nielsen-global-aging-report-february-2014

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In the Asia-Pacific and Middle East/Africa regions, responses for “fullymeeting needs” is highest for easy-to-open/read product packaging/labels (both 54%), offering benches to sit down (29% and 25%,respectively), assistance with grocery bags (24% and 27%, respectively),providing easy-to-reach shelving (30% and 33%, respectively) andproduct promotions geared for smaller family needs (23% and 27%,respectively).“As retailers and manufacturers clamor to create a point ofdifferentiation for their products and services, they only need to listen tothe loud call for help coming from consumers in all parts of the world,”said Hale. “Improvements such as using larger fonts on product labelsand signage, arranging age-related products in one place and at arm’slength for easier accessibility, and offering friendly customer service cango a long way in building loyal patronage.”8 THE AGE GAP
CONSIDERABLE ROOM FOR IMPROVEMENT ISNEEDED WHEN CARING ABOUT OLDER CONSUMERSHIGHEST/LOWEST REGIONAL PERFORMERS FORRESPONDING TO AGING NEEDS11441155LOWEST PERFORMERS(DIFFICULT TO FIND)HIGHEST PERFORMERS(EASY TO FIND)Latin America - 51%Latin America - 54%Asia-Pacific - 50%Europe - 61%Latin America - 54%Latin America - 35%Latin America - 57%Latin America - 33%Latin America - 30%Europe - 59%Latin America - 35%Latin America - 28%Latin America - 32%Latin America - 49%Latin America - 29%Latin America - 32%Europe & Latin America - 45%Latin America - 43%Europe - 52%Easy-to-open product packagesClearly labeled nutritional informationSpecial nutritional diet foodsEasy-to-read product labelsSmaller portion-sized packagingAmple handicapped parkingAdvertising that reflects older consumersHandicapped bathroomsHandicapped ramps and doorsElectric shopping cartsWide aisles for handicapped accessibilityOnline shopping delivery optionsEasy-to-reach store shelvingBenches to sit downLarge print advertising signagePromotions geared for smaller familiesAisled dedicated to aging-needs productsHandicapped check-out aislesAssistance with grocery bags54% - Asia-Pacific & Middle East/Africa53% - North America52% - North America49% - Middle East/Africa48% - Asia-Pacific44% - North America38% - North America38% - North America37% - North America36% - North America34% - North America34% - North America33% - Middle East/Africa29% - Asia-Pacific28% - Middle East/Africa27% - Middle East/Africa25% - North America25% - Asia-Pacific25% - North AmericaSource: Nielsen Global Survey About Aging, Q3 2013Copyright © 2014 The Nielsen Company9
Page 1 and 2: THE AGE GAPAS GLOBAL POPULATION SKE
Page 3 and 4: HAVE WEFORGOTTEN OURELDERS?A whoppi
Page 5 and 6: BIG SPENDERSWITH UNIQUENEEDSEmpty n
Page 7: AGINGCONCERNS HAVEA REGIONALFOOTPRI
Page 11 and 12: IDEAL RETIRMENT AGE IS YOUNGER THAN
Page 13 and 14: HIGH INTERESTIN BEING MOREDIGITALLY
Page 15 and 16: DIGITAL ENGAGEMENT SENTIMENT FORGRO
Page 17 and 18: LIVING ARRANGEMENT EXPECTATIONS IN
Page 19 and 20: ABOUT THE NIELSEN GLOBAL SURVEYThe

nielsen-global-aging-report-february-2014

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