1950s/ModernSession Threeimmediately following session two<strong>The</strong> <strong>Collection</strong> <strong>of</strong> <strong>Mort</strong> <strong>and</strong> <strong>Millie</strong> <strong>Goldsholl</strong>One <strong>of</strong> America's most successful design teams, <strong>Mort</strong>on <strong>and</strong> <strong>Millie</strong> <strong>Goldsholl</strong> founded <strong>Mort</strong>on <strong>Goldsholl</strong> & Associates – one<strong>of</strong> the leading graphic design studios in the 1950s. Both studied at the Chicago School <strong>of</strong> Design (now IIT) with Moholy-Nagy,<strong>and</strong> credit him for their inspiration <strong>and</strong> graphic design education. In a 1992 interview, <strong>Mort</strong> <strong>Goldsholl</strong> said “He changed mylife.”<strong>The</strong>ir Northfield, IL firm was recognized for developing corporate br<strong>and</strong>ing through packaging, print, <strong>and</strong> TV commercials,as well as for industrial <strong>and</strong> experimental films. Perhaps best known for developing trademarks <strong>and</strong> symbols, the<strong>Goldsholl</strong>s designed the Motorola trademark, as well as logos for 7-UP, Peace Corps, Schlitz, Helene Curtis, StoneContainer, Vienna Beef Frankfurters, Kimberly-Clark <strong>and</strong> many others. <strong>Mort</strong> <strong>Goldsholl</strong> designed the logo used by the GoodDesign Award, which was created by Charles <strong>and</strong> Ray Eames, Eero Saarinen <strong>and</strong> former MoMA curator Edgar Kaufman, Jr.,<strong>and</strong> is awarded yearly for products that exhibit extraordinary design excellence.<strong>Mort</strong> <strong>Goldsholl</strong> (1911-1985) described his purpose as a designer to "eliminate ugliness <strong>and</strong> uselessness, <strong>and</strong> to make thingsmore useful <strong>and</strong> purposeful." <strong>The</strong> recipient <strong>of</strong> more than 400 awards, he said:Faced with the chaos, the polyglot <strong>of</strong> thing <strong>and</strong> words, it takes a super effort to weed out the meaningful things from thetrash. <strong>The</strong> problem is to get the final design to match the fleeting idea. <strong>The</strong> big dream about the great work <strong>of</strong> art can tooeasily be dissipated in the practicalities <strong>of</strong> solutions, clients, markets, statistics, sales, function <strong>and</strong> committee decision.Determination to remain free requires a discipline; but it does not inhibit freedom, it enlarges it.<strong>Millie</strong> <strong>Goldsholl</strong> (1920-2012) studied architecture at the Chicago School <strong>of</strong> Design, <strong>and</strong> went on to design a modern home<strong>and</strong> studio in Highl<strong>and</strong> Park, IL. <strong>The</strong> family furnished their home with modern design, <strong>and</strong> used Eames ESUs in almost everyroom. <strong>Millie</strong> later shifted her focus on making films. She <strong>and</strong> <strong>Mort</strong> created commercials for 7-UP, Alberto V0-5, <strong>The</strong> NationalEndowment for the Arts, Kellogg <strong>and</strong> many others. Three <strong>of</strong> their short films are available for viewing at Chicag<strong>of</strong>ilmarchives.com. “Up is Down”, an animated film, introduces an unconventional young boy who is temporarily persuaded to acceptothers’ viewpoints as his own. <strong>The</strong> film is dedicated to Martin Luther King. <strong>Millie</strong> said:It is better to be Utopic than myopic – even if you're not a designer – <strong>and</strong> especially if you are. It's not so much a matter <strong>of</strong>thinking big as thinking deep.We’d rather make films that have guts than gimmicks – <strong>and</strong> we don’t equate gimmicks with honest experimentation <strong>and</strong>unorthodox techniques. Serendipity is something we are committed to.<strong>The</strong> <strong>Collection</strong> <strong>of</strong> <strong>Mort</strong> <strong>and</strong> <strong>Millie</strong> <strong>Goldsholl</strong>745. Charles <strong>and</strong> Ray Eames ESU 420-C, second series, by Herman Miller, birch, zincframe <strong>and</strong> struts, red, yellow <strong>and</strong> blue panels, two sets <strong>of</strong> dimpled wood doors, onebank <strong>of</strong> three drawers, no panels to back behind drawers, original finish, originalknobs, all feet intact, 47”w x 17”d x 58”h, very good original condition 18,000-22,000154 www.treadwaygallery.com
747. Charles <strong>and</strong> Ray Eames ESU 270-C, second series, by HermanMiller, birch, zinc frame <strong>and</strong> struts, three drawers above an open area,black, red, white <strong>and</strong> blue panels, all feet intact, original finish, originalknobs, 24”w x 16”d x 32.5”h, excellent original condition 3500-4000746. After Henri Matisse “Mimosa” tapestry, wool, 1950s, by Alex<strong>and</strong>erSmith, initialed lower left, 36”w x 59”h, excellent condition 1500-2000749. Charles <strong>and</strong> Ray Eames ESU 200, second series, by Herman Miller,birch, zinc frame <strong>and</strong> struts, three drawers below an open area, red,blue <strong>and</strong> yellow panels, all feet intact, original finish, replaced knobs,24”w x 16”d x 26.25”h, very good original condition 1500-2000This unit is taller than the st<strong>and</strong>ard 100 model but lower than thest<strong>and</strong>ard 200 model.748. French rock lamp, molded plastic with textured surface, signed “A.Lazenave Atelier A. Paris made in France”, 12”dia x 9”h, excellentoriginal condition 200-300750. Eero Saarinen Womb chair, by Knoll, early black rod frame, originalworn <strong>and</strong> faded upholstery, 40”w x 34”d x 36”h, one foot missing,good original condition 900-1200<strong>The</strong> <strong>Collection</strong> <strong>of</strong> <strong>Mort</strong> <strong>and</strong> <strong>Millie</strong> <strong>Goldsholl</strong>155 www.treadwaygallery.com
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Treadway • Toomey Galleries20th C
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3. Stickley Brothers dining chairs,
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23. Good Rookwood handled vessel,St
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43. Important Limbert office desk,
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54. Exceptional Rookwood plaque, co
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68. Early Gustav Stickley dining ta
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81. Nice Newcomb College vase, tape
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90. Rookwood vase, Vellum glaze wit
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109. Kalo bracelet, hand wrought si
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132. Fine and early Newcomb College
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141. Important Limbert hall chair,
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146. Rookwood vase, bulbous tapered
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from 1906 "The Studio Yearbook"161.
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181. Roycroft American Beauty vase,
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198. Art Nouveau chandelier, possib
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209. Rare Rookwood handled vessel,S
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220. Good Niloak Missionwarevase, l
- Page 46 and 47:
233. Gustave Baumann woodblock prin
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238. Gustav Stickley armchair, #354
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252. Gustav Stickley rocker, #319,
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263. Owens handled vessel,opalescen
- Page 54 and 55:
279. Kalo pin and earrings, hand wr
- Page 56 and 57:
296. Handel lamp, bronzed metal bas
- Page 58 and 59:
309. Weller Dickensware handled ves
- Page 60 and 61:
325. Good Liberty & Co. Tudric box,
- Page 62 and 63:
337. Rookwood covered vessel,Vellum
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354. Arts & Crafts stands, two, wit
- Page 67 and 68:
373. Caucasian Kazak rug, c. 1895,
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382. Frank Lloyd Wright club chair,
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391. Good Arts & Crafts period wrou
- Page 73 and 74:
404. Raoul Larche lamp, manufacture
- Page 76 and 77:
425. WMF Ikora vase, large copper f
- Page 78 and 79:
437. Exceptional Quezal vase, large
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450. Steuben Aurene plate, gold aur
- Page 82 and 83:
460. Lalique Bacchantes vase, large
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French Art Glass makers468. Legras
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Louis Comfort Tiffany473. Rare Tiff
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478. Good Burgun & Schverer vase, t
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483. Fine Gallé bud vase, unusual
- Page 92 and 93:
487. French Art Nouveau figurine, b
- Page 94 and 95:
492. Beautiful Daum and Majorelle v
- Page 96 and 97:
497. Good Daum vase, bulbous shape
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501. Gallé vase, cylindrical shape
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505. L.C Tiffany bowl and under pla
- Page 102 and 103:
515. Rare Tiffany Studios table lam
- Page 104 and 105: 518. Good Tiffany Studios desk lamp
- Page 106 and 107: 106 www.treadwaygallery.com
- Page 109 and 110: 529. In the style of Franz Xavier B
- Page 111 and 112: 543. Carl Rudolph Krafft (American,
- Page 113 and 114: 554. Porfirio Salinas (American, 19
- Page 115 and 116: 563. Arrah Lee Gaul (American, 1883
- Page 117 and 118: 576. Henry Marvell Carr (British, 1
- Page 119 and 120: 589. Jane Peterson (American, 1876-
- Page 121 and 122: 594. Paul Kauvar Smith (American, 1
- Page 123 and 124: 606. Frederic Remington (American,
- Page 125 and 126: 610. John Sloan (American, 1871-195
- Page 127 and 128: 612. Henry Françios Farny, (French
- Page 129 and 130: 622. Gertrude Abercrombie (American
- Page 131 and 132: 632. Laura Gilpin (American, 1891-1
- Page 133 and 134: 645. William Edouard Scott (America
- Page 135 and 136: 652. Harold Noecker (American, 1912
- Page 137 and 138: 665. E. Oscar Thalinger (American,
- Page 139 and 140: 678. Livio de Marchi (Italian, 20th
- Page 141 and 142: 687. Ted Stanuga (American, b. 1948
- Page 143 and 144: 693. Gail Hammond Butt (American, b
- Page 145 and 146: 705. Salvador Dali (Spanish, 1904-1
- Page 147 and 148: 707. Joyce Wahl Treiman (American,
- Page 149 and 150: 723. Rufino Tamayo (Mexican, 1899-1
- Page 151 and 152: 732. Artist Unknown (20th century )
- Page 153: 743. Kim Chanil (Korean, 20th/21st
- Page 157 and 158: 757. Charles and Ray Eames LTR tabl
- Page 159 and 160: 765. Scandinavian vases, three, rec
- Page 161 and 162: 776. Charles and Ray Eames ESU 400,
- Page 163 and 164: 784. Alexander Girard “Triangles
- Page 165 and 166: 793. Charles and Ray Eames DCWs, by
- Page 167 and 168: 803. George Nelson Ball clock, by H
- Page 169 and 170: 819. Clyde Burt covered jars, two,
- Page 171 and 172: 835. Guido Gambone vase, hand-paint
- Page 173 and 174: 850. Egmont Arens and Theodore Broo
- Page 175 and 176: 861. Pierre Jeanneret coffee table,
- Page 177 and 178: 869. Bauhaus style tea pot, possibl
- Page 179 and 180: 882. Paul Evans “Sculpted Bronze
- Page 181 and 182: 894. Marco Zanuso Lady chair, by Ar
- Page 183 and 184: 905. Large Donald Drumm crocodile s
- Page 185 and 186: 916. Philip and Kelvin Laverne Ming
- Page 187 and 188: 927. Edward Wormley bench, by Dunba
- Page 189 and 190: 937. Ettore Sottsass “Tahiti” t
- Page 191 and 192: 949. Large Tapio Wirkkala “Miracu
- Page 193 and 194: 960. Arc floor lamp, Italy, 1960s,
- Page 195 and 196: 971 Danish dining table, rectangula
- Page 197 and 198: 984. Finn Juhl dining chairs, six,
- Page 199 and 200: 994. Large Murano glass lamp, Italy
- Page 202 and 203: TERMS OF SALE: Cash or check with p
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INDEX1950s - 912, 9911960s - 763, 8
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20th Century Art & DesignGalleriesT
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208 www.treadwaygallery.com