Port of Helsingborg Magazine Winter/Spring 2006 - Helsingborgs ...

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Reliable regionEven if St Petersburg in particularis an attractive destination for manypeople, just a few cities do not suffice tocreate a successful cruise. A wide choicetogether with high quality is necessary.Cruise passengers are a demandingcategory. ‘If one destination does notlive up to expectations, this affects therest. The Cruise Baltic project is alsoone way of certifying the differentdestinations. The project organisation,which has the support of EU funds,therefore also works on issues concerning,for example, how signpostingshould work, how passengers are received,how new products are developedand how the region can be marketedbetter by using different themes. It isall about the reliability of the region,’explains Monica Bengtsson, who alsomentions that the cruise lines dailyreceive dozens of calls from cities thatwant to be added as ports of call.P o s i t i v e f or all t o u rismCruise Baltic started in 2004. H elsingborg/Helsingör became membersin J anuary 2005. This is too short atime to be able to see any definite resultsbut the goals are ambitious. Theproject wants to increase the numberof cruise tourists in the Baltic regionby 20 per cent and the region’s share ofthe global cruise market by 4 per cent.There is also a hope that every thirdcruise passenger will decide to make areturn visit. ‘O ne effect that is alreadyevident is that we know more about thesituation on the D anish side. W e havea joint marketing programme. Thereis the added spin-off that the activitiesthat we develop for the cruise trafficalso benefit other categories of tourist.W e give ourselves a good lift as a touristdestination thanks to the cruises,’ saysMonica Bengtsson.Music at the Elsinore berth.Maidencall 2006 by ”Nordnorge”.Dunker Culture Center.D e stinat ionsThe 1 6 destinations that are part of the Cruise Baltic Project are•Gdynia•Helsingborg/Helsingö r•Helsinki•Kalmar•Karlskrona•Klaipeda• Copenhagen• Malmö•Oslo•Riga•Rostock• St Petersburg• Stockholm• Tallin•Visby•Åbo6
The fi rst fruit into port – a certain seasonal signWhen the fruit seasonstarts up in Helsingborg– Scandinavia’s leading portfor direct imported fruit– Christmas is just aroundthe corner. During the secondhalf of November, theseason’s first shipload ofdelicious, sweet clementinesfrom Morocco arrived.“Astra” unloads clementines in the Skåne TerminalThis time the season started with acontainer shipment but on 21 Novemberthe fi rst conventional refrigerationship was unloaded. It was MV “Astra”Henrik Almquist of the Société Générale de Surveillancewas on site to check the quality of the fruit.‘It looks excellent’, was his opinion.Procedures were somewhat different in the past. Then, oranges arrived in wooden boxes that were loadedone by one into the hold. The picture shows orange boxes being sorted on the quay in the south harbour,now Scandlines’ terminal area. The picture was taken in the Fifties.that from Agadirhad broughtus the Morocconclementines,which occupy anatural place onmost Swedish tablesat Christmas.As usual, a plantprotection inspectorfrom theBoard of Agricultureas well as theexporter’s qualitycontroller fromSGS were thereand were able to declare that the clementineswere of prime quality. Lorrieswere also waiting to collect the fruit fordistribution to customers. The biggestwholesalers who distribute clementinesand other fruit throughout the whole ofSweden are the well-known EverfreshGroup, SABA and ICA.This delivery of sunshine and sweetnessto a cold and wintry Sweden isalways much looked forward in therun up to Christmas. But this is justthe start of the fruit season for the Portof Helsingborg. After the clementines,oranges start to arrive and, when winterbegins to melt into spring, it is the turnof fruit from South America. FromMarch until summer is at its height,huge volumes of apples, pears and grapes,chiefly from Chile and Argentina,are shipped to Sweden.7
Page 1 and 2: Port of Helsingborg MagazineGATEWAY
Page 3 and 4: Peak season for clean heatingat Vä
Page 5: Broad cooperation to attract morecr
Page 9 and 10: Below and left: “Green Karmoy”
Page 11 and 12: Felix ketchup goes viaHelsingborgFe
Page 13 and 14: An increase of 12 per cent- that wa
Page 15 and 16: Agents for Port ofHelsingborgTeleph

Port of Helsingborg Magazine Winter/Spring 2006 - Helsingborgs ...

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