nielsen-global-aging-report-february-2014

ABOUT THE NIELSEN GLOBAL SURVEYThe Nielsen Global Survey About Aging was conducted between August14 and September 6, 2013, and polled more than 30,000 consumers in60 countries throughout Asia-Pacific, Europe, Latin America, the MiddleEast, Africa and North America. The sample has quotas based on ageand sex for each country based on their Internet users, and is weightedto be representative of Internet consumers and has a maximum marginof error of ±0.6%. This Nielsen survey is based on the behavior ofrespondents with online access only. Internet penetration rates varyby country. Nielsen uses a minimum reporting standard of 60 percentInternet penetration or 10M online population for survey inclusion. TheNielsen Global Survey, which includes the Global Consumer ConfidenceSurvey, was established in 2005.ABOUT NIELSENNielsen Holdings N.V. (NYSE: NLSN) is a global information andmeasurement company with leading market positions in marketingand consumer information, television and other media measurement,online intelligence and mobile measurement. Nielsen has a presence inapproximately 100 countries, with headquarters in New York, USA andDiemen, the Netherlands.For more information, visit www.nielsen.com.Copyright © 2014 The Nielsen Company. All rights reserved. Nielsen andthe Nielsen logo are trademarks or registered trademarks of CZT/ACNTrademarks, L.L.C. Other product and service names are trademarks orregistered trademarks of their respective companies. 14/7425Copyright © 2014 The Nielsen Company19