the</strong> database<br />

and get this view of<br />

<strong>the</strong> results. Below<br />

<strong>the</strong> photos are<br />

color-coded statuses,<br />

e.g., <strong>New</strong>, Used,<br />

Edit, F<strong>in</strong>al to layout<br />

and Archive to XML.<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 9


<strong>Editorial</strong> <strong>Systems</strong><br />

Article property sheet.<br />

This article, be<strong>in</strong>g<br />

created, has <strong>the</strong><br />

properties shown<br />

here <strong>in</strong> this<br />

customizable dialog.<br />

Many of <strong>the</strong>se items<br />

are pulldown menus<br />

that can be used to<br />

change a property,<br />

such as chang<strong>in</strong>g a<br />

state to “ready” and<br />

mov<strong>in</strong>g <strong>the</strong> article<br />

to <strong>the</strong> next basket. It<br />

is also possible to<br />

change <strong>the</strong> state of<br />

an article without<br />

open<strong>in</strong>g it.<br />

switch to InCopy and InDesign. (In Europe, Modulo<br />

will sell various “flavors” of Concerto.)<br />

• GetReady, <strong>the</strong> Quasar system with <strong>in</strong>teractive<br />

remote composition for remote ad design and<br />

some o<strong>the</strong>r applications suited to this functionality.<br />

• Modulo also has a range of advertis<strong>in</strong>g products<br />

that aren’t <strong>the</strong> subject of this discussion.<br />

Modulo said its goal is to comb<strong>in</strong>e <strong>the</strong> Quasar<br />

products with its own offer<strong>in</strong>gs <strong>in</strong>to a s<strong>in</strong>gle l<strong>in</strong>e “that<br />

covers <strong>the</strong> full spectrum of publish<strong>in</strong>g from concept to<br />

pr<strong>in</strong>t and <strong>the</strong> Internet,” from newspapers and magaz<strong>in</strong>es<br />

to catalogs, advertis<strong>in</strong>g agencies and corporate<br />

publish<strong>in</strong>g.<br />

A few questions rema<strong>in</strong> before that strategy can<br />

move forward. First, we haven’t heard Quark bless <strong>the</strong><br />

idea of Modulo handl<strong>in</strong>g both QPS and Concerto. Second,<br />

it’s too soon to predict <strong>the</strong> future of QPS, not only<br />

<strong>the</strong> Version 3 upgrade, which has just been <strong>in</strong>troduced,<br />

but also ano<strong>the</strong>r version, possibly com<strong>in</strong>g later (see<br />

Quark, below, for more on QPS). Third, we haven’t<br />

seen <strong>the</strong> <strong>in</strong>tegration of <strong>the</strong> Quasar technology with<br />

Concerto, which is needed for newspaper plann<strong>in</strong>g and<br />

schedul<strong>in</strong>g, as well as remote client technology with<br />

InDesign, all of which could have a significant impact<br />

on Modulo’s success.<br />

In addition, many o<strong>the</strong>r system suppliers have <strong>the</strong>ir<br />

eyes on <strong>the</strong> QPS market, <strong>in</strong>clud<strong>in</strong>g Woodw<strong>in</strong>g, which<br />

debuted its attractively priced Smart Connection<br />

Enterprise at Nexpo, and a host of suppliers of newspaper<br />

systems, any of which would love to have a<br />

small piece of <strong>the</strong> QPS market.<br />

Woodw<strong>in</strong>g Moves Up-<strong>Market</strong><br />

with SC Enterprise<br />

Woodw<strong>in</strong>g Software, whose Smart Connection tech-<br />

nology has played a critical role <strong>in</strong> InDesign’s successful<br />

penetration of <strong>the</strong> newspaper and magaz<strong>in</strong>e markets,<br />

has taken an important step forward with <strong>the</strong><br />

release of a database-driven editorial system that is<br />

scalable to support large workgroups. Called Smart<br />

Connection Enterprise, it is an open-source, upscale<br />

version of <strong>the</strong> company’s earlier Smart Connection systems,<br />

which have been <strong>in</strong>stalled <strong>in</strong> more than 200 sites,<br />

typically rang<strong>in</strong>g up to 30 seats. Woodw<strong>in</strong>g now offers<br />

three Smart Connection systems (Light, Pro and Enterprise)<br />

<strong>in</strong> addition to supply<strong>in</strong>g Smart Connection technology<br />

on an OEM basis.<br />

The Enterprise system is targeted at a variety of<br />

applications, <strong>in</strong>clud<strong>in</strong>g magaz<strong>in</strong>e and newspaper publishers,<br />

as well as ad agencies and book publishers —<br />

about <strong>the</strong> same market as Quark’s QPS, Modulo’s<br />

Concerto and Softcare’s K4. Key characteristics of<br />

Smart Connection Enterprise <strong>in</strong>clude its low cost, open<br />

architecture, customizability, and use of InCopy and<br />

InDesign (but not Xpress) for its core publish<strong>in</strong>g functionality.<br />

Like those competitors, Enterprise is be<strong>in</strong>g<br />

sold through a global network of resellers and <strong>in</strong>tegrators.<br />

<strong>Market</strong><strong>in</strong>g and support are handled by Woodw<strong>in</strong>g,<br />

which has its headquarters <strong>in</strong> The Ne<strong>the</strong>rlands<br />

and a U.S. office <strong>in</strong> Detroit.<br />

Architecture. Smart Connection Enterprise is designed<br />

around a three-tier architecture (client, application server<br />

and database). The default database is open-source<br />

MySQL, but SC Enterprise also supports Microsoft<br />

SQL and o<strong>the</strong>r common SQL databases. (Non-SQL<br />

databases can be connected via PHP script<strong>in</strong>g.)<br />

The server runs under W<strong>in</strong>dows, Mac OS X, L<strong>in</strong>ux<br />

and Solaris. XML is <strong>the</strong> communication protocol,<br />

enabl<strong>in</strong>g <strong>in</strong>tegration with back-end or content management<br />

systems us<strong>in</strong>g SC Enterprise’s SOAP <strong>in</strong>terface,<br />

which can work with o<strong>the</strong>r content management systems’<br />

APIs. Woodw<strong>in</strong>g said one of its early Enterprise<br />

customers has <strong>in</strong>tegrated <strong>the</strong> system with Documentum<br />

<strong>in</strong> this fashion.<br />

A dist<strong>in</strong>guish<strong>in</strong>g feature of <strong>the</strong> architecture is that<br />

<strong>the</strong> bus<strong>in</strong>ess logic (which determ<strong>in</strong>es which actions are<br />

allowed, which actions trigger o<strong>the</strong>r actions, etc.) is<br />

centralized on <strong>the</strong> application server and can be customized<br />

us<strong>in</strong>g PHP script<strong>in</strong>g. (In contrast, many systems<br />

encapsulate part of <strong>the</strong> bus<strong>in</strong>ess logic <strong>in</strong> <strong>the</strong> client<br />

where it can’t be customized.)<br />

SC Enterprise is also flexible <strong>in</strong> its handl<strong>in</strong>g of<br />

metadata. It supports Adobe’s XMP and enables <strong>the</strong><br />

user to create new metadata fields. It’s possible to<br />

def<strong>in</strong>e which fields are used <strong>in</strong> system dialogs (<strong>in</strong>clud<strong>in</strong>g<br />

whe<strong>the</strong>r <strong>the</strong>y are mandatory or not), which ones<br />

are shown <strong>in</strong> database views, etc.<br />

Workflow. SC Enterprise works on <strong>the</strong> basis of a publication<br />

hierarchy encompass<strong>in</strong>g issues, sections and articles<br />

(or whatever terms <strong>the</strong> user chooses to substitute),<br />

with a customizable workflow aimed to accommodate<br />

10 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


newspaper, magaz<strong>in</strong>e and newsletter applications.<br />

“Baskets” are employed for each task with<strong>in</strong> <strong>the</strong> workflow,<br />

such as jobs to be edited or corrected, jobs that are<br />

ready, etc. Menus set up <strong>the</strong> sequence <strong>in</strong> which articles<br />

(or components of articles, such as captions, photos,<br />

sidebars, etc.) move through baskets.<br />

As articles proceed through <strong>the</strong> workflow, <strong>the</strong>y are<br />

sent to <strong>the</strong> next basket by <strong>the</strong> person f<strong>in</strong>ish<strong>in</strong>g <strong>the</strong> last<br />

task, ei<strong>the</strong>r by issu<strong>in</strong>g a “ready” command from with<strong>in</strong><br />

InCopy, which saves <strong>the</strong> article, closes it and moves it to<br />

<strong>the</strong> next status, or by send<strong>in</strong>g <strong>the</strong> article to <strong>the</strong> next stage<br />

us<strong>in</strong>g a pulldown menu with a “send to” command.<br />

One <strong>in</strong>terest<strong>in</strong>g po<strong>in</strong>t is that an unlimited number<br />

of actions can be evoked when a given state is selected.<br />

This could <strong>in</strong>clude dynamic creation of a PDF file, an<br />

automated notification by e-mail (outside <strong>the</strong> system)<br />

to ano<strong>the</strong>r participant <strong>in</strong> <strong>the</strong> workflow, automatic<br />

archival and a dynamic pass-off of InCopy XML content<br />

to a content management system, all achieved at<br />

<strong>the</strong> application layer, with no dependency on <strong>the</strong> desktop<br />

plug-<strong>in</strong>s.<br />

Each article has a property sheet that lists its rout<strong>in</strong>g<br />

and status <strong>in</strong>formation, plus comments entered by<br />

staff.<br />

As work flows through <strong>the</strong> system, new versions of<br />

stories are automatically created at certa<strong>in</strong> po<strong>in</strong>ts, such<br />

as every time a file is sent to ano<strong>the</strong>r basket or when it<br />

is checked <strong>in</strong> by ei<strong>the</strong>r an InCopy or an InDesign user.<br />

Multiple publications can be worked on concurrently.<br />

Clients: local and remote. For <strong>the</strong> ma<strong>in</strong> system operations,<br />

two client applications are available: one for editors,<br />

based on InCopy, and one for page designers,<br />

based on InDesign. In addition, Woodw<strong>in</strong>g offers two<br />

options for remote access us<strong>in</strong>g a standard Web browser.<br />

One of <strong>the</strong>se, called WebApps, requires no special<br />

software <strong>in</strong> <strong>the</strong> remote computer and enables browser<br />

access to <strong>the</strong> database for writ<strong>in</strong>g and submitt<strong>in</strong>g stories,<br />

check<strong>in</strong>g files <strong>in</strong> and out, and handl<strong>in</strong>g system<br />

adm<strong>in</strong>istration, among o<strong>the</strong>r functions.<br />

The second remote application, called Remote<br />

Module, can perform H&J aga<strong>in</strong>st <strong>the</strong> layout of InDesign<br />

pages, which it does by runn<strong>in</strong>g InCopy locally<br />

ra<strong>the</strong>r than by send<strong>in</strong>g <strong>the</strong> text to an H&J server at <strong>the</strong><br />

host site and retriev<strong>in</strong>g <strong>the</strong> text with its H&J results. To<br />

be able to write to fit <strong>the</strong> InDesign layout, <strong>the</strong> remote<br />

computer needs layout <strong>in</strong>formation, which typically<br />

with InCopy and InDesign requires work<strong>in</strong>g with a<br />

large file. However, with Remote Module, Woodw<strong>in</strong>g<br />

encapsulates <strong>the</strong> data <strong>in</strong> a “th<strong>in</strong>” InCopy file that a<br />

reporter or editor can take on <strong>the</strong> road, retrieve over<br />

<strong>the</strong> Internet or receive as an e-mail attachment. The file<br />

<strong>in</strong>cludes enough <strong>in</strong>formation to enable accurate H&J<br />

for copyfitt<strong>in</strong>g and to provide a preview of <strong>the</strong> page<br />

layout. When <strong>the</strong> remote writer or editor is f<strong>in</strong>ished,<br />

<strong>the</strong> revised file can be sent back electronically for <strong>in</strong>corporation<br />

back <strong>in</strong>to <strong>the</strong> workflow.<br />

Because <strong>the</strong> remote user has to have InCopy runn<strong>in</strong>g<br />

locally, this approach would work very well on a<br />

home computer or a laptop that is taken regularly on<br />

<strong>the</strong> road, but it wouldn’t work at an Internet café or on<br />

computers not preloaded with InCopy.<br />

Both WebApps and Remote Module are standard,<br />

no-extra-cost capabilities of <strong>the</strong> SC Enterprise system,<br />

although <strong>the</strong> latter obviously requires purchas<strong>in</strong>g<br />

InCopy.<br />

All clients support extensive query<strong>in</strong>g functionality,<br />

<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> ability to perform searches based on<br />

<strong>the</strong> file name, status, contents (<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> use of a<br />

full-text search), <strong>the</strong> name of <strong>the</strong> reporter or editor<br />

who created or modified a story, <strong>the</strong> dates <strong>the</strong> story<br />

was created or modified, copyright <strong>in</strong>formation, a<br />

comment field and so on. Predef<strong>in</strong>ed queries can be<br />

stored under a query name and accessed with a s<strong>in</strong>gle<br />

click. These named queries are stored under <strong>the</strong> user’s<br />

logon, accessible from any computer. Queries can be<br />

<strong>in</strong>itiated through <strong>the</strong> client <strong>in</strong>terface or by us<strong>in</strong>g SQL<br />

statements, which provides a powerful development<br />

tool that can help distribute adm<strong>in</strong>istration of <strong>the</strong> system<br />

from <strong>the</strong> production department to an IT person.<br />

Besides InCopy and InDesign, o<strong>the</strong>r application<br />

software is be<strong>in</strong>g <strong>in</strong>tegrated natively <strong>in</strong>to Enterprise,<br />

start<strong>in</strong>g with Photoshop and Illustrator. In addition, SC<br />

Enterprise can “manage” o<strong>the</strong>r objects, such as Word<br />

and Excel files, and even movies or sound. These “managed”<br />

files reside <strong>in</strong> <strong>the</strong> system, with metadata, and are<br />

supported by Enterprise’s version<strong>in</strong>g capability.<br />

Adm<strong>in</strong>istration. System adm<strong>in</strong>istration functions, which<br />

are accessed through <strong>the</strong> browser-based WebApps<br />

module, <strong>in</strong>clude def<strong>in</strong><strong>in</strong>g user- and group-based access<br />

rights and permissions, sett<strong>in</strong>g up workflows, monitor<strong>in</strong>g<br />

status, controll<strong>in</strong>g <strong>the</strong> issues and sections of publications,<br />

and view<strong>in</strong>g management <strong>in</strong>formation <strong>in</strong> <strong>the</strong><br />

form of pie charts, bar charts, etc. A user can be part of<br />

any number of groups. Access rights can apply <strong>in</strong>dependently<br />

to publications, sections, statuses, object<br />

types and accessible functions (read, write, delete, etc.).<br />

Woodw<strong>in</strong>g’s customization capabilities apply to<br />

WebApps, which enable customiz<strong>in</strong>g both <strong>the</strong> user<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Queries.<br />

SC Enterprise has<br />

extensive query<strong>in</strong>g<br />

facilities, <strong>in</strong>clud<strong>in</strong>g<br />

<strong>the</strong> ability to set up<br />

named queries for<br />

re-use, as is be<strong>in</strong>g<br />

done here. Most of<br />

<strong>the</strong> items shown are<br />

pulldown menus<br />

that help to select<br />

where to search, <strong>the</strong><br />

type of query, etc.<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 11


<strong>Editorial</strong> <strong>Systems</strong><br />

Smart Connection<br />

palette. The Smart<br />

Connection palette<br />

can be run <strong>in</strong><br />

browse or query<br />

mode. In this view,<br />

brows<strong>in</strong>g <strong>the</strong> WW<br />

<strong>New</strong>s issue<br />

generated this<br />

list<strong>in</strong>g of items. The<br />

first item, an image,<br />

is highlighted, which<br />

produced <strong>the</strong><br />

preview at <strong>the</strong><br />

bottom. Note <strong>the</strong><br />

three palettes at <strong>the</strong><br />

top and <strong>the</strong><br />

pulldown menus<br />

below, which are<br />

characteristic of<br />

Smart Connection<br />

Enterprise. The<br />

order of columns<br />

and items with<strong>in</strong><br />

columns can be<br />

customized.<br />

<strong>in</strong>terface via HTML templates and WebApps functionality<br />

us<strong>in</strong>g PHP script<strong>in</strong>g. It is possible to develop new<br />

applications for <strong>the</strong> WebApps module.<br />

Palettes. The key to day-to-day production are <strong>the</strong> three<br />

palettes Enterprise adds to InDesign: <strong>the</strong> Smart Connection,<br />

Elements and Element Label palettes. They<br />

use a comb<strong>in</strong>ation of pulldown menus, “context”<br />

menus that change accord<strong>in</strong>g to <strong>the</strong> situation, and buttons<br />

that trigger common functions.<br />

The Smart Connection palette (see photo below)<br />

gives an overview of articles, images and layout files<br />

associated with <strong>the</strong> current publication, generated<br />

ei<strong>the</strong>r by “brows<strong>in</strong>g” or “query<strong>in</strong>g” <strong>the</strong> database. The<br />

result<strong>in</strong>g display of articles and files appears <strong>in</strong> column<br />

format across <strong>the</strong> top, with an area across <strong>the</strong> bottom<br />

to display a preview of whichever item is highlighted.<br />

The Elements palette (see photo on page 13) lists<br />

all assets on a page, with up to 10 types of <strong>in</strong>formation<br />

about each, <strong>in</strong> column format. It <strong>in</strong>cludes <strong>the</strong>ir status <strong>in</strong><br />

<strong>the</strong> workflow, <strong>the</strong> basket <strong>the</strong>y belong to, <strong>the</strong> editor<br />

who is work<strong>in</strong>g on <strong>the</strong>m, <strong>the</strong> type of file, <strong>the</strong> page to<br />

which <strong>the</strong> item has been assigned, <strong>the</strong> first few l<strong>in</strong>es of<br />

text (if it’s a text file), checkout status and so on. This<br />

palette also <strong>in</strong>dicates when a page has been checked<br />

out for layout (<strong>the</strong> text can still be edited) or when an<br />

editor has changed a file and it is ready for its next step<br />

<strong>in</strong> <strong>the</strong> workflow. A nice feature of <strong>the</strong> Elements palette<br />

is that items can be organized <strong>in</strong> various ways, such as<br />

by article or alphabetically by name.<br />

Dur<strong>in</strong>g <strong>the</strong> editorial process, a messag<strong>in</strong>g facility<br />

allows users to send messages to one ano<strong>the</strong>r. Messages<br />

pop up <strong>in</strong> a box on <strong>the</strong> screen when <strong>the</strong> recipient is<br />

logged <strong>in</strong>.<br />

The third palette, Element Label, is used to apply<br />

“labels” to stories, such as body, byl<strong>in</strong>e, caption or<br />

credit. To simplify <strong>the</strong> process, each text item starts<br />

with a default label that can be changed us<strong>in</strong>g a pull-<br />

down menu. The item def<strong>in</strong>itions, which are stored on<br />

a global basis, are easily editable XML files.<br />

Third-party applications. Woodw<strong>in</strong>g is rely<strong>in</strong>g on partners<br />

to supply some of <strong>the</strong> necessary applications for its<br />

target markets. For newspapers and magaz<strong>in</strong>es, plann<strong>in</strong>g<br />

software is be<strong>in</strong>g developed by one company <strong>in</strong><br />

Italy and ano<strong>the</strong>r <strong>in</strong> <strong>the</strong> U.K., and wire-service handl<strong>in</strong>g<br />

has been developed by a U.S. company, Coda<br />

Integration. Coda, notable for hav<strong>in</strong>g been established<br />

by Baseview founders Jim Meyer and Dave Lu<strong>the</strong>r, is<br />

also work<strong>in</strong>g on three o<strong>the</strong>r modules. One polls e-mail<br />

folders to locate Word attachments and automatically<br />

converts <strong>the</strong>m to InCopy format, ano<strong>the</strong>r aids <strong>in</strong><br />

upload<strong>in</strong>g graphics files while a third handles stories<br />

that jump from one page to ano<strong>the</strong>r.<br />

Status, pric<strong>in</strong>g and distribution. SC Enterprise was<br />

released <strong>in</strong> May and is <strong>in</strong> live production at 12 sites: six<br />

magaz<strong>in</strong>es, three newspapers (one each <strong>in</strong> <strong>the</strong> U.S.,<br />

Guatemala and The Ne<strong>the</strong>rlands), two ad agencies (<strong>in</strong><br />

Denmark and Germany) and a book publisher <strong>in</strong> <strong>the</strong><br />

U.S. <strong>Systems</strong> also have been sold and are await<strong>in</strong>g<br />

<strong>in</strong>stallation at sites <strong>in</strong> <strong>the</strong> U.S., Denmark, Italy and<br />

South Africa, br<strong>in</strong>g<strong>in</strong>g to 16 <strong>the</strong> total number of systems<br />

sold (n<strong>in</strong>e of which are magaz<strong>in</strong>es).<br />

Pric<strong>in</strong>g is quite attractive for this level of functionality:<br />

$5,000 for <strong>the</strong> server, $1,000 per seat for page<br />

designers (not <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> cost of InDesign) and $750<br />

per seat for reporters or editors (not <strong>in</strong>clud<strong>in</strong>g InCopy).<br />

The WebApps application, which provides remote<br />

access to <strong>the</strong> database and adm<strong>in</strong>istrative functions,<br />

but not H&J, is <strong>in</strong>cluded <strong>in</strong> <strong>the</strong> price of <strong>the</strong> system. The<br />

Remote Module doesn’t add to <strong>the</strong> price of Enterprise,<br />

but it requires <strong>the</strong> purchase of InCopy.<br />

One sample configuration we were told about,<br />

compris<strong>in</strong>g 110 seats, totaled about $1,000 per seat,<br />

not count<strong>in</strong>g <strong>in</strong>stallation and tra<strong>in</strong><strong>in</strong>g, which added<br />

about 25% to <strong>the</strong> system price.<br />

Distribution is through a network of <strong>in</strong>tegrators,<br />

<strong>in</strong>clud<strong>in</strong>g Coda Integration, DPCI, Onus, Mediasystemen,<br />

A&F, GraphIT, SmartColor, Jeberien and IRPE,<br />

and resellers. Some <strong>in</strong>tegrators, <strong>in</strong>clud<strong>in</strong>g DPCI, will be<br />

build<strong>in</strong>g components atop Smart Connection, as well<br />

as perform<strong>in</strong>g customization. DCPI is focus<strong>in</strong>g on customers<br />

that already own systems such as Documentum,<br />

s<strong>in</strong>ce <strong>the</strong>re is an exist<strong>in</strong>g connector. Resellers have<br />

been l<strong>in</strong>ed up <strong>in</strong> Japan, Australia and Canada, as well<br />

as <strong>the</strong> U.S. and most countries <strong>in</strong> Europe.<br />

Woodw<strong>in</strong>g handles market<strong>in</strong>g and support.<br />

In perspective. The expansion of <strong>the</strong> Smart Connection<br />

l<strong>in</strong>e upward with <strong>the</strong> Enterprise model presents a very<br />

<strong>in</strong>terest<strong>in</strong>g situation <strong>in</strong>itially for <strong>the</strong> QPS market and,<br />

quite possibly, a significant portion of <strong>the</strong> newspaper<br />

market when Enterprise’s newspaper features are fully<br />

developed. First, <strong>the</strong> Enterprise price will appeal immediately<br />

to nearly everybody look<strong>in</strong>g for this k<strong>in</strong>d of sys-<br />

12 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


tem. Second, <strong>the</strong> open architecture and customizability<br />

will appeal to certa<strong>in</strong> types of customers at <strong>the</strong> outset,<br />

and probably more customers later. One of <strong>the</strong> major<br />

benefits of <strong>the</strong> architecture is that it is appropriate for<br />

Web applications, where open-source technology, PHP<br />

script<strong>in</strong>g and native XML communications are more<br />

commonly used than <strong>in</strong> <strong>the</strong> traditional newspaper market.<br />

As more newspapers move aggressively to enhance<br />

<strong>the</strong>ir cross-media publish<strong>in</strong>g efforts, this strength of <strong>the</strong><br />

Enterprise system should become <strong>in</strong>creas<strong>in</strong>gly valuable.<br />

Mov<strong>in</strong>g <strong>in</strong>to this market at this time should be good<br />

for Woodw<strong>in</strong>g, s<strong>in</strong>ce QPS users are now fac<strong>in</strong>g <strong>the</strong> critical<br />

decision of whe<strong>the</strong>r to upgrade with Quark or switch<br />

to one of <strong>the</strong> emerg<strong>in</strong>g suppliers. How <strong>the</strong>se competitors<br />

will fare <strong>in</strong> mak<strong>in</strong>g <strong>the</strong> sale is still unclear. Enterprise is<br />

off to a good start with 16 quick sales, but that’s just a<br />

beg<strong>in</strong>n<strong>in</strong>g compared with QPS and Baseview.<br />

Quark Offers QPS Classic 3 for OS X,<br />

Xpress 6<br />

Almost two years ago, Quark outl<strong>in</strong>ed a new QPS<br />

strategy that would address compla<strong>in</strong>ts that <strong>the</strong> orig<strong>in</strong>al<br />

system architecture had become outdated and<br />

needed to be upgraded if QPS was to reta<strong>in</strong> its dom<strong>in</strong>ant<br />

position <strong>in</strong> <strong>the</strong> market. The strategy <strong>in</strong>volved sett<strong>in</strong>g<br />

up a three-tier hierarchy <strong>in</strong> which a system based<br />

on <strong>the</strong> exist<strong>in</strong>g proprietary architecture would serve at<br />

<strong>the</strong> entry level under <strong>the</strong> name QPS Classic. This system<br />

is <strong>the</strong> ma<strong>in</strong>stay of <strong>the</strong> l<strong>in</strong>e today. The strategy<br />

called for a midlevel system to be added above <strong>the</strong><br />

Classic, built around an SQL database. This system, to<br />

be called QPS Plus, rema<strong>in</strong>s <strong>in</strong> <strong>the</strong> category of “future<br />

products,” not yet given a detailed description or target<br />

release date.<br />

The third system <strong>in</strong> <strong>the</strong> strategy, called QPS Enterprise,<br />

was designed around Quark’s exist<strong>in</strong>g DMS<br />

technology to serve <strong>the</strong> high end, or “enterprise” market,<br />

where it is currently be<strong>in</strong>g sold. It uses an Oracle 9i<br />

database and offers a host of application modules to<br />

address <strong>the</strong> needs of newspapers, magaz<strong>in</strong>es and some<br />

o<strong>the</strong>r customers. From a technology standpo<strong>in</strong>t, QPS<br />

Enterprise might seem like a possible migration path<br />

for lower-level QPS customers. However, for reasons<br />

of price, QPS Enterprise rema<strong>in</strong>s out of <strong>the</strong> range of<br />

most traditional QPS customers. (Quark decl<strong>in</strong>ed to<br />

tell us how many QPS Enterprise systems have been<br />

<strong>in</strong>stalled to date.)<br />

The focus of our <strong>in</strong>terest here is QPS Classic, which<br />

for more than 10 years has dom<strong>in</strong>ated <strong>the</strong> magaz<strong>in</strong>e<br />

market and also competed well aga<strong>in</strong>st some dedicated<br />

newspaper systems, especially <strong>in</strong> <strong>the</strong> small and<br />

midrange markets. Contribut<strong>in</strong>g to its success have<br />

been its status-based workflow and moderate price, as<br />

well as <strong>the</strong> fact that it comes from a well-known company<br />

that was expected to be around for a long time <strong>in</strong><br />

an <strong>in</strong>dustry known for consolidation, mergers and <strong>the</strong><br />

sudden disappearance of companies and product l<strong>in</strong>es.<br />

In addition, s<strong>in</strong>ce many customers were already us<strong>in</strong>g<br />

Xpress, QPS was a logical course for those who wanted<br />

a multiuser system.<br />

Increas<strong>in</strong>gly, though, QPS has suffered from<br />

Quark’s sluggishness <strong>in</strong> offer<strong>in</strong>g upgrades, both to<br />

rema<strong>in</strong> compatible with o<strong>the</strong>r <strong>in</strong>dustry advances and<br />

to add features that hadn’t been available <strong>in</strong> version<br />

2.12. QPS Classic 3 was hoped to address both needs.<br />

Classic 3. Like <strong>the</strong> Classic 2.12 system, Classic 3 is built<br />

around <strong>the</strong> Quark Dispatch Server and a proprietary<br />

database. (Actually, it uses a RAM-based file system <strong>in</strong><br />

which header <strong>in</strong>formation is stored with <strong>the</strong> file and<br />

loaded when <strong>the</strong> Dispatch Server is started up.) It is targeted<br />

at users need<strong>in</strong>g up to 120 seats (<strong>the</strong> typical size<br />

is 55 seats, accord<strong>in</strong>g to one <strong>in</strong>tegrator), although it<br />

has been <strong>in</strong>stalled <strong>in</strong> some larger configurations.<br />

The most important new features of Classic 3<br />

address compatibility issues: support for Quark’s own<br />

Xpress 6 and for Apple’s OS X. (Clients runn<strong>in</strong>g OS<br />

9.2 can still run CopyDesk, but no o<strong>the</strong>r QPS applications.)<br />

Support for Xpress 6 and OS X gives Classic 3<br />

users <strong>the</strong> functionality <strong>in</strong>cumbent <strong>in</strong> those developments,<br />

<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> ability to work on different elements<br />

of a pr<strong>in</strong>t or Web layout by distribut<strong>in</strong>g<br />

page-creation functions among editorial, design, Web<br />

and pr<strong>in</strong>t-production personnel. Pr<strong>in</strong>t and Web layouts<br />

can be stored <strong>in</strong> <strong>the</strong> same file to <strong>in</strong>crease consistency<br />

and simplify <strong>the</strong> repurpos<strong>in</strong>g of pr<strong>in</strong>t content for <strong>the</strong><br />

Web. Text can be synchronized for multiple uses so<br />

that updat<strong>in</strong>g <strong>the</strong> text once can affect all <strong>in</strong>stances,<br />

<strong>in</strong>clud<strong>in</strong>g both Web and pr<strong>in</strong>t.<br />

Also <strong>in</strong>cluded is <strong>the</strong> ability to import Excel data<br />

directly <strong>in</strong>to Xpress layouts. Redl<strong>in</strong><strong>in</strong>g and revision<br />

comparison features will be added to track editorial<br />

changes by multiple reviewers, Quark said.<br />

Still miss<strong>in</strong>g. While <strong>the</strong> enhancements <strong>in</strong> Classic 3 were<br />

essential for Quark to reta<strong>in</strong> its QPS customers, many<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Smart Connection<br />

Elements palette.<br />

The Elements<br />

palette provides a<br />

comprehensive view<br />

of <strong>the</strong> workflow,<br />

<strong>in</strong>clud<strong>in</strong>g elements<br />

<strong>in</strong> <strong>the</strong> issue, <strong>the</strong>ir<br />

current basket and<br />

page assignment<br />

and some icon<br />

markers on <strong>the</strong> left.<br />

The pencil <strong>in</strong>dicates<br />

that <strong>the</strong> InDesign<br />

user has checked<br />

out <strong>the</strong> layout, but<br />

<strong>the</strong> editor can still<br />

edit <strong>the</strong> contents.<br />

The flag <strong>in</strong>dicates<br />

that an InCopy user<br />

has changed <strong>the</strong><br />

article and has sent<br />

it to <strong>the</strong> Ready<br />

basket. The buttons<br />

across <strong>the</strong> top are<br />

for check<strong>in</strong>g stories<br />

<strong>in</strong> and out,<br />

refresh<strong>in</strong>g content<br />

from InCopy and<br />

alert<strong>in</strong>g an InCopy<br />

user of an update to<br />

<strong>the</strong> design that<br />

affects <strong>the</strong> article.<br />

Items <strong>in</strong> <strong>the</strong> list are<br />

sorted based on <strong>the</strong><br />

<strong>in</strong>struction at <strong>the</strong><br />

bottom (here,<br />

group<strong>in</strong>g articles<br />

toge<strong>the</strong>r).<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 13


<strong>Editorial</strong> <strong>Systems</strong><br />

Database-Driven <strong>Systems</strong><br />

Vendor/System Description Architecture/<br />

Database<br />

Agile Enterprise<br />

TeamBase Cross-platform<br />

system suited for<br />

large publications<br />

and groups with<br />

complex editorial,<br />

photo desk and<br />

archive needs<br />

Atex Media Command (AMC)<br />

Prestige Standards-based<br />

system serv<strong>in</strong>g<br />

newspaper and<br />

magaz<strong>in</strong>e markets<br />

Harris & Baseview<br />

IQue Primarily serv<strong>in</strong>g<br />

low- to midrange<br />

newspapers; also<br />

magaz<strong>in</strong>es; leader<br />

<strong>in</strong> number of<br />

systems <strong>in</strong>stalled:<br />

2,500+, <strong>in</strong>cl.<br />

editorial,<br />

advertis<strong>in</strong>g, etc.<br />

Modulo <strong>Systems</strong><br />

Concerto Brand-new system<br />

built by former<br />

QPS distributor,<br />

aimed at<br />

newspapers,<br />

magaz<strong>in</strong>es and<br />

o<strong>the</strong>r applications<br />

Quark<br />

QPS Classic 3 For small and midrange<br />

magaz<strong>in</strong>es<br />

and newspapers,<br />

dom<strong>in</strong>at<strong>in</strong>g<br />

magaz<strong>in</strong>e market<br />

for years. <strong>New</strong><br />

Version 3 primarily<br />

adds support for<br />

OS X and Xpress 6<br />

QPS Enterprise Version of QPS<br />

based on Quark<br />

DMS; preferred<br />

upgrade path for<br />

QPS customers but<br />

pricey<br />

SoftCare<br />

K4 Publish<strong>in</strong>g<br />

System 5.1<br />

Magaz<strong>in</strong>e <strong>Editorial</strong> and Production <strong>Systems</strong>, October 2004<br />

Direct QPS Classic<br />

competitor; first<br />

magaz<strong>in</strong>e editorial<br />

system for<br />

InDesign. Softcare<br />

is a former QPS<br />

<strong>in</strong>tegrator<br />

SQL database with<br />

ability to mix Mac<br />

and PC clients<br />

N-tier architecture,<br />

Oracle, Sybase, MS<br />

SQL database<br />

support<br />

Version 3: C-Tree<br />

database by<br />

FairCom; version 4:<br />

JBoss app server<br />

with MySQL<br />

database<br />

N-tier architecture,<br />

SQL database; SQL<br />

Server<br />

Proprietary. RAMbased<br />

file system<br />

<strong>in</strong> which header<br />

<strong>in</strong>formation is<br />

stored with <strong>the</strong> file<br />

and loaded when<br />

<strong>the</strong> Dispatch Server<br />

starts<br />

Ma<strong>in</strong> Client<br />

Software<br />

Choice of<br />

CopyDesk/Xpress<br />

with Word or<br />

InCopy/InDesign<br />

CopyDesk/Xpress<br />

and InCopy/<br />

InDesign; Word<br />

<strong>in</strong>tegration<br />

Own <strong>New</strong>sEditPro<br />

IQue edit<strong>in</strong>g<br />

program<br />

<strong>in</strong>tegrated with<br />

InDesign and<br />

Xpress; expected<br />

to add CopyDesk<br />

and InCopy<br />

support<br />

CopyDesk/Xpress<br />

and InCopy/<br />

InDesign; H&J<br />

<strong>in</strong>terface to Word<br />

promised<br />

CopyDesk/Xpress<br />

only<br />

Oracle CopyDesk/Xpress<br />

only<br />

PrimeBase SQL InCopy/InDesign;<br />

Word for<br />

contributors; Javabased<br />

file manager<br />

can check <strong>in</strong> any<br />

file type<br />

Browser Client<br />

Options*<br />

Adm<strong>in</strong>,<br />

Contributor, H&J<br />

via Web for<br />

InCopy/InDesign<br />

only<br />

Adm<strong>in</strong>, content<br />

creation and<br />

edit<strong>in</strong>g<br />

IQueWeb th<strong>in</strong><br />

client for<br />

contributors<br />

Harmony offers<br />

Adm<strong>in</strong> and<br />

Contributor<br />

functions; H&J<br />

com<strong>in</strong>g via Quasar;<br />

Word <strong>in</strong>terface<br />

com<strong>in</strong>g<br />

30 total, <strong>in</strong>cl. 6<br />

magaz<strong>in</strong>e sites<br />

(50 publications)<br />

65+total, <strong>in</strong>cl. 5<br />

<strong>in</strong> magaz<strong>in</strong>es<br />

About 500 IQue<br />

database-driven<br />

systems total;<br />

about 75 <strong>in</strong><br />

magaz<strong>in</strong>es<br />

6 “pioneer” sites,<br />

<strong>in</strong>cl. 3 magaz<strong>in</strong>es<br />

None Quark claimed 900<br />

Dispatch Servers as<br />

of Nov. 2003,<br />

typically 55 seats<br />

each; about 48%<br />

<strong>in</strong> magaz<strong>in</strong>es, 39%<br />

<strong>in</strong> newspapers<br />

WebCopyDesk<br />

announced <strong>in</strong> 2002<br />

for remote editorial<br />

work; also Adm<strong>in</strong><br />

<strong>Systems</strong> Installed<br />

Worldwide<br />

Total not disclosed,<br />

but Quark claimed<br />

to have 45-50<br />

DMS sites when<br />

QPS enterprise was<br />

announced <strong>in</strong> 2002<br />

Adm<strong>in</strong> 44 sites <strong>in</strong> 9<br />

countries; mostly<br />

magaz<strong>in</strong>es<br />

Pric<strong>in</strong>g (estimate,<br />

not <strong>in</strong>clud<strong>in</strong>g<br />

<strong>in</strong>stallation)<br />

$25,000-$50,000<br />

server license plus<br />

$1,295 per<br />

production client<br />

(not <strong>in</strong>clud<strong>in</strong>g<br />

Adobe, Quark or<br />

Microsoft licenses)<br />

Server licenses<br />

from $9,900; client<br />

licenses from<br />

$1,500 per client<br />

(not <strong>in</strong>clud<strong>in</strong>g<br />

Adobe or Quark<br />

software)<br />

Price not disclosed,<br />

but estimated to<br />

be $1,000-$2,000<br />

per seat average,<br />

<strong>in</strong>clud<strong>in</strong>g server<br />

software but no<br />

Adobe or Quark<br />

licenses<br />

$27,000-$40,000<br />

server license plus<br />

$1,250-$2,750 per<br />

ma<strong>in</strong> client (not<br />

<strong>in</strong>clud<strong>in</strong>g Adobe or<br />

Quark software)<br />

$25,000 server<br />

license plus $1,500<br />

per client (quoted<br />

by a lead<strong>in</strong>g<br />

<strong>in</strong>tegrator)<br />

Workflow<br />

Designers and<br />

editors work<strong>in</strong>g <strong>in</strong><br />

parallel; edit once<br />

for pr<strong>in</strong>t, Web and<br />

sister publications;<br />

triggers and automated<br />

processes<br />

Rules driven;<br />

<strong>in</strong>cluded as<br />

standard<br />

Metadata-driven<br />

workflow with<br />

statuses and<br />

workflow stages<br />

Based on hot folders,<br />

baskets, statuses<br />

and agents to<br />

automate <strong>the</strong> flow<br />

of data and<br />

performance of<br />

tasks; scriptable<br />

Status-based workflow<br />

Not disclosed DMS Workflow<br />

Eng<strong>in</strong>e supports<br />

conditional workflows,<br />

prioritiz<strong>in</strong>g<br />

and automation of<br />

certa<strong>in</strong> tasks<br />

$15,000 server<br />

license plus $1,500<br />

per ma<strong>in</strong> client<br />

(not <strong>in</strong>clud<strong>in</strong>g<br />

Adobe software)<br />

Rout<strong>in</strong>g articles<br />

and layouts to<br />

users, groups;<br />

customizable for<br />

images, ads, multimedia<br />

objects; preproduction<br />

workflows<br />

*Browser client: “Adm<strong>in</strong>” reflects <strong>the</strong> ability to use a browser to perform adm<strong>in</strong>istrative functions. “Contributor” reflects <strong>the</strong> ability to use a browser to access <strong>the</strong> database remotely and submit stories, but<br />

not perform H&J. “H&J” reflects <strong>the</strong> ability to use a browser to access <strong>the</strong> database and perform H&J.<br />

14 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


Database-Driven <strong>Systems</strong> (cont<strong>in</strong>ued)<br />

Vendor/System Description Architecture/<br />

Database<br />

Unisys Global Media<br />

Hermes 10 High-end<br />

newspaper system<br />

be<strong>in</strong>g adapted to<br />

magaz<strong>in</strong>es;<br />

Woodw<strong>in</strong>g<br />

supplies OEM technology<br />

for Adobe<br />

configurations<br />

Van Gennep<br />

PlanSystem3 Comb<strong>in</strong>ation editorial<br />

and book<br />

makeup system for<br />

magaz<strong>in</strong>es and<br />

catalogs; North<br />

American sales<br />

partner is Quad<br />

Graphics<br />

Woodw<strong>in</strong>g Software<br />

Smart Connection<br />

Enterprise<br />

Database-driven<br />

version for larger<br />

workgroups<br />

(magaz<strong>in</strong>es and<br />

newspapers)<br />

Folder-Based <strong>Systems</strong><br />

Web Services<br />

architecture us<strong>in</strong>g<br />

SOAP, XML, J2EE,<br />

etc. Multiple SQL<br />

database choices<br />

Both Mac OS X<br />

and W<strong>in</strong>dows<br />

servers; ODBC<br />

compliant; MySQL,<br />

Oracle and MS SQL<br />

3-tier architecture;<br />

any SQL database<br />

(default is Open-<br />

Source MySQL)<br />

Vendor/System Description Architecture/<br />

Database<br />

Adobe <strong>Systems</strong><br />

InCopy Bridge<br />

Workflow plug-<strong>in</strong>s<br />

Harris & Baseview<br />

File-based editorial<br />

system that<br />

enables concurrent<br />

edit<strong>in</strong>g with<strong>in</strong> an<br />

InDesign page;<br />

designed for<br />

workgroups of<br />

approximately 2-7<br />

people<br />

<strong>New</strong>sEditPro Orig<strong>in</strong>al Baseview<br />

system for small<br />

newspapers, also<br />

magaz<strong>in</strong>es<br />

Manag<strong>in</strong>g Editor<br />

TruEdit 3.1 Collaborative<br />

workflow system<br />

for InDesign and<br />

InCopy<br />

Woodw<strong>in</strong>g Software<br />

Smart Connection<br />

Light<br />

Smart Connection<br />

Pro<br />

Adobe plug-<strong>in</strong>s for<br />

small magaz<strong>in</strong>es,<br />

workgroups of up<br />

to 7 people<br />

Adobe plug-<strong>in</strong>s for<br />

workflow at<br />

medium-size<br />

magaz<strong>in</strong>es<br />

File-based system<br />

doesn’t require an<br />

explicit folder<br />

hierarchy; crossplatform<br />

support<br />

Folder-based<br />

system for Mac<br />

Folder-based<br />

system; root folder<br />

can be on any<br />

volume<br />

Requires InDesign,<br />

InCopy and Mac<br />

OS X or W<strong>in</strong>dows<br />

2000 or XP<br />

Ma<strong>in</strong> Client<br />

Software<br />

InCopy/InDesign or<br />

Unisys <strong>New</strong>s<br />

Content Manager<br />

CopyDesk/Xpress<br />

and InCopy/<br />

InDesign<br />

InCopy/InDesign<br />

only<br />

Ma<strong>in</strong> Client<br />

Software<br />

InCopy/InDesign<br />

only<br />

Own edit<strong>in</strong>g client<br />

<strong>in</strong>tegrated with<br />

InDesign and<br />

Xpress<br />

InCopy/InDesign<br />

plug-<strong>in</strong>s<br />

InCopy/InDesign<br />

only<br />

Same as SC Light InCopy/InDesign<br />

only<br />

Browser Client<br />

Options*<br />

Contributors 200+ newspaper<br />

customers<br />

worldwide and<br />

5 magaz<strong>in</strong>es (3 <strong>in</strong><br />

Europe, 1 <strong>in</strong> Lat<strong>in</strong><br />

America, 1 <strong>in</strong> U.S.)<br />

Read-only Edition<br />

Plann<strong>in</strong>g and<br />

Layout view<br />

WebApps for<br />

Adm<strong>in</strong> and<br />

Contributors;<br />

Remote Module<br />

for H&J, runs with<br />

InCopy locally<br />

Browser Client<br />

Options*<br />

150+ magaz<strong>in</strong>es<br />

and catalogs <strong>in</strong>cl.<br />

Reader’s Digest<br />

(multiple sites),<br />

ACP, Prisma Presse<br />

(France); from 10<br />

to 530 connections<br />

About 10 early<br />

customers, <strong>in</strong>clud<strong>in</strong>g<br />

6 magaz<strong>in</strong>es<br />

(at least 2<br />

publishers have SC<br />

Enterprise runn<strong>in</strong>g<br />

on top of<br />

Documentum)<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

$3,000-$8,000 per<br />

seat typical,<br />

depend<strong>in</strong>g on<br />

configuration (not<br />

<strong>in</strong>cl. license fees)<br />

$15,000 server<br />

license, $1,700 per<br />

ma<strong>in</strong> client;<br />

PlanMaker edition<br />

build<strong>in</strong>g module:<br />

$4,000 per seat<br />

$5,000 for server<br />

license plus<br />

$750/seat for<br />

editors and<br />

$1,000/seat for<br />

designers (not<br />

<strong>in</strong>clud<strong>in</strong>g Adobe<br />

software)<br />

None Not disclosed Included as part of<br />

InCopy CS, which<br />

retails for $249<br />

None About 1,000 Pro<br />

systems total, <strong>in</strong>cl.<br />

about 75 <strong>in</strong><br />

magaz<strong>in</strong>es<br />

None Not disclosed Plug-<strong>in</strong>s cost $249<br />

for each InDesign<br />

and InCopy user<br />

Remote edit<strong>in</strong>g<br />

with simplified layout<br />

<strong>in</strong> InCopy document;<br />

no adm<strong>in</strong><br />

Supports Remote<br />

Module of SC<br />

Enterprise (see<br />

above)<br />

<strong>Systems</strong> Installed<br />

Worldwide<br />

<strong>Systems</strong> Installed<br />

Worldwide<br />

Pric<strong>in</strong>g (estimate,<br />

not <strong>in</strong>clud<strong>in</strong>g<br />

<strong>in</strong>stallation)<br />

Pric<strong>in</strong>g (estimate,<br />

not <strong>in</strong>clud<strong>in</strong>g<br />

<strong>in</strong>stallation)<br />

About 50 529 euros/seat<br />

(<strong>in</strong>cl. InCopy)<br />

About 150 799 euros/seat<br />

(<strong>in</strong>cl. InCopy)<br />

Workflow<br />

Workflow control<br />

<strong>in</strong>cluded as<br />

standard<br />

Deadl<strong>in</strong>e-driven<br />

Advertis<strong>in</strong>g, <strong>Editorial</strong><br />

and Production<br />

workflows. Track<br />

Job bags conta<strong>in</strong><strong>in</strong>g<br />

tangible and<br />

<strong>in</strong>tangible assets<br />

Automated<br />

workflow<br />

supported<br />

Workflow<br />

Check-<strong>in</strong>/check-out<br />

for editorial<br />

contents with<strong>in</strong><br />

InDesign file on<br />

shared file server.<br />

Enables edit<strong>in</strong>g<br />

layouts while<br />

InCopy users<br />

write/edit<br />

Not disclosed Folders on shared<br />

file server act as<br />

primary workflow<br />

mechanism<br />

Folder-based<br />

workflow for<br />

InDesign and<br />

InCopy<br />

No automated<br />

workflow<br />

Automated<br />

workflow supports<br />

publication, issue,<br />

section and basket<br />

— Steve Edwards<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 15


<strong>Editorial</strong> <strong>Systems</strong><br />

Nx<strong>Editorial</strong>’s XML<br />

Editor (left) with a Web<br />

page. At <strong>the</strong> bottom<br />

is a collection of<br />

content that has<br />

been associated<br />

with this story and<br />

can be tagged and<br />

used <strong>in</strong> pr<strong>in</strong>t, on <strong>the</strong><br />

Web, etc.<br />

items are still miss<strong>in</strong>g, <strong>in</strong>clud<strong>in</strong>g a switch to an open,<br />

scalable architecture and standard database, a need<br />

that is even more apparent <strong>in</strong> light of <strong>the</strong> new competitors.<br />

Also of concern is <strong>the</strong> lack of a means of extract<strong>in</strong>g<br />

QPS content (as XML-tagged files) for publish<strong>in</strong>g<br />

on <strong>the</strong> Web on a real-time or scheduled basis. QPS customers<br />

have been able to use tools such as Callas Software’s<br />

Autopilot or PCI’s Internet Content Publish<strong>in</strong>g<br />

System (iCPS) to import or export content and metadata<br />

automatically <strong>in</strong>to or out of QPS, but <strong>the</strong>y run as<br />

server products and come from third parties, whereas<br />

<strong>the</strong>y should be <strong>in</strong>tegral parts of QPS.<br />

Also miss<strong>in</strong>g are items such as automated handl<strong>in</strong>g<br />

of jump stories, a browser <strong>in</strong>terface for remote access<br />

and log<strong>in</strong>-based preferences.<br />

Quark is well aware of <strong>the</strong>se shortcom<strong>in</strong>gs and, <strong>in</strong><br />

fact, addresses <strong>the</strong>m <strong>in</strong> QPS Enterprise, but at a much<br />

higher price. Will <strong>the</strong>y be added to QPS Classic later?<br />

That rema<strong>in</strong>s uncerta<strong>in</strong>. If Quark goes ahead with <strong>the</strong><br />

QPS Plus midlevel system, <strong>the</strong>se features could be part<br />

of <strong>the</strong> Plus offer<strong>in</strong>g. So far, Quark has decl<strong>in</strong>ed to discuss<br />

<strong>the</strong> details of <strong>the</strong> future product l<strong>in</strong>e.<br />

To upgrade or not? Upgrad<strong>in</strong>g to QPS Classic 3 has<br />

become controversial as customers weigh <strong>the</strong> benefits<br />

aga<strong>in</strong>st <strong>the</strong> costs. On <strong>the</strong> one hand, <strong>the</strong> benefits,<br />

though modest, are critical for nearly anyone us<strong>in</strong>g <strong>the</strong><br />

system for serious bus<strong>in</strong>ess. One lead<strong>in</strong>g <strong>in</strong>tegrator,<br />

asked about <strong>the</strong> prospects for QPS sales, said he<br />

expected “a breakout” this fall and w<strong>in</strong>ter as customers<br />

upgrade from 2.12 to 3. On <strong>the</strong> o<strong>the</strong>r hand, <strong>the</strong><br />

lack of some important features that are now available<br />

from competitive systems has disappo<strong>in</strong>ted many customers<br />

contemplat<strong>in</strong>g <strong>the</strong> upgrade. This position was<br />

reflected by ano<strong>the</strong>r lead<strong>in</strong>g <strong>in</strong>tegrator, who called <strong>the</strong><br />

Classic 3 release too little, too late. That <strong>in</strong>tegrator<br />

expects a significant migration away from QPS.<br />

Weigh<strong>in</strong>g <strong>the</strong> benefits aga<strong>in</strong>st <strong>the</strong> cost is difficult.<br />

Quark po<strong>in</strong>ts out that it is offer<strong>in</strong>g <strong>the</strong> upgrade free to<br />

customers with whom it has ma<strong>in</strong>tenance contracts.<br />

However, based on what we have been told, we believe<br />

<strong>the</strong> number of customers <strong>in</strong> that category is m<strong>in</strong>imal.<br />

The explanation for this is partly that QPS customers<br />

typically have not opted for ma<strong>in</strong>tenance contracts and<br />

partly that those that did were under contract with<br />

Modulo <strong>Systems</strong>, which held all QPS ma<strong>in</strong>tenance<br />

agreements until January 2003 and has reta<strong>in</strong>ed <strong>the</strong><br />

rights to that list s<strong>in</strong>ce <strong>the</strong>n. As a result, Quark started<br />

2003 with a formidable challenge <strong>in</strong> build<strong>in</strong>g a new list<br />

from scratch. One <strong>in</strong>tegrator, speculat<strong>in</strong>g on how<br />

many QPS ma<strong>in</strong>tenance contracts Quark might have,<br />

said he “could count [<strong>the</strong>m] on one hand.” Customers<br />

without ma<strong>in</strong>tenance contracts have <strong>the</strong> option of pay<strong>in</strong>g<br />

for <strong>the</strong> upgrade or buy<strong>in</strong>g a ma<strong>in</strong>tenance contract<br />

first and <strong>the</strong>n gett<strong>in</strong>g <strong>the</strong> upgrade free. Customers with<br />

ma<strong>in</strong>tenance contracts through Modulo have to pay<br />

for <strong>the</strong> upgrade.<br />

Some customers might be more <strong>in</strong>cl<strong>in</strong>ed to make<br />

<strong>the</strong> upgrade if <strong>the</strong>y had a better idea of when Quark<br />

would offer some of <strong>the</strong> features that QPS still lacks,<br />

but so far Quark hasn’t announced when additional<br />

functionality will be available or what it will entail.<br />

Besides <strong>the</strong> costs likely to be <strong>in</strong>volved <strong>in</strong> upgrad<strong>in</strong>g<br />

QPS, customers also need to upgrade to Xpress 6 (typically<br />

$200–$250 per seat) and to OS X.<br />

The o<strong>the</strong>r market. For prospective customers not already<br />

us<strong>in</strong>g QPS systems, Classic 3 will be pitted aga<strong>in</strong>st a<br />

grow<strong>in</strong>g band of competitors <strong>in</strong> <strong>the</strong> market for new<br />

sales. Quark decl<strong>in</strong>ed to divulge <strong>the</strong> list price of a new<br />

QPS 3 system, so we asked a few <strong>in</strong>tegrators what <strong>the</strong>y<br />

would charge. The best response came from one lead<strong>in</strong>g<br />

<strong>in</strong>tegrator, who asked to rema<strong>in</strong> anonymous. He<br />

said that typical pric<strong>in</strong>g would be about $25,000 per<br />

server and $1,500 per seat for software, not count<strong>in</strong>g<br />

<strong>in</strong>stallation and service charges, which would br<strong>in</strong>g <strong>the</strong><br />

cost of a 55-seat <strong>in</strong>stallation to between $125,000 and<br />

$170,000.<br />

Net-l<strong>in</strong>x Teams with Se<strong>in</strong>et for <strong>New</strong> System<br />

Although <strong>the</strong> system shown at its Nexpo debut wasn’t<br />

brand-new, Net-l<strong>in</strong>x’s appearance at <strong>the</strong> show reflected<br />

a change almost as significant as a new system: a rejuvenated<br />

product l<strong>in</strong>e based on technology obta<strong>in</strong>ed<br />

through an agreement <strong>in</strong> January with Se<strong>in</strong>et of Spa<strong>in</strong>.<br />

As a result of <strong>the</strong> agreement, Se<strong>in</strong>et’s Xtent editorial<br />

system technology has become <strong>the</strong> heart of Net-l<strong>in</strong>x’s<br />

editorial offer<strong>in</strong>g, and Net-l<strong>in</strong>x has taken over responsibility<br />

for <strong>the</strong> development and distribution of Xtent<br />

<strong>in</strong> <strong>the</strong> <strong>in</strong>ternational newspaper market.<br />

The current system, which Net-l<strong>in</strong>x is call<strong>in</strong>g<br />

nx<strong>Editorial</strong> (tak<strong>in</strong>g its position opposite nxAdvertis<strong>in</strong>g),<br />

is essentially Xtent with some enhancements<br />

taken from Net-l<strong>in</strong>x’s earlier Insiight system, which has<br />

been replaced <strong>in</strong> <strong>the</strong> product l<strong>in</strong>e. However, Net-l<strong>in</strong>x<br />

said that this isn’t merely a case of resell<strong>in</strong>g an exist<strong>in</strong>g<br />

product. Over time, it will serve as <strong>the</strong> start<strong>in</strong>g po<strong>in</strong>t of<br />

a new J2EE-based development project. Net-l<strong>in</strong>x has<br />

hired new programmers to work on this technology,<br />

16 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


and a roadmap has been created that calls for <strong>the</strong> addition<br />

of significant new functionality.<br />

No details have been disclosed about future developments,<br />

nor will much more be shown at Ifra, where<br />

nx<strong>Editorial</strong> will make its European debut show<strong>in</strong>g <strong>the</strong><br />

same basic functionality as at Nexpo.<br />

Basic features. By way of background, nx<strong>Editorial</strong> is<br />

built around browser clients, <strong>the</strong> use of XML to store<br />

data, and a broad array of editorial and production<br />

features for both pr<strong>in</strong>t and Web publish<strong>in</strong>g. It is characterized<br />

by comprehensive capabilities for production<br />

plann<strong>in</strong>g and workflow, with <strong>in</strong>tegrated production<br />

tools to manage press configuration and <strong>in</strong>k density, as<br />

well as workflow automation and output management<br />

for CTP. InDesign is used as <strong>the</strong> pag<strong>in</strong>ation eng<strong>in</strong>e, a<br />

change from Se<strong>in</strong>et’s orig<strong>in</strong>al choice of Xpress.<br />

S<strong>in</strong>ce licens<strong>in</strong>g <strong>the</strong> Se<strong>in</strong>et technology, Net-l<strong>in</strong>x has<br />

made a few changes, <strong>in</strong>clud<strong>in</strong>g enhanc<strong>in</strong>g <strong>the</strong> data<br />

structure to give <strong>the</strong> system a “basket-and-desk”<br />

appearance and add<strong>in</strong>g <strong>in</strong>stant messag<strong>in</strong>g. In addition,<br />

although <strong>the</strong> ma<strong>in</strong> edit<strong>in</strong>g program is still Se<strong>in</strong>et’s<br />

XML Editor, Net-l<strong>in</strong>x is add<strong>in</strong>g optional support for<br />

InCopy and will offer similar support for CopyDesk if<br />

customers request it, Net-l<strong>in</strong>x said.<br />

With <strong>the</strong> new features, reporters and editors who<br />

want to write text to fit <strong>the</strong> layout will have three dist<strong>in</strong>ct<br />

choices. The first is to use InCopy, which will provide<br />

an exact H&J match. Ano<strong>the</strong>r option is to use <strong>the</strong><br />

Xtent XML Editor, which runs <strong>in</strong> a browser, and compose<br />

text us<strong>in</strong>g Se<strong>in</strong>et’s own composition eng<strong>in</strong>e. In<br />

this case, although <strong>the</strong> results won’t be identical to <strong>the</strong><br />

H&J on <strong>the</strong> InDesign page, <strong>the</strong>y are likely to be closer<br />

than us<strong>in</strong>g Microsoft Word as <strong>the</strong> editor, s<strong>in</strong>ce <strong>the</strong><br />

composition program was designed for use specifically<br />

with <strong>the</strong> XML Editor <strong>in</strong> <strong>the</strong> Xtent environment.<br />

The third copyfitt<strong>in</strong>g option, available to users<br />

logged <strong>in</strong>to <strong>the</strong> system, is to use <strong>the</strong> XML Editor configured<br />

with an InDesign server to perform composition<br />

over <strong>the</strong> network and achieve true H&J l<strong>in</strong>e end<strong>in</strong>gs.<br />

S<strong>in</strong>ce many Nexpo visitors were see<strong>in</strong>g <strong>the</strong> Se<strong>in</strong>et<br />

system for <strong>the</strong> first time, Net-l<strong>in</strong>x made note of features<br />

of particular <strong>in</strong>terest. One was a “pay-per-view”<br />

option that enables a Web site to present different content<br />

to subscribers and nonsubscribers from <strong>the</strong> same<br />

content database, produc<strong>in</strong>g new options for revenue<br />

generation. The Web publish<strong>in</strong>g module can be <strong>in</strong>tegrated<br />

<strong>in</strong>to <strong>the</strong> core editorial system to enable <strong>the</strong> reuse<br />

of content on a 24-hour basis.<br />

Workflow tools. Ano<strong>the</strong>r popular item, Net-l<strong>in</strong>x said,<br />

was <strong>the</strong> workflow automation software, which was of<br />

particular <strong>in</strong>terest to newspapers that have already<br />

achieved <strong>the</strong> cost benefits of pag<strong>in</strong>ation and are bank<strong>in</strong>g<br />

on process automation as one of <strong>the</strong> few rema<strong>in</strong><strong>in</strong>g<br />

areas where additional sav<strong>in</strong>gs can be achieved. This<br />

tool was developed by Se<strong>in</strong>et as a separate module<br />

from <strong>the</strong> Xtent system and is be<strong>in</strong>g sold by Net-l<strong>in</strong>x for<br />

use with o<strong>the</strong>r editorial or production systems.<br />

Net-l<strong>in</strong>x reported that ABC <strong>in</strong> Spa<strong>in</strong>, a large Unisys<br />

Hermes customer, uses it with Se<strong>in</strong>et’s output management<br />

module to automate its production of about<br />

3,000 pages a week <strong>in</strong> 13 editions across six pr<strong>in</strong>t<strong>in</strong>g<br />

sites. Net-l<strong>in</strong>x plans to offer this same capability as a<br />

product to all Hermes customers.<br />

The workflow automation software also has been<br />

<strong>in</strong>terfaced to <strong>the</strong> Pr<strong>in</strong>t4 <strong>in</strong>k<strong>in</strong>g system, Harlequ<strong>in</strong> RIPs<br />

and several brands of CTP devices.<br />

Pric<strong>in</strong>g. Nx<strong>Editorial</strong> pric<strong>in</strong>g depends on <strong>the</strong> configuration<br />

but typically runs between $3,500 and $5,000 per<br />

simultaneous user license, not count<strong>in</strong>g <strong>the</strong> cost of<br />

third-party software. The browser-based nature of <strong>the</strong><br />

XML Editor enables Net-l<strong>in</strong>x to offer concurrent-user<br />

licens<strong>in</strong>g, which helps to lower capital expenditure<br />

requirements and <strong>in</strong>crease flexibility.<br />

Look<strong>in</strong>g forward … and back. When Net-l<strong>in</strong>x signed <strong>the</strong><br />

deal, Se<strong>in</strong>et had six customers us<strong>in</strong>g <strong>the</strong> version of<br />

Xtext that was current at <strong>the</strong> time. One of those, located<br />

<strong>in</strong> Spa<strong>in</strong>, is implement<strong>in</strong>g <strong>the</strong> version shown at<br />

Nexpo, which <strong>in</strong>cludes <strong>the</strong> Net-l<strong>in</strong>x enhancements.<br />

(About 20 o<strong>the</strong>r Se<strong>in</strong>et customers date back to <strong>the</strong> days<br />

of Se<strong>in</strong>et’s predecessor company, ESE. Many of <strong>the</strong>m<br />

should be good candidates for upgrades to nx<strong>Editorial</strong><br />

systems.)<br />

The arrival of nx<strong>Editorial</strong> <strong>in</strong> <strong>the</strong> Net-l<strong>in</strong>x product<br />

l<strong>in</strong>e has important implications for <strong>the</strong> already-beleaguered<br />

customers with earlier generation systems from<br />

Net-l<strong>in</strong>x, SII, CText and Computext. “We basically<br />

consider nx<strong>Editorial</strong> as be<strong>in</strong>g Insiight V3,” said Albert<br />

deBruijn, Net-l<strong>in</strong>x’s VP of market<strong>in</strong>g. “We are currently<br />

f<strong>in</strong>aliz<strong>in</strong>g <strong>the</strong> first Insiight-to-nx<strong>Editorial</strong> upgrade.”<br />

Although nx<strong>Editorial</strong> is <strong>the</strong> only editorial system <strong>in</strong> <strong>the</strong><br />

product l<strong>in</strong>e, Net-l<strong>in</strong>x still sells Coyote term<strong>in</strong>als and<br />

Coyote Layout to SII customers.<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Workflow design<br />

with nx<strong>Editorial</strong>. In<br />

<strong>the</strong> ma<strong>in</strong> w<strong>in</strong>dow,<br />

designers plot<br />

a workflow<br />

graphically ei<strong>the</strong>r by<br />

dragg<strong>in</strong>g previously<br />

designed steps from<br />

<strong>the</strong> library (left) or<br />

by creat<strong>in</strong>g new<br />

steps. The behavior<br />

of each step is<br />

def<strong>in</strong>ed <strong>in</strong> <strong>the</strong><br />

properties w<strong>in</strong>dow<br />

(middle).<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 17


<strong>Editorial</strong> <strong>Systems</strong><br />

3 views of an article <strong>in</strong><br />

Headl<strong>in</strong>e. First:<br />

Open<strong>in</strong>g an article<br />

<strong>in</strong> Headl<strong>in</strong>e br<strong>in</strong>gs it<br />

up <strong>in</strong> this format,<br />

with its components<br />

(headl<strong>in</strong>es, <strong>in</strong>tro,<br />

body text) separated<br />

as shown here.<br />

Second: The<br />

operator can get a<br />

preview of how <strong>the</strong><br />

article will appear<br />

on <strong>the</strong> Web page<br />

based on location<br />

<strong>in</strong>formation<br />

assigned to <strong>the</strong><br />

article, which here<br />

<strong>in</strong>cludes <strong>the</strong><br />

headl<strong>in</strong>e, <strong>in</strong>tro and<br />

photo, but not <strong>the</strong><br />

body text. (This is a<br />

preview, not <strong>the</strong><br />

actual page, s<strong>in</strong>ce<br />

<strong>the</strong> story hasn’t<br />

been published yet.)<br />

Third: Click<strong>in</strong>g on<br />

<strong>the</strong> article on <strong>the</strong><br />

Web page br<strong>in</strong>gs up<br />

<strong>the</strong> full story <strong>in</strong> its<br />

Web format. Note<br />

<strong>the</strong> automatic<br />

<strong>in</strong>sertion of <strong>the</strong> date<br />

and time, section<br />

head<strong>in</strong>g (“<strong>New</strong>s:<br />

International”) and<br />

<strong>the</strong> author’s name.<br />

“CText had already stopped its Datel<strong>in</strong>e system<br />

long before Net-l<strong>in</strong>x purchased <strong>the</strong>m, but we cont<strong>in</strong>ue<br />

to support it,” deBruijn said. “We do have a product<br />

called nxTextBridge, which lets SII customers <strong>in</strong>troduce<br />

InDesign <strong>in</strong>to <strong>the</strong> workflow <strong>in</strong> much <strong>the</strong> same<br />

way as CCI, Cybergraphic and Unisys have let <strong>the</strong>ir<br />

customers use InDesign with <strong>the</strong> core product. This is<br />

a nice stepp<strong>in</strong>g stone to nx<strong>Editorial</strong>.”<br />

From a market<strong>in</strong>g standpo<strong>in</strong>t, Net-l<strong>in</strong>x has exclusive<br />

worldwide rights to <strong>the</strong> Xtent technology for <strong>the</strong><br />

newspaper and directory <strong>in</strong>dustries. From that perspective,<br />

Net-l<strong>in</strong>x will use Ifra for <strong>the</strong> formal launch of<br />

nx<strong>Editorial</strong> <strong>in</strong> Europe (and did <strong>the</strong> same for <strong>the</strong> Asia<br />

and Pacific region at Panpa <strong>in</strong> Australia). Se<strong>in</strong>et won’t<br />

exhibit at Ifra s<strong>in</strong>ce it doesn’t sell directly to newspapers<br />

anymore (except for its exist<strong>in</strong>g customers <strong>in</strong><br />

Spa<strong>in</strong>).<br />

Corporate changes. On <strong>the</strong> corporate front, Net-l<strong>in</strong>x has<br />

consolidated its operation <strong>in</strong>to a s<strong>in</strong>gle division encompass<strong>in</strong>g<br />

<strong>the</strong> newspaper and directory operations. The<br />

plan calls for unify<strong>in</strong>g <strong>the</strong> salesforces <strong>in</strong> <strong>the</strong> future, after<br />

cross-tra<strong>in</strong><strong>in</strong>g can be conducted.<br />

SCS Rolls Out Scoop Headl<strong>in</strong>e <strong>in</strong> U.S.<br />

Software Consult<strong>in</strong>g Services, which has <strong>the</strong> American<br />

market<strong>in</strong>g rights to <strong>the</strong> products from Wilkenson<br />

Scoop of Sweden, gave a U.S. debut to <strong>the</strong> Headl<strong>in</strong>e<br />

system that was part of <strong>the</strong> merger earlier this year<br />

between Scoop and Bombus of Sweden, <strong>the</strong> developer<br />

of Headl<strong>in</strong>e. SCS made two announcements regard<strong>in</strong>g<br />

<strong>the</strong> merger. The new company has been named Scoop<br />

Publishware AB, retir<strong>in</strong>g both <strong>the</strong> Wilkenson and<br />

Bombus names, although Ulf Wilkenson rema<strong>in</strong>s <strong>in</strong><br />

charge after <strong>the</strong> merger. Also, Headl<strong>in</strong>e has replaced<br />

Scoop Web Publisher <strong>in</strong> <strong>the</strong> product l<strong>in</strong>e on <strong>the</strong><br />

grounds that it has better functionality for Web publish<strong>in</strong>g.<br />

The Scoop <strong>Editorial</strong> System (<strong>the</strong> current version<br />

of <strong>the</strong> system orig<strong>in</strong>ally developed by Wilkenson<br />

Scoop) will cont<strong>in</strong>ue to focus on pr<strong>in</strong>t publish<strong>in</strong>g.<br />

We were impressed <strong>in</strong> our first look at Headl<strong>in</strong>e. It<br />

offers good functionality and an appeal<strong>in</strong>g user <strong>in</strong>terface,<br />

employ<strong>in</strong>g a lot of drag-and-drop operations.<br />

Headl<strong>in</strong>e was designed for use <strong>in</strong> both pr<strong>in</strong>t and<br />

Web publish<strong>in</strong>g and is, <strong>in</strong> fact, be<strong>in</strong>g used for both<br />

applications by current customers. However, as part of<br />

<strong>the</strong> Scoop l<strong>in</strong>e, its focus will be on Web publish<strong>in</strong>g,<br />

used <strong>in</strong> tandem with <strong>the</strong> Scoop <strong>Editorial</strong> System for<br />

pr<strong>in</strong>t publish<strong>in</strong>g. (Scoop Publishware AB is market<strong>in</strong>g<br />

Headl<strong>in</strong>e to customers who are presumed to be runn<strong>in</strong>g<br />

<strong>the</strong> Scoop <strong>Editorial</strong> System for <strong>the</strong>ir pr<strong>in</strong>t editions.<br />

At Nexpo, Scoop showed its progress <strong>in</strong> <strong>in</strong>tegrat<strong>in</strong>g <strong>the</strong><br />

Web and pr<strong>in</strong>t systems.)<br />

Headl<strong>in</strong>e runs under W<strong>in</strong>dows with an SQL database<br />

and supports <strong>the</strong> Scoop W<strong>in</strong>Edit and MacEdit term<strong>in</strong>als<br />

that are used with <strong>the</strong> Scoop <strong>Editorial</strong> System.<br />

In operation. The ma<strong>in</strong> screen, called <strong>the</strong> Headl<strong>in</strong>e Desk<br />

Manager, serves as a control po<strong>in</strong>t for all publications,<br />

support<strong>in</strong>g pr<strong>in</strong>t, Web, PDA and WAP (wireless access<br />

protocol) output formats. S<strong>in</strong>ce Headl<strong>in</strong>e’s ma<strong>in</strong> function<br />

with Scoop is Web publish<strong>in</strong>g, we’ll restrict our<br />

comments to that medium, presum<strong>in</strong>g that stories will<br />

beg<strong>in</strong> <strong>in</strong> <strong>the</strong> Scoop <strong>Editorial</strong> System database and will<br />

be sent from <strong>the</strong>re to <strong>the</strong> Headl<strong>in</strong>e Desk Manager for<br />

publication on <strong>the</strong> Web edition. Stories sent from <strong>the</strong><br />

Scoop database reta<strong>in</strong> <strong>the</strong>ir features <strong>in</strong> Headl<strong>in</strong>e,<br />

<strong>in</strong>clud<strong>in</strong>g <strong>the</strong>ir typographic markup, as well as whatever<br />

associations might exist to l<strong>in</strong>k photos, captions,<br />

sidebars (or “Fact Lists” <strong>in</strong> Headl<strong>in</strong>e terms), etc., <strong>in</strong><br />

story “packages.”<br />

For edit<strong>in</strong>g a story, Headl<strong>in</strong>e offers a nice facility<br />

that displays each story with areas del<strong>in</strong>eat<strong>in</strong>g its components:<br />

<strong>the</strong> first headl<strong>in</strong>e, second headl<strong>in</strong>e, <strong>in</strong>troduction<br />

and body text. The same procedure applies to<br />

edit<strong>in</strong>g exist<strong>in</strong>g stories as well as writ<strong>in</strong>g new ones.<br />

When a story is ready for publication, it is sent to<br />

<strong>the</strong> appropriate Web page (front page, sports, bus<strong>in</strong>ess,<br />

etc.) by select<strong>in</strong>g <strong>the</strong> dest<strong>in</strong>ation from a pulldown<br />

menu or by dragg<strong>in</strong>g <strong>the</strong> story to <strong>the</strong> target page’s fold-<br />

18 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


er on <strong>the</strong> left side of <strong>the</strong> screen. Page designs are controlled<br />

by templates that def<strong>in</strong>e <strong>the</strong> layout and can<br />

specify, for example, how many stories can appear <strong>in</strong><br />

each zone with<strong>in</strong> <strong>the</strong> template: top stories, news list,<br />

etc. Each story is given a priority, which helps determ<strong>in</strong>e<br />

its order on <strong>the</strong> page. If two stories have <strong>the</strong> same<br />

priority, <strong>the</strong> later one chronologically gets <strong>the</strong> top position.<br />

When <strong>the</strong> number of stories <strong>in</strong> a zone exceeds <strong>the</strong><br />

number that is permitted, <strong>the</strong> system follows a userdef<strong>in</strong>ed<br />

<strong>in</strong>struction on where to send <strong>the</strong> surplus stories:<br />

to <strong>the</strong> news list, to ano<strong>the</strong>r page, etc.<br />

Once a story is sent for publication, it can be previewed<br />

<strong>in</strong> place on its dest<strong>in</strong>ation page by click<strong>in</strong>g <strong>the</strong><br />

mouse. From that preview, which might show just <strong>the</strong><br />

headl<strong>in</strong>e and <strong>the</strong> <strong>in</strong>tro components, click<strong>in</strong>g on <strong>the</strong><br />

story displays <strong>the</strong> full story with any associated photos,<br />

sidebars, etc. Photos can be added to a story by dragg<strong>in</strong>g<br />

<strong>the</strong>m from <strong>the</strong>ir directory location directly to <strong>the</strong><br />

story. With<strong>in</strong> <strong>the</strong> Headl<strong>in</strong>e program, it is possible to<br />

make some basic adjustments to photos, such as cropp<strong>in</strong>g<br />

and add<strong>in</strong>g special effects. Ano<strong>the</strong>r nice feature is<br />

automatic adjustment of a photo’s resolution to suit<br />

<strong>the</strong> specific requirements of its use.<br />

Along with send<strong>in</strong>g a story to <strong>the</strong> Web, <strong>the</strong> operator<br />

can prescribe <strong>the</strong> time it will be published and when<br />

it will be removed from <strong>the</strong> site.<br />

Status and pric<strong>in</strong>g. Headl<strong>in</strong>e is runn<strong>in</strong>g <strong>in</strong> more than 80<br />

sites <strong>in</strong> Sweden, all <strong>in</strong>stalled before <strong>the</strong> merger. Scoop<br />

hopes to have f<strong>in</strong>ished <strong>in</strong>tegrat<strong>in</strong>g <strong>the</strong> Scoop and<br />

Headl<strong>in</strong>e systems by Ifra (<strong>in</strong> mid-October), when pric<strong>in</strong>g<br />

will be announced.<br />

Headl<strong>in</strong>e comes with a set of basic templates: front<br />

page, sub page, three teaser pages and an article template.<br />

O<strong>the</strong>r standard capabilities <strong>in</strong>clude a button for<br />

search<strong>in</strong>g content on <strong>the</strong> Web page, software for preview<strong>in</strong>g<br />

pages for pr<strong>in</strong>t<strong>in</strong>g and a function for “send<strong>in</strong>g<br />

a story to a friend.” Additional Web modules are<br />

optionally available, priced separately, to enable creat<strong>in</strong>g<br />

Web forms, runn<strong>in</strong>g reader forums and discus-<br />

sions, send<strong>in</strong>g electronic greet<strong>in</strong>g cards, and support<strong>in</strong>g<br />

multiple-channel output (WAP, SMS, etc.).<br />

O<strong>the</strong>r <strong>Editorial</strong> <strong>New</strong>s<br />

InDesign update: AMC adds Word <strong>in</strong>terface. Adobe has<br />

achieved its goal of establish<strong>in</strong>g InCopy and InDesign<br />

as <strong>in</strong>dustry standards for edit<strong>in</strong>g and pag<strong>in</strong>ation, tak<strong>in</strong>g<br />

<strong>the</strong>ir place alongside Xpress, which cont<strong>in</strong>ues to<br />

reap <strong>the</strong> benefits of hav<strong>in</strong>g gotten <strong>the</strong>re first. With most<br />

system suppliers offer<strong>in</strong>g both options, <strong>the</strong> primary<br />

rema<strong>in</strong><strong>in</strong>g question is when <strong>the</strong> Adobe one will be<br />

available for customer use. The newest ones to arrive,<br />

from AMC and Saxotech, debuted at Nexpo; APT and<br />

Tera are among those still work<strong>in</strong>g on implement<strong>in</strong>g<br />

InCopy and InDesign; only a few (Baseview for one)<br />

haven’t formally announced full support for InCopy,<br />

but surely it is com<strong>in</strong>g.<br />

However, despite <strong>the</strong> benefits of us<strong>in</strong>g InCopy —<br />

especially <strong>the</strong> advantages of a tightly <strong>in</strong>tegrated program<br />

for writ<strong>in</strong>g to fit — any thoughts of elim<strong>in</strong>at<strong>in</strong>g<br />

Microsoft Word from newspaper workflows are premature.<br />

In fact, Word rema<strong>in</strong>s very much alive <strong>in</strong> <strong>the</strong><br />

newsroom (where it has provided <strong>in</strong>put to Xpress for<br />

years). In our previously mentioned report from America<br />

East, we covered an <strong>in</strong>terface l<strong>in</strong>k<strong>in</strong>g Word to InDesign<br />

from ATS. At Nexpo, AMC (Atex Media<br />

Command) added its capability as an option with its<br />

new Prestige 5 software.<br />

AMC’s Word-InDesign <strong>in</strong>terface uses a similar<br />

approach to <strong>the</strong> Word-Xpress <strong>in</strong>terfaces employed for<br />

years. Stories written <strong>in</strong> Word are H&J’d aga<strong>in</strong>st InDesign<br />

page templates to determ<strong>in</strong>e <strong>the</strong> depth, us<strong>in</strong>g<br />

InDesign as <strong>the</strong> H&J eng<strong>in</strong>e. The Word user sees <strong>the</strong><br />

results of H&J to determ<strong>in</strong>e <strong>the</strong> fit. If additional edit<strong>in</strong>g<br />

is done <strong>in</strong> Word, <strong>the</strong> Word H&J program is used,<br />

which will differ at least to some degree from <strong>the</strong><br />

results obta<strong>in</strong>able <strong>in</strong> InDesign, s<strong>in</strong>ce <strong>the</strong> two algorithms<br />

are quite different. To get a new H&J aga<strong>in</strong>st<br />

<strong>the</strong> layout, <strong>the</strong> operator sends <strong>the</strong> story off aga<strong>in</strong>.<br />

AMC’s <strong>in</strong>terface does more than just report accurate<br />

copyfitt<strong>in</strong>g <strong>in</strong>formation. It also<br />

supports <strong>the</strong> “Notes” mode that was a<br />

trademark of old Atex systems. Text<br />

placed <strong>in</strong> a “note” <strong>in</strong> Word is ma<strong>in</strong>ta<strong>in</strong>ed<br />

as an InDesign note on <strong>the</strong> page.<br />

As an alternative to writ<strong>in</strong>g a story to<br />

fit <strong>the</strong> layout after a story has been<br />

assigned to a page, <strong>the</strong> Word operator<br />

can write a story to fit an InDesign<br />

shape before <strong>the</strong> story has been<br />

assigned to a page. Similarly, photos<br />

and captions can be associated with a<br />

story be<strong>in</strong>g written <strong>in</strong> Word, after<br />

which <strong>the</strong>y automatically flow onto <strong>the</strong><br />

page <strong>in</strong> InDesign when <strong>the</strong> story is<br />

placed on <strong>the</strong> page.<br />

AMC, which now offers Word,<br />

InCopy and CopyDesk for edit<strong>in</strong>g and<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 19


<strong>Editorial</strong> <strong>Systems</strong><br />

InDesign and Xpress for pag<strong>in</strong>ation, used Nexpo to<br />

monitor customers’ thoughts regard<strong>in</strong>g how <strong>the</strong>y would<br />

deploy a system with all of those options. The consensus<br />

seemed to be that most people would still create stories<br />

<strong>in</strong> Word, but almost all said that <strong>the</strong>y would use InCopy<br />

for edit<strong>in</strong>g after <strong>the</strong> story is submitted.<br />

“I th<strong>in</strong>k that if CopyDesk had been available to<br />

Atex (AMC) when we first put Prestige toge<strong>the</strong>r, we<br />

would probably have seen a similar pattern with<br />

Quark <strong>in</strong>stallations also,” said AMC product manager<br />

Stewart Bowley.<br />

<strong>New</strong> corporate face at AMC. Besides <strong>the</strong> Word-InDesign<br />

<strong>in</strong>terface, <strong>the</strong> biggest news at AMC (Atex) was <strong>in</strong> toplevel<br />

personnel, where John Hawk<strong>in</strong>s replaced Robert<br />

Banner as CEO. Banner, who had served as CEO s<strong>in</strong>ce<br />

<strong>the</strong> merger of Atex and Media Command two years<br />

ago, is credited with complet<strong>in</strong>g <strong>the</strong> <strong>in</strong>itial phase of<br />

restructur<strong>in</strong>g and will cont<strong>in</strong>ue as a director and <strong>the</strong><br />

company’s second-largest shareholder.<br />

For long-time readers of this publication, of perhaps<br />

greater <strong>in</strong>terest might be <strong>the</strong> departure of Bernie<br />

Gr<strong>in</strong>berg, founder of <strong>the</strong> Cybergraphic bus<strong>in</strong>ess that<br />

has been a critical component of <strong>the</strong> company s<strong>in</strong>ce <strong>the</strong><br />

merger. Also gone is Phil Lowe, who had played a similar<br />

role with <strong>the</strong> Matrix operation that supplied <strong>the</strong><br />

circulation software now <strong>in</strong> <strong>the</strong> AMC product l<strong>in</strong>e.<br />

There was no explanation for <strong>the</strong> departures of<br />

Lowe and Gr<strong>in</strong>berg, who had headed <strong>the</strong>ir respective<br />

bus<strong>in</strong>ess units at <strong>the</strong> time of <strong>the</strong> merger and cont<strong>in</strong>ued<br />

<strong>in</strong> those roles follow<strong>in</strong>g <strong>the</strong> merger. Lowe had recently<br />

been promoted to a position as second <strong>in</strong> command<br />

beh<strong>in</strong>d Banner before Hawk<strong>in</strong>s was named to replace<br />

Banner. The abrupt change suggests that Hawk<strong>in</strong>s,<br />

who had jo<strong>in</strong>ed AMC a year ago, wanted to work with<br />

his own team. Before jo<strong>in</strong><strong>in</strong>g AMC, Hawk<strong>in</strong>s had more<br />

than 30 years experience <strong>in</strong> <strong>the</strong> telecommunications<br />

and IT <strong>in</strong>dustries, <strong>in</strong>clud<strong>in</strong>g 19 with Philips Electronics.<br />

AMC said it will use his experience <strong>in</strong> acquisitions “to<br />

build and consolidate” AMC’s opportunities <strong>in</strong> <strong>the</strong><br />

media market. The company didn’t elaborate.<br />

Hawk<strong>in</strong>s’ team <strong>in</strong>cludes Alan Reardon, newly<br />

appo<strong>in</strong>ted corporate development director, and four<br />

regional CEOs: Joann Froelich for <strong>the</strong> Americas,<br />

Alfred Chong for Asia, Ross Wood for Australia and<br />

<strong>New</strong> Zealand, and David Hall for Europe, <strong>the</strong> Middle<br />

East and Africa.<br />

Besides not<strong>in</strong>g <strong>the</strong> changes <strong>in</strong> personnel, which<br />

have been labeled a “f<strong>in</strong>al consolidation” follow<strong>in</strong>g <strong>the</strong><br />

merger, AMC also <strong>in</strong>sisted that <strong>the</strong>re won’t be any consolidation<br />

of products and that both <strong>the</strong> Media Command<br />

and Atex editorial and advertis<strong>in</strong>g systems will<br />

rema<strong>in</strong> <strong>in</strong> <strong>the</strong> product l<strong>in</strong>e.<br />

AMC is controlled by <strong>the</strong> Kistefos Norwegian<br />

<strong>in</strong>vestment group.<br />

APT rebuilds editorial system. Advanced Publish<strong>in</strong>g<br />

Technology (APT) is rebuild<strong>in</strong>g its editorial software<br />

us<strong>in</strong>g new development tools to make it more flexible<br />

and to speed <strong>the</strong> future development process. It will<br />

feature a three-tier architecture, a th<strong>in</strong>ner client and a<br />

100% scriptable server. Among <strong>the</strong> benefits will be<br />

true cross-platform functionality, with support for<br />

W<strong>in</strong>dows, Mac<strong>in</strong>tosh and L<strong>in</strong>ux, and a more flexible<br />

queue structure support<strong>in</strong>g a five-level, user-def<strong>in</strong>able<br />

hierarchy. APT believes that <strong>the</strong> added flexibility,<br />

<strong>in</strong>clud<strong>in</strong>g scriptable bus<strong>in</strong>ess logic, will better address<br />

<strong>the</strong> needs of larger newspapers. The new structure will<br />

speed future developments fivefold, APT said. The<br />

project, which <strong>in</strong>volves rewrit<strong>in</strong>g <strong>the</strong> software from <strong>the</strong><br />

ground up, is expected to be completed by year-end.<br />

APT also reported that its <strong>in</strong>tegration of InCopy<br />

and InDesign <strong>in</strong>to <strong>the</strong> editorial system is ready for beta<br />

test<strong>in</strong>g. The plug-<strong>in</strong>s were developed by APT, not a<br />

third party.<br />

Meanwhile, Media General has ordered APT editorial<br />

systems for <strong>in</strong>stallation at its 20 community<br />

papers (not its Tampa, Fla., Richmond, Va., or W<strong>in</strong>ston-Salem,<br />

N.C., sites). Five of <strong>the</strong> systems have been<br />

<strong>in</strong>stalled already. Four of <strong>the</strong> Media General papers are<br />

previous APT customers that will upgrade to <strong>the</strong> latest<br />

system (which is now called Falcon to match <strong>the</strong> nam<strong>in</strong>g<br />

scheme for o<strong>the</strong>r members of <strong>the</strong> product l<strong>in</strong>e).<br />

APT said its editorial systems have now been <strong>in</strong>stalled<br />

<strong>in</strong> approximately 120 sites, <strong>in</strong>clud<strong>in</strong>g about a dozen<br />

this year.<br />

Pongrass revamps architecture, signs U.S. agent. Pongrass<br />

Publish<strong>in</strong>g <strong>Systems</strong> has restructured its editorial system<br />

to make it easier to deal with <strong>the</strong> need to support both<br />

InDesign and Xpress on multiple hardware platforms,<br />

which has become <strong>in</strong>creas<strong>in</strong>gly problematic. It <strong>in</strong>volves<br />

<strong>in</strong>corporat<strong>in</strong>g an “<strong>in</strong>sulation layer” to separate <strong>the</strong> program<br />

code from <strong>the</strong> specific requirements of <strong>the</strong> program.<br />

This layer, which Pongrass calls a cross-platform<br />

toolkit (XPT), “presents a common set of features to<br />

<strong>the</strong> client programs <strong>in</strong> <strong>the</strong> system configuration. A<br />

client program needs to be written once only, and XPT<br />

generates <strong>the</strong> multiple versions required.”<br />

The plan required rewrit<strong>in</strong>g its programs from<br />

scratch, which Pongrass is do<strong>in</strong>g, start<strong>in</strong>g with its <strong>Editorial</strong><br />

and Ad-Track<strong>in</strong>g systems. One of <strong>the</strong> goals is to<br />

avoid <strong>the</strong> complications that result when Adobe and<br />

Quark issue new releases of <strong>the</strong>ir products. “Both<br />

Quark and Adobe change <strong>the</strong>ir APIs between releases,<br />

which means support<strong>in</strong>g separate versions for Quark<br />

4.1 and 6, as well as InDesign 2 and CS,” Manag<strong>in</strong>g<br />

Director Les Pongrass noted. He’ll have a chance to<br />

employ <strong>the</strong> XPT approach with InDesign CS 2, which,<br />

we have heard from many developers, will require a<br />

significant amount of rewrit<strong>in</strong>g of code to achieve<br />

compatibility.<br />

Meanwhile, Pongrass reported receiv<strong>in</strong>g six orders<br />

for its new <strong>Editorial</strong> system, <strong>in</strong>clud<strong>in</strong>g four to be configured<br />

with InDesign and two with Xpress. They’re all<br />

replac<strong>in</strong>g exist<strong>in</strong>g Pongrass editorial systems.<br />

20 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


Also on <strong>the</strong> sales front, Pongrass announced an<br />

OEM agreement with Icanon Associates of Hatfield,<br />

Pa., allow<strong>in</strong>g Icanon to <strong>in</strong>tegrate Pongrass’s editorial<br />

and advertis<strong>in</strong>g products with its own <strong>New</strong>zware Bus<strong>in</strong>ess<br />

Software suite for newspapers. Icanon will market<br />

<strong>the</strong> Pongrass products under <strong>the</strong> <strong>New</strong>zware brand.<br />

Icanon’s first sale was of an advertis<strong>in</strong>g system to <strong>the</strong><br />

Sun Chronicle <strong>in</strong> Attleboro, Mass.<br />

Baseview revamps architecture around SQL. Harris and<br />

Baseview unveiled a new <strong>Editorial</strong> Server for <strong>the</strong> Baseview<br />

IQue system that will enable it to address <strong>the</strong><br />

needs of larger newspapers. It is built on an SQL database<br />

(<strong>in</strong>itially open-source MySQL, but later support<strong>in</strong>g<br />

Oracle and MS SQL) runn<strong>in</strong>g under W<strong>in</strong>dows or<br />

Mac OS X.<br />

Baseview has been us<strong>in</strong>g Faircom’s C-Tree database<br />

technology with IQue version 3. The new Version<br />

4 employs a three-tier architecture compris<strong>in</strong>g a database<br />

server, a JBoss application server and clients. The<br />

bus<strong>in</strong>ess logic has been abstracted <strong>in</strong>to <strong>the</strong> application<br />

server. Adm<strong>in</strong>istrative components for <strong>the</strong> database<br />

and application server are written <strong>in</strong> Java to run under<br />

W<strong>in</strong>dows and Mac OS X, as well as various o<strong>the</strong>r versions<br />

of Unix. The company said it has been “mak<strong>in</strong>g<br />

great use of <strong>the</strong> open-source software community <strong>in</strong><br />

<strong>the</strong> last two years.”<br />

The new IQue system supports multiple publications<br />

and multiple platforms with<strong>in</strong> <strong>the</strong> same newsroom.<br />

Both Xpress and InDesign can be used for<br />

pag<strong>in</strong>ation, <strong>in</strong>tegrated with Baseview’s own <strong>New</strong>sEdit-<br />

Pro IQue edit<strong>in</strong>g program (we understand that Copy-<br />

Desk and InCopy will be supported at a future time).<br />

Adm<strong>in</strong>istrators can log <strong>in</strong> to configure <strong>the</strong> server from<br />

remote W<strong>in</strong>dows or Mac<strong>in</strong>tosh computers. The search<br />

eng<strong>in</strong>e <strong>the</strong> system employs supports proximity searches<br />

and wildcards.<br />

A hot-backup option uses two IQue <strong>Editorial</strong><br />

Servers to write data concurrently to both servers. If<br />

<strong>the</strong> ma<strong>in</strong> server fails, <strong>the</strong> backup server automatically<br />

takes control.<br />

Magaz<strong>in</strong>e customer for Hermes. Unisys has upgraded <strong>the</strong><br />

system at <strong>the</strong> Santa Rosa (Calif.) Press Democrat to<br />

Hermes 10, Release Edition 1, where it will produce a<br />

slick, perfect-bound w<strong>in</strong>e magaz<strong>in</strong>e, mak<strong>in</strong>g it <strong>the</strong> first<br />

U.S. magaz<strong>in</strong>e customer for Unisys. One <strong>in</strong>terest<strong>in</strong>g<br />

sidelight is that <strong>the</strong> magaz<strong>in</strong>e is produced us<strong>in</strong>g InDesign<br />

composition, while <strong>the</strong> daily newspaper uses Hermes<br />

composition.<br />

Unisys keeps add<strong>in</strong>g to <strong>the</strong> Hermes feature set. A<br />

new item at Nexpo was an extension to <strong>New</strong>s Ga<strong>the</strong>r<strong>in</strong>g<br />

Manager that enables wire-service content and email<br />

text and attachments to be searched for specific<br />

content, which can <strong>the</strong>n be placed automatically <strong>in</strong><br />

InCopy files or on InDesign pages. In addition, text elements<br />

enter<strong>in</strong>g <strong>the</strong> system can be formatted on <strong>the</strong> fly<br />

us<strong>in</strong>g <strong>the</strong> Hermes Text Processor. Functions that can be<br />

performed <strong>in</strong>clude <strong>the</strong> transformation of data, such as to<br />

expand abbreviations or swap <strong>the</strong> order of items, which<br />

can be useful <strong>in</strong> produc<strong>in</strong>g sports data, where local<br />

teams or players can be brought to greater prom<strong>in</strong>ence.<br />

Tansa upgrades proof<strong>in</strong>g tool, opens U.S. office. Tansa, <strong>the</strong><br />

Norwegian developer of an <strong>in</strong>novative proof<strong>in</strong>g and<br />

hyphenation system, announced <strong>the</strong> release of a major<br />

upgrade to its product and <strong>the</strong> open<strong>in</strong>g of an office <strong>in</strong><br />

<strong>the</strong> U.S., reflect<strong>in</strong>g <strong>the</strong> company’s view that <strong>the</strong> U.S.<br />

market is ready for its technology. As before, it proofreads<br />

phrases ra<strong>the</strong>r than s<strong>in</strong>gle words, so it can check<br />

not only <strong>the</strong> spell<strong>in</strong>g, but also <strong>the</strong> usage of words and<br />

<strong>the</strong> style of writ<strong>in</strong>g. In so do<strong>in</strong>g, it checks documents<br />

aga<strong>in</strong>st multiple dictionaries and sets of style rules customized<br />

specifically for a customer’s organization.<br />

The new version, called Tansa System 3, has been<br />

completely rewritten to provide better performance,<br />

<strong>the</strong> ability to scale to larger configurations and additional<br />

user benefits.<br />

To better communicate between clients and<br />

servers, <strong>in</strong>clud<strong>in</strong>g over greater distances, System 3 is<br />

based on XML and Web Services. A new SDK (software<br />

developers toolkit) provides a new way of deal<strong>in</strong>g<br />

with clients, mak<strong>in</strong>g it possible to work with nearly<br />

any system. Among <strong>the</strong> new developments is support<br />

for InDesign and InCopy for its proof<strong>in</strong>g system (<strong>in</strong><br />

addition to Word, CopyDesk and Xpress). The new<br />

version also opens <strong>the</strong> way for new future options,<br />

such as <strong>the</strong> ability to support plug-<strong>in</strong>s for additional<br />

services.<br />

Among <strong>the</strong> user benefits are a new client <strong>in</strong>terface<br />

with adjustable w<strong>in</strong>dows, page dividers and new shortcut<br />

keys. For <strong>the</strong> adm<strong>in</strong>istrator, an improved tool<br />

enhances language support and offers an easier means<br />

of add<strong>in</strong>g corrections and new words to custom dictionaries.<br />

Tansa said it has about 200 customers total<strong>in</strong>g<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Tansa System 3<br />

for Word. In<br />

proofread<strong>in</strong>g this<br />

Word document,<br />

Tansa found 17<br />

errors, some of<br />

which were ord<strong>in</strong>ary<br />

spell<strong>in</strong>g mistakes<br />

and o<strong>the</strong>rs used <strong>the</strong><br />

multiple-word<br />

function to identify<br />

problems. In <strong>the</strong><br />

highlighted entry,<br />

although<br />

“Madele<strong>in</strong>” is one<br />

possible spell<strong>in</strong>g of<br />

this name, when<br />

used with “K.<br />

Albright” <strong>the</strong><br />

spell<strong>in</strong>g needs to be<br />

“Madele<strong>in</strong>e.”<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 21


<strong>Editorial</strong> <strong>Systems</strong><br />

about 6,000 seats worldwide, configured with systems<br />

from CCI, Scoop, Enator and o<strong>the</strong>rs. In <strong>the</strong> U.S., where<br />

Tansa has reseller agreements with AMC (Atex), Saxotech<br />

and Unisys, it has six customers (all us<strong>in</strong>g Saxotech<br />

systems). Its new U.S. office is <strong>in</strong> Lakewood<br />

Ranch, Fla. The director of operations is Robert Laszlo,<br />

formerly with Saxotech.<br />

Conclusion: <strong>Editorial</strong> System <strong>Market</strong><br />

<strong>in</strong> Transition<br />

For most of <strong>the</strong> history of electronic magaz<strong>in</strong>e production,<br />

shopp<strong>in</strong>g for an editorial system hasn’t <strong>in</strong>volved<br />

very many choices. The market has been dom<strong>in</strong>ated by<br />

two dynasties. First <strong>the</strong>re was Atex, which parlayed its<br />

early work with U.S. <strong>New</strong>s & World Report <strong>in</strong>to a<br />

boom<strong>in</strong>g bus<strong>in</strong>ess serv<strong>in</strong>g more than 700 customers<br />

produc<strong>in</strong>g an impressive array of magaz<strong>in</strong>e titles, as<br />

well as newspapers. But when Atex failed to adapt to<br />

desktop technology <strong>in</strong> <strong>the</strong> 1980s, its empire started to<br />

crumble as customers want<strong>in</strong>g new technology slowly<br />

drifted elsewhere. (Atex reports that 10 of <strong>the</strong> old J-11<br />

systems are still <strong>in</strong> use.)<br />

As Atex’s market slipped away, <strong>the</strong>re were many<br />

alternatives for newspaper customers, but <strong>the</strong>re<br />

weren’t many suppliers target<strong>in</strong>g magaz<strong>in</strong>es, which<br />

opened <strong>the</strong> way for Quark to extend its l<strong>in</strong>e from <strong>the</strong><br />

s<strong>in</strong>gle-user Xpress product to <strong>the</strong> multiterm<strong>in</strong>al Quark<br />

Publish<strong>in</strong>g System. Quark, which offered <strong>the</strong> attraction<br />

of a status-based workflow feed<strong>in</strong>g <strong>the</strong> familiar Xpress<br />

pag<strong>in</strong>ation eng<strong>in</strong>e, built up its own dynasty that rivaled<br />

For most of <strong>the</strong> history of electronic magaz<strong>in</strong>e<br />

production, shopp<strong>in</strong>g for an editorial system<br />

hasn’t <strong>in</strong>volved very many choices.<br />

Atex’s <strong>in</strong> number of systems <strong>in</strong> use.<br />

Twelve years after <strong>the</strong> launch of <strong>the</strong> Quark system<br />

(renamed QPS Classic), <strong>the</strong> <strong>in</strong>dustry appears ready for<br />

ano<strong>the</strong>r transition. Not unlike Atex, Quark has jeopardized<br />

its position by rely<strong>in</strong>g far too long on old technology.<br />

In fact, <strong>the</strong> “new” QPS Classic 3 still looks a<br />

lot like earlier QPS systems with its proprietary database,<br />

its lack of a browser <strong>in</strong>terface for reporters and<br />

o<strong>the</strong>r personnel, and its <strong>in</strong>ability to communicate data<br />

easily with <strong>the</strong> outside world.<br />

Quark has an answer to most of <strong>the</strong> shortcom<strong>in</strong>gs<br />

of QPS Classic <strong>in</strong> its “upgrade” system, QPS Enterprise,<br />

which is based on newer technology but has a<br />

price tag to match its Enterprise label. So far, very few<br />

customers have chosen to upgrade QPS Classic systems<br />

to <strong>the</strong> Enterprise level. (Quark decl<strong>in</strong>es to disclose <strong>the</strong><br />

number of Enterprise customers it has.)<br />

Why can’t Quark update its architecture with a<br />

“new-generation” QPS Classic to compete with <strong>the</strong><br />

new breed of systems of today? Maybe it can. And<br />

maybe it is already do<strong>in</strong>g so. At least, Quark reportedly<br />

has ano<strong>the</strong>r alternative on <strong>the</strong> draw<strong>in</strong>g board, <strong>the</strong><br />

QPS Plus midlevel system mentioned two years ago as<br />

part of <strong>the</strong> company’s overall strategy. However, until<br />

Quark discloses a launch schedule and <strong>the</strong> system’s<br />

specifications, <strong>the</strong> <strong>in</strong>dustry will rema<strong>in</strong> skeptical. As<br />

one <strong>in</strong>tegrator told us, “Quark has been sp<strong>in</strong>n<strong>in</strong>g this<br />

for two years now… They could build it, but who<br />

would buy it?… And it would severely undercut <strong>the</strong>ir<br />

new flagship product, QPS Enterprise, so why would<br />

<strong>the</strong>y bo<strong>the</strong>r?”<br />

Meanwhile, time is be<strong>in</strong>g lost now that Modulo,<br />

Woodw<strong>in</strong>g and o<strong>the</strong>rs have attractive products to offer<br />

to QPS owners desperate for an upgrade, as well as to<br />

o<strong>the</strong>r customers.<br />

InDesign: <strong>the</strong> o<strong>the</strong>r issue. Although QPS Classic’s outdated<br />

architecture has presented companies such as<br />

Modulo, Softcare, Van Gennep, Baseview and Woodw<strong>in</strong>g<br />

with great opportunities, <strong>the</strong>re is ano<strong>the</strong>r issue<br />

fac<strong>in</strong>g Quark: <strong>the</strong> fact that nearly every multiuser system<br />

marketed for magaz<strong>in</strong>e or newspaper use offers<br />

InCopy and InDesign ei<strong>the</strong>r as <strong>the</strong> only choice or as an<br />

alternative to CopyDesk and Xpress. S<strong>in</strong>ce it’s difficult<br />

to imag<strong>in</strong>e Quark support<strong>in</strong>g InDesign, Quark faces<br />

<strong>the</strong> unenviable task of try<strong>in</strong>g to conv<strong>in</strong>ce its customers<br />

that all <strong>the</strong>y need are CopyDesk and Xpress.<br />

Who will have <strong>the</strong> next dynasty? With new systems<br />

on <strong>the</strong> market and be<strong>in</strong>g put <strong>in</strong>to production use, and<br />

with additional suppliers eagerly eye<strong>in</strong>g <strong>the</strong> QPS<br />

upgrade market, will any of <strong>the</strong>se modern systems ga<strong>in</strong><br />

<strong>the</strong> upper hand and build <strong>the</strong> next dynasty? Or will a<br />

few suppliers divide <strong>the</strong> market <strong>in</strong> much <strong>the</strong> way that<br />

<strong>the</strong> newspaper market has been split among myriad<br />

suppliers?<br />

It’s too soon to make a prediction, but Modulo and<br />

Woodw<strong>in</strong>g have brought new options to <strong>the</strong> market,<br />

with important strengths.<br />

Modulo has some key advantages, <strong>in</strong>clud<strong>in</strong>g its<br />

long experience with <strong>the</strong> QPS base, which provides a<br />

good entrée for reach<strong>in</strong>g new prospects, and its ability<br />

to offer QPS customers <strong>the</strong> choice of Xpress or InDesign,<br />

which allows <strong>the</strong>m to start with a Quark system<br />

and ease <strong>in</strong>to InDesign later. Modulo also has its deal<br />

with Quasar for <strong>in</strong>teractive remote composition,<br />

among o<strong>the</strong>r capabilities, which hasn’t been demonstrated<br />

publicly yet but might turn out to be significant.<br />

Woodw<strong>in</strong>g, which has already recouped much of<br />

its development costs through sales of Smart Connection<br />

Light and Pro systems, has a huge price advantage<br />

and an architecture that supports an ease of customization<br />

that will appeal to certa<strong>in</strong> customers. Woodw<strong>in</strong>g<br />

also has a unique system for remote composition us<strong>in</strong>g<br />

actual InDesign files. Also to its advantage is its long<br />

experience work<strong>in</strong>g with Adobe software.<br />

The accompany<strong>in</strong>g table shows <strong>the</strong> key features of<br />

<strong>the</strong>se new systems as well as o<strong>the</strong>r competitors <strong>in</strong> <strong>the</strong><br />

magaz<strong>in</strong>e market.<br />

22 October 6, 2004 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies


For customers not need<strong>in</strong>g a database-driven system<br />

— that is, workgroups of a few users such as those that<br />

produce most small magaz<strong>in</strong>es — <strong>the</strong>re are some good<br />

alternatives on <strong>the</strong> market now that weren’t <strong>the</strong>re a few<br />

years ago, when QPS was grow<strong>in</strong>g rapidly. These systems<br />

— <strong>in</strong>clud<strong>in</strong>g Adobe’s Creative Suite Bridge products,<br />

Manag<strong>in</strong>g Editor’s TruEdit and Woodw<strong>in</strong>g’s Light<br />

and Pro — aren’t with<strong>in</strong> <strong>the</strong> scope of this article, but<br />

<strong>the</strong>y could be a factor <strong>in</strong> sales of systems to small users.<br />

In addition, a few suppliers of newspaper systems<br />

have taken aim at this market. They rema<strong>in</strong> logical<br />

competitors s<strong>in</strong>ce it is probably easier for a newspaper<br />

system to adapt to magaz<strong>in</strong>e production than vice<br />

versa. One example is AMC (Atex Media Command),<br />

which is now <strong>in</strong>stall<strong>in</strong>g its Prestige editorial system for<br />

magaz<strong>in</strong>e production. Among <strong>the</strong> AMC customers are<br />

IPC (Europe’s largest magaz<strong>in</strong>e publisher), Reed Bus<strong>in</strong>ess<br />

Publications, BBC Publications and Metropress,<br />

<strong>in</strong> London, and VVA Kommunikation GmbH of Germany,<br />

which will use it for cross-media publish<strong>in</strong>g.<br />

Baseview has had success at smaller magaz<strong>in</strong>es,<br />

and Unisys has begun market<strong>in</strong>g its Hermes system to<br />

large magaz<strong>in</strong>es.<br />

O<strong>the</strong>r newspapers move to keep pace. We’ve focused our<br />

conclud<strong>in</strong>g comments so far on <strong>the</strong> QPS market, but<br />

that doesn’t mean it is <strong>the</strong> only area of activity among<br />

editorial systems. In fact, earlier <strong>in</strong> this article, we covered<br />

some important developments <strong>in</strong> <strong>the</strong> newspaper<br />

market, with a common <strong>the</strong>me of veteran companies<br />

striv<strong>in</strong>g to keep pace with chang<strong>in</strong>g technology and<br />

markets.<br />

The most strik<strong>in</strong>g of those was <strong>the</strong> decision by Netl<strong>in</strong>x<br />

to remake its editorial l<strong>in</strong>e after struggl<strong>in</strong>g — with<br />

little success — to build a product l<strong>in</strong>e around its<br />

CText and SII orig<strong>in</strong>s. The new editorial approach is<br />

based on technology acquired from Se<strong>in</strong>et of Spa<strong>in</strong>,<br />

which already provides good support for XML and<br />

Web publish<strong>in</strong>g, as well as most of <strong>the</strong> o<strong>the</strong>r <strong>in</strong>gredients<br />

needed <strong>in</strong> today’s market. Net-l<strong>in</strong>x plans to take<br />

<strong>the</strong> Se<strong>in</strong>et technology well beyond its current level.<br />

Also seek<strong>in</strong>g exist<strong>in</strong>g technology to bolster its<br />

product l<strong>in</strong>e was Wilkenson Scoop, which abandoned<br />

its own Web publish<strong>in</strong>g program <strong>in</strong> favor of <strong>the</strong> Bombus<br />

Headl<strong>in</strong>e system, which it is <strong>in</strong>tegrat<strong>in</strong>g with <strong>the</strong><br />

Scoop pr<strong>in</strong>t capabilities to produce a sounder allaround<br />

product.<br />

O<strong>the</strong>r companies whose news centered on enhanc<strong>in</strong>g<br />

technical areas to enable advantages <strong>in</strong> <strong>the</strong> future<br />

<strong>in</strong>clude Baseview, which has switched to a three-tiered<br />

architecture with an SQL database for its IQue version<br />

4 system; APT, which is rebuild<strong>in</strong>g its Falcon editorial<br />

system <strong>in</strong> l<strong>in</strong>e with modern architecture to streaml<strong>in</strong>e<br />

future development efforts; Pongrass, which has<br />

rewritten part of its code to make it easier to accommodate<br />

future versions of third-party software; and<br />

Unisys, which is <strong>in</strong> <strong>the</strong> late stages of its architectural<br />

change and is build<strong>in</strong>g at <strong>the</strong> application level.<br />

The bottom l<strong>in</strong>e. Where will Quark figure <strong>in</strong> <strong>the</strong> future?<br />

Because Quark has been so tight-lipped about its strategy<br />

<strong>the</strong> past couple of years, it’s impossible to know<br />

what may be jujust around <strong>the</strong> corner. The company<br />

certa<strong>in</strong>ly has plenty of resources to put beh<strong>in</strong>d new<br />

developments (for more on Quark’s plans, see The<br />

Seybold Report, Vol. 4, No. 3).<br />

However, one th<strong>in</strong>g appears certa<strong>in</strong>: The era of<br />

Quark’s dom<strong>in</strong>ation is over, both <strong>in</strong> <strong>the</strong> QPS editorial<br />

system market and <strong>the</strong> Xpress pag<strong>in</strong>ation market.<br />

From here on, Quark will have to fight for whatever<br />

market share it can get. Adobe has assured that <strong>in</strong> pag<strong>in</strong>ation,<br />

and companies such as Modulo and Woodw<strong>in</strong>g<br />

(as well as Softcare and Van Gennep) are do<strong>in</strong>g<br />

<strong>the</strong> same with editorial systems. TSR<br />

<strong>Editorial</strong> <strong>Systems</strong><br />

Adobe <strong>Systems</strong><br />

ph: (408) 536-6000<br />

www.adobe.com<br />

Agile Enterprise<br />

ph: (603) 880-6440<br />

www.agileenterprise.com<br />

Atex Media Command<br />

(AMC)<br />

ph: (813) 739-1700<br />

www.atex.com<br />

Harris & Baseview<br />

ph: (734) 662-5800<br />

www.harrisbaseview.com<br />

Manag<strong>in</strong>g Editor Inc. (MEI)<br />

ph: (215) 886-5662<br />

www.maned.com<br />

Modulo <strong>Systems</strong><br />

ph; (617) 234-4414<br />

www.modulosystems.com<br />

Quark<br />

ph: (303) 894-8888<br />

www.quark.com<br />

SoftCare<br />

ph: (49-0) 4055-69500<br />

www.k4publish<strong>in</strong>gsystem.<br />

com<br />

Unisys Global Media<br />

ph: (800) 874-8647 x678<br />

www.unisys.com<br />

Van Gennep<br />

ph: (31-20) 679-6029<br />

www.vangennep.com<br />

WoodW<strong>in</strong>g Sofware<br />

ph: (31-75) 6143-400<br />

www.woodw<strong>in</strong>g.com<br />

Volume 4, Number 13 • The Seybold Report • Analyz<strong>in</strong>g Publish<strong>in</strong>g Technologies 23

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