HAITI Media and Telecoms Landscape Guide - Infoasaid

175This information was used to develop a survey questionnaire that is the foundationfor a rolling audience assessment that has been on-going since mid-March 2010.In February, 2010 a set of twenty-four focus groups were conducted in sevendifferent areas, the hardest hit by the earthquake – five communities withinmetropolitan Port-au-Prince, Petit Goâve and Léogâne.The locations were chosen based on the extent to which the population living therehad experienced damage from the earthquake.Based on the information from the “baseline” focus groups, a survey questionnairewas developed and translated from French into Creole.Every two weeks for the past two years, the research team has conducted anaverage of nearly 600 audience surveys addressing access to and use of the media,information needs and satisfaction with the quantity of information available.Initially, these were conducted in the same communities as the focus groups,including both camps and neighborhoods.Overtime however, to avoid over-saturation, research areas were defined morebroadly, at the communal level so that data collection could take place in a widerrange of locations.A key objective of the survey is to determine, if and how, information needs changedover time.175