HAITI Media and Telecoms Landscape Guide - Infoasaid
HAITI Media and Telecoms Landscape Guide - Infoasaid
HAITI Media and Telecoms Landscape Guide - Infoasaid
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174Technical specifications: Population under study: Haitians in 9 communes of Metropolitan area <strong>and</strong> 3communes in the provinces (Saint-Marc, Petit-Goâve <strong>and</strong> Cap-Haïtien)Interview Language : Creole Data Collection Period: November 18th to November 26th 2010Sampling method: R<strong>and</strong>om selection of households using Kish grid forintervieweeSample size: 4907 interviews conductedData collection method: Interview with questionnaireResponse rate: 99% (4889 valid cases over 4907 interviewed) Number of fieldwork personnel: 108 Confidence level: 95% Confidence interval: 5% Quality Control : Intensive Training/Briefing 25% Supervisors Field Accompaniment 25% Quality Controllers Back Checking 21% Data Entry Double Verification 14% Call back R<strong>and</strong>omInternews Audience Research Methodology 1Over the period of March 2010 to March 2011, Internews surveyed nearly 16,000Haitians <strong>and</strong> conducted two sets of focus group studies with 488 others.Internews’ audience research started with focus groups that served two purposes.First, they provided information about how Haitians generally, <strong>and</strong> the earthquakeaffectedpopulation specifically, access <strong>and</strong> use the media as well as how theyconceptualize their information needs.1 M<strong>and</strong>el, Jennifer PhD, Director of Knowledge Management & Development, Internews Haiti & Sommerfeldt,Erich PhD, University of Maryl<strong>and</strong>, College Park . Case Study of Post-Earthquake Haiti Shows that AudienceResearch Improves Effectiveness of Aid. http://www.internews.org/our-stories/project-updates/new-reportclosing-loop-responding-information-needs-haiti174
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