Software Asset Management - CA
Software Asset Management - CA
Software Asset Management - CA
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<strong>Software</strong> <strong>Asset</strong> <strong>Management</strong>(SAM) Best Practice
Drive Business Value with Service & Portfolio <strong>Management</strong>PS200SN<strong>Software</strong> <strong>Asset</strong> <strong>Management</strong>(SAM) Best PracticePeter BerukBusiness <strong>Software</strong> Alliance
abstractPeter BerukBusiness <strong>Software</strong> Alliance, Sr. Director, Compliance MarketingTo demonstrate how organizations can implement best software assetmanagement practices that align to the ISO/IEC 19770 standard, Peter Berukof Business <strong>Software</strong> Alliance will discuss the three parts of the ISO/IEC 19770software asset management processes and what each means for effectivesoftware asset management. He will also explain the benefits of smart SAMpractices and how it will help IT management professionals better managetheir IT assets. Using a well-executed SAM program, professionals will learnhow to effectively manage their software assets, increase IT efficiencies, andproactively control costs while identifying and reducing IT risks.
agenda• SAM Challenges today• Why deploy SAM• Standardization in SAM• Overview of ISO SAM (ISO/IEC 19770)• Benefits
what is SAM?”<strong>Software</strong> <strong>Asset</strong> <strong>Management</strong> is all of the infrastructureand processes necessary for the effective management,control and protection of the software assets within anorganization, throughout all stages of their lifecycle.”(ITIL)
setting the stage• SAM is not a tool• False assumptions− Case study“Firms have managed their core software assets not as an assetfor value creation but as an expense item to be minimized.”− Recognizing the True Value of <strong>Software</strong> <strong>Asset</strong>s, Insead, 2007
why organizations implement SAM• #1 - compliance• Other benefits of SAM becomeapparent− Cost efficiency through licenseoptimization− Operational efficiencies throughasset tracking− Improved IT governance
SAM challenges• Rapid organizational changes• Ease of software deployment (accessibility)• Sheer number of vendors, brands, versions• Complex licensing• Inventory challenges (virtualization)• Disconnect between IT, Procurement & Legal
SAM adoption is increasingKey drivers include:• New standards (ISO, ITIL)• Increased IT operational demands for complete and accurate IT assetinventory information• Increased awareness and education (including professional certifications)• Increased enforcement by the software industry• Maturity
standardization enables a cohesive approach• Applies to all software (and vendors)• Creates a robust, repeatable process• Clear expectations• Known outcomes• Consistent, standard, global approach
ISO/IEC SAM standard• 19770 was first published in 2006 and is divided into parts:− 19770-1: SAM process standard− 19770-2: <strong>Software</strong> identification tag− 19770-3: <strong>Software</strong> entitlement tag− 19770-5: Overview and vocabulary− 19770-7: Tag <strong>Management</strong>For more information about the standard,please visit 19770.org
ISO/IEC SAM standardISO/IEC 19770 was first published in 2006 and is divided into parts:Guidance19770-5Overview and Vocabulary19770-xImplementation Guidance etc.Process Definitions19770-1:2006SAM ProcessesInformation Structures19770-1:2006Tiered SAM Processes19770-x:2006<strong>Management</strong> SystemProcesses<strong>Software</strong> <strong>Asset</strong> Tags Entitlement Environment19770-2:2009S/W Identification19770-3<strong>Software</strong>19770-xDevice TagTagEntitlement Tag19770-x19770-619770-7Media informationEmbedded <strong>Software</strong>ID Tag19770-xFor more information about the standard,Tag <strong>Management</strong>please visit 19770.org
new tiered SAM processes ( 19770-1)• Draft released November 2010• Significant guidance added• See www.19770.org/Tiered-SAM-Review• Offers a moreintuitiveprogression• 1 st tier providesrepeatablelicensecomplianceprocesses• Self-assessableandindependentlycertifiable
software identification tag (19770-2)• <strong>Software</strong> Identification(SWID) Tags− authoritative identificationand management informationabout a software product− Installed and managed on acomputing device togetherwith the software product• TagVault.org− Formed as a non-profitorganization under IEEE-ISTO− Registration and CertificationAuthority− Providing a shared library ofsoftware tools, services andtechnical knowledge• Publisher adopters− Adobe− <strong>CA</strong>− ModusLink OCS− Symantec• Tool providers− Altiris (Symantec)− Aspera− <strong>CA</strong>− Sassafras <strong>Software</strong>− <strong>Software</strong> <strong>Management</strong> Suite
<strong>Software</strong> entitlement tag (19770-3)• Provides uniform, measurable data for the license complianceprocesses, making it possible to demonstrate ownership ofentitlements, reconcile and demonstrate compliance, and optimizelicensing for cost reduction.• Benefits - Publisher− Easier customer recognitionof licensing details− Better customer adaptabilityto licensing changes− Improved customer relationsthrough fewer, quicker, moreeffective compliance audits• Benefits – Customer− Uniform Entitlements data− Easier licensing remediation− Improved SAM withstandardized, manufacturersupplied,easily reconcilable<strong>Software</strong> ID & Entitlementtags
SAM payoff
getting started• Gain senior management buy-in• Assign clear roles and responsibilities• Create the team (Legal, IT, Procurement, Finance, etc.)• Inventory• Engage with publishers• Embed processes
additional resources• 19770.org• International Organization for Standards (ISO)• IT<strong>Asset</strong><strong>Management</strong>.Net• Tagvault.org• BSA.org
summarya few words to review• One can’t manage what they do not know they have• Standards provide a known end• Reduces the ‘gotcha’• Increases benefits• Embeds a repeatable process within the organization
Q&A
thank you
Recommended SessionsSESSION # TITLE Date / TimePS202SN <strong>CA</strong> IT <strong>Asset</strong> Manager Roadmap 11/15/11 at11:00 AMSouth Pacific GPS206SNPS209SNPS305SNWhy the Federal Government is PushingSWID into the MainstreamWhere’s My Stuff?! How the US ArmyMateriel Command Answers this Once andfor AllYour <strong>Asset</strong>s are Getting Fluffy: The Impactof Cloud, Virtualization and Other Trendson Your <strong>Asset</strong> <strong>Management</strong> Program11/15/11 at4:00 PMSouth Pacific G11/16/11 at11:00 AMIslander H11/16/11 at4:00 PMSouth Pacific A
Related Technologies• Booth 441 – <strong>CA</strong> IT <strong>Asset</strong> Manager, <strong>CA</strong> Technologies• Booth 441 – <strong>CA</strong> Service Catalog, <strong>CA</strong> Technologies• Booth 444 – <strong>CA</strong> Business Service Insight, <strong>CA</strong> Technologies
Session # PS200SNPlease scan thisimage to fill inyour sessionsurvey on amobile device
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