HAITI Media and Telecoms Landscape Guide - Infoasaid

48Very little survey work has been done on radio audiences in other parts of rural Haiti.ENDK and its impactThe 2010 earthquake led to the immediate creation of a popular daily radioprogramme to help people survive the terrible consequences of this catastrophe.This Creole language programme, Enfòmasyon Nou Dwe Konnen, ''News YouCan Use,'' was produced by the US-based media development organisationInternews www.internews.orgIt was broadcast by up to 30 partner radio stations in the main areas of Haiti affectedby the earthquake.The programme, which became widely known by its acronym ENDK, provided lifesaving information to the disaster-affected population at a time when total confusionreigned and people did not know who to turn to for help.The 20-minute magazine programme was produced in close consultation with aidagencies responding to the crisis and was hugely successful.Internews had a team of journalism trainers who were already working in Haiti whenthe earthquake struck. They reacted rapidly to the crisis and nine days later, the firstedition of ENDK went on air.The programme continued for 615 editions until May 2012 with the help of grantsfrom the US government.Looking back on the experience, Internews said in report in April 2012:“Haiti’s media distribution infrastructure was tenuous at best before the quakehit. Local television broadcasters primarily aired movies from the UnitedStates, DVDs and satellite, while the majority of Haitians did not rely on the48