WESTMINSTER BUSINESS SCHOOL POSTGRADUATE COURSES ...

WESTMINSTER.AC.UK/WBSWESTMINSTER BUSINESS SCHOOLPOSTGRADUATE COURSESCourse enquiriesT: +44 (0)20 7915 5511E: course-enquiries@westminster.ac.uk101 New Cavendish StreetLondon W1W 6XHA charity and a company limited by guarantee. Registration number: 977818Registered office: 309 Regent Street, London W1B 2UW4431/09/10/LC/BPWESTMINSTER BUSINESS SCHOOL POSTGRADUATE COURSESVISIONSTRATEGYOPPORTUNITY

WelcomeWhy study atWestminster Business School?WestminsterBusiness School,located in theheart of London,is one of theUK’s largestproviders of highquality Universitybusiness education. The new WestminsterBusiness School will create one of thelargest centres for business and managementeducation in the UK, with over 350 fulland part-time academic staff, nearly3,000 undergraduate students, and over1,000 students undertaking postgraduatequalifications, many of which are accreditedby professional bodies. The School is alsoengaged in conducting applied research thatis relevant to all areas of business, much ofwhich has gained an internationalreputation. Finally, we have built a reputationfor enterprise, knowledge transfer inthe London region and work with publicand private organisations across the UK.We see ourselves as: ‘London’s leadingprofessionally focused and researchinformedbusiness school’The School is cosmopolitan, having adiverse student population which reflectsLondon’s demographic variety and nearlya third of our full-time students comefrom outside the UK. Every year we alsowelcome hundreds of exchange studentsfrom Asia, Australia, continental Europeand the United States.“London’s leadingprofESSIONALLYfocused andRESEARCh-informedbusiness school”Our staff too, are drawn from manycountries, and every year we welcomevisiting scholars and researchers from allover the world. Although we are a schoolwith a strongly international outlook, wealso draw on a long tradition of providingpart-time courses for Londoners. For nearly80 years the School has served the needsof busy professionals and business peopleliving or working in the capital. We offer arange of part-time qualifications which allowthem to continue working while studying.Our strong links with the London businessand government communities enable us tobring practitioners and headline-makersinto the classroom on a regular basis. Inturn we help arrange student placements,internships and mentoring which give ourstudents an important involvement with theworld of work. We also offer customisedcourses, workshops and consultancyservices for businesses and other clients.The School has a growing researchand consultancy strength in a range ofareas, including employment research,financial services and international finance,leadership, and business strategy. Wehost conferences, workshops, seminarsand other events open to the public andregard the dissemination of new ideasto the outside world as an important partof our function.This brochure is intended to give youa fuller picture of our activities and wehope that you will collaborate with us,as a student, a new member of staff, anacademic or business partner, to developour mission in the future.Professor Jean WoodallDean of School2 westminster.ac.uk/wbs

westminsterbusinessschoolpostgraduateFull-time andpart-time coursesCourse enquiriesSecond FloorCavendish House101 New Cavendish StreetLondon W1W 6XHT: +44 (0)20 7915 5511E: course-enquiries@westminster.ac.ukFor prospectivepostgraduate studentsOpen Events dates andtimes visit our websitewestminster.ac.uk/wbsuniversity of westminster............................... 4living and studying in london..................... 6studying at westminster................................. 8course structure.............................................. 9fees and funding............................................. 9study in the city.............................................. 10postgraduate studies..................................... 12business information management............ 14digital enterprise management MSc................ 16purchasing andsupply chain management MSc...................... 19information management and finance MSc.. 22economics...................................................... 26applied economics MSc................................... 28international business economics MSc....... 31finance............................................................ 34finance and accounting MSc...................... 36international finance MSc............................. 39investment and risk finance MSc................... 42.financial managementPostgraduate diploma....................................... 46ACCa professional exam................................. 48human resource management.................... 50diversity and equality in employment MA...... 52human resource development MA................. 54human resource management MA................ 57international human resourcesmanagement MA.............................................. 61strategic human resource management MA... 64coaching and mentoring atwork postgraduate certificate...................... 66management................................................... 68management ma............................................. 70international development management ma... 73international business and management ma.. 76master of business administration mba........ 79marketing........................................................ 84marketing communications ma.................... 86marketing management ma/msc................... 89marketing strategy andcommunications msc....................................... 92CHARTERED postgraduate diplomain marketing CIM............................................. 97masters preparation courses...................... 100research........................................................ 102contact us.................................................... 107westminster.ac.uk/wbsContents3

University of WestminsterFor more than 170 years the Universityof Westminster has been a place wherededicated and creative students haveenjoyed a vibrant learning environment,graduating with the skills they need tosucceed in their chosen career.As an international centre for learningand research, we are committed tocontinuing those traditions. We are leadingthe world in research in architecture, art,and media and communications, while ourresearch work in areas such as business,computing, law, life sciences and theenvironment, and planning, has beenrecognised as internationally excellent.A wide range of our courses have alsoreceived excellent quality ratings.Each year a diverse mix of students ofmany backgrounds and abilities join theWestminster family. We have more than20,000 students from over 150 nations(a quarter of whom are postgraduates),studying with us this year.From our prime locations across threelarge campuses in London’s West End,we are well connected to the UK’s majorcentres of business, law, science, andarchitecture. Our fourth campus in Harrowis a hub for the study of technology andthe creative industries, with its own on-sitestudent village.We are continuing to invest in learningfacilities and the student environment.We have recently embarked on a £37.5mredevelopment of students’ facilities at theHarrow Campus, and a £2m modernisationprogramme for our life sciences laboratoriesis also underway.The University of Westminster has along-standing reputation for innovation andcreative development, and we showcasethe work of our students and others at ourP3 underground space at MaryleboneCampus, and at the London Gallery Westat Harrow Campus. This year we haveopened a major new gallery space atour headquarters at 309 Regent Street,offering artists the opportunity to exhibitwork at this landmark location. The RegentStreet building is also home to the UK’s firstpublic cinema, the venue for the country’sfirst public moving picture show held bythe Lumiere brothers in 1896, and a majorfundraising campaign is now underway torestore and modernise this site.Studying for a postgraduate degreeis a challenging but extremely rewardingexperience. You will develop specialistknowledge, hone your professional skills,and enhance your career prospects. To helpyou achieve your aims, we offer a maturestudy environment and a broad range ofcourses that respond to and anticipatedevelopments in professional life.We have more than 1,000 teachingstaff supported by over 400 visiting subjectspecialists, delivering high-quality learningand research. Our libraries provide accessto more than 380,000 titles, 25,000e-journals, e-books, and hundreds of majorcommercial databases.Our careers service can help you tofind flexible work while you study, andwhatever career you choose, the servicecan help to develop your employabilityand offer advice on your path aftergraduation. Our extensive networkof tutors, administrators, counsellors,health service, financial advisers anda chaplaincy is there to support you inevery aspect of your life at Westminster,and our lively and active Students’Union offers a large number of studentsocieties for a wide range of interests.Westminster develops graduateswho can succeed in an uncertain andincreasingly international workplace.We hope to help you develop both theknowledge and the life skills you willneed to succeed.University of Westminster4 westminster.ac.uk/wbs westminster.ac.uk/wbs5

Living and studying in LondonLondon is one of the world’s most vibrantand exciting cities. From business andfinance to fashion, art, music, cinemaand sport, London is where things tend tohappen first. As one of the city’s 400,000students, much of what happens in thecapital is within your reach.Importantly, making the most of Londondoesn’t have to be expensive. Withsubstantial student discounts and many ofthe city’s attractions being free, you will alwaysfind ways to make your money go further.Despite the size of the city, travelis usually straightforward with goodunderground, bus (including night buses)and train networks, and student discountsare available on Transport for London (TfL)travelcards. London is well connected byrail and road to the rest of the UK andEurope, and there are global air linksthrough the city’s five major airports.The University of Westminster’s centralLondon campuses are within easy reachof many famous landmarks and institutionsincluding the Houses of Parliament, the BBC,the London Stock Exchange, the BritishLibrary and the British Museum. Alternatively,if you choose to study in Harrow, you cancombine the advantage of a residentialgreen site with easy accessibility to all thatLondon has to offer.The University is also ideally located tonetwork with the city’s business leaders andemployers, so we can offer great placementsand work opportunities for our students.And with the British Library, the Universityof London Library and the archives ofmany institutions and professional bodiesall close at hand, there is a huge varietyof reference books and information tohelp you study.Culture and entertainmentLondon is home to more than 250 art anddesign galleries, over 600 cinema screens,and 200-plus theatres. The city also boastsa particularly vibrant music scene, rangingfrom rock, dance and pop, to world andclassical music, a level of variety matchedby London’s exciting nightlife. There isno shortage of places for socialising anddining out, with world cuisines representedat prices to suit everyone – you can eat outfor as little as £5.If your passion is for fashion andshopping rather than traditional culture,London is home to designers such asVivienne Westwood, and the city isfamous for its markets.Football, rugby, cricket and athleticsare among the sports that feature highon London’s leisure scene, at legendaryvenues such as Wembley, Twickenhamand Lords. And the world’s greatestsporting event, the Olympics, will behosted here in 2012. But if you preferyour leisure activities to be more relaxed,London is a city of over 140 parks;39 per cent of the city is green space.Living and studying in London6westminster.ac.uk/wbs westminster.ac.uk/wbs 7

Studying at WestminsterHow to apply andentry requirementsTaught MastersThe University of Westminster acceptsapplications through the national, onlineUK Postgraduate Application and StatisticalService (ukpass) system. Once you haveregistered you can apply free of charge,and there is no application deadline forUKPASS, so you can make your coursechoices one at a time or all together;for more information and to apply, visitukpass.ac.ukYou can also apply directly tothe University, either online via theindividual course descriptions atwestminster.ac.uk/courses, orby printing an application form fromwestminster.ac.uk/applicationform,you can also contact our Course EnquiriesOffice on +44 (0)20 7915 5511 or emailcourse-enquiries@westminster.ac.ukEntry requirementsMost courses have the following minimumstandard entry requirements:• a degree from a recognised university,or qualification or experience deemedto be equivalent, and• English language competency judgedsufficient to undertake advanced levelstudy, equivalent to an IELTS scoreof at least 6.5 (or as specified in thecourse criteria).Any specific entry requirements for acourse are given in the course description.Research degreesSeparate application and admissionprocedures apply for MPhil/PhD researchdegrees. Once you have checked thatyou meet the minimum entry requirements(see Research section, p103), you shouldrequest an application pack, from theResearch Team, Academic Services,University of Westminster, telephone+44 (0)20 7911 5731, or emailresearchadmissions@westminster.ac.ukYou should complete the application formand include:• an outline project proposal• two confidential academic references• appropriate academic transcripts• evidence of English qualificationsif applicable.If you are suitably qualified and we canoffer supervision in your chosen area,you will need to attend a formal interview,telephone interviews may be arrangedif you are based abroad. The admissionstimetable is available at westminster.ac.uk/study/rsGaining credit for whatyou have learnedYour previous study or experience, whetherthrough paid work or in a voluntary capacity,may mean you can gain exemption fromsome modules. However, it is up to you tomake a claim if you think you may be eligible.The process is rigorous, but guidance isavailable from the admissions tutor or courseleader of your preferred course of study.Credit will only be awarded for learningthat is current and that relates to the aimsand content of the course for which youare applying.Course structureMaster of Arts or Science (MA or MSc)Full-time studyCourses last for one calendar year(48 weeks). You will probably attend theUniversity for seminars or lectures at leasttwo days a week during the teaching year(31 weeks). The delivery and assessment oftaught modules will normally be carried outbetween September and June, but it’s likelythat you will need to study over the summermonths for your independent research –usually a project or dissertation.Part-time studyThere are part-time routes in most subjects,and you can study during the day or theevening, or a mixture of both. Achieving apostgraduate qualification part-time normallytakes at least a year (usually two), studyingtwo evenings each week of the academicyear, with a further six to 12 hours eachweek of personal study. Some employersenable you to study by day release fromwork, while intensive block study courses(see opposite) allow you to study full-timefor one week followed by 12 weeks ofpersonal study using an IndependentLearning Package (ILP) approach.Modular schemeModular study schemes are based ona system of accumulating credits, andoffer the most flexibility and choice inyour course programme. You can transfercredits you have gained to other coursesor institutions and every course combinescore and option modules which, as youcomplete them, bring you closer to gainingyour higher degree.Your previous study or experience,whether through paid work or in avoluntary capacity, may mean you cangain exemption from some modules. TheAssessment of Prior Certificated Learning(APCL) accredits certificated learningsuch as Open University modules orin-company training. The Assessmentof Prior Experiential Learning (APEL)recognises knowledge or skills acquiredthrough life, work experience or study– such as computer programming ororganisational skills – which have not beenformally recognised by any academic orprofessional certification.Intensive block studySome Masters courses are offered inshort, intensive study periods of one tofour weeks. They are full-time and mayinclude weekend and weekday study.Single postgraduate modules cansometimes be studied in this way.MPhil/PhD coursesSee the research section on p103.Fees and fundingMost taught Masters fees are charged byband, although there are some exceptions.Fees increase each year, normally in linewith the rate of inflation. For up-to-dateinformation about fees, scholarships andpossible sources of funding visit our websiteat westminster.ac.uk/fundingStudying at Westminster8 westminster.ac.uk/wbs westminster.ac.uk/wbs 9

Postgraduate StudiesPostgraduate Studies atWestminster Business SchoolWestminster Business School offers a wide range of coursesfor both full time and part time students. Our portfolio embraceseconomics, finance, human resource management, marketingand business information management and the prospectusis divided up by these areas for ease of access.Many of our courses are in heavy demand. We link theoryand practice together in our teaching and many of the tutors areexperienced professionals who have worked in business. Webelieve that this gives you a strong preparation for seeking orreturning to employment in your chosen field.Our very cosmopolitan body of students love living andlearning in the centre of London and we try our best to makesure that you are supported in this experience. We hope thatyou will join us in order to enhance your life and career prospects.Postgraduate StudiesJon PikeDirector ofPostgraduate Programmes(International and Full-time)Alan MurphyDirector ofExecutive Education(Part-time)12westminster.ac.uk/wbswestminster.ac.uk/wbs13

Business Information ManagementBusiness InformationManagement at WestminsterThe staff in the Business Information Management andOperations Department at Westminster Business Schoolhave a wide range of practical and theoretical qualificationsand experience in the business information managementsector. Their expertise is pertinent to the constantly changingarea of information systems and the application of informationand communication technologies to business operation,strategy and innovation.All of our courses concentrate on the practical side ofbusiness information management and its business relevance,and we supplement our teaching team with a group of visitinglecturers which includes experienced practitioners, trainers andconsultants. The School also has strong links with a number ofprofessional bodies and the quality of our teaching is provenwith accreditations awarded to the School and programmes.The research interests of our staff include designmanagement techniques, e-government, ethical aspectsof the internet, information management for sustainability,knowledge management, organisational change, socialnetworks, and virtual environments.Business Information Management14westminster.ac.uk/wbswestminster.ac.uk/wbs15

Business Information ManagementDigital EnterpriseManagement MScHaik RichardsCourse Leder forDigital EnterpriseManagement MScLength of courseOne-year, full-time startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesFor many organisations business isincreasingly conducted globally andonline. As a result there is a need for keypeople who can understand and managethe technologies required. This courseemphasises the business perspectives ofIT management, covering business andmanagement issues as well as the use ofIT for competitive advantage. It will enableyou to develop a broad range of thebusiness, technical and managerial skillsthat are highly regarded by employers.The course is aimed at those interestedin developing skills in the managementof technology, and who wish to workin a managerial or organisational rolerather than a practical technical post.It is particularly relevant if you arelooking to move into management fromtechnical areas, or if you are already ina management role and wish to developspecialist skills in the management ofIT and systems.Core modulesEnterprise Data ManagementThe module initially covers fundamentaldatabase concepts, and then moves onto explore issues (from a managementperspective) of using advanced databasetechnologies and tools in organisations.Management Dimensionsof InformationThis module emphasis the role ofinformation in modern organisational life,examining how it underpins organisationalknowledge and strategy and thus tacticsand technology.Project Management for ITThis module examines the importance ofthe project in the modern organisation, withparticular reference to managing IT projects.Web Resource ManagementThis module will give you an understandingof the power and limitations of web systemtechnologies in order to maintain or gaincompetitive advantage.Project modulesChoose one of the following:Information Management Project(which is a research-type project)Web Server Management Project(which is a practical project)Option modulesChoose two of the following:Technical options:Decision Support for ManagersThis module covers various decisionsupport and intelligent techniques andtechnologies, and the ways in which theyassist with effective decision making inorganisations.The Networked EnterpriseThe module is aimed at business studentswho are interested in the key role of datacommunication in modern business,including e-business and mobile workforces.Web Application DevelopmentYou will use web-authoring software tolearn how to create websites with bothclient-side and server-side functionality,including web databases, message boards,shopping carts, and forums.Business Information Management16westminster.ac.uk/wbswestminster.ac.uk/wbs17

Business Information ManagementBusiness/Management-Oriented options:Business Process Integrationwith SAPThis module considers the role ofinformation and process integration withinorganisations, focusing on enterprise-widesoftware and business process integration.E-GovernmentThis module will introduce you totopics pertinent to e-governmentdevelopment and implementation,and other initiatives mediated by theinternet, such as e-procurement.Leading theKnowledge-Based OrganisationThis module analyses the role of knowledgeas a resource in the learning organisation,where the management of this knowledgecan be considered as being based on10 per cent technology and 90 per centhuman factors.Managing the Digital EnterpriseYou will explore the business modelsadopted for the digital age.Managing Technology ServicesThis module will provide you with theunderstanding and knowledge to underpinthe acquisition, implementation, andongoing management of systems andservices within an organisation, for themaintenance of business continuity.Associated careersThe course is designed to enable youto develop skills in the management oftechnology, particularly if you aim to beworking in a managerial or organisationalrole rather than a practical technical post.It is appropriate if you are looking to moveinto management from technical areas, orif you are a manager wishing to developspecialist technology skills.Entry requirementsYou should normally have a Second ClassUK Honours degree or overseas equivalent.This course is suitable for those with firstdegrees in subjects such as businessinformation technology or computing.Alternatively, other qualifications whichinclude a significant academic content –such as professional qualifications in lawor accounting – may be considered. Youmay also be considered without thesequalifications, if you can show evidenceof extensive work experience in the field.If English is not your first language, youwill need an IELTS score of 6.5, with aminimum score of 6 in each element.Related courses• Information Management and Finance MSc• Purchasing and Supply ChainManagement MScPurchasingand Supply ChainManagement MScRachel LanderCourse Leader forPurchasing and SupplyChain Management MScLength of courseOne-year, full-time or two-year,part-time starting in September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesOrganisations need professionals with theknowledge and skills to identify problemsand develop solutions within both purchasingand the wider supply chain. This course willgive you an advanced programme of studyin the area, informed by research in theforefront of knowledge within purchasingand supply chain management.Course contentThe course addresses the strategic role ofpurchasing and supply chain managementwithin the organisation. It also examinesthe impact of changes in the regulatory andpolicy environment on the supply chain, andnew technologies and techniques availableto address current and future problems inthe supply chain. The course will developyour knowledge of best practice in this field,and your understanding of the importanceof business process/activity integration tosupport this.Business Information Management18 westminster.ac.uk/wbswestminster.ac.uk/wbs19

Business Information ManagementCore modulesFinancial Analysis for ManagersIn this module you will focus on theinterpretation of corporate financial reports.Logistics and theExternal EnvironmentThis module is designed to make you awareof the external influences that companiesmust take into account in the design andoperation of their logistics systems.Management Dimensionsof InformationThis module emphasises the role ofinformation in modern organisational life,examining how it underpins organisationalknowledge and strategy and thus tacticsand technology.Purchasing ManagementYou will gain a range of knowledge aboutpurchasing management during this module,including the purchasing managementprocess, negotiation techniques, supplierappraisal and the buyer’s role.Research Methods and ProjectThe module aims to develop yourknowledge and competence of the researchprocess and the application of researchmethods in the area of Purchasing andSupply Chain Management.Retail Supply Chain ManagementThis module examines retail markets(by country and sector), and investigatesdevelopments in the control of the supplychain between retailers and manufacturers.Option modulesGreen Logistics and ProcurementThis module gives you the opportunity toexamine topics related to green logistics,procurement and supply chain management.Public ProcurementThis module addresses topicsrelated to public procurement withinan ethical framework.Business Process Integration with SAPThis module considers the role ofinformation and process integration withinorganisations, focusing on enterprise-widesoftware and business process integration.Project Management using PRINCE2You will examine the importance of theproject in modern organisations, withparticular reference to managing projects.Associated careersYou will acquire the qualities needed toeither advance in your current employment,or gain new employment in today’s complexand demanding environment where soundjudgement, personal responsibility andinitiative are sought. After completing thiscourse, areas of work that you could considerwould include operations management,purchasing and contract management, andsupply chain planning and development.Alternatively, you might want to continueinto research or further study.Entry requirementsApplicants should normally hold a firstdegree from a recognised institution(minimum Lower Second Class Honours) orinternational equivalent, and demonstrateinterest and motivation in the subject area.Alternative professional qualifications withat least three years’ relevant professionalexperience will also be considered. Directlyrelevant degree disciplines include businessstudies, economics, geography, management,and operations research. However studentswith qualifications in other disciplines suchas engineering, environmental sciences,the humanities and languages are alsoencouraged to apply. If English is notyour first language, you will need an IELTSscore of 6.5, with a minimum score of 6in each element.Business Information ManagementRelated courses• Digital Enterprise Management MSc• Information Management andFinance MSc• Logistics and Supply ChainManagement MSc20westminster.ac.uk/wbswestminster.ac.uk/wbs21

Business Information ManagementInformationManagementand Finance MScLength of courseOne-year, full-time, startingin September or JanuaryKeith PatrickCourse Leader forInformation Managementand Finance MScLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThis course is a reflection of the dynamicnature of today’s business environment,providing high-level knowledge, skills andunderstanding through the combinationof management and finance. It is presentedas a dual approach to the examinationand exploration of those issues that havea significant impact upon the operationand management of organisations. Seekingto produce the hybrids being demandedby organisations globally, you will becomeequally familiar with the technical aspectsof financial decision making, and thewide range of computerised informationmanagement systems.Course contentThe course focuses on the fields ofinformation management and finance,but broader-based aspects of managementeducation can be studied from a specificoption list. In addition, the project allowsyou to integrate and apply the knowledgeand skills developed during the course.Core modulesEnterprise Data ManagementThe module initially covers fundamentaldatabase concepts, and then moves onto explore issues (from a managementperspective) of using advanced databasetechnologies and tools in organisations.Financial Information SystemsYou will develop an understandingof the fundamental concepts andpractical skills required by financeprofessionals as users, evaluators,designers and managers of computerbasedfinancial information systems.IMF ProjectThe Project/Dissertation is an individualpiece of work in a subject area of thestudent’s choice, drawn from the area ofinformation management, finance or acombination of the two areas. This can bea technical or research-oriented project, ortake a management consultancy perspective.Management Dimensionsof InformationThis module emphasises the role ofinformation in modern organisational life,examining how it underpins organisationalknowledge and strategy and thus tacticsand technology.Managerial AccountingThis module focuses on the role ofaccounting in the management oforganisations and the development andapplication of managerial accountingconcepts and techniques with emphasison practical applications, criticalappraisal, contemporary approachesand international perspectives.Modern FinanceYou will gain an overview of fundamentaltopics in the field of finance, includinginvestment, cost of capital, dividend policy,capital structure, corporate value, modernportfolio theory and financial instruments.Business Information Management22 westminster.ac.uk/wbswestminster.ac.uk/wbs23

Business Information ManagementWeb Resource ManagementThis module will give you an understandingof the power and limitations of webtechnologies in order to maintain orgain competitive advantage.Research MethodsThis module aims to develop yourknowledge and competence of theresearch process, and the applicationof research methods in the area ofInformation, Management and Finance.Option modulesChoose one from the following:Information Management:E-GovernmentThis module will introduce you totopics pertinent to e-governmentdevelopment and implementation,and other initiatives mediated by theinternet, such as e-procurement.Leading theKnowledge-Based OrganisationThis module analyses the role of knowledgeas a resource in the learning organisation,where the management of this knowledgecan be considered as being based on10 per cent technology and 90 per centhuman factors.Managing Technology ServicesThis module will provide you with anunderstanding and knowledge to underpinthe acquisition, implementation, andongoing management of systems andservices within an organisation, for themaintenance of business continuity.Managing the Digital EnterpriseYou will explore the business modelsadopted for the digital age.IT/IS (Technical):Business Process Integration with SAPThis module considers the role ofinformation and process integration withinorganisations, focusing on enterprise-widesoftware and business process integration.Decision Support for ManagersYou will cover various decision supportand intelligent techniques and technologies,and ways in which they assist with effectivedecision-making in organisations.Project Management for ITThis module examines the importance ofthe project in the modern organisation, withparticular reference to managing IT projects.The Networked EnterpriseThe module is aimed at business studentswho are interested in the key role ofdata communication in modern business,including e-business and mobile workforces.Web Application DevelopmentYou will use web authoring software tolearn how to create websites with bothclient-side and server-side functionality,including web databases, message boards,shopping carts, and forums.Finance:Financial Markets and InstitutionsThis module offers detailed coverageand analysis of global financial marketsand institutions.International Financial ReportingThis module will develop your systematicunderstanding of the principles underlying,and policy issues inherent in, the studyof international financial reporting, withparticular reference to multinational groups.International Risk ManagementThis module provides the fundamentalideas and tools for thinking aboutinternational risk management.Modern Portfolio ManagementThe first part of this module will developyour understanding of the key componentsof modern portfolio theory. Thereafter,studies will focus on the techniques usedin the development, management andprotection of a portfolio of financial assets.Associated careersAs a reflection of the varied academicbackgrounds of our students and the dualnature of this Masters, students proceedinto a wide range of positions. Some previousstudents have moved to more specialist ormanagerial roles, typically taking on moreresponsibility. Others have moved to specialistfinance systems support roles, database andsystems administration, positions as financedepartment IT super users, administrationwith special responsibilities regardingfinance, IT, in some cases training, or as thelocal first point of contact for departmentend-user support.Entry requirementsCandidates should normally have a SecondClass UK Honours degree or internationalequivalent. Alternatively candidates withoutthe above qualifications may also beconsidered provided they can show evidenceof extensive work experience in the field.Additionally international studentsare expected to have an English languagequalification such as IELTS 6.5, with aminimum score of 6 in each element.A high degree of computer literacyis not an entry requirement, though it isexpected that most applicants will havesome familiarity with the most commonend-user business applications.You should have an aptitude fortechnology and information management,as well as finance and accounting, with anappropriate level of motivation and interestto undertake study within two academicdiscipline areas.Related courses• Digital Enterprise Management MSc• Finance and Accounting MSc• International Finance MScBusiness Information Management24westminster.ac.uk/wbswestminster.ac.uk/wbs25

economicsEconomics atWestminsterThe increased use of economic analysis in business andby government and other institutions over the past 20 yearshas led to greater demand for economists. However, thenumber of economics graduates from UK universities hasremained static, resulting in higher salaries and demand forthose looking to develop careers as professional economists.Our Applied Economics MSc is designed in conjunctionwith and recommended by the Government Economic Service,the major employer of economics graduates in the UK. OurInternational Business Economics MSc is designed for studentswith an international focus and offers options in finance,development and environmental economics.economics26westminster.ac.uk/wbswestminster.ac.uk/wbs27

economicsAppliedEconomics MScPhilip HedgesCourse Leader forApplied Economics MScLength of courseOne-year, full-time or two-year, part-timestarting in September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThe University of Westminster is the onlyEnglish university to secure GovernmentEconomic Service (ges) recommendation ofits MSc programme in Applied Economics.The course aims to provide you with anin-depth knowledge and understandingof the latest developments in the areaof economics, with a focus on practicalapplication and development of the skillsneeded by a working economist. The courseis specifically designed for those witha genuine interest in the application ofeconomics to real world situations. We arelooking for people with either substantialwork experience in the area or a goodfirst degree in Economics (or a quantitativediscipline with a minor in Economics).As well as enhancing your ability to applyrelevant economic principles in the support ofpolicy and strategy development, the courseaims to develop your ability to communicatecomplex issues to wide audiences; awarenessof significant sources of economic andfinancial data; the problems that are facedwhen Economists attempt to carry outpolicy evaluation and your capabilityfor self-awareness and group working.Course contentYou will gain an understanding of the keyconcepts in economics, including the variousscenarios where we apply the concept ofdecision-making at the margin, opportunitycost, equilibrium and disequilibrium, strategicinteraction, market failure and the relatedconcept of externalities.You will develop your skills throughpractice in the application of these variousconcepts to current challenges that face theprofession, at both macro and micro levels.This will provide you with the latest insights inboth the academic and practitioner arenas.Core modulesApplication andAppraisal in EconomicsThis module applies the theoretical tools,concepts and methodology of economicsto private and public sector scenarios,with an emphasis on communicating andappraising policy and strategy options.Applied MicroeconomicsThe module employs formal analysis ofgenerally imperfect markets, and Pareto andutility/welfare concepts, to shed light onbusiness decision-making regulatory policyand the public sector in the mixed economy.Data AnalysisThe module covers a range of data analysismethods and concepts.International MacroeconomicsThe module focuses on internationaltrade theories and the sources ofcomparative advantage.Research MethodsThis module aims to develop yourknowledge and competence of the researchprocess, and the application of researchmethods in the area of Applied Economics.Economic Evaluation ProjectThis module provides you with theframework within which to develop yourfull project (dissertation) from the ProjectProposal submitted as part of the ResearchMethods module. It must be a clearapplication of economic principles andconcepts to a question of your choosing.The majority of projects on this courseinvolve an empirical component.Option modulesChoose two of the following:Behavioural EconomicsThis module explores the theory ofbehavioural economics and its applicationsto public policy using a theoreticalframework which combines both socialand private perspectives to supportdecision making and understand thepolicy implications of the behaviouralaspects of economic choices.Labour Market EconomicsThis module provides you with thetechniques and critical insights neededto effectively analyse topics in laboureconomics and to use practical applicationsto explore the value and limitations oftheory and empirics in the field.Policy and Programme EvaluationThe module offers a practical frameworkfor the estimation and evaluation of theeffects of public policy on individuals andregional or national aggregates.economics28westminster.ac.uk/wbswestminster.ac.uk/wbs29

economicsInternationalBusinessEconomics MScBrian HainesCourse Leader forInternational BusinessEconomics MSceconomicsLength of courseOne-year, full-time, startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesAssociated careersAs an economics postgraduate, you can lookforward to excellent career prospects bothas an economist and also within a range ofeconomy-based roles. Our postgraduateshave gone on to successful careers ingovernment and consultancy, in roles suchas economic analyst, regulatory economistand market analyst.With the Applied Economics MSc course,you’ll be particularly well-placed to pursueopportunities within organisations that areinterested in the practical applicationof economics.Entry requirementsYou will normally have either a minimumUpper Second Class Honours first degree(or equivalent) which would be singleHonours or a major in Economics, ora quantitative discipline with a minor inEconomics, or a more general first degree(minimum Upper Second Class Honoursor equivalent) with significant study ofeconomics and quantitative methods.Exceptionally, non-graduates with extensivework experience in the economicsprofession may also be considered. TheUniversity operates a system of awardingcredit for accredited prior learning eitherthrough formal study (APL) or experience(apeL). If English is not your first language,you will need an IELTS score of 6.5, witha minimum score of 6 in each element.Related courses• MBA• International Business Economics MSc• International Finance MSc• Investment and Risk Finance MScThis course provides you with expertisein international business economics andexcellent analytical skills regarding theoperation and management of modernbusiness in a complex global environment.By the end of the course you will haveknowledge and understanding of howfirms operate in an international market.You will also be able to critically assessthe nature and the operation of theinternational economy with particularreference to trade and finance.You will develop in-depth understandingof the influence of the state on theoperation of businesses both nationally andinternationally and be able to comprehenda firm’s strategic policy making consideringvarious national and international pricingand trading regulations. You will also beable to analyse statistically various aspectsof international business, such as growth,merger and acquisition, and internationalcapital movement.30westminster.ac.uk/wbswestminster.ac.uk/wbs31

economicsCourse contentThe course equips you with the powerof advocacy in presenting cases andadvising key decision makers on complexand strategic international businesseconomics issues.Core modulesApplied MicroeconomicsThe module employs formal analysis ofgenerally imperfect markets, and Paretoand utility/welfare concepts, to shed light onbusiness decision-making regulatory policyand the public sector in the mixed economy.Current Issues in Business EconomicsThis module consists of the study of theeconomic underpinnings of businessstrategies that might be adopted by businessentities to address contemporary problems.It aims to complement the study of analyticaltechniques in the functional areas of business.Data AnalysisThe module covers a range of data analysismethods and concepts.Forecasting Financial MarketsThis module provides advanced ideas andapplications of econometrics in finance andforecasting financial markets.International MacroeconomicsThis module focuses on internationaltrade theories and the sources ofcomparative advantage.ProjectThe purpose of the project is to testanalytical skills, motivation, and the abilityto conduct a systematic study of a topic inInternational Business Economics.Research MethodsThis module aims to develop yourknowledge and competence of the researchprocess, and the application of researchmethods in the area of InternationalBusiness Economics.Option modulesChoose two from the following:International Development FinanceYou will cover the problems of developmentfinance and related stabilisation policies.Development Theory and PracticeThis module deals with the principles,concepts, models and theories thathave been developed and applied byeconomists for the study of the problemsof developing countries.Environmental EconomicsYou will gain an understanding of thebasic principles of environmental economicsand how to apply these in the main areasof analysis.Global Financial MarketsThis module focuses on both practical andtheoretical issues related to internationalfinancial markets.International Financial ReportingThis module will develop your systematicunderstanding of the principles underlying,and policy issues inherent in, the studyof international financial reporting, withparticular reference to multinational groups.Modern FinanceYou will gain an overview of fundamentaltopics in the field of finance, includinginvestment, cost of capital, dividend policy,capital structure, corporate value, modernportfolio theory and financial instruments.Project Appraisal and ManagementThis module offers critical evaluationand analysis of the theory and practiceof project management at national andinternational levels.You may take any other WBSpostgraduate module, with thepermission of the course leader.Associated careersOur international courses developyour knowledge and management skillsto enable you to pursue a career inmultinational companies, overseas trade andany international organisation in generalmanagement, or in relevant aspects ofthe economics of international business,or as international finance specialists.Many graduates return to their countriesof origin and are employed in developinginternational business opportunities,or government institutions, while othergraduates develop their careers withinternational charities and other nongovernmentalorganisations (NGOs).Entry requirementsYou should normally hold a first degreefrom a recognised institution (minimumLower Second), or international equivalent.If your first degree is in Economics, aminimum Lower Second (or internationalequivalent) is acceptable, but for a moregeneral first degree you require anUpper Second (or international equivalent)including adequate study of economicsand quantitative methods. Exceptionally,non-graduates with extensive workexperience may also be considered.If English is not our first language, youwill need an IELTS score of 6.5, witha minimum score of 6 in each element.Related Courses• MBA• Applied Economics MSc• International Businessand Management MA• International Finance MSc• Investment and Risk Finance MSc“ My past year at the University ofWestminster has been stimulating,laying the strong foundation fora successful professional career.The teaching staff were a perfectbalance of academic and industryprofessionals with the unique abilityto be patient and understandingtowards the students’ requirements.The MSc in International BusinessEconomics is an academically intensecourse, which provides individualswith the necessary skills to enterthe rather competitive employmentmarket. I thoroughly enjoyed myexperience and hope you will too!”Ranveer Singh,Business Development Manager,Tanla Solutions, UKeconomics32westminster.ac.uk/wbswestminster.ac.uk/wbs33

FINANCEFinance atWestminsterThe Finance and Business Law Department of WestminsterBusiness School hosts a range of Masters courses coveringa number of key subject areas. All of our postgraduate coursesare taught by staff who are actively involved in research, and/or have industrial experience.As a postgraduate finance student you will have access toa significant resource in the Financial Markets Suite (FMS), whichuses the Bloomberg computer system to monitor real time financialmarket movements and trends – a resource that is currently onlyavailable to three business schools in the UK including WestminsterBusiness School. It provides a modern and progressive teachingenvironment that combines finance theory with practice. This willenable you to study the latest developments in your subject, andprovide you with a firm grounding in an array of specialist careers,including those in accounting, financial risk management, andfinancial services.Our courses are also recognised by the main professionalbodies in the sector. The Finance and Accounting MSc givesexemption from six papers of the Association of Chartered CertifiedAccountants (ACCA) examinations. If you are studying for theInvestment and Risk Finance MSc, you should register with theSecurities and Investments Institute (SII), a leading professionalbody. Successful graduates can apply for Associate Membership(ASI designation), leading to eventual professional membershipand fellowship of the Institute.FINANCE34westminster.ac.uk/wbswestminster.ac.uk/wbs35

FINANCEFinance andaCCounting MScDeclan McDonaldCourse Leader forFinance andAccounting MScLength of courseOne-year, full-time plus a project,starting in September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThe course has been designed specificallyto develop the knowledge, skills, researchinterests and career prospects of those whoare already working in, or wish to work in,the areas of finance, treasury managementor accountancy. The course will beespecially useful for graduates with little orno accounting experience as you will havethe opportunity to study modules which willcover this shortfall. Graduate members ofprofessional accountancy bodies may beable to claim APCL for exemption from upto three modules and can concentrate ondeveloping their knowledge of aspects ofaccounting and finance relevant to the currentmarket. The course provides exemption fromsix papers of the Association of CharteredCertified Accountants (ACCA) exams.Course contentCore modulesFinancial Accounting PolicyYou will be able to prepare financialstatements up to consolidation withconsideration of some of the mainaccounting standards underlyinginternational financial reports.International Risk ManagementThis module provides the fundamentalideas and tools for thinking aboutinternational risk management.Managerial AccountingThis module focuses on the role of accountingin the management of organisations,and the development and applicationof managerial accounting concepts andtechniques, with emphasis on practicalapplications, critical appraisal, contemporaryapproaches and international perspectives.Modern FinanceYou will gain an overview of fundamentaltopics in the field of finance, includinginvestment, cost of capital, dividend policy,capital structure, corporate value, modernportfolio theory and financial instruments.ProjectA 10,000 word dissertation in the areaof either accounting or finance.Research MethodsThis module aims to develop your knowledgeand competence of the research process,and the application of research methodsin the area of Accounting and Finance.Option modulesChoose three option subjects. Choosetwo or three from the following. A thirdoption may be chosen from anywherewithin the University subject to the courseleader’s approval.Data AnalysisThe module covers a range of data analysismethods and concepts.Financial DerivativesThe module explores different typesof financial derivatives and their globalmarkets, and the basic financial theoriesapplied to valuation of financial derivatives.It will examine applications of different typesof futures and options for the purposes ofspeculation, hedging and risk management.Financial Information SystemsYou will develop an understanding ofthe fundamental concepts and practicalskills required by finance professionalsas users, evaluators, designers andmanagers of computer-based financialinformation systems.Financial Markets and InstitutionsThis module offers detailed coverageand analysis of global financial marketsand institutions.Financial StrategyThis module aims to give you theconfidence to apply and develop furtheryour financial abilities in a strategic context.Forecasting Financial MarketsThis module provides advanced ideasand applications of econometrics in financeand forecasting financial markets.FINANCEAs a postgraduate finance student you willhave access to a significant resource in theFinancial Markets Suite (FMS), which usesthe Bloomberg computer system to monitorreal time financial market movements andtrends – a resource that is currently onlyavailable to three business schools in theUK. It provides a modern and progressiveteaching environment that combines financetheory with practice.International Financial ReportingThis module will develop your systematicunderstanding of the principles underlying,and policy issues inherent in, the studyof international financial reporting, withparticular reference to multinational groups.36westminster.ac.uk/wbswestminster.ac.uk/wbs37

FINANCEAssociated careersGraduates of this course have mainlyentered careers in accounting, withsome having secured employment in a‘Big 4’ accountancy firm. Other graduateshave secured employment in the fields offinance, banking or general management.Entry requirementsYou will need a UK Honours degree(Second Class or above) or internationalequivalent in accounting, business oreconomics, or in any other disciplinewith evidence of quantitative andcomputer skills. Alternatively, youshould hold graduate membership ofany UK professional accountancy bodyor international equivalent. Graduatemembers of a professional accountancybody may claim exemptions from twoof the core modules – ManagerialAccounting and Financial AccountingPolicy. If English is not your first language,you will need an IELTS score of 6.5, witha minimum score of 6 in each element.“Studying for themsc in Finance andaccounting waschallenging, to saythe least, as I camefrom a differentbackground. I hadalready completed an MBA whichgave me an overview of differentaspects of business, but this MSctaught me about the financial sideof things which I did not learn doingthe MBA. The vast amount ofknowledge I gained in both financeand accounting has not only broughtme a promotion at work, but has alsomade me feel much more confidentin everyday life. This degree wasabsolutely worth every penny andevery minute of my time!”Mirjana Popovic,Finance and Accounting MScInternationalFinance MScLength of courseOne-year, full-time, startingin September or JanuaryMark PilkingtonCourse Leader forInternational Finance MScLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThe course is designed to provide youwith expertise in international finance andenable you to pursue a career within thefinance profession. As well as the strongdisciplinary base in international finance,you will draw on other cognate disciplinesincluding accounting, quantitative methodsand economics and so be able to workwith specialists in other areas and presentfindings and analysis to non-specialists.The course is open to people with nodetailed prior knowledge of internationalfinance, although this is desirable.As a postgraduate finance student youwill have access to a significant resourcein the Financial Markets Suite (FMS), whichuses the Bloomberg computer system tomonitor real time financial market movementsand trends – a resource that is currently onlyavailable to three business schools in theUK. It provides a modern and progressiveteaching environment that combines financetheory with practice.FINANCE38westminster.ac.uk/wbswestminster.ac.uk/wbs39

FINANCEAssociated careersOur international courses will developyour knowledge and management skillsto enable you to pursue a career inmultinational companies, overseas tradeand any international organisation ingeneral management, in relevant aspectsof the economics of international business,or as international finance specialists.Many graduates return to their countriesof origin and are employed in developinginternational business opportunities orgovernment institutions, whilst othergraduates develop their careers withinternational charities and other nongovernmentalorganisations (NGOs).FINANCEEntry requirementsCore modulesData AnalysisThe module covers a range of dataanalysis methods and concepts.Financial Markets and InstitutionsThis module offers detailed coverageand analysis of global financial marketsand institutions.Global Financial MarketsThis module is concerned with bothpractical and theoretical issues relatedto international financial markets.International Financial ReportingThis module will develop your systematicunderstanding of the principles underlying,and policy issues inherent in, the studyof international financial reporting, withparticular reference to multinational groups.International Risk ManagementThis module provides the fundamentalideas and tools for thinking aboutinternational risk management.Modern FinanceYou will gain an overview of fundamentaltopics in the field of finance, includinginvestment, cost of capital, dividend policy,capital structure, corporate value, modernportfolio theory and financial instruments.ProjectA dissertation in the area of InternationalFinance.Research MethodsThis module aims to develop your knowledgeand competence of the research process,and the application of research methodsin the area of International Finance.Option modulesChoose one from the following:Fixed Income AnalysisThis module provides the fundamentalideas and tools for thinking abouttraditional fixed income securities.Forecasting Financial MarketsThis module provides advanced ideasand applications of econometrics in financeand forecasting financial markets.International Aspectsof Business LawYou will gain a greater understandingof different aspects of international law,and be able to apply them to businessand management problems arising ina global economy.Managerial AccountingThis module focuses on the role ofaccounting in the management oforganisations, and the developmentand application of managerial accountingconcepts and techniques, with emphasison practical applications, criticalappraisal, contemporary approachesand international perspectives.You should normally hold a first degreefrom a recognised institution (minimumLower Second Class Honours), orinternational equivalent, in accounting,economics or business studies, andpreferably an adequate study of finance.Alternatively, you may have any other UKHonours degree (minimum Upper SecondClass) or international equivalent andpreferably an adequate study of finance.Exceptionally, non-graduates may also beconsidered if they have extensive, relevantwork experience. You must show that youhave the commitment to benefit from andcontribute to the course, and the abilityto pass the course modules. If English isnot your first language, you will need anIELTS score of 6.5, with a minimum scoreof 6 in each element.Related courses• Finance and Accounting MSc• Information Managementand Finance MSc• Investment and Risk Finance MSc• Financial ManagementPostgraduate Diploma• ACCA Professional Course40westminster.ac.uk/wbswestminster.ac.uk/wbs41

FINANCEInvestment andRisk Finance MScDr Harry ThaperCourse Leaderfor Investment andRisk Finance MScLength of courseOne-year, full-time, starting inSeptember or January; two-year,part-time starting in JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesFollowing the collapse of Lehman Brothersin September 2008, the ensuing creditcrisis dramatically and permanentlychanged the global financial marketsand institutions landscape. Since thenthere has been a significant tighteningup of legal risk management in banksand by regulators.On the financial education front, thecredit market events of 2007/08 and thecomplexity of financial instruments usedby institutions have increased the need todevelop a better understanding of hedgingand investment products. You will learnabout valuations of simple and complexfinancial assets. Additionally, on the use anddevelopment of financial products, you willgain higher-level skills in risk assessmentand management of financial portfolios.In response to these key issues ourexpertise on this course is directed at theprovision of high-quality, graduate-leveleducation in areas of investment, riskand numerical finance.“ A Distinction in my Masters at theUniversity of Westminster gave methe knowledge and confidence togain a coveted job in an investmentbank. Having a solid groundingin theory combined with practicein my Westminster Business Schooldegree enabled me to take on theadded responsibilities I neededto advance my career.”Owen Coughlan,Investment and Risk Finance MSc,rbs Global Banking & MarketsCourse contentModules cover financial theory, valuationprinciples and forecasting methodologiescommon in two key areas of finance –investments and risk management. Bythe end of the course you will have thenecessary knowledge of investments,financial mathematics and models to pricea range of traditional and novel financialproducts. You will also have the skills toturn theory into practice within a workenvironment, and to explore new ideas andinnovative techniques in a contemporaryglobal financial market setting.A variety of teaching methods areemployed, ranging from lectures to smallerscaleseminars and laboratory sessions.In addition students work on their own onassignments involving data collection andanalysis, typically drawing on specificdatabases. All students are inducted intoour Financial Markets Suite (FMS), apurpose-built room housing the Bloombergproprietary database and capital marketsinformation system. Our financialcommitment to this resource will provide aquality teaching and learning environment,complementing theory with practice.Core modulesData AnalysisThe module covers a range of dataanalysis methods and concepts.Financial DerivativesThe module explores different typesof financial derivatives and their globalmarkets, and the basic financial theoriesapplied to valuation of financial derivatives.It will examine applications of differenttypes of futures and options for thepurposes of speculation, hedging andrisk management.International Risk ManagementThis module provides the fundamentalideas and tools for thinking aboutinternational risk management.Modern Portfolio ManagementThe first part of this module will developunderstanding of the key components ofmodern portfolio theory. Thereafter, studieswill focus on the techniques used in thedevelopment, management and protectionof a portfolio of financial assets.ProjectA 10,000 word dissertation in thearea of Finance.Research MethodsThis module aims to develop yourknowledge and competence of theresearch process, and the applicationof research methods in the area ofInternational Risk Management.FINANCE42westminster.ac.uk/wbswestminster.ac.uk/wbs43

FINANCESub-core modulesChoose two or three of the following:Financial Markets and InstitutionsThis module offers a detailed coverageand analysis of global financial marketsand institutions.Fixed Income AnalysisThis module provides the fundamentalideas and tools for thinking abouttraditional fixed income securities.Option modulesYou may be able to choose onefrom the following:Financial Accounting PolicyYou will explore the issues, principles andtheories underlying current developmentsin financial accounting policy, includingaspects of corporate governance. You willalso examine various possible theoreticalframeworks such as pragmatic, deductiveand inductive.FINANCEForecasting Financial MarketsThis module provides advanced ideasand applications of econometrics in financeand forecasting financial markets.Modern FinanceYou will gain an overview of fundamentaltopics in the field of finance, includinginvestment, cost of capital, dividend policy,capital structure, corporate value, modernportfolio theory and financial instruments.Financial Information SystemsYou will develop an understanding ofthe fundamental concepts and practicalskills required by finance professionalsas users, evaluators, designers andmanagers of computer-based financialinformation systems.Financial StrategyThis module aims to give you the confidenceto apply and develop further your financialabilities in a strategic context.International Financial ReportingThis module will develop your systematicunderstanding of the principles underlying,and policy issues inherent in, the studyof international financial reporting, withparticular reference to multinational groups.Managerial AccountingThis module focuses on the role ofaccounting in the management oforganisations, and the development andapplication of managerial accountingconcepts and techniques, with emphasison practical applications, criticalappraisal, contemporary approachesand international perspectives.You may also take another module fromthe postgraduate portfolio, at the courseleader’s discretion.Associated careersOur graduates go on to develop theircareers in treasury and front officepositions in investment banks and securitiescompanies, money management positions,as financial analysts or other similar jobsin the global financial services sector.Entry requirementsYou should normally hold a first degree froma recognised institution (minimum LowerSecond Class Honours), or internationalequivalent with a significant content ofquantitative methods. You do not need priorknowledge of finance, but should havean expertise in mathematics and statistics.The course is also open to those from otherdisciplines in which quantitative methodsform a significant part. Exceptionally,non-graduates may also be consideredprovided they can show evidence ofextensive work experience in the field.You need to demonstrate that you have thecommitment to benefit from and contributeto the course, as well as the ability to passthe variety of modules which make up thecourse. If English is not your first language,you will need an IELTS score of 6.5, witha minimum score of 6 in each element.Related courses• Finance and Accounting MSc• International Finance MSc• Information Managementand Finance MSc44westminster.ac.uk/wbswestminster.ac.uk/wbs45

FINANCEFinancialManagementPostgraduateDiplomaDanny LeiwyCourse Leader forPostgraduate Diploma inFinancial ManagementLength of courseNine months, part-time, startingin September; students attend classeson Tuesday and Thursday eveningsLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThe Diploma in Financial Management isan internationally recognised postgraduatediploma designed to make non-financialmanagers financially literate. It is not designedto turn managers into accountants, but toenable them to become fluent in the language,terminology and concepts of accounting andfinance and to equip them in extracting,analysing, interpreting and using financialdata in decision making.The Diploma is accredited by a numberof professional bodies as a programme ofContinuing Professional Development, andmay be used as an entry qualification to themba and similar courses. It is accredited bythe Open University Validation Service asequivalent to one third of a Masters degree.Course contentThe syllabus, examinations and assessedprojects are set by the Association ofChartered Certified Accountants (ACCA)and are organised in two modules, eachcomprising two subject areas.Module A1. Interpretation offinancial statementsUnderstanding and interpretationof financial reports:• Specialised terminology usedin financial statements• Financial reporting framework• Basic accounting conventions• An organisation’s performance,position and liquidity• Limitations of financial statements.2. Performance ManagementMeasuring and managing businessperformance:• Calculation and use of costsfor better pricing• Distinguishing between relevant andirrelevant information for decision making• Break-even analysis• Participation and evaluationof the budgeting process• Transfer pricing and divisionalperformance analysis• Forward-looking approachto management information.Module B3. Financial StrategyManaging and funding of long-termstrategic decisions:• Investment appraisal• Raising finance• The management of working capital• Mergers and acquisitions• Share valuation.4. Risk ManagementThe main areas, theories andframeworks with risk management:• General risk management theories:policy, identification, reporting• Corporate governance:frameworks and codes, implementation,internal control, role of executives• Financial risk management:debt vs equity, derivatives,dividend policy, hedging.Associated careersPast students have included bankers,brokers, engineers, head teachers, ITspecialists, local authority managers,lawyers, NHS administrators, policeofficers, scientists, senior Ministry ofDefence personnel, and surveyors.Entry requirementsThe minimum entry requirement is arecognised degree, Higher NationalCertificate/Diploma or a non-accountingprofessional qualification. You maybe admitted on the basis of your workexperience if you do not hold thesequalifications. Your suitability will needto be discussed with the ACCA, andyou should register with them as aDiploma in Financial Managementstudent at accaglobal.comRelated courses• Finance and Accounting MSc• Information Managementand Finance MSc• International Finance MSc• Investment and Risk Finance MSc• ACCA Professional CourseFINANCE46 westminster.ac.uk/wbswestminster.ac.uk/wbs47

FINANCEAssociation ofChartered CertifiedaCCountants(ACCA) ProfessionalExamBhagwan MoorjaniCourse Leader for Association ofChartered Certified Accountants (ACCA)Professional ExamLength of coursePart-time, evening, startingin September or JanuaryLocationCentral London (Marylebone)Course fees£225 per paperThis externally examined course isdesigned to provide the accountingknowledge, skills and professional valuesto enable you to build a successful careeracross all sectors, whether you areworking in the public or private sectors,in accounting firms or in business.To qualify as an ACCA member, youwill complete 14 exams (nine of whichare eligible for exemption), at least threeyears’ relevant practical experience, anda Professional Ethics module. The ACCAqualification embeds the global accountingeducation standards set by the InternationalFederation of Accountants (IFAC), andhas a strong focus on professional values,ethics and governance. These skills areessential as the profession moves towardsstrengthened codes of conduct, regulationand legislation, with an increasing focus onprofessionalism and ethics in accounting.Course contentThe Fundamentals level is divided intotwo modules, Knowledge and Skills.The Knowledge module (F1-F3) introducesyou to the core areas of financial andmanagement accounting, providing theplatform to study the other technicalaccountancy areas in the Skills module.The Skills module (F4-F9) contains sixsubjects which comprehensively cover themain technical areas that any accountant –regardless of their future career aspirations– is expected to have mastered. Thesecomprise law, performance management,taxation, financial reporting, auditing,and financial management. Currently wedo not offer tuition for the professionallevel of the exams.FundamentalsKnowledge Level• Accountant in Business (F1)• Management Accounting (F2)• Financial Accounting (F3)Skills Level• Corporate and Business Law (F4)• Performance Management (F5)• Taxation (F6)• Financial Reporting (F7)• Audit and Assurance (F8)• Financial Management (F9)Associated careersA job in accountancy can help you to gaina high salary and fast track to the top inyour chosen field, such as auditor generalor influential position in governmentfinance, business adviser, chief financialofficer, director or partner in an accountingfirm, entrepreneur or owner-manager of asmall business, forensic accountant, financedirector in a multinational company, orsenior internal auditor.Entry requirementsWe can offer you various entry points on tothe ACCA qualification, depending on yourage and previous academic qualifications.The minimum entry requirements are twoA Levels and three GCSEs or equivalentin five separate subjects, including Englishand maths. For the Mature Student EntryRoute (MSER), no academic qualificationsare required, but you will need to passthe equivalent of Papers F2 (ManagementAccounting) and F3 (Financial Accounting)within two years before further progressingto the ACCA exams. At the graduateentry route, degree holders from ACCAaccreditedinstitutions may be exemptedfrom all nine fundamentals exams andregister directly at the professional level.Non-relevant degrees may also qualifyfor some exemptions. For those accessingACCA via the Cat qualification, noacademic qualifications are required, butyou will need to sit the Cat qualificationfirst and then transfer to the Skills moduleof the ACCA qualification by claimingexemption from the first three papers inthe Knowledge module.Related courses• Finance and Accounting MSc• Information Managementand Finance MSc• International Finance MSc• Financial ManagementPostgraduate DiplomaFINANCE48westminster.ac.uk/wbswestminster.ac.uk/wbs49

Human Resource ManagementHuman Resource Managementat WestminsterWestminster Business School is a Chartered Institute ofPersonnel and Development approved Centre of Excellence.Courses are run for both postgraduates and post-experiencestudents by two departments, the Department of Human ResourceManagement and the Department of Leadership and Development.These Departments cover a range of specialist areas includingEmployee Coaching, Employment Law, International PersonnelManagement, Management Development, Managing Cultureand Change and Reward Management.Approximately three-quarters of our students are studyingpart-time while working in business, consultancy or public sectororganisations. The emphasis in the classroom is on blendingtheory and practice and on problem diagnosis and selectionof managerial tools that provide the best fit with the situation.Classes are often run on a workshop basis, giving the opportunityfor participants to pool their experience, as well as drawingon the expertise of the tutors.Among the academic staff there is a strong combination ofspecialist business experience as well as academic qualifications,appropriate for delivering learning outcomes in applied aspectsof human resource management.Human Resource Management50westminster.ac.uk/wbswestminster.ac.uk/wbs51

Human Resource ManagementDiversity andEquality inEmployment MACecilie BinghamCourse Leader forDiversity and Equalityin Employment MALength of courseTwo-year, part-time startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesWestminster Business School is designateda Centre of Excellence by the CharteredInstitute of Personnel and Development(CIPD). The course has been approvedby the CIPD as meeting the ‘KnowledgeCriteria’ for Chartered Membership. Thismeans that once you have successfullyshown the Cipd relevant evidence of yourpractice in the workplace, you will gainthe professional level of either Associateor Chartered Membership.This course is suitable for those in workwishing to develop practical and theoreticalknowledge about the impact of equalitiesand diversity on the management of humanresources. It will also benefit employeesseeking to gain a thorough grounding inHRM in a diverse business environment.You will develop the skills andcompetencies to manage a diverseworkforce, and then build on that diversityto enhance organisational effectiveness.You will be equipped to recognise andunderstand the barriers facing managerswithin a diverse workforce, and makeappropriate suggestions and developsuitable programmes to help overcomesuch barriers and capitalise on thestrengths of a diverse workforce.The course will enable you to buildpractical skills and theoretical knowledgearound diversity issues impacting upon themanagement of organisations, and applythis knowledge to management problems andsituations affecting professional practice.Core modulesManaging Human ResourcesExplores different approaches to themanagement of human resources and theimplications for organisational success.Organisational AnalysisYou will gain an understanding of howorganisations work effectively and howpeople behave in organisations.Information for Business DecisionsExplores the main dimensions of the internaland external economic environment of theorganisation through the measures anddecision techniques for planning, controland strategic management.Managing Equalities andDiversity in EmploymentExamines the structure and implicationsof difference and inequality within theemployment relationship.Assessment and IndividualDifferences at WorkFocuses on a critical exploration ofgood practice in assessment at work.Discrimination Law in BusinessCovers a range of issues surroundingdiscrimination law, including: Affirmativeaction schemes • Direct and indirectdiscrimination • Disability discrimination• Discrimination in employment• Equal pay legislation • Harassment• Pregnancy • Prohibited grounds ofdiscrimination • Rationales, theories andhistory of discrimination law • Sourcesof discrimination law • VictimisationResearch MethodsThis module aims to develop yourknowledge and competence of theresearch process, and the applicationof research methods in the area ofDiversity and Equality in Employment.DissertationThe aim of the dissertation is to enablestudents to develop or evaluate, on the basisof empirical or conceptual research andanalytic rigour, a specific area of humanresource knowledge.Option modulesChoose any other appropriate Level 7module (eg. Managing Culture and Change)within the WBS postgraduate portfolio,subject to the approval of the course leader.Associated careersPast students have become HRprofessionals, line managers, managementconsultants or academics.Entry requirementsStudents should normally hold a first degreefrom a recognised institution (minimumLower Second Class Honours), or overseasequivalent in a related field. Those withextensive experience who do not possessa first degree can also be considered.If English is not your first language,you will need an IELTS score of 6.5, witha minimum score of 6 in each element.Related courses• Human Resource Development MA• Human Resource Management MA• International Human ResourceManagement MA• Coaching and Mentoring at WorkPostgraduate CertificateHuman Resource Management52westminster.ac.uk/wbswestminster.ac.uk/wbs53

Human Resource ManagementHuman ResourceDevelopment MACecilie BinghamCourse Leader forHuman ResourceDevelopment MALength of courseOne-year, full-time or two-year, part-timestarting in September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesWestminster Business School (WBS) isa Chartered Institute of Personnel andDevelopment approved Centre of Excellence.This course is designed for people whoare interested in developing employees,managers, leaders and organisations.It combines academic, professional andpersonal development, and aims to equipyou with the knowledge and skills to pursueand develop careers in Human ResourceDevelopment. Stimulating conceptualunderstanding, the course encouragesoriginality in the application of knowledge,promotes creative and innovative thinking,and enables comprehensive analysis ofdifferent approaches to the practice of HRD.Core modulesManaging Human ResourcesExplores different approaches to themanagement of human resources and theimplications for organisational success.Learning and DevelopmentProvides you with the theoreticalunderpinning necessary to understandthe learning and development (L&D)process within an organisational context.Management DevelopmentProvides you with with the ability to criticallyappreciate the philosophies, theories,models and techniques underpinning themanagement development processes atboth the corporate and individual levels.Organisational AnalysisYou will gain an understanding of howorganisations work effectively, and howpeople behave in organisations.Managing Culture and ChangeExamines the ways in which corporatecultures impact on the management oforganisational change. Through a criticalanalysis of relevant concepts, modelsand methods, you will develop the skillsto manage change within differentorganisational environments.Designing and Delivering TrainingProvides you with theoretical underpinningnecessary to understand the processes ofdesigning and delivering training effectivelywithin an organisational context.Research MethodsThis module aims to develop yourknowledge and competence of theresearch process, and the applicationof research methods in the area ofHuman Resource Development.DissertationThe aim of the dissertation is to enablestudents to develop or evaluate, on thebasis of empirical or conceptual researchand analytic rigour, a specific area ofhuman resource knowledge.Option modulesChoose one from the following:Human Resource ManagementKnowledge ManagementProvides you with theoretical underpinningnecessary to understand that generating,sustaining and making knowledge widelyavailable is crucial for organisationalchange and development.Any other appropriate Level 7module running within the WBSpostgraduate portfolio, subject to theapproval of the course leader.54westminster.ac.uk/wbswestminster.ac.uk/wbs55

Human Resource ManagementAssociated careersThose completing the course can expectto find employment within HRD, eitherin the UK or abroad, or to continue theirstudies in HRD-related fields. You will havedeveloped the competencies and criticalthinking necessary to plan and managehuman resource development strategiesand interventions within a wide range ofbusiness management and developmentopportunities, both nationally andinternationally. You will be able to followa number of career opportunities; previousstudents who have undertaken our Learningand Development specialist modules havebecome change management specialists,chief learning officers, Learning andDevelopment directors and managers,internal and external consultants, facilitators,management development specialists,Six Sigma specialists and trainers.Entry requirementsStudents should normally hold a first degreefrom a recognised institution (minimumLower Second Class Honours), or overseasequivalent in a related field. Those withextensive experience who do not possessa first degree can also be considered. IfEnglish is not your first language, youwill need an IELTS score of 6.5, witha minimum score of 6 in each element.Related courses• Diversity and Equality in Employment MA• Human Resource Management MA• International Human ResourceManagement MA• Coaching and Mentoring atWork Postgraduate CertificateHuman ResourceManagement MACecilieBinghamKeithPorterCourse Leaders for Human ResourceManagement MALength of courseOne-year, full-time or two-year, part-timestarting in September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThis course offers interesting andchallenging modules and options whichwill enable you to develop as an HRprofessional and advisor. It will suitgraduates intending to work in HR, as wellas those already working in the field andwanting to advance their careers. Buildingon your understanding of the theory andpractice of HRM techniques, the courseprovides a professionally focused andresearch-informed blend of academic andpractical information, encouraging criticalreflection on current HRM approaches.Westminster Business School isdesignated a Centre of Excellence bythe Chartered Institute of Personal andDevelopment (CIPD). The course hasbeen approved by the CIPD as meetingthe ‘knowledge criteria’ for CharteredMembership. This means that once youhave successfully shown the CIPD releventevidence of your practice in the workplace,you will gain the profssional level of eitherAssociate or Chartered Membership.Human Resource Management56 westminster.ac.uk/wbswestminster.ac.uk/wbs57

Human Resource ManagementCore modulesManaging Human ResourcesExplores different approaches to themanagement of human resources andthe implications for organisational success.HRM in ContextExamines the working environmentof HR practitioners by analysing theimpact of economic, political, socialand technological factors.Skills of the Manager/ConsultantDevelops the interpersonal managementskills and techniques needed for workingboth as an internal and external consultantto organisations.Research MethodsThis module aims to develop yourknowledge and competence of theresearch process, and the applicationof research methods in the area ofHuman Resource Management.DissertationThe aim of the dissertation is to enablestudents to develop or evaluate, on thebasis of empirical or conceptual researchand analytic rigour, a specific area ofhuman resource knowledge.Option modulesChoose any two from the followingCIPD elective modules:Employee RelationsEncourage you to develop and reflectupon their knowledge of UK employeerelations from a number of differenttheoretical perspectives.Learning and DevelopmentProvides you with theoretical underpinningnecessary to understand the learning anddevelopment (L&D) process within anorganisational context.People ResourcingDevelops critical awareness of the linksbetween an organisation’s need to achievecorporate objectives and its need for people.Reward ManagementFocuses on the management of rewardsystems, critically analysing the linksbetween reward and employee behaviour,through the use of theory and case studies.Organisational Analysis,Design and DevelopmentExamines the way in which organisationaleffectiveness is influenced by structures,technologies, culture, power, and attitudes.You will use concepts and modes of analysisto critically evaluate, organisationaldesign and development.You will also choose two of thefollowing additional elective modules:Assessment and IndividualDifferences at WorkFocuses on a critical exploration ofgood practice in assessment at work.Comparative International HRMand Employee RelationsAnalyses of how people are managed –and the HR practices and employee relationssystems that are adopted in different cultures.Designing and Delivering TrainingProvides you with theoretical underpinningnecessary to understand the processes ofdesigning and delivering training effectivelywithin an organisational context.Employment Law for HR PractitionersDevelops your knowledge of, and ability toevaluate, UK employment law requirements.Managing Culture and ChangeExamines the ways in which corporatecultures impact on the management oforganisational change. Through a criticalanalysis of relevant concepts, modelsand methods, you will develop the skillsto manage change within differentorganisational environments.International Personnel ManagementConcentrates on the international contextof human resource management and thepolicies and procedures that organisationsneed to devise when designing internationalhuman resource strategies.Knowledge ManagementProvides you with the theoreticalunderpinning necessary to understandthat generating, sustaining and makingknowledge widely available is crucial fororganisational change and development.Management DevelopmentProvides you with the ability to criticallyappreciate the philosophies, theories,models and techniques underpinning themanagement development processes atboth the corporate and individual levels.Managing Diversityand Equality in EmploymentExplores and considers the structure andimplications of difference and inequalitywithin the employment relationship byexamining the historical, sociological,economic and psychological basis ofdiscrimination.Strategic Personneland DevelopmentFocuses on the way in which successfulorganisational performance dependson the close alignment between businessstrategy and HR strategy.All modules are subject to the Cipd andUniversity of Westminster approval.Human Resource Management58 westminster.ac.uk/wbswestminster.ac.uk/wbs 59

Human Resource ManagementAssociated careersThose completing the course can beexpected to develop their career withinHRM, either in the UK or abroad, or tocontinue their studies in HR-related fields.Providing a higher degree qualification ina well-established management area, thecourse will enable students to enhance theircareer prospects and marketability in theprofessional practice of HRM. Past studentshave gone on to become consultants(internal and external), HR managers,compensation and benefits managers,change management specialists,HR business partners/operationsmanagers, civil servants, and mediators.Organisations that have employed ourstudents include, PricewaterhouseCoopers,Cap Gemini, the Royal Household Linklatersand the BBC.Entry requirementsYou should normally hold a first degreefrom a recognised institution (minimumLower Second Class Honours), or overseasequivalent in a related field. Those withextensive experience who do not possessa first degree can also be considered.If English is not your first language, youwill need an IELTS score of 6.5, with aminimum score of 6 in each element.Related courses• Diversity and Equality in Employment MA• Human Resource Development MA• International Human ResourceManagement MA• Coaching and Mentoring atWork Postgraduate Certificate“As an internationalstudent I was lookingfor a Mastersprogramme thatwould offer mean experience andeducation that I couldutilise worldwide. The University ofWestminster was a simple choicefor me knowing the superior levelof education, top quality professorsand fabulous location offered. Theculturally diverse group of classmatesheld various levels of professionalexperience which enriched mylearning as we continued to developand challenge each other.Having completed the MA HumanResource Management specialising inEmployee Relations I have acquiredan education which lead me to afulfilling career rather than a short-termjob. As a Management Consultant inan Employment Services firm I workwith local and international clients andhave continued to develop my practicalexperience in employee relations,policy development, recruitment andperformance management.”InternationalHuman ResourceManagement MALength of courseOne-year, full-time startingin September or JanuaryCecilie BinghamCourse Leader forInternational HumanResource Management MALocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesWestminster Business School is designateda Centre of Excellence by the CharteredInstitute of Personal and Development(CIPD). The course has been approvedby the CIPD as meeting the ‘knowledgecriteria’ for Chartered Membership. Thismeans that once you have successfullyshown the CIPD relevent evidence of yourpractice in the workplace, you will gainthe professional level of either Associateor Chartered Membership.This course will enable you to builda body of practical skills and theoreticalknowledge around the management oforganisations within different internationalcontexts. You will be exposed to a widerange of contemporary perspectives on keydevelopments in and around internationalhuman resource management (IHRM) andorganisational analysis, providing accessto a range of alternative views. You willexplore relevant IHRM issues and what thesemean for individuals and organisations atlocal, national and international levels.Human Resource ManagementVanessa De Silva,Management Consultant,Expertise Limited, Bermuda60 westminster.ac.uk/wbswestminster.ac.uk/wbs61

Human Resource ManagementCore modulesManaging Human ResourcesExplores different approaches to themanagement of human resources and theimplications for organisational success.Comparative International HRMand Employee RelationsAnalyses how people are managed –and the HR practices and employeerelations systems that are adopted –in different cultures.Information for Business DecisionsExplores the main dimensions of the internaland external economic environment ofthe organisation through selected types ofdata, measures and decision techniques forplanning, control and strategic management.International Personnel ManagementConcentrates on the international contextof human resource management and thepolicies and procedures that organisationsneed to devise when designing internationalhuman resource strategies.Organisational Analysis,Design and DevelopmentExamines the way in which organisationaleffectiveness is influenced by structures,technologies, culture, power, and attitudes.You will use concepts and modes of analysisto critically evaluate, organisational designand development.Research MethodsThis module aims to develop yourknowledge and competence of the researchprocess and the application of researchmethods in the area of International HumanResource Management.DissertationThe aim of the dissertation is to enablestudents to develop or evaluate, on thebasis of empirical or conceptual researchand analytic rigour, a specific areaof human resource knowledge.Option modulesTake either:Human Resource Strategiesfor the International ManagerOr any other Level 7 module runningwithin the WBS postgraduate portfolio,subject to the approval of the course leader.Associated careersThose completing the course can beexpected to find employment within HRM,either in the UK or abroad, or to continuetheir studies in HR related fields. Providinga higher degree qualification in a wellestablishedmanagement area, the courseenhances your career prospects andmarketability in the professional practiceof International HRM. Past students havegone on to become consultants (internaland external), HR managers, compensationand benefits managers, changemanagement specialists, HR businesspartners/operations managers, civilservants, and mediators. Companiesthat have employed our students includeCap Gemini, PricewaterhouseCoopers,Transport for London, and Visa.Entry requirementsYou should normally hold a first degreefrom a recognised institution (minimumLower Second Class Honours), or overseasequivalent in a related field. Those withextensive experience who do not possessa first degree can also be considered.If English is not your first language, youwill need an IELTS score of 6.5, witha minimum score of 6 in each element.Related courses• Diversity and Equality in Employment MA• Human Resource Development MA• Human Resource Management MA• Coaching and Mentoringat Work Postgraduate CertificateHuman Resource Management62westminster.ac.uk/wbswestminster.ac.uk/wbs63

Human Resource ManagementStrategicHuman ResourceManagement MABill SpearCourse Leader forStrategic Human ResourceManagement MALength of courseOne-year, block mode, four weekends(Friday to Sunday) in October, December,February and April plus two optionalone-day dissertation workshopsLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesWestminster Business School (WBS) isa Chartered Institute of Personnel andDevelopment approved Centre of Excellence.This course is for middle or seniormanagers with significant work experiencewithin Human Resource Management(HRM) or a related business area. Itprovides a higher degree qualificationin a well-established management area,enabling successful graduates to enhancetheir career prospects and marketabilityat a senior level.You should already be in employment,with substantial relevant work experienceideally in a variety of organisations. As amanager looking to address issues relatedto the strategic direction of your organisation,this course will give you a conceptualframework in which to explore these issues.This is a one year course andattendance is block mode - four weekends(Friday to Sunday) in October, December,February and April plus two optionalone-day dissertation workshops.Course contentManaging Culture and ChangeExamines the ways in which corporatecultures impact on the managementof organisational change. Through acritical analysis of relevant concepts,models and methods, you will develop theskills to manage change within differentorganisational environments.Strategic People Managementand DevelopmentOffers you an analytical and multiperspectiveapproach to the evaluationof key strategic HRM issues that criticallyimpact on organisational performanceand strategic direction.DissertationThe dissertation is an academic investigationof a significant strategic HRM issue, problem,area of practice, opportunity or change.You will also have the opportunity to attendthe annual one-day Westminster BusinessSchool HRM Conference.Entry requirementsThe course is designed to top up existingqualifications and experience, and onentry automatically carries 80 Masters-levelcredits in recognition of prior learning andexperience. The remaining 100 creditsrequired for the award will be attainedby successful completion of the course.You should be a corporate member ofthe Cipd or have a Postgraduate qualificationin Human Resource Management, ora related business discipline. Non-UKqualifications will be assessed againstaccreditation by the British Council/nariC.You will normally have at least five years’relevant work experience with an emphasison middle and senior management expertise.Applications will be considered inexceptional circumstances from those withsubstantial relevant work experience butnot the minimum academic qualifications.If English is not your first language, youwill need an IELTS score of 6.5, with aminimum score of 6 in each element.Related courses• Diversity and Equality in Employment MA• Human Resource Development MA• Human Resource Management MA• International Human ResourceManagement MAHuman Resource Management64westminster.ac.uk/wbswestminster.ac.uk/wbs65

Human Resource ManagementCoaching andMentoring at WorkPostGraduateCertificateLisa MatthewmanCourse Leader forPostgraduate Certificatein Coaching andMentoring at WorkLength of courseOne-year, part-time, starting in September,or intensive workshops twice a yearLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesWestminster Business School is a CharteredInstitute of Personal and Developmentapproved Centre of Excellence.Coaching is becoming recognised asa great tool that can help organisationsto harness their potential and fully developthe skills and abilities of their people.The course aims to develop professionallycompetent, skilled and focused coachesand mentors who can go on to improveorganisation effectiveness and performance.It will enable individuals to harness thepotential that effective coaching andmentoring skills can offer. This courseis recognised by the Society forCoaching Psychology.Core modulesCoaching and Mentoring Skillsin PracticeProvides you with the practical experiencein coaching skills when delivering coachingto coachees and/or mentees. You will alsolearn to be an effective coach to differenttypes of clients. This will be accomplishedby enabling you to gain ‘real-life’ experience,and by experimenting with different practicalskills, techniques, styles and situations thatwill enhance your effectiveness.Principles of Coachingand Mentoring at WorkDevelops your ability to critically analyseand reflect upon coaching and mentoringtheory and practice within a variety ofsocial and organisational contexts. Thisinvolves engagement with various theoreticalmodels and reflection on different coachingand mentoring practices. A key aspectof this process will require you to criticallyreflect on your values, beliefs andassumptions in coaching and mentoring.Psychology of Coachingand MentoringProvides you with the key psychologicaltheory and practice for coaching andmentoring practitioners. You will explorevarious psychological and emotionaldimensions that underpin coaching andmentoring relationships in a range ofenvironments. The different techniquesand models will be explored, and youwill consider how these may be used toinform coaching and mentoring practice.The philosophy and theory of the differentschools that have evolved within theseorientations will also be explored, andboundaries and ethical issues will beconsidered and respected.Associated careersThe course will appeal to internal orexternal HR specialists, occupationalpsychologists, and consultants wishing toextend their coaching and mentoring skillsand knowledge. It is also appropriate forbusiness and management, or social ornatural sciences graduates who want todevelop as coaches, mentors and changeagents, and those who are alreadyworking in areas of mentoring andcoaching. On completing the PostgraduateCertificate, students will be able to applyfor the European Mentoring and CoachingCouncil Practitioner Level Accreditation.Entry requirementsYou should normally hold a first Honoursdegree in social science from a recognisedinstitution (minimum Lower Second ClassHonours), or an equivalent recognisedprofessional qualification, in a businessor social science-related discipline froman approved awarding body. Non-UKacademic qualifications will be assessedagainst accreditation by the British Council/nariC. You may already have developedsubstantial knowledge, experience andskills in a relevant field, and candidates withextensive experience who do not possessa first degree can also be considered.You will need fluent written and spokenEnglish to study at postgraduate level.If your first language is not English, anattainment of at least IELTS 6.5 or equivalentmust be demonstrated. The University offerspre-sessional summer programmes if youneed to improve your English before startingyour course.Human Resource Management66westminster.ac.uk/wbswestminster.ac.uk/wbs67

ManagementManagementat WestminsterAt Westminster Business School we use the best in real worldapplications combined with conceptual knowledge andacademic theory to produce leading-edge practitioners whocan make a real impact in the future.We are enabling students to work in a friendly, supportiveand exciting atmosphere in the heart of London. We willequip you with the skills you need to work in a global businessenvironment. Our management programmes are designedwith current business demands in mind, and in line with highacademic standards.Management68westminster.ac.uk/wbswestminster.ac.uk/wbs69

ManagementManagement MABrian HeaneyCourse Leader forManagement MALength of courseOne-year, full-time or two-year, part-time(Thursday afternoon and Thursdayevening), starting in September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThis course is designed to develop thegeneral management skills and abilitiesyou need in the rapidly changing economicenvironment. As well as giving you theunderpinning knowledge and understandingrequired to operate effectively in amanagerial role, the course will developyour analysis, problem-solving andproactive-thinking skills. As the courseprogresses, the emphasis evolves fromoperation to strategy.Students who successfully completethe MA Management become membersof the chartered corporate body, theCorporate Management Institute (CMI).Course contentFor all students (Postgraduate Certificate/Postgraduate Diploma/MA)Analysis of the Business EnvironmentYou will study of the main features of theeconomic and financial environment ofthe firm, with the aid of common analyticaltools and the development of analyticaland quantitative skills relevant to managerialdecision-making.Financial Analysis for ManagersIn this module you will focus on theinterpretation of corporate financial reports.Human Resource ManagementYou will develop the abilities of linemanagers to carry out the Human ResourceManagement (HRM) element of their roleand work effectively with HR specialists.You will explore different approaches to themanagement of human resources and theimplications for organisational success.Information ManagementThis module will help you to understandinformation systems, assess the differentinformation needs of organisations andbe able to assess the increasing importanceof e-business in the commercial world.Managing Products and ServicesThe module offers a critical, theoreticallyinformed review of the relationshipsbetween customer need and anorganisation’s products or services andthe inter-relationship between productdesign, operations and marketing functions.Organisational AnalysisYou will gain an understanding of howorganisations work effectively and howpeople behave in organisations.Research MethodsThis module aims to develop yourknowledge and competence of theresearch process and the applicationof research methods in the areaof Management.ProjectThe Research Methods module willdevelop your knowledge and competencein the research process and the applicationof research methods in the area ofbusiness and management. This moduleis completed in advance of the Projectmodule. The Project module involvesextensive research in a chosen topic.It will enable you to demonstrate yourability to work autonomously and to applythe theory learned during the course toa substantial real life problem.Strategic ManagementThis module will introduce youto the principles and practicesof strategic management.Associated careersOur graduates are employed in bothmultinational organisations and smalland medium size enterprises, in a varietyof roles and functions. When you graduatefrom the course you will be equipped topursue a career in specialist areasof business, including financial services,operations, human resources, sales andmarketing. Our graduates are employedin companies such as Accenture, Procter& Gamble and Unilever.“ I was a team leader when I startedthe training and during the courseof my studies I have moved fromone position of authority to anotherand currently I am a commissioner.All this happened and continues tohappen because of the training.”Christiana a Solanke,Management MAManagement70 westminster.ac.uk/wbswestminster.ac.uk/wbs71

ManagementEntry requirementsYou should have a first degree, or aprofessional qualification recognised to beof an equivalent standard to a degree, orequivalent work experience. If you do nothave formal qualifications, but you have atleast five years’ relevant work experience,you may also be considered for entry tothe course at the discretion of the CourseLeader. If English is not your first language,you will need an IELTS score of 6.5, witha minimum score of 6 in each element.InternationalDevelopmentManagement MAOla SholarinCourse Leader forInternational DevelopmentManagement MAManagementRelated courses• International Business andManagement MA• International Business Economics MALength of courseOne-year, full-time startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThis course is aimed at those who work,or seek to work, in developing economies,or who wish to develop their careers withinthe support organisations for the developingworld. The course reflects the main functionalareas of international development andmanagement, blending both the theoreticaland practical elements to give you keyknowledge and skills in both developmentstudies and management. You will needto complete a project or dissertation whichwill give you an opportunity to undertake aserious piece of research. You may also becomea member of the Development StudiesAssociation (DSA).72 westminster.ac.uk/wbswestminster.ac.uk/wbs73

ManagementCourse contentData ManagementThe module will introduce you to theanalysis of sample data within aneconomics/business/finance context.Development Theory and PracticeThis module deals with the principles,concepts, models and theories thathave been developed and applied byeconomists for the study of the problemsof developing countries.Human Resource Strategiesfor the International ManagerThis module aims to help you identifyyour likely future roles as managers inorganisations, and the contribution of HRmanagement to organisation objectives.International Development FinanceYou will cover the problems of developmentfinance and related stabilisation policies.Managing Development ProjectsThis module provides a conceptual andpractical framework for analysing themanagement of development projects.ProjectA dissertation in the area ofinternational development.Research MethodsThis module aims to develop yourknowledge and competence of theresearch process and the applicationof research methods in the area ofInternational Development Management.“ The course improved myunderstanding of developmentissues, hence it increased my careerprospects in the development sector,which is one of the fastest growingsectors in the World Economy.The course was both inspirationaland practical, a combination notavailable in most courses.”godfrey nwokeji,international developmentmanagement maThe International EconomyThis module covers a range of key topics,including: Developing countries and theinternational economy • Economic integration• Foreign investment • Internationaleconomic institutions • Internationalenvironmental issues • International finance,balance of payments, exchange rates• International trade theory • Protection• Technological progress (including theInternet) and international business • ThirdWorld debt • Trade in primary producers.Option modulesChoose one from:Financial Planning and ControlYou will explore the role of accountingand auditing in public services, and thedevelopment and application of managerialaccounting concepts and techniques.Managerial AccountingThis module focuses on the role of accountingin the management of organisations, and thedevelopment and application of managerialaccounting concepts and techniques, withemphasis on practical applications, criticalappraisal, contemporary approaches andinternational perspectives.Associated careersOur international courses develop yourknowledge and management skills toenable you to pursue a career in multinationalcompanies, overseas trade andany international organisation in generalmanagement, or in relevant aspects of theeconomics of international business,or as international finance specialists.Many graduates return to their countriesof origin and are employed in developinginternational business opportunities,government or non-government organisations,whilst other graduates develop their careerswith international charities. The InternationalDevelopment Management MA particularlyprepares you for a career in governmentdepartments, development agencies orinternational NGOs such as the UnitedNations and The World Bank.Entry requirementsYou should normally hold a first degreein a cognate discipline from a recognisedinstitution (minimum Lower Second ClassHonours or international equivalent), or agood more general degree (minimum UpperSecond Class Honours or internationalequivalent). Exceptionally, non-graduateswith significant relevant work experiencecan also be considered. If English is notyour first language, you will need an IELTSscore of 6.5, with a minimum score of 6 ineach element.Related courses• International Businessand Management MA• Management MA• MBAManagement74 westminster.ac.uk/wbswestminster.ac.uk/wbs 75

ManagementInternationalBusiness andManagement MALength of courseOne-year, full-time startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesEasier communication, more efficientinternational transportation, the relocationof production and services and a significantincrease in economic migration have madethe study of international business andmanagement increasingly relevant.This course attracts a significant numberof international students and reflects themain areas of international business.It integrates theoretical knowledge withpractical enterprise skills in a globalcontext, and also gives you the chance todevelop your knowledge and managementskills so that you can pursue a career inmultinational companies, overseas tradeand international organisations.Course contentAspects of Marketing ManagementThis module will help you to identifythe main contribution of marketing toorganisation objectives.Human Resource Strategies forthe International ManagerThis module aims to help you identifyyour likely future roles as managers inorganisations, and the contribution of HRmanagement to organisation objectives.Information ManagementThis module will help you to understandinformation systems, assess the differentinformation needs of organisations, andbe able to assess the increasing importanceof e-business in the commercial world.International Business PolicyThe module offers a critical, theoreticallyinformed review of the practices ofinternational business management.Managerial AccountingThis module focuses on the role of accountingin the management of organisations, and thedevelopment and application of managerialaccounting concepts and techniques, withemphasis on practical applications, criticalappraisal, contemporary approaches andinternational perspectives.ProjectThe purpose of the project is to test youranalytical skills, motivation, ability toorganise a systematic study of a theme, timemanagement and presentation skills. Theproject is expected to reflect both a highorder of independence in thinking andproficiency of execution of an academic task.Research MethodsThis module aims to develop your knowledgeand competence of the research processand the application of research methodsin the area of International Businessand Management.The International EconomyThis module covers a range of keytopics, including: Developing countriesand the international economy• Economic integration • Foreigninvestment • International economicinstitutions • International environmentalissues • International finance, balance ofpayments, exchange rates • Internationaltrade theory • Protection • Technologicalprogress (including the Internet) andinternational business • Third World debt• Trade in primary producers.Management76westminster.ac.uk/wbswestminster.ac.uk/wbs77

ManagementMaster OF BusinessAdministration(MBA)Dr Susan BalintDirector of Master ofBusiness Administration(MBA) programmeManagementLength of courseOne-year, full-time, two-year, part-time,starting in September or JanuaryLocationCentral London (Marylebone)Option modulesEntry requirementsCourse feesSee westminster.ac.uk/feesChoose one module from the University’spostgraduate programme, subject toapproval by the course leader.There is also an opportunity of taking thecourse as part of a collaborative programmewith CIECE-Groupe ESCE. On thisprogramme you will study your first semesterin Paris, France and your second semesterin London. The course content is similarto the course content for the London-onlydegree, and all teaching will be in English.Associated careersOur international courses develop yourknowledge and management skills toenable you to pursue a career in multinationalcompanies, overseas trade andany international organisation in generalmanagement, or in relevant aspects ofthe economics of international business,or as international finance specialists.Many graduates return to their countriesof origin and are employed in developinginternational business opportunities,government or NGO institutions, whilstother graduates develop their careerswith international charities and othernon-governmental organisations.You should normally hold a first degreefrom a recognised institution (minimumLower Second Class Honours), orinternational equivalent. Exceptionally,non-graduates with significant practitionerexperience of marketing and/or marketingcommunications can also be considered.If English is not your first language, youwill need an IELTS score of 6.5, with aminimum score of 6 in each element.Related courses• International Business Economics MA• International DevelopmentManagement MA• International Finance MAThe Westminster MBA has been designedto ensure you develop a senior manager’smindset and are prepared to take on thechallenges of senior-level business situations.Business-critical decisions rarely fallwithin the confines of one department, sothroughout the programme, there is strongemphasis on integrated learning acrossdifferent disciplines. You will developthe skills to analyse issues, ask probingquestions and make timely, well-informeddecisions, along with the confidence todevelop a senior manager’s mindset.Throughout the course, there is anemphasis on your personal professionaldevelopment and enhancing your abilityto work at the highest levels withina company. You will do this through astructured programme of tailored, one-to-onementoring, focusing on your specific issuesand career service support, such aspreparing for interviews. You will also havethe opportunity to attend seminars featuringengaging, expert speakers and a host ofdynamic networking events.78westminster.ac.uk/wbswestminster.ac.uk/wbs79

ManagementThe course is aimed at professionalswith at least three years’ work experiencein relevant middle/senior managementroles and who have career aspirationto work at CEO/Director level. Ourstudents come from diverse professionalbackgrounds, and include accountants,lawyers, doctors, marketing managers,IT programmers and engineers.Core ModulesEconomics and Business EnvironmentThe module enables you to acquire an‘economic way of thinking’ and examinesthe economic forces that determine theoperating environment of businessorganisations. The module develops theframework and tools of analysis neededto explain how market conditions aredetermined and why the businessenvironment changes over time. It combinesthis with the use of real world examplesto stimulate your interest in the subject andto demonstrate its relevance for managers’strategic thinking and decision-making.Organisations andPeople ManagementThe module has a strong practical focusand will develop your people managementskills by enabling you to diagnose thecauses of problems that you face and givingyou the confidence to apply current HRMtheories and frameworks to overcome themin the workplace.Managing Operationsand InformationThis module introduces you to the disciplineof operations management and focuses onthe impact that operations managementhas on strategic decisions and performanceoutcomes. Throughout the module, particularattention is paid to the role of informationmanagement and information systems andexplores how organisations can leveragetheir information systems capability.Accounting andFinancial ManagementThe module presents a mixture of financialand management accounting includingsome corporate finance and focuses onmaking, interpreting and evaluatingfinancial decisions. You will become familiarwith the terminology and techniques ofaccounting, and develop the analyticalskills and critical understanding of thesubject area in order to support yourcareer as a senior manager.Marketing Managementand StrategyThe module will give you a comprehensive,critical and practical knowledge and understandingof the customer-centricphilosophies and tools underpinningmarketing management, and majormodels and techniques commonly used.A common theme is how the marketingfunction can be used to create and delivervalue to customers and stakeholders.Data Analysis for Business DecisionsThe module will provide the frameworkand set of tools for analysing data andsupporting better decision-making. It givescritical insight into a range of types ofbusiness data managers are typically facedwith, and shows you how to synthesizethe outcomes of the analysis and reporton recommended action in a concise andeffective manner.Residential WeekendThe aim of the residential weekend is tohelp you develop practical skills and learnto enhance your capacity to develop yourown leadership potential.Leadership andProfessional DevelopmentThis module addresses the question “howdo managers become inspirational leaders?”It focuses on developing practical skillsand learning experiences to enhance yourability to become an inspirational leaderand develop your future career.Corporate Governance andCorporate Social ResponsibilityThe module aims to raise your awarenessof the impact that changing social pressuresand legislative requirements are having onthe role and governance of business today.It examines how a business relates toits various stakeholders in the widerbusiness environment and considers theconsequent constraints and opportunitieson managerial action.Strategic ManagementStrategic Management is concerned withthe future direction of an organisation andits ability to create value for its stakeholdersor shareholders. This module deals withthe issues and challenges of crafting astrategy; that is, how to identify and choosea superior competitive position, how toanalyse a strategic situation, and finallyhow to create the organisational contextto make the chosen strategy work.Managing ChangeThe module focuses on the key challengesfor managers to bring about change inorganisation and to mobilise collectiveaction. It explores the factors that impactthe effective implementation of changeand develops a framework of toolsrequired to analyse the issues that arelikely to confront you and to put togetherproposals of implementing such change,with regard to likely obstacles.Management80westminster.ac.uk/wbswestminster.ac.uk/wbs81

ManagementMBA Dissertation andResearch MethodsThe MBA dissertation provides you withthe opportunity to apply the skills andknowledge you have acquired to a realstrategy challenge or priority managementissue facing an organisation. Before yourdissertation you will be introduced tovariety of research methods which willhelp you to develop skills in data selection,collection and analysis, preparing you towrite a realistic research proposal withinthe context of MBA dissertation.option modulesChoose two from the following:Financial StrategyThis module explores the interaction betweenfinancial management and corporatestrategy and provides you with sufficientknowledge about finance and financialmarkets to enable you to understand thefinancial implications of possible strategicdecisions. It will help you understand how acompany’s financial choices can be used toenhance its business strategy and its value.Foresight and Future StudiesThe ability to identify and anticipatethe impact future trends and technologieshave on the business environment is a keyskill for any senior executive. This moduleprovides you with a set of tool and frameworksdesigned to help you develop betterforesight. The initial theoretical perspectiveis informed by a series of practical exercisesculminating in the rigorous application ofscenario planning to an industry ofyour choice.HRM Strategies for ChangeManagement, Responsible BusinessSustainability*Social EntrepreneurshipSystem Dynamics*Innovation and Entrepreneurship*Digital Marketing*Subject to validationProject ManagementThe module will examine the importanceof the project in the modern organisationand the role of the project manager inorchestrating the projects to successfulcompletion, including the use of variousproject management tools and techniques.Associated careersMBA is a journey that prepares you tobecome more imaginative and effectivemanager and through career developmentactivities we will assist you every step ofthat journey in evolving your own uniqueleadership style and philosophy.We offer a full range of careers supportservices to our MBA students and alumni.Some of our mba graduates have goneon to the following jobs and companies:• Business Analyst• Freelance Consultant• Operations Manager• Business Developer• Commercial Director• Corporate Project Manager• NHS Manager• Transport ManagerEmployers include:• UBS Investment Bank• EMAP Ltd• Ministry of Justice• National Health Service• Transport for London• Hayes• Lewisham Council• Sidel UK LtdEntry requirementsOur normal minimum requirementsfor admission are:• A good undergraduate degree awardedby a UK university, or internationalequivalent, or professional qualification• At least three years; supervisory ormanagerial work experience,• English language competence.If English is not your native language,you will take a language test. IELTS6.5(with a minimum of 6.0 in eachelement) or an equivalent recognisedEnglish qualification.• You will normally be interviewed and,depending on circumstances, you may beasked to take the Graduate ManagementAdmissions Test (gmat) and achievea score of 550.If you do not have a degree we maystill consider your application if you havesubstantial work experience in a positionwith a high level of responsibility.Management82westminster.ac.uk/wbswestminster.ac.uk/wbs83

marketingMarketing at WestminsterThe Westminster Business School Department of Marketing andBusiness Strategy hosts the Marketing Management MA/MSc,the Marketing Communications MA and the Marketing Strategyand Communications MSc and the CIM Chartered PostgraduateDiploma in Marketing.A Chartered Institute of Marketing accredited study centre,we focus on delivering flexible, research-informed teachingand the opportunity for enhanced personal developmentplanning across more than 20 modules in our postgraduatemarketing and strategy courses.In addition to the cim we have strong links with the Institutes ofDirect Marketing, Public Relations and Sales Promotions, reflectedpartly in the high level of guest speakers from the communicationsindustry who regularly contribute to our courses. All our studentstaking postgraduate degrees are entitled to exemptions from theChartered Institute of Marketing qualifications. There are currently35 permanent members of staff within the Department, from awide range of specialisms. They are supplemented by up to 15visiting lecturers, many of whom are practitioners or consultantsfrom marketing or strategy practices. The dedicated, multi-culturalstaff bring academic and real-world practitioner expertise to thelearning experience.marketing84westminster.ac.uk/wbswestminster.ac.uk/wbs85

marketingMarketingCommunicationsMALength of courseOne-year, full-time startingin September or JanuaryCarol BlackmanCourse Leader forMarketing CommunicationsMALocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesMarketing Communications covers theselection and application of the maincommunication tools available to anorganisation in pursuit of its marketinggoals. This work is often carried out byspecialist agencies and involves bothstrategic thinking and the developmentof creative solutions. It calls for a blendof research-based knowledge with thepractice of high-level, often extremelycreative, skills.The ultimate aim of the course is toenhance individual career advancementprospects through knowledge of howto apply academic learning to bestmarketing practice. The course embedsthe Chartered Institute of Marketing’sIntroductory Certificate in Marketing,to provide a firm grounding in the basicsof marketing at the start of the course.The course also gives you membershipof the CIM while you are studying.Course contentThe course covers the main marketingcommunication techniques and providesyou with a sufficient foundation inmarketing to enable you to work easilywith people involved throughout themarketing management process.Core modulesAdvertising Managementand Brand DeliveryThis module will give you a greaterunderstanding of advertising theoryand its application within the brandmanagement process.Analysis and Strategy forMarketing CommunicationsYou will focus on the major marketingprinciples and analytical frameworks whichunderpin and facilitate the analysis of amarketing situation and the extent to whichmarketing communications can be used toimprove this situation and help organisationsto achieve marketing objectives.Buyer BehaviourYou will consider the marketing conceptsuggesting that to be more profitable anorganisation must understand and stayclose to its consumers, to provide productsand services consumers will purchase.Marketing and Media ResearchThis module will give you a robust,comprehensive introduction to the theory,application and practice of marketingresearch as it applies to the managementneed for quality data in decision making.You will also examine the need for researchto support communications initiativesthrough their implementation, delivery andoutcomes processes, with the overarchingneed to reduce risk in investment situations.Direct and InteractiveMarketing ManagementYou will focus on the theory and applicationof direct marketing (DM), an important andwell-established marketing discipline that iswidely used across industrial, not-for-profitand public sectors.Managing MarketingCommunicationsThis module concentrates on providing youwith the basic skills set that you will requirefor obtaining and sustaining employment inthe marketing communications sector.Public Relations andReputation ManagementThe module concentrates on giving currentand future managers an understandingof the role of Public Relations within anorganisation, with special reference tomarketing communication.Sales Promotion and ManagementThis module balances a pragmaticview of sales promotion from apractitioner’s perspective with theacademic need for intellectual rigourto explore conceptual theory.Integrated Marketing CommunicationsCampaign Planning ProjectThis is a one-to-one, supervisor-supported,module that gives you the opportunity toidentify and work for ‘legal’ organisationsof your choice. You will need to apply yourcourse learning to a real-life situationby drafting a budgeted and time-scaledcampaign plan for a chosen organisation.Specialist Marketing InternshipsStudents starting in January can takea three-month, part-time internship ina communications department oragency. This involves them in marketingcommunications campaigns, marketingplanning and strategic developmentprocesses, thereby putting theirknowledge to practical use.marketing86westminster.ac.uk/wbswestminster.ac.uk/wbs87

marketingAssociated careersThe alumni of these courses are in responsiblejobs throughout the world in marketing,media and communications organisations.The Marketing Communications MA tends tolead to a career in the communications areasof marketing in agencies or enterprises.Entry requirementsYou should normally hold a first degreefrom a recognised institution (minimum LowerSecond Class Honours), or internationalequivalent. Exceptionally, non-graduateswith significant practitioner experience ofmarketing and/or marketing communicationscan also be considered. If English is notyour first language, you will need an IELTSscore of 6.5, with a minimum score of 6in each element.related courses• Marketing Management MA/MSc• Marketing Strategy andCommunications MSc“ It’s more than the love with the Beatles,Spice Girls, Harry Potter or the Englishtea, it was all about amazing andunforgettable experiences I havewith London and the University ofWestminster. I love London for itsdiversity and fast pace; and I lovethe School for its location in the centerof this city. It was like I am right inthe core central of the world, givingme numerous opportunities to see theworld of business, culture and humanityby my own views. After this fruitfulyear of study, all the efforts, hardshipand patience is worth it. I will neverregret of having been here with allthe friends, teachers and classmates,who have encouraged and inspiredme for gaining such acheivement.”CHI VU,Marketing communications maMarketingManagementMA/MScLength of courseOne-year, full-time startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThese two courses offer a strategicperspective on marketing management,a discipline that is increasingly being seenas critical to success in achieving businessgoals, and as a core function in manyorganisations. Successful completion ofthe course allows maximum exemptionsfrom the Professional Diploma exams ofthe Chartered Institute of Marketing (CIM).Course contentmarketingYou will develop a strategic perspectiveand broaden your existing understandingof marketing and its integration into anoverall corporate strategy and structure.You will also hone your capacity foranalysing complex marketing and businesssituations and reaching decisions onappropriate courses of action; you willalso improve your career prospects inmarketing and general business areas.88 westminster.ac.uk/wbswestminster.ac.uk/wbs89

marketingCore modulesBuyer BehaviourYou will consider the marketing conceptsuggesting that to be more profitable anorganisation must understand and stayclose to its consumers, to provide productsand services consumers will purchase.Marketing CommunicationsThis module examines the theories,principles and practice of marketingcommunications management withina managerial framework.Marketing ResearchIn order to achieve its objectives, anorganisation must understand and stayclose to its customers, to provide goodsand services in such a way, time, and placeand at such a price that they will purchasethem. You will focus on the sophisticatedapproaches used by companies todayto understand the markets in which theyoperate, and to understand their customersand their consumers.Product, Brand andPricing ManagementThis module looks at the managementof two of the ‘four Ps’ of the marketingmix, ‘Product’ and ‘Pricing’, and their rolein the marketing management process inachieving strategic business goals.Strategic MarketingManagers of modern businesses arepresented with ever-growing challenges.This module aims to provide you withan understanding of the discipline ofstrategic marketing management, bothas a philosophy and as a set of methodsthat can guide managers in the decisionsthey must make.The Effective Marketing ManagerThe marketing profession is currentlyundergoing its most significanttransformation in more than 50 years,and as the world changes, so must thecapabilities of marketing professionals.Routes to Market (MA only)This module is dedicated to distribution,one of the four principal dimensions of themarketing mix. You will be introduced to theconceptual tools needed to analyse channelstrategy and problems of suppliers of goodsand services in different markets.Marketing Dissertation ProjectA dissertation in the area of MarketingManagement.Option modulesMScData ManagementThe module will introduce you to theanalysis of sample data within aneconomics/business/finance context.Decision Support for ManagersThis module covers various decision supportand intelligent techniques and technologies,and the ways in which they assist witheffective decision making in organisations.Financial Analysis for ManagersIn this module you will focus on theinterpretation of corporate financial reports.Information and Project ManagementThis module evaluates the roles thatinformation systems, and theirmanagement, play in organisations.Leading theKnowledge-Based OrganisationThis module analyses the role of knowledgeas a resource in the learning organisation,where the management of this knowledgecan be considered as being based on10 per cent technology and 90 per centhuman factors.Managing Technology ServicesThis module will provide you with anunderstanding and knowledge to underpinthe acquisition, implementation, and ongoingmanagement of systems and services withinan organisation, for the maintenance ofbusiness continuity.Managing the Digital EnterpriseYou will explore the business modelsadopted for the digital age.Associated careersThe alumni of these courses are inresponsible jobs throughout the world inmarketing, media and communicationsorganisations. Graduates of the MarketingManagement MA/MSc courses will beseeking marketing management roleswithin client organisations or marketingservices agencies in the UK, overseasor global business environments. TheMarketing Management MSc is particularlyappropriate for those with a BSc firstdegree with a scientific, financial orquantitative basis, but who wish todevelop their skills for a role in marketing.This course may also be applicable forthose who see their marketing careerwith a company involved in technicalor financial products.“My thesis was on private labelgrocery brands vs store brands.I did my Masters with two kidsand managed to complete myMA Marketing on time.I returned to Pakistan soonafterwards and was offered ajob as Assistant Brand Managerwith Colgate Palmolive. I servedthe company for two years andgained a good depth of brandmanagement experience in theirHard Surface Care category.Now I teach Marketing at abusiness school as I wanted to workpart-time and have more time formy children.”Tehmina NazarMarketing communications maEntry requirementsYou should normally hold a first degree froma recognised institution (minimum LowerSecond Class Honours), or internationalequivalent. Exceptionally, non-graduateswith significant practitioner experience ofmarketing and/or marketing communicationscan also be considered. If English isnot your first language, you will need anIELTS score of 6.5, with a minimum scoreof 6 in each element.Related courses• International Businessand Management MA• Management MA• Marketing Communications MA• MBA• Marketing Strategy andCommunications MScmarketing90westminster.ac.uk/wbswestminster.ac.uk/wbs91

marketingMarketingStrategy andCommunicationsMScJacqueline LynchCourse Leader forMarketing Strategy andCommunications MScLength of courseTwo-year, part-time intensive delivery(weekends and evenings) startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThis is a new and exciting course which hasbeen developed with your needs in mind.The world of marketing is changing andmarketers need to be able to demonstratestrength in the boardroom with strategicabilities and skills as well as first classexpertise in marketing communications.The course has been developed utilisingthe new qualifications of the CharteredInstitute of Marketing and the Universityof Westminster’s own modules. The degreerepresents a two stage process. Aftersuccessful completion of the CIM’s modulesyou will receive the CIM Professional PostgraduateDiploma in Marketing. You may then progressonto the Masters degree to achieve a Mastersaward from the University of Westminster.We are in a privileged position to be oneof the first universities in a specially selectednetwork to deliver this innovative course asan accredited study centre.The course will be delivered through acombination of weekends, summer schooland evenings, making it possible for youto achieve this between 21-24 monthsdepending on your prior knowledge andexperience. We will draw heavily on ourinternationally renowned full-time MarketingCommunications programme to delivera top quality experience. In addition, thecourse team has a wealth of experienceof working in the marketing sector, as wellas being experienced tutors. We deliver astudent centred approach to teaching andlearning incorporating self directed learningand the assessment strategy is designed to bea mix of group and individual assignments,examinations, work based learning andpersonal development planning (pdp). Thisapproach ensures that you draw on yourown work experience and organisationand aids your own personal development.Overall, the qualification has beendesigned to enable you to:• make the transition intostrategic management• work more cross-functionally ata senior management level• make a significant contribution towardsyour organisation’s corporate andbusiness strategy• present concisely at board level andcontribute to board decisions• demonstrate a high level of leadershipand influence.Course contentStudents who have completed the CIMChartered Postgraduate Diploma inMarketing (Stage 1) – Emerging Themes,Analysis & Decision, Marketing Leadership& Planning and Managing CorporateReputation study a further five modulesoutlined below to achieve the MSc inMarketing Strategy and Communications.The modules combine strategicanalysis and review of organisations withthe means available to promote and leadeffective, innovative and creative marketingpolicies and campaigns, both within theorganisation and externally to target marketsand stakeholders.Core modulesThe first four modules constitute theCIM Chartered Postgraduate Diplomain Marketing (Stage 1).Emerging ThemesMarketing is a dynamic discipline,constantly having to innovate and adaptto changes at both global and local levels.In undertaking a critical evaluation of thekey themes, you will learn how to take astrategic perspective of the impact of thesethemes at a sectoral or industry level, aswell as upon the organisation you workfor (or one you know well).Analysis and DecisionThe purpose of the module is to prepareyou to undertake a strategic audit of anorganisation, assess its capability andcapacity to deliver the organisation’sbusiness and marketing strategy in achallenging, dynamic and diverse globalmarketplace, and to recommend astrategic option based on a full criticalevaluation of the various options available.marketing92westminster.ac.uk/wbswestminster.ac.uk/wbs93

marketingMarketing Leadership and PlanningThe module builds on the knowledge andskills developed in Analysis and Decision.However, it takes a more corporate andhigh level approach moving away fromtactical marketing and focuses on strategicand corporate level marketing planningand strategic development. Students willbe expected to critique an organisation’sstrategy and potentially reformulate anew strategy for the organisation takingin to account change management andleadership issues.The module syllabus consists of three parts:(i) delivering marketing strategies(ii) strategic market planning(iii) market-led strategic change.Managing Corporate ReputationThis is an important and rapidly emergingsubject drawing the attention of practitioners,academics and media commentators.Its prominence is partly due to the holisticfunction of the subject and the way itdraws together different strands of anorganisation’s activities in order thatthe corporate body may be perceivedpositively. Its importance is also due tothe prevailing market conditions thatmean more organisations will be forcedto consider their use of resources andthe way they compete in markets.After successfully completing the remainingfive modules you will achieve yourMarketing Strategy and CommunicationsMSc. Hence, two separate, but linked,awards may be gained.Advertising Managementand Brand DeliveryThis module will give you a greaterunderstanding of advertising theoryand its application within the brandmanagement process.Buyer BehaviourYou will consider the marketing conceptsuggesting that to be more profitable anorganisation must understand and stayclose to its consumers, to provide productsand services consumers will purchase.Direct and Interactive MarketingYou will focus on the theory and applicationof direct marketing (DM), an important andwell-established marketing discipline that iswidely used across industrial, not-for-profitand public sectors.Research Methods and PDP(parts 1 and 2)This module provides you with a frameworkwhich will support you throughoutyour studies, will be built up alongsideyour taught modules, prepare you forand support you in your IMC Project ordissertation and act as a springboard forfuture personal, academic and professionaldevelopment. The framework provided bythe module merges the three main conceptsof research methods, critical reflectivepractice and personal development planningall of which will play a key role throughoutthe duration of the course and beyond.Integrated MarketingCommunications CampaignPlanning Project/DissertationYou may either opt to take the IMC projector a more traditional dissertation.If you choose the IMC Campaign Project– This is a one-to-one, supervisor-supported,module that gives you the opportunity toidentify and work for ‘legal’ organisationsof your choice. You will need to apply yourcourse learning to a real-life situation bydrafting a budgeted and time-scaledcampaign plan for a chosen organisation.For a more marketing strategy based ormarketing management approach youmay choose a dissertation in the area ofMarketing Strategy and Communications.Associated careersIt is anticipated that students will enter intohigher-level senior management positions(probably at board level) in marketing,marketing communications and mediaorganisations around the world.marketing94westminster.ac.uk/wbswestminster.ac.uk/wbs95

marketingCharteredPostgraduateDiploma inMarketing (Stage 1)Start datesSeptember 2010 Six months, part-timeLocationCentral London (Marylebone)Course feesFee £2,375. CIM membership feesalso applies, for more information visitwww.cim.co.ukmarketingEntry requirementsTo apply for the MSc Marketing Strategyand Communications you must:• be a citizen of the EU, or a non EUcitizen who has a work permit ofsufficient durability; and• have obtained the CharteredPostgraduate/Professional Diplomain Marketing (Stage 1); or• have a Bachelor’s degree in Marketingor Business, with half of the creditsgained in marketing; and• possess a range of relevant workexperience via senior positions in the sector.Some candidates may be able to apply forAPCL credits against CIM qualificationsalready in their possession and/or modulespassed on other marketing master degrees.In all cases, the decision rests with theadmissions tutor or course leader.If English is not your first language, youwill need an overall IELTS score of at least 6.5with a minimum 6.0 score in each component.Related courses• Chartered Postgraduate Diplomain Marketing (CIM)• Marketing Communications MA• Marketing Management MA/MScThe course is aimed at marketingprofessionals who are middle/seniormanagers aspiring to attain roles at directorlevel and beyond who wish to improvetheir professional credibility as a marketer.You may currently be a marketing manager,business development manager or work instrategic marketing or brand managementand are looking to make the transition intohigher-level management.The Chartered Institute of Marketing’s(CIM) Chartered Postgraduate Diplomain Marketing focuses on strategic issues;On completing this course, you canprogress on to our Marketing Strategyand Communications MSc. Delivery ofthe course is designed to accommodateyour availability through a combinationof weekends, evenings and summer schoolclasses and tutorials.96westminster.ac.uk/wbswestminster.ac.uk/wbs97

marketingManaging Corporate ReputationThis is an important and rapidly emergingsubject drawing the attention of practitioners,academics and media commentators.Its prominence is partly due to the holisticfunction of the subject and the way it drawstogether different strands of an organisation’sactivities in order that the corporate bodymay be perceived positively. Its importance isalso due to the prevailing market conditionsthat mean more organisations will be forcedto consider their use of resources and theway they compete in markets.marketingAssociated careersIt is anticipated that students will enter intohigher-level senior management positions(probably at board level) in marketing,marketing communications and mediaorganisations around the world.Entry requirementsTo apply for the Chartered PostgraduateDiploma in Marketing (Stage 1), you willneed one of the following:The course takes a flexible andinnovative approach to teaching andlearning, using a combination of lectures,seminars, case studies, group work,webinars and podcasts in order to promotea student centred learning experience. Youwill focus on four key strands – EmergingThemes, Analysis and Decision, MarketingLeadership and Planning and ManagingCorporate Reputation.During the course, you will have access toa range of specialist guest speakers as wellas the expertise of our academic staff. Youwill develop a work-based project whichwill demonstrate your insight, knowledgeand experience as a result of the course.By the end of the course, you will be readyto make the make the transition into strategicmanagement, and make a significantcontribution towards an organisation’scorporate and business strategy. You willbe able to contribute to board decisions,work cross functionally at a seniormanagement level, and demonstratea high level of leadership and influence.Core modulesEmerging ThemesMarketing is a dynamic discipline,constantly having to innovate and adaptto changes at both global and local levels.In undertaking a critical evaluation of thekey themes, you will learn how to take astrategic perspective of the impact of thesethemes at a sectoral or industry level, aswell as upon the organisation you workfor (or one you know well).Analysis and DecisionThe purpose of the module is to prepareyou to undertake a strategic audit ofan organisation, assess its capabilityand capacity to deliver the organisation’sbusiness and marketing strategy in achallenging, dynamic and diverse globalmarketplace, and to recommend a strategicoption based on a full critical evaluationof the various options available.Marketing Leadership and PlanningThe module builds on the knowledge andskills developed in Analysis and Decision.However, it takes a more corporate andhigh level approach moving away fromtactical marketing and focuses on strategicand corporate level marketing planningand strategic development. Students willbe expected to critique an organisation’sstrategy and potentially reformulate anew strategy for the organisation, takinginto account change management andleadership issues.• The CIM Professional Diploma inMarketing (either 2003 syllabus or2009 syllabus); or• The CIM Advanced Certificate inMarketing; or• An undergraduate degree in marketingor a degree in business with half of thecredits gained in marketing; and• relevant work experience in seniorpositions in the marketing and marketingservices sector.If English is not your first language, youwill need an overall IELTS score of at least6.5 with a minimum 6.0 score in eachcomponent.Related courses• Marketing Strategyand Communications MSc98 westminster.ac.uk/wbswestminster.ac.uk/wbs 99

masters preparation coursesMASTERSpreparationCOURSESLength of courseBetween seven and 11 months,depending on English level at the pointof entry. Start dates are availablein January, May and SeptemberLocationCentral LondonCourse feesSee westminster.ac.uk/feesThis course is for international studentswho do not meet the University ofWestminster’s entry criteria for directentry on to some of Westminster BusinessSchool’s Masters courses. Delivered inpartnership with Kaplan InternationalCollege London (KIC London), theGraduate Diploma is designed to prepareyou for postgraduate study. If you completethe KIC London course and achieve therequired grades, you are guaranteedprogression onto a selection of WestminsterBusiness School Masters courses.*masters preparation coursesThe selection of Masterscourses includes:Human Resource Management MA •International Business and ManagementMA • International DevelopmentManagement MA • International HumanResource Management MA • ManagementMA • Marketing Communications MA• Marketing Management MA •mba* • Purchasing and Supply ChainManagement MSc*For the MBA, you will need to havecompleted at least three years’ supervisory ormanagerial work experience. If you completeyour KIC London course at the requiredlevel, you will be able to progress to theMBA, subject to a satisfactory interview.Course contentThe Graduate Diploma course coversa range of study skills that will allow youto enter the Masters degree of your choicewith confidence. These include avoidingplagiarism, essay writing, note taking,presentation skills, time management skills,and much more.English language tuition is alsoavailable at a wide range of levels forstudents who need it.ApplicationApply directly to KIC Londonkiclondon.org.uk/howtoapplyTypical offerGenerally, you will need to have completedthree years of higher education (or equivalent)to enter the Graduate Diploma courses.You will also need to show proof of Englishlanguage ability, usually an IELTS test (orequivalent). A higher IELTS score means yourcourse will be shorter and you can progressto your Masters degree more quickly.For more information contact KIC London:T: +44(0) 20 7811 3050E: info@kiclondon.org.ukkiclondon.org100westminster.ac.uk/wbswestminster.ac.uk/wbs 101

ResearchResearch atWestminster Business SchoolThe 2008 Research Assessment Exercise (RAE) rated 70 percent of WBS research to be of an internationally recognised(2*) standard, or higher, placing us among the top post -1992university business schools in the UK.We have a strengthening research culture in the School withwide-raging interests in several specialist areas within thegeneral field of business and management. We are investingin three Research Centres that are developing portfolios ofresearch that is recognised to be internationally excellentand, in some cases, world leading.ResearchThe three centres are:• the Centre for Employment Research (CER)• the Centre for Finance and Financialservices (CFFS), which incorporatesthe Pensions Research Network• the Centre for the Study of the Productionof the Built Environment (ProBE).We provide a weekly research seminarthat draws both external and internalspeakers. Research students also benefitfrom a doctoral colloquium where theypresent their work and receive feedbackfrom senior researchers in addition totheir own supervisory team.In addition, WBS is a Centre of Excellencefor the Chartered Institute of Personnel& Development; our MBA is accreditedby The Association of MBAs (AMBA) andwe have strong links with the CharteredInstitute of Marketing.Dr Toni HiltonAssociate Dean, Researchand Knowledge TransferToni’s main research interestis that of services marketingwith a particular emphasison professional services. Currently sheis involved with the development andapplication of service-dominant-logic (SDL)to practice and particularly within thecontext of ‘Technology-Based Self-Service’(tbss) or ‘Self-Service Technologies’ (sst’s).Toni also researches within the non-profitand voluntary sector as well as takinga keen interest in the development ofthe marketing curriculum, particularlyat postgraduate level.102westminster.ac.uk/wbswestminster.ac.uk/wbs103

ResearchThe Centre forEmploymentResearch (CER)The Centre for Employment Researchis the largest research centre atWestminster Business School, and ourstaff have contributed to debates withineducation, training and the labour marketfor over 15 years.Together with an ability to contributeto academic debates at the highest level,we have a strong commitment to work withpolicymakers and a variety of practitioners.Through our experience working withgovernment both in the UK (DWP, HMRC,BIS, the Ministry of Justice and DCSF)and abroad (for instance the EuropeanCommission; and German Federal Ministryfor Employment) we have become expertin communicating specialist knowledge tonon-specialist audiences.Working at the highest levels of academicdiscussion ensures that we are Innovativeand underpins the integrity of everythingwe do. Our ongoing relationship withpolicymakers and practitioners ensures therelevance of our work, and ensures impact.Centre for Financeand FinancialServices (CFFS)CFFS aims to encourage the developmentof finance and financial services researchat the highest level, integrate PhD studentsinto the School, link research into key areasof teaching, whilst promoting and advertisingthe School’s research externally. The CFFSgroup brings together staff mainly fromthe Department of Finance and BusinessLaw specialising in the study of issuesrelated to pensions, international financialmarkets, fixed income markets, financialeconometrics, accounting, comparativeinternational accounting, social andenvironmental accounting, accountingin less developed countries and variousaspects of business law.Research on pensions is also linked toour established Pensions Research Networkwhose aims and objectives are to primarilycreate an online network for sharinginformation and presenting new researchor work in progress relating to pensions.Centre for the Studyof the Production ofthe Built Environment(ProBE)ProBE is a joint research centre establishedin February 2010 between WestminsterBusiness School and the School ofArchitecture and the Built Environment(ABE), committed to the development ofa rich programme of research and relatedactivities, including projects, oral history,film, exhibitions, and seminars. ProBEis inclusive, embracing those activelyengaged in funded projects and publications.It will provide a research hub, a forumfor debate and discussion, and a focusfor interdisciplinary and internationalactivity related to the production of thebuilt environment.Research Degrees(MPhil/ PhD)Length of course18 months (MPhil),24-33 months (PhD)Starting in September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesWestminster Business School offers researchdegree programmes that will enable youto conduct research at a level that will berecognised nationally and internationally.Drawing upon their own business practiceand extensive academic research, ourexperienced team of supervisors willencourage you to utilise innovative researchmethods to explore and develop your originalcontribution to the theory and practice ofbusiness and management.We provide a University-wide,comprehensive research training programmealong with computer facilities and dedicateddesk space. Research students benefit fromaccess to a number of specialist econometricand statistical software packages to supporthigh level research analysis and excellentlibrary facilities both on-site and at theBritish Library which is within walkingdistance. Additionally, our location in thecentre of London is ideal to balance yourwork with an active social life.Our academic staff are able to supervisestudents in a wide range of areas fromapplied economics to human resourcemanagement. Typically research degreestudents initially register for the MPhiland at a later stage, conditional on goodprogress being made, they will be allowedto register for a PhD. Only in the mostexceptional cases, and at the discretionof the University, research degreecandidates will be permitted to registerfor a PhD directly.Our MPhil programme has a minimumregistration period of 18 months. Thecorresponding figures for PhD direct andPhD via MPhil programmes are 24 monthsand 33 months, respectively.Research104 westminster.ac.uk/wbswestminster.ac.uk/wbs105

ResearchEvery year we organise a colloquiumwhere research degree students gathertogether, exchange ideas, and receivefeedback on their work. Several senioracademic members, not only those whoare supervisors, attend this event.Entry RequirementsApplicants should have a First or UpperSecond Class Honours degree and,preferably, a Masters Degree (or MastersDegree pending).Applicants whose secondary leveleducation has not been conducted in themedium of English should also demonstrateevidence of appropriate English languageproficiency, normally defined as: IELTS 6.5(overall band score with not less than 6 inany of the individual elements).Associated CareersThe value and the prestige of a researchdegree from Westminster Business School areinternationally recognised. Our researchdegree graduates have obtained jobs allaround the world. Some work in academia,while others are employed in public,private or international organisations.They all greatly value their research degreeand rate the experience of studying atWestminster Business School very highly.“My learning journeyis tough and rich.Tthe staff in WBSare suited to myinter-disciplinaryresearch whichcovers internationalbusiness and economic development.I was equipped with the relevantskills by WBS necessary to carryout good quality academic researchup to the standard required. Aswell as going through the literatureand attending taught courses,my supervisors encouraged meto attend seminars run regularlyby WBS and many academicconferences held elsewhere.I have enjoyed the experience as aPhD student at WBS and it has reallywidened my academic abilities.”Siriwan Santipitaksakul,phD candidateDr Giorgio Di PietroResearch DegreeProgramme DirectorGiorgio is a Reader in theEconomics of Education.Among his researchinterests are over-education, returns toeducation and university drop-out. He hasalso investigated issues related to equity ineducation, such as widening participationin university education.106westminster.ac.uk/wbs