Hiring - APRO

y geoff williamsThe market forluxury items istaking a cue fromthe rent-to-ownindustryhere was, we thought, a natural order tothe universe. It’s difficult to imagine thatanyone in the industry liked it, but nobodyquestioned that here and there certaingroups and individuals attached a negativestigma to the notion of renting to own. VossGraham, business consultant and author ofThe Three Games of Selling, put the rent-toownimage problem bluntly: “It will take amedia blitz to change the perceptions thatpeople—including the middle class—haveof the industry. That image is the product ischeap and quality is low.”34 PROGRESSIVE RENTALS