Title front - Sindh Board Of Investment, Government Of Sindh

Highlights of Events 2011 - 2012Mango Festival, UAE, 2012As an immediate outcome of Sindh InvestmentDelegation’s visit to UAE, Sindh Board of Investment (SBI)in collaboration with Agriculture Department organizedDubai Mango Festival in UAE from 13th to 16th June,2012. The event was a consequence of meetings heldbetween Agriculture Department, Government of Sindhand various retailers in the UAE on the sidelines of AIM,2012.The event promoted Pakistan’s wide range of mangoesin the local market by setting up special outlets atvarious shopping malls to enable residents to enjoy avariety of desserts made from mangoes grown inPakistan.The festival was inaugurated at Jumairah Emirates TowerHotel in Dubai and a three-day promotional campaignwas held at selected stores namely Al-MayaSupermarket, Unifruitti (Carrefour) and Lulu Hypermarketin UAE where mangoes were displayed and sold.The objective of Dubai Mango Festival 2012 was topenetrate the local markets by offering consumers ataste of Pakistani mangoes, which can compete withother varieties available in the local market.Around 500 tons of mangoes were sold in two weeksacross the UAE after successful marketing of Pakistanimangoes in the event. The buyers witnessed the priceescalating of Pakistan Mangoes from AED 3.65 per Kg toAED 7.5 per Kg.The Sindhri mango remained in focus as one of the mostfavourite mango varieties and much sought-aftervariety from among 50 others grown in Pakistan.The exporters received bulk quantity orders for export ofmangoes to M/S Al-Maya Supermarket & M/S Unifruitti(Carrefour) as per market demand.