BRAND GUIDELINES - Associated Press

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5. ARTWORK AP Brand Guidelines VERSION 1.0 5. Artwork 46
5.1 AP LOGO ARTWORK GUIDE Guidelines This chart serves as a guideline for the accompanying brandmark artwork and the di�erences in color, size and format versions, and de�nes �le nomenclature. EPS �les are for applications that require high-resolution artwork for reproduction. These �les can be scaled (enlarged or reduced) without any loss in quality. These �les can be opened with vector-based applications such as Adobe Illustrator. PNG �les are suitable for digital and video use (i.e., PowerPoint presentations or Web). Pre-scaled logo PNG �les and icons were optimized for their current size and are not intended to be enlarged. Logo File Naming Guide IDENTIFIER PRINT SURFACE C - Coated UC - Uncoated AP_CMYK_C.eps COLOR SPACE CMYK - Process PMS - Pantone RGB - Screen & Video K - Black EXTENSION .eps - Vector .png - Raster COMMON USE SPECIAL USE Print — CMYK Print — PMS Print — 1 Color Screen — RGB AP Brand Guidelines VERSION 1.0 5. Artwork AP_CMYK_[C/UC].eps AP_PMS_[C/UC].eps AP_K_[C/UC].eps AP_RGB.[eps/png] Horizontal Screen – Icons Close-up of hand rasterizing Close-up of hand rasterizing For limited use. See Visual Brand Guidelines. SPECIAL_USE/HORIZONTAL/ AP_HORIZ_[COLOR]_[C/UC].eps Hand-rasterized square icons. Use only as prescribed. SPECIAL_USE/ICONS/ Favicon AP_ICON_16x16 iPhone & iPod Touch AP_ICON_29x29 Small Icon (search/settings) iPhone Hi Res AP_ICON_58x58 Small Icon (search/settings) iPhone & iPod Touch AP_ICON_57x57 App Icon iPad AP_ICON_50x50 Small Icon (Search Results) iPhone Retina AP_ICON_114x114 App Icon Facebook Avatar AP_ICON_180x180 App Store Icon AP_ICON_512x512 Screen – Pre-Scaled Hand-rasterized logos. Use only at speci�ed size. SPECIAL_USE/PRESCALED/ iPad/iPhone3G AP_RGB_38x44 App title logo iPhone 4 AP_RGB_77x88 App title logo Website AP_RGB_92x106 92px wide grid 47
Page 1 and 2: ASSOCIATED PRESS BRAND GUIDELINES F
Page 3 and 4: INTRODUCTION: THE AP BRAND AP is un
Page 5 and 6: 1.1 BRAND VALUES INTEGRITY In an in
Page 7 and 8: 1.3 FOLLOWING THE RULES Consistentl
Page 9 and 10: “The Associated Press is the hall
Page 11 and 12: 2.2 SIGNATURE The AP signature is a
Page 13 and 14: 2.4 MINIMUM SIZE The AP logo should
Page 15 and 16: Maintaining the integrity of the lo
Page 17 and 18: 2.7 SPECIAL USE CASES While maintai
Page 19 and 20: 3.1 ELEMENTS The careful combinatio
Page 21 and 22: When determining a grid, begin with
Page 23 and 24: Once the logo size has been determi
Page 25 and 26: left margin = w column = w gutter =
Page 27 and 28: 3.3.1 PRINT TEXT STYLES H1 Good Bol
Page 29 and 30: 3.4 gutter COLOR = 2z PALETTE AP ID
Page 31 and 32: ne 296C e 5395U FF Gray ne 5535C 42
Page 33 and 34: 3.5.1 PROMPT COLOR The prompt’s c
Page 35 and 36: 3.6.1 WATERMARK APPLICATION Waterma
Page 37 and 38: 3.7 PHOTOGRAPHS Photography is not
Page 39 and 40: R255 G50 B46 #FF322E AP ID Red - Fo
Page 41 and 42: 4. APPLICATION When applying the AP
Page 43 and 44: 4.2 PRINT APPLICATIONS These exampl
Page 45: 4.4 ENVIRONMENTAL APPLICATIONS This
Page 49 and 50: 5.3 GRID ARTWORK GUIDE PRINT For le

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