nielsen-global-aging-report-february-2014

Online and mobile shopping lists are also used by nearly one-quarter(23%) of global respondents, with significantly higher percentages opento the idea. Three in four respondents in Latin America are willing to useonline shopping lists if they become available, along with six in 10 fromthe Middle East/Africa (63%), Asia-Pacific (62%), North America (62%)and Europe (61%).“While the findings are based on Internet-enabled respondents andrepresent an increased propensity for online usage, the research reflectsthe sentiment of leading-indicator attitudes that will only continueas Internet penetration rates grow,” said Hale. “As the Internet’sinfluence continues to permeate the everyday lives of connected peopleeverywhere, savvy marketers need to ensure they are connecting withthem, too.”14 THE AGE GAP