HAITI Media and Telecoms Landscape Guide - Infoasaid

44All showed similar trends of media consumption.The DAGMAR survey used as a reference point for assessing the relative size ofmedia audiences in this guide was conducted in November 2010.DAGMAR sounded out the opinions of 4,907 people in eight districts of Port-au-Prince and four other towns in the interior: Léogane, Saint-Marc, Cap-Haïtien andPetit Goâve.A quarter of those questioned were people displaced by the 2010 earthquake whowere living in makeshift camps.DAGMAR found that 96% of respondents in Port-au-Prince listened to the radioevery day and that 83% owned a radio set.Almost as many people listened to radio in the interior.The most popular types of radio programme cited were: news (64%) music (11.4%) religious programmes (9.7%) sports (4.7%).DAGMAR found that radio was the preferred source of information for 83.7% ofrespondents. Only 7.4% said they preferred television.Radio was also cited as the most trusted source of information by 58.8% ofrespondents. Television trailed a distant second with a most trusted rating 27.5%.DAGMAR identified two peak periods for radio listening.44