BRAND GUIDELINES - Associated Press

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3.3 TYPOGRAPHY AP typography consists of two typefaces: Good and Freight Text. Freight Text Book, 15pt Both typefaces come in a variety of weights and style and offer flexibility of use. Commitment to these typefaces will create a consistent and strong identity. Below are a few distinctive feature of those typefaces. When text such as “Associated Press” or long headlines are locked up with the logo, Good Condensed should be used. When Good is not available for use, in some digital applications for example, it can be substituted by Verdana, and if Verdana is not available, a sans-serif such as Helvetica and Arial can be used as substitution. When Freight Text is not available for use, Georgia should be the replacement typeface. Descender on the uppercase ‘J’ Good Book Good Book, 12pt Jag Shoulder on the lowercase ‘a’ Tail on the lowercase ‘a’ Gr Sharp Serifs Exit Freight Text Book Spur on the uppercase ‘G’ Two-story lowercase ‘g’ Ball terminal on the lowercase ‘r’ Good Condensed Book AP Brand Guidelines VERSION 1.0 3. House Style QtTail of uppercase ‘Q’ Stab join on the nk lowercase ‘n’ Freight Text Book Italic Angles and bracket on the lowercase ‘t’ Ball terminal stroke of the leg of the lowercase ‘k’ GOOD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) FREIGHT TEXT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) GOOD CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) GOOD ITALICS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) FREIGHT TEXT BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) FREIGHT TEXT ITALICS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) VERDANA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) GEORGIA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678901234567890!@#$%^&(*) 26
3.3.1 PRINT TEXT STYLES H1 Good Bold, ALL CAPS Subhead / Lead Freight Text Book, Sentence case H2 Good Bold, ALL CAPS H3 Good Book, Sentence case H4 Freight Text Bold, Sentence case, 12/15 H5 Freight Text Bold, Sentence case, 10/14 H6 Freight Text Bold, Sentence case, 8.5/12 AP IMAGES Access one of the world’s largest collections of photography, video, interactives and graphics. TALK TO US What products are available? AP Photo Archive AP Photostream AP Historical Research Services AP Brand Guidelines VERSION 1.0 3. House Style Body Text Long Form Freight Text Book 10 / 13 pts Justified Body Text Short Form Freight Text Medium 10 / 13 pts Justified or Left Aligned Bulleted Lists Freight Text (weight depending on surrounding text), En dash bullets no charge to set up an account, search or view content online at ap.org/images. And you can purchase the media format you need immediately on the site (U.S. only) or set up a subscription service with your sales representative. Whether you need a video of a breaking news event, photos The Associated Press (“AP”) is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. On any given day, more than half the world’s population sees news from the Creative Partners include: – Image Source – Blend Images – National Geographic Editorial Partners include: – NFL – NCAA – NBC Universal 27
Page 1 and 2: ASSOCIATED PRESS BRAND GUIDELINES F
Page 3 and 4: INTRODUCTION: THE AP BRAND AP is un
Page 5 and 6: 1.1 BRAND VALUES INTEGRITY In an in
Page 7 and 8: 1.3 FOLLOWING THE RULES Consistentl
Page 9 and 10: “The Associated Press is the hall
Page 11 and 12: 2.2 SIGNATURE The AP signature is a
Page 13 and 14: 2.4 MINIMUM SIZE The AP logo should
Page 15 and 16: Maintaining the integrity of the lo
Page 17 and 18: 2.7 SPECIAL USE CASES While maintai
Page 19 and 20: 3.1 ELEMENTS The careful combinatio
Page 21 and 22: When determining a grid, begin with
Page 23 and 24: Once the logo size has been determi
Page 25: left margin = w column = w gutter =
Page 29 and 30: 3.4 gutter COLOR = 2z PALETTE AP ID
Page 31 and 32: ne 296C e 5395U FF Gray ne 5535C 42
Page 33 and 34: 3.5.1 PROMPT COLOR The prompt’s c
Page 35 and 36: 3.6.1 WATERMARK APPLICATION Waterma
Page 37 and 38: 3.7 PHOTOGRAPHS Photography is not
Page 39 and 40: R255 G50 B46 #FF322E AP ID Red - Fo
Page 41 and 42: 4. APPLICATION When applying the AP
Page 43 and 44: 4.2 PRINT APPLICATIONS These exampl
Page 45 and 46: 4.4 ENVIRONMENTAL APPLICATIONS This
Page 47 and 48: 5.1 AP LOGO ARTWORK GUIDE Guideline
Page 49 and 50: 5.3 GRID ARTWORK GUIDE PRINT For le

BRAND GUIDELINES - Associated Press

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