BRAND GUIDELINES - Associated Press

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HELP DESK For help or questions in using the brand guidelines, contact: Corporate Communications brand@ap.org Tina Antonion +1 212 621 1819 tantonion@ap.org
Page 1 and 2: ASSOCIATED PRESS BRAND GUIDELINES F
Page 3 and 4: INTRODUCTION: THE AP BRAND AP is un
Page 5 and 6: 1.1 BRAND VALUES INTEGRITY In an in
Page 7 and 8: 1.3 FOLLOWING THE RULES Consistentl
Page 9 and 10: “The Associated Press is the hall
Page 11 and 12: 2.2 SIGNATURE The AP signature is a
Page 13 and 14: 2.4 MINIMUM SIZE The AP logo should
Page 15 and 16: Maintaining the integrity of the lo
Page 17 and 18: 2.7 SPECIAL USE CASES While maintai
Page 19 and 20: 3.1 ELEMENTS The careful combinatio
Page 21 and 22: When determining a grid, begin with
Page 23 and 24: Once the logo size has been determi
Page 25 and 26: left margin = w column = w gutter =
Page 27 and 28: 3.3.1 PRINT TEXT STYLES H1 Good Bol
Page 29 and 30: 3.4 gutter COLOR = 2z PALETTE AP ID
Page 31 and 32: ne 296C e 5395U FF Gray ne 5535C 42
Page 33 and 34: 3.5.1 PROMPT COLOR The prompt’s c
Page 35 and 36: 3.6.1 WATERMARK APPLICATION Waterma
Page 37 and 38: 3.7 PHOTOGRAPHS Photography is not
Page 39 and 40: R255 G50 B46 #FF322E AP ID Red - Fo
Page 41 and 42: 4. APPLICATION When applying the AP
Page 43 and 44: 4.2 PRINT APPLICATIONS These exampl
Page 45 and 46: 4.4 ENVIRONMENTAL APPLICATIONS This
Page 47 and 48: 5.1 AP LOGO ARTWORK GUIDE Guideline
Page 49: 5.3 GRID ARTWORK GUIDE PRINT For le

BRAND GUIDELINES - Associated Press

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