nielsen-global-aging-report-february-2014

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Online and mobile shopping lists are also used by nearly one-quarter(23%) of <strong>global</strong> respondents, with significantly higher percentages opento the idea. Three in four respondents in Latin America are willing to useonline shopping lists if they become available, along with six in 10 fromthe Middle East/Africa (63%), Asia-Pacific (62%), North America (62%)and Europe (61%).“While the findings are based on Internet-enabled respondents andrepresent an increased propensity for online usage, the research reflectsthe sentiment of leading-indicator attitudes that will only continueas Internet penetration rates grow,” said Hale. “As the Internet’sinfluence continues to permeate the everyday lives of connected peopleeverywhere, savvy marketers need to ensure they are connecting withthem, too.”14 THE AGE GAP
DIGITAL ENGAGEMENT SENTIMENT FORGROCERY SHOPPINGALREADY USINGDEFINTELY/SOMEWHAT WILLINGGLOBALAVERAGEASIA-PACIFICEUROPEMIDDLEEAST/AFRICALATINAMERICANORTHAMERICAORDERONLINEFOR HOMEDELIVERY37%54%51%45%25%58%29%60%21%70%20%64%USEONLINE/MOBILESHOPPINGLISTS23%63%31%62%14%61%23%63%14%73%19%62%USEONLINECOUPONS32%58%41%54%19%61%20%64%12%75%38%54%Source: Nielsen Global Survey About Aging, Q3 2013Copyright © <strong>2014</strong> The Nielsen Company15
Page 1 and 2: THE AGE GAPAS GLOBAL POPULATION SKE
Page 3 and 4: HAVE WEFORGOTTEN OURELDERS?A whoppi
Page 5 and 6: BIG SPENDERSWITH UNIQUENEEDSEmpty n
Page 7 and 8: AGINGCONCERNS HAVEA REGIONALFOOTPRI
Page 9 and 10: CONSIDERABLE ROOM FOR IMPROVEMENT I
Page 11 and 12: IDEAL RETIRMENT AGE IS YOUNGER THAN
Page 13: HIGH INTERESTIN BEING MOREDIGITALLY
Page 17 and 18: LIVING ARRANGEMENT EXPECTATIONS IN
Page 19 and 20: ABOUT THE NIELSEN GLOBAL SURVEYThe

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