BRAND GUIDELINES - Associated Press
BRAND GUIDELINES - Associated Press
BRAND GUIDELINES - Associated Press
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ay<br />
C<br />
U<br />
425C<br />
e 433U<br />
ray<br />
m Gray 1 C<br />
m Gray 1 U<br />
m YGray<br />
14C<br />
414U<br />
3.4.1 USING THE PALETTE<br />
Deeps Neutrals Mediums Deeps Brights Mediums Brights<br />
AP Deep ID White Blue<br />
C100 C0 M0 M73 Y0 Y30 K0 K83 Pantone 296C<br />
C98 C0 M67 M0 Y0 Y32 K0K45<br />
Pantone 5395U<br />
R8 R255 G28 G255 B47 #081C2F B255 #FFFFFF<br />
AP Deep Neutral Green Deep Gray<br />
C83 C38 M35 M28 Y51 Y21 K81 K63 Pantone 5535C 425C<br />
C85 C76 M32 M63 Y79 Y55 K64 K24 Pantone 5535U 433U<br />
R33 R51 G51 B48 B51 #213330 #333333<br />
AP Deep Neutral Brown Light Gray<br />
C40 C2 M53 M3 Y4 Y59 K5 K89 Pantone Pantone Warm Black Gray 4 1 CC<br />
C35 C2 M46 M3 Y7 Y82 K8 K57 Pantone Pantone Warm Black Gray 4 U1<br />
U<br />
R56 R231 G38 G226 B30 B216 #38261E #E7E2D8<br />
AP Deep Neutral Purple Medium Gray<br />
C68 C13 M85 M8 Y16 Y29 K26 K74 Pantone 414C 7449 C<br />
C52 C26 M89 M17 Y33 Y24 K50 K3 Pantone 414U 7449 U<br />
R50 R182 G0 G182 B33 B171 #320021 #B6B6AB<br />
AP Medium Deep Blue Blue<br />
C98 C100 M24 M73 Y1 Y30 K3 Pantone K83 Pantone 7461 C296C<br />
C100 C98 M1 M67 Y8 Y32 K10 K45 Pantone Pantone 640 5395U U<br />
R20 R8 G105 G28 B47 B148 #081C2F #146994<br />
AP Medium Deep Green<br />
C51 C83 M5 M35 Y98 Y51 K23 K81 Pantone 377C 5535C<br />
C27 C85 M0 M32 Y97 Y79 K13 K64 Pantone Pantone 390U 5535U<br />
R102 R33 G153 G51 B48 B0 #669900 #213330<br />
AP Medium Deep Brown Yellow<br />
C3 C40 M36 M53 Y100 Y59 K6 K89 Pantone 131CBlack<br />
4 C<br />
C0 C35 M18 M46 Y100 Y82 K6 K57 Pantone Pantone 7405U Black 4 U<br />
R209 R56 G150 G38 B30 B0 #D19600 #38261E<br />
AP Medium Deep Purple<br />
C74 C68 M98 M85 Y2 Y29 K12 K74 Pantone Pantone 2613C 7449 C<br />
C56 C52 M79 M89 Y0 Y33 K0 K50 Pantone Pantone 526U7449<br />
U<br />
R102 R50 G7 G0 B117 B33 #660775 #320021<br />
Neutral colors pair well with the Medium range.<br />
Neutralcolorsareintendedforsupportingapplications,suchasbackgrounds,<br />
text, the watermark and the prompt.<br />
Medium colors are intended for use with titles, colored text when necessary<br />
and other accents in a design. They should not be used for backgrounds.<br />
Using Neutrals and Mediums together in applications such as printed<br />
publications will convey a sophisticated tone.<br />
AP Brand Guidelines VERSION 1.0 3. House Style<br />
AP Bright Medium Blue Blue<br />
C84 C98 M21 M24 Y0 Y1 K0 K3 Pantone 2925C 7461 C<br />
C69 C100 M10 M1 Y0 Y8 K0 K10 Pantone 299U 640 U<br />
R28 R20 G148 G105 B208 B148 #1C94D0 #146994<br />
RECOMMENDED USES<br />
NEUTRALS AP Bright Medium Green Green<br />
BACKGROUND<br />
TEXT R163 R102 G190 G153 B13 B0 #A3B30D #669900<br />
HIGHLIGHT COLORS<br />
TEXT ON PHOTOGRAPH<br />
AP Bright Medium Yellow Yellow<br />
CONTAINING SHAPES<br />
C24 C51 M0 M5 Y98 K8 K23 Pantone 390C 377C<br />
C32 C27 M0 M0 Y82 Y97 K0 K13 Pantone 382U 390U<br />
C0 C3 M27 M36 Y100 K0 K6 Pantone 124C 131C<br />
C1 C0 M17 M18 Y93 Y100 K3 K6 Pantone Pantone 7406U 7405U<br />
R236 R209 G178 G150 B0 B0 #ECB200 #D19600<br />
MEDIUMS<br />
BACKGROUND<br />
TEXT<br />
HIGHLIGHT AP COLORS AP Bright Medium Purple Purple<br />
TEXT ON PHOTOGRAPH<br />
CONTAINING R181 R102 SHAPES G3 G7 B176 B117 #B503B0 #660775<br />
C37 C74 M100 M98 Y0 Y2 K0 K12 Pantone 247C 2613C<br />
C22 C56 M66 M79 Y0 Y0 K0 K0 Pantone 247U 526U<br />
LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT LOREM AMET IPSUM DOLOR SIT AMET<br />
AP Bright Blue<br />
C84 M21 Y0 K0 Pantone 2925C<br />
C69 M10 Y0 K0 Pantone 299U<br />
R28 G148 B208 #1C94D0<br />
LOREM IPSUM DOLOR SIT AMET<br />
AP Bright Green<br />
C24 M0 Y98 K8 Pantone 390C<br />
C32 M0 Y82 K0 Pantone 382U<br />
R163 G190 B13 #A3B30D<br />
AP Bright Yellow<br />
C0 M27 Y100 K0 Pantone 124C<br />
C1 M17 Y93 K3 Pantone 7406U<br />
R236 G178 B0 #ECB200<br />
AP Bright Purple<br />
C37 M100 Y0 K0 Pantone 247C<br />
C22 M66 Y0 K0 Pantone 247U<br />
R181 G3 B176 #B503B0<br />
Pair neutrals with medium or deep colors...<br />
Not multiple neutrals or mediums together.<br />
LOREM IPSUM DOLOR SIT AMET<br />
30<br />
LOREM IPSUM DOLOR SIT AMET<br />
LOREM IPSUM DOLOR SIT AMET
Change language