Comcast and NBCUniversal: Many Voices, One Vision

WHAT WE BELIEVEAt Comcast-NBCUniversal,we believe that every individualwithin our ranks—from servicetechnicians and call centerassociates to producers andmovie stars—brings somethingunique and valuable to the table.We believe in fostering new ideas—and that new ideas are the engine of our success.We believe that our customers and audiences deserve understanding and respect: thekind that comes from meaningful engagement and dialogue. And, we believe that thecommunities where we live and work will be the source of tomorrow’s leaders.Diversity and inclusion are at the core of our operations. That’s not just good for thepeople who work here; we also happen to think it’s great for our business. Join us aswe work to make Comcast-NBCUniversal an even stronger, more innovative, moreinclusive company in the years to come.DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

4LEADERS ADVISORS PIONEERSThe Joint DiversityAdvisory Council:Voices in dialogueWe believe in leading by example—so we couldn’t be more proud that our innovative,external Comcast-NBCUniversal Joint Diversity Advisory Council (JDC) has servedas an inspiration for Corporate America.This enthusiastic and committed group includesnational leaders in business, politics, and civilrights representing the interests of AfricanAmericans, Asian Americans, Hispanics,Native Americans, women, veterans, people withdisabilities (PWD) and members of the lesbian,gay, bisexual and transgender (LGBT) community.During biannual meetings, members engage infrank discussions about diversity and inclusion,presenting a wide range of perspectives to seniorexecutives. On a few occasions, Chief DiversityOfficers from other companies and reputablecultural scholars also attend meetings andparticipate in panel discussions on best practices.“Biannual meetings with our JDC are a keycomponent of our efforts to become a modelfor diversity and inclusion in our industry,”Maria G. Arias, Executive Director for Diversityand Inclusion at Comcast Corporation said. “Theperspectives raised by the JDC members providea terrific window into the interests and expectationsof the many diverse communities we serve.”In 2012, Comcast-NBCUniversal’s diversitycouncils were ranked fifth among the “Top 25U.S. Diversity Councils” by Prism International,Inc. and The Association of Diversity Councils.“It was a significant achievement for Comcast-NBCUniversal to rank in the top five,” Arias said.“We’re making great strides in launching newand innovative networks and philanthropicprograms related to diversity and inclusion andour success is due, in large part, to adviceand guidance of our council members.We’re committed for the long term.”DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

7Our culture is a large family of committed,intelligent individuals who strive every day todeliver the best products and services, anywhere.Learn more abouthow diversity andinclusion inform ourleadership philosophyby joining us at:www.comcast.com/diversity.Our culture is vibrant, energetic, open to new ideas, and committed to success.It’s what makes us who we are—and it’s up to every one of us to keep it healthyand strong. At the heart of our culture is a commitment to diversity and inclusion.Our senior management team recognizes that these values are crucial to our success,and that we should champion them not just through words, but with our actions.That’s why every leader in our organization—from Chairman and CEO, Brian L. Roberts,through each level of management—is actively involved in diversifying our workforce,supporting inclusive practices, and making our company more reflective of thecommunities we serve.“I think we’ve set an example at Comcast-NBCUniversal that is going to be studied,evaluated, and admired for many years tocome. I think the fact that we’ve got AfricanAmericans, Latinos, Asians, people fromwomen’s organizations, veterans, NativeAmericans, the disabled, and LGBTcommunities working hand-in-hand to builda first-class American enterprise in the21st century is truly remarkable.”Marc Morial, President and CEO,The National Urban League, and member of theComcast-NBCUniversal Joint Diversity Advisory Council“I think it’s important not only to presentimages of Native Americans on television andin movies, but to ensure the images providean accurate depiction of Native Americanhistory and culture. I’m happy to see mediacompanies explore this issue throughinitiatives such as the Joint DiversityAdvisory Council.”N. Bird Runningwater, Director,Native American and Indigenous Program at the SundanceInstitute, and member of the Comcast-NBCUniversalJoint Diversity Advisory CouncilBoard of DirectorsOur leadership doesn’t just support and promotediversity—we exemplify it. Our Board of Directorsis more than one-third diverse.Comcast Corporate Office ofDiversity and InclusionComcast Corporation Executive Vice Presidentand Chief Diversity Officer: David L. CohenVice President of Administration:Karen Dougherty BuchholzExecutive Director of Diversity and Inclusion:Maria G. AriasNBCUniversal Office ofDiversity and InclusionNBCUniversal Executive Vice President,Chief Diversity Officer: Craig P. RobinsonVice President of Corporate Initiatives:Jennifer AbbondanzaVice President of Diversity & Inclusion:Ethan “Tony” LoneyVice President of Diversity & Inclusion:Salvador MendozaVice President of Diversity Communications:Dolores Machuca-Ruiz“THE COMCAST-NBCUNIVERSAL JOINT DIVERSITY ADVISORY COUNCILPRESENTS A TRUE CROSS-SECTION OF VIEWPOINTS FROM THEBUSINESS WORLD, THE ENTERTAINMENT AND MEDIA WORLD, ANDTHE COMMUNITIES WHERE WE LIVE AND WORK.”Karen Narasaki, President, Emeritus, Chair, Asian American Justice Center,and member of the Comcast-NBCUniversal Joint Diversity Advisory CouncilDIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

8Leading by example:How two veteranswent from Bosniato the boardroom.EMPLOYEES COLLEAGUES PEERSWhen mutual friends first introduced Christine and Brian Dorfler, they wereboth second lieutenants in the Army on a peacekeeping mission in Bosnia.“It’s not the most common place to meet a guy,” Christine said, with a laugh.“You’re living in a tent, dressed in fatigues. But, I agreed to meet him for lunch.”The rest, you could say, is military history.TODAY, CHRISTINE DORFLER, CHIEF FINANCIAL OFFICER, NBC OWNEDTELEVISION STATIONS, AND BRIAN DORFLER, SENIOR VICE PRESIDENT,NBCUNIVERSAL HUMAN RESOURCES, SERVE AS TRUE ROLE MODELS—NOT JUST FOR VETERANS WHO WANT TO TRANSITION INTO ACORPORATE ENVIRONMENT, BUT ALSO FOR ANYONE PASSIONATEABOUT A CAUSE, AND WHO WANTS TO MAKE A DIFFERENCE INTHE WORLD.After returning to the United States at the endof their active assignments, Christine and Briangot married and joined General Electric (GE)through the Junior Officer Leadership Program,which was developed to help military officerstransfer skills learned during their service to acorporate environment. After moving to thenGE’s subsidiary, NBCUniversal, the Dorflersbegan meeting with other veterans in thecompany to exchange ideas about recruitingand retaining more military personnel. “At thattime, from a diversity perspective, veteranswere not a focal point,” Brian remembered.“We decided to show people there’s anotherangle to diversity that they might not ordinarilythink about.”An informal veterans group was embraced byNBCUniversal and quickly became an officiallyrecognized employee resource group, theNBCUniversal Veterans Network. Over the years,the team has worked to help raise awareness ofthe special skills veterans can offer and thespecial challenges they face when entering thecorporate world.“The military is a very different culture,” Christinepointed out. “If you’re coming back from Iraq orAfghanistan, you’re coming into a much less rigidand formal culture, and you might not know howto present yourself. How do you put together arésumé, how do you interview—these skills are crucialfor people looking to build a successful career.”Through his work with Human Resources, Brianis also committed to helping employees currentlyactive in the military veterans, and those whoare considering it. “We’re making sure we havethe right benefits and programs set up for folks,whether they’re in the service, reserves, activereserves or the National Guard,” he said.“We want to show that we don’t just allow peopleto get involved in the military— we support it,and we will take care of them.”DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

14Want to do business at Comcastor NBCUniversal? Register yourbusiness today atwww.comcast.com/supplierdiversityand www.nbcunisuppliers.com.SUPPLIERS VENDORS PARTNERSOffering opportunitiesas diverse as ourbusiness partners.As the country’s second largest Hispanic marketing agency, Lopez NegreteCommunications has built its business on the understanding that there is no singleformula for marketing to Spanish-speaking audiences. That creative, nuancedapproach is what brought Lopez Negrete to the attention of NBCUniversal in2007. “They had the right mix of fresh thinking, passion for the business, andworld class media expertise,” Suzanne Cole, Executive Vice President forUniversal Pictures and Home Entertainment recalled. “The only thing they weremissing was an LA office.”“COMCAST-NBCUNIVERSAL REALLY VALUES WHAT DIVERSE SUPPLIERS BRINGTO THE TABLE,” SAID LOPEZ NEGRETE. “THEIR INTENT IS TRUE AND PUREWHEN THEY SAY THEY WANT TO ENGAGE MORE DEEPLY WITH A DIVERSEAUDIENCE. WITNESSING THE [DIVERSITY] IN PROGRAMMING HAS BEENPRETTY COOL— AND IT HAS BEEN LIFE CHANGING FOR OUR AGENCY.”That wasn’t a problem for long. As soon asLopez Negrete was awarded the Hispanic mediaplanning and buying business by NBCUniversalMotion Pictures Group, they opened a Burbankoffice where they could stay in close contactwith their new client. “We love to collaborate,”Alex López Negrete, President and ChiefExecutive Officer explained. “We don’t justcome in and present our ideas—there’s a greatdeal of dialogue. It’s an ‘in the kitchen together’kind of approach.”This collaboration has led to some groundbreakingcampaigns with impressive results. By analyzingeach film for markers of Latino interest—fromcast and director to themes and location—LopezNegrete has has contributed to a significantincrease in Hispanic attendance at Universal’sEnglish language films for the past six years.DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

17Creative ideas…cultural understanding…community support. We have a lot togain by working with diverse suppliersand vendors.And our procurement practices also provide economic and social benefits to thecommunities where we live and work. It’s a mutually advantageous practice thatmakes a lot of business sense—and makes us proud of the work we do every day.In the commercial real estate industry,minority-owned businesses are few andfar between. “It’s a pretty closed environmentin terms of inviting folks in,” Brian Edmunds,Principal, Concordis Real Estate Advisorssaid. “It tends to be an industry where peoplehire relatives and friends and people in theircircles.” But that didn’t stop Edmunds frompursuing an opportunity to work withComcast. “Sometimes it’s a fine line betweenbeing persistent and being a pain,” Edmundssaid with a laugh. “So it was validating to haveour persistence pay off.”Gerald O’Brien, Vice President of RealEstate, sees the value in giving a chance tocompanies like Concordis. “We like workingwith different kinds of vendors because weenjoy the diversity of thought that they bringto the table,” he said. “There’s a lot of waysto do real estate deals—there’s a lot ofcreativity involved. With a company likeConcordis, they’re doing it differently fromone of the big name houses, and at the endof the day we’re getting a great result.”Expanding ProgramsIn 2012, we expanded our already robust supplierdiversity programs, impacting more than $1 billion inspending with diverse Tier I contractors and Tier IIcontractors (our primary contractors’ subcontractors).We also formed cross-company partnerships withchambers of commerce led by women, veterans, andpeople with disabilities. To continue casting a widesupplier recruitment net, we held supplier diversitysummits and we enhanced our online supplier diversityportal, registering over 2,000 diverse vendors.Key Business AreasOur diverse suppliers participate in key businessareas, including: installation contracting, fleetmanagement, marketing, engineering, office supplies,call centers, construction, legal services, advertising,banking, film production, and information technology.Key PartnershipsNational Minority Supplier Development CouncilWomen’s Business Enterprise National CouncilNational Black Chamber of CommerceUnited States Hispanic Chamber of CommerceUS Pan Asian American Chamber of CommerceNational Gay and Lesbian Chamber of CommerceNational Center for American Indian Enterprise DevelopmentNational Veteran-Owned Business AssociationUS Business Leadership NetworkDIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

19Investing in innovation.Comcast created a $20 million fund to expand opportunities for minority entrepreneurs.The Comcast Ventures Catalyst Fund’s first investment was in the startup acceleratorDreamIt Ventures, which operates DreamIt Access. Through the Comcast VenturesCatalyst Fund we spot high-potential business ideas from a diverse group of founders,and help them tap into the Comcast NBCUniversal network as they build their companies.The Fund also makes initial investments in other early-stage ventures led by diverseentrepreneurs with innovative tech ideas.Keya Dannenbaum founded her successfulwebsite, ElectNext.com, with the helpof DreamIt Access, which gives opportunitiesto entrepreneurs who might struggle togain access to longstanding, traditionalventure capital circles. “As people build astartup, there’s a heavy emphasis on “fit,”meaning sometimes founders will naturallygravitate toward people who look likethemselves,” Keya pointed out. “And, ifyou only have one type of person workingon solutions, you’ll keep getting the sameideas over and over again.”Keya credits DreamIt Access not onlywith increasing the diversity of newstartup companies, but with diversifyingthe very ideas that they produce.From grocery store delivery servicesto online domestic manufacturingaggregators, twenty different minorityownedDreamIt Access ventures arealready propelling their businessesforward. “It was incredible in terms oflearning personally and professionally,”she said. “And the access to mentorsat Comcast definitely gave us an edge.”Comcast Ventures helps turn greatideas into powerful businesses. Find outmore about the how the Catalyst Fundsupports minority-led businesses atwww.comcast.com/diversity.DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

20Rubén Mendiolaknows opportunitywhen he sees it.CONTENT PROGRAMMING EXPERIENCESBorn in Veracruz, Mexico, Rubén Mendiola studied corporate law in Mexico Cityand went on to serve as Programming Director at a national Mexican programmingcompany. When he was presented with an opportunity to work in the UnitedStates, he jumped at it. “Moving to this country was one of the biggest challengesI ever faced,” he remembers. “But it was an opportunity I couldn’t pass up.”Today, as Vice President and General Managerof Multicultural Services, Mendiola finds thathe still draws on his personal experience as anemigrant. “The life of an emigrant, or someonefrom a diverse background—sometimes it canbe hard,” he said. “I like to think that when thesepeople get home and turn on the TV, they cansee people who look like them. When they go onthe Internet, they can read news that’s importantto them. At Comcast, we bring everybody joythrough entertainment, information and education,and that’s work I can feel good about.”Of course, Mendiola sees more than just anopportunity to improve the experience of diverseprogramming audiences. He also recognizesan opportunity for significant growth in the industry.“The United States is a very multifaceted societytoday, and I think that the success of Comcast liesin expanding its multicultural offerings. That’swhere the growth is. That’s what will help usfurther lead as the premier entertainment companyin America.”Mendiola has already made great strides inhelping Comcast achieve that growth. In additionto creating the Xfinity Latino EntertainmentChannel in 2012, Mendiola has overseen thelaunch of African American, Asian, Latino, andLGBT entertainment microsites, as well asBrazilian, Filipino, Hispanic, and South AsianTriple Plays (bundled discount package of digitalTV, high-speed Internet, and home phone service,including specialty channels and internationallong distance built in). “We have been hearingfrom our subscribers that they are happy andproud of the multicultural services we offer,”Mendiola said, “and every time customers andcoworkers are happy and feeling proud, it’s asource of personal joy to me. It means we’re onthe right track doing things that are relevant tothe people we serve.”DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

23Connecting with everyone in theaudience: It’s what we live for.At Comcast-NBCUniversal, we don’t think it’s enough to reflect the diverse culturesand backgrounds of our audiences. We want to celebrate them. By presenting positiverole models, telling diverse stories, commemorating heritage, and fostering dialogueon a variety of platforms, we are creating powerfully engaging content that makes areal difference in people’s lives.When Chris Peña was eight years old, heemigrated from the Dominican Republic toNew York. “I barely spoke English, so I hadto catch up quickly,” he shared. Today, asExecutive Editor of NBCLatino.com, Chrisis grateful for the opportunity to help otherslike him. “I didn’t arrive here alone. Peoplegave me a leg up and helped me growmy career. Now I have a responsibility toset an example for the next generation ofemployees. I see the hunger in the eyesof our junior employees who are lookingfor positive role models, and it gives megreat personal satisfaction to be a part ofthat.” With NBCLatino.com, a site modeledafter NBC News’ widely successful AfricanAmerican-focused news site, theGrio.com,Chris hopes to take Hispanic news beyondthe usual conversation by offering powerfulnews, information, and stories aboutsuccessful and inspiring Hispanics, creatinga unique space that reflects Hispanic pride.In 2012, Universal produced two films withdiverse participation both in front of and behindthe camera:The comedy Ride Along stars Kevin Hart and IceCube, with Tim Story directing and William Packerproducing alongside Ice Cube. The film has a talentedsupporting cast including Laurence Fishburne,John Leguizamo, Tika Sumpter, Bryan Callen and JayPharoah. Ride Along arrives in theaters January 2014.Also, the long-awaited sequel to The Best Man hitstheaters in November 2013, reuniting the entire castfrom the original film: Taye Diggs, Nia Long, MorrisChestnut, Harold Perrineau, Terrence Howard, SanaaLathan, Monica Calhoun, Melissa De Sousa andRegina Hall. Malcolm D. Lee returns to write anddirect the sequel, The Best Man Holiday.When Bruce Evans, Senior VicePresident of Current Series atNBC Entertainment, first heardthe legend of La Llorona from anemployee at NBCUniversal, hegot chills—and not just becauseit was such a scary story.“I loved the idea of telling a story from theHispanic culture, because that’s a groupI very much want to appeal to,” he said.Evans pitched the story to the producersof Grimm, a series that dramatizes mythsand fables, and they loved the idea asmuch as he did.“La Llorona” began as a pitch from a buddingemployee and ended up becoming Grimm’ssecond highest rated episode ever. Theepisode also aired on Telemundo and mun2on the same night—Halloween.“We got tremendous feedback from theHispanic community,” Evans says. “Theywere really pleased that NBCUniversal wouldhonor such a beloved story from Hispanicculture. This show was a nice step inbeing representative.”“As an African American, diversity is closeto my heart,” Evans continues. “To have mycompany share that commitment and seethe value of it makes me feel excited to goto work every day.”DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

26NEIGHBORS FRIENDS COMMUNITYFor Lawanna and herfamily, a connectionto the Internet meansa connection to abetter future.While Lawanna was earning her diploma in nursing, she used her home broadbandconnection to complete her homework and collaborate with classmates after herkids were in bed. Meanwhile, her husband was using their Internet access to pursuean online B.S. degree in Finance. Their twelve-year-old daughter, an aspiringengineer, completed all of her schoolwork online.LAWANNA’S FAMILY WASN’T ALWAYS ABLE TO DO THEIR SCHOOLWORKAT HOME. FOR A LONG TIME THEY RELIED ON WIFI HOT SPOTS AT COFFEESHOPS AND FAST FOOD RESTAURANTS—HARDLY IDEAL LOCATIONS FORSTUDYING. BUT THEN THEY DISCOVERED INTERNET ESSENTIALS.Comcast’s Internet Essentials program, thenation’s largest and most comprehensivebroadband adoption program, is designed toprovide computers and Internet access at lowcost to families who wouldn’t normally be ableto afford them. “In just 22 months, InternetEssentials has helped put a real dent in thedigital divide,” Comcast Executive Vice PresidentDavid L. Cohen reported. “We’ve connectedmore than 220,000 low-income families tothe power of the Internet, most for the first timein their lives.“But it’s not just about broadband adoption,”he added. “It’s also about what the Internet cando for families, from finding a job to completinghomework to accessing vital healthcare resources.While we’re pleased with our progress to date,we have more work to do to bring more familiesinto the digital age.”DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

29We give back to thecommunities we serve.Our customers, neighbors, and friends are closely intertwined with everything we do.By helping the community around us, we also help ourselves grow, learn, andcontinue to serve the needs of our audiences. That’s why we are passionate aboutdoing community service that makes a real difference: from investing in education anddigital literacy to nurturing our nation’s next generation of leaders.Characters Unite“The characters unite campaign is unique because ittries to combat all forms of hate and discrimination—racism, religious intolerance, sexism, homophobia,bullying…every form of intolerance you can imagine.It keeps things interesting because it gives somany points of entry for people to get involvedand take part. We’ve seen a really positive responsefrom viewers across the country, in all kinds ofcommunities. We’ve seen it grow from a simplePSA campaign into something people want toactively join and be a part of,” Toby Graff, SeniorVice President, Public Affairs, USA Network says.Comcast Cares Day“One of the things I’ve enjoyed is seeinghow the employee resource groups gotinvolved in Comcast Cares Day. Ourgroup, Out@Comcast, did some paintingand improvement at the William WayLGBT Community Center in Philadelphia,and that was a great opportunity to giveback to the community in a meaningfulway. We also got to socialize and engagewith fellow Comcast employees, andinteract with people we might notordinarily come into contact with in ourdaily lives,” Jeff Aldi, Vice President ofAccounting says.Join our volunteer efforts or help uslearn more about your communityorganization. Visit our communityinvestment portals atwww.comcast.com/diversity.DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

31COMMUNITY INVESTMENTAT A GLANCE:Financial and In-Kind Support forLocal and National OrganizationsPublic Service Announcements andCommunity Outreach CampaignsEducational Programsand PartnershipsSponsorships That CelebrateDiversity and InclusionCash GivingIn 2011 and 2012, we increasedour giving to minority-led andminority-serving organizationsby 30 percent.Employee Resource GroupsOur Employee ResourceGroups actively participatein our community investmentinitiatives, including theComcast Internet Essentialsprogram and ComcastCares Day. Members alsovolunteer their time atdiverse organizations.Investment PrioritiesOur community investment prioritiesare expanding digital literacy,promoting community service,and developing tomorrow’s leaders.During the 2012–13 school year,over 800 youth—more than 90percent of whom are diverse—learned digital skills and leadershipvalues through the Comcast DigitalConnectors program. In 2013,51 percent of the students whoreceived Comcast Leaders &Achievers ® Scholarships werefrom underrepresented groups.And during Comcast Cares Day2013—the nation’s largestsingle-day corporate volunteereffort—over 55 percent of thematching grants awarded wentto diverse partner organizations.Public Service AnnouncementsComcast and NBCUniversalproduce and air public serviceannouncements (PSAs) thatbenefit our diverse partnerorganizations and focus onissues of interest to diversecommunities, such as spotsfor Hispanic, Asian, andAfrican American voterregistration, veterans, andspots commemorating heritagemonths for many communities,including Native Americans,the LGBT community, andpeople with disabilities.Programs and partnershipssupporting diverse organizationsand communities:Comcast Cares DayComcast Leaders & Achievers ®Scholarship ProgramUnited WayBoys & Girls Clubs of AmericaBig Brothers Big Sistersof AmericaCity YearComcast Digital ConnectorsComcast Internet EssentialsNational Urban LeagueNational Council of La RazaAsian American Justice CenterGLAAD“The values that my father,Ralph Roberts, brought toComcast in 1963 remain at theheart of Comcast today. Hewanted to build an organizationthat was strongly committed toour customers, our employees,and the local communities weserved. He wanted to creategood jobs and a great placeto work. He wanted to build aculture that focused on ethics,quality, innovation, and diversityand inclusion.”Brian L. Roberts,Chairman and CEO of Comcast CorporationEaster SealsDIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

We believe the work we aredoing is important, transformative,and indispensable to the growthand sustainability of our business.And we believe there’s still work to be done.As we celebrate our remarkable achievements in promoting diversity and inclusion,we continue to set new goals, and work hard to make Comcast-NBCUniversal the mostvibrant, innovative, and open-minded company we can be. That’s the work that will define us.That’s the work that makes us proud.Join us in pursuing a moreinclusive future for all—visitwww.comcast.com/diversity andwww.diversity.nbcuni.com.DIVERSITY.NBCUNI.COMCOMCAST.COM/DIVERSITY

OUR DIFFERENCE. OUR STRENGTH.OUR FUTURE.© 2013 Comcast Corporation.