nielsen-global-aging-report-february-2014

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HOME ALONE?NOT EXACTLYWhat happens when we become too old to care for ourselves and cannotlive alone? With nearly half (46%) of global respondents having difficultyfinding housing services and assistance when it comes to the needs ofthe elderly, many of us turn to the help of family members in our time ofneed.Half of global respondents plan to live at home with either a spouse(38%) or with the aid of professional help (12%). The reliance on familyin old age is strongest in the Middle East/Africa region, with 45 percentexpecting to live at home with a spouse and 27 percent planning to livewith their children, which is nearly double the global average of 15%.Nearly one-fourth (23%) of North Americans plan to live in an assistedliving facility, compared to 15 percent globally, and 17 percent in Asia-Pacific expect to live in a nursing home, compared to the global averageof 13 percent.16 THE AGE GAP
LIVING ARRANGEMENT EXPECTATIONS IN OLD AGEI WILL LIVE…WITH MY SPOUSEIN A NURSING HOME37% 17%41%10%45%5%40%12%32%8%WITH MY CHILDREN16%9%27%17%14%AT HOME WITHPROFESSIONAL HELP12%13%8%13%11%IN AN ASSISTED LIVINGFACILITY12%12%17%7%23%WITH A FRIEND3%3%3%2%3%ASIA-PACIFIC EUROPE MIDDLE EAST/AFRICALATINAMERICANORTHAMERICASource: Nielsen Global Survey About Aging, Q3 2013Copyright © 2014 The Nielsen Company17
Page 1 and 2: THE AGE GAPAS GLOBAL POPULATION SKE
Page 3 and 4: HAVE WEFORGOTTEN OURELDERS?A whoppi
Page 5 and 6: BIG SPENDERSWITH UNIQUENEEDSEmpty n
Page 7 and 8: AGINGCONCERNS HAVEA REGIONALFOOTPRI
Page 9 and 10: CONSIDERABLE ROOM FOR IMPROVEMENT I
Page 11 and 12: IDEAL RETIRMENT AGE IS YOUNGER THAN
Page 13 and 14: HIGH INTERESTIN BEING MOREDIGITALLY
Page 15: DIGITAL ENGAGEMENT SENTIMENT FORGRO
Page 19 and 20: ABOUT THE NIELSEN GLOBAL SURVEYThe

nielsen-global-aging-report-february-2014

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