WESTMINSTER BUSINESS SCHOOL POSTGRADUATE COURSES ...

marketingCore modulesBuyer BehaviourYou will consider the marketing conceptsuggesting that to be more profitable anorganisation must understand and stayclose to its consumers, to provide productsand services consumers will purchase.Marketing CommunicationsThis module examines the theories,principles and practice of marketingcommunications management withina managerial framework.Marketing ResearchIn order to achieve its objectives, anorganisation must understand and stayclose to its customers, to provide goodsand services in such a way, time, and placeand at such a price that they will purchasethem. You will focus on the sophisticatedapproaches used by companies todayto understand the markets in which theyoperate, and to understand their customersand their consumers.Product, Brand andPricing ManagementThis module looks at the managementof two of the ‘four Ps’ of the marketingmix, ‘Product’ and ‘Pricing’, and their rolein the marketing management process inachieving strategic business goals.Strategic MarketingManagers of modern businesses arepresented with ever-growing challenges.This module aims to provide you withan understanding of the discipline ofstrategic marketing management, bothas a philosophy and as a set of methodsthat can guide managers in the decisionsthey must make.The Effective Marketing ManagerThe marketing profession is currentlyundergoing its most significanttransformation in more than 50 years,and as the world changes, so must thecapabilities of marketing professionals.Routes to Market (MA only)This module is dedicated to distribution,one of the four principal dimensions of themarketing mix. You will be introduced to theconceptual tools needed to analyse channelstrategy and problems of suppliers of goodsand services in different markets.Marketing Dissertation ProjectA dissertation in the area of MarketingManagement.Option modulesMScData ManagementThe module will introduce you to theanalysis of sample data within aneconomics/business/finance context.Decision Support for ManagersThis module covers various decision supportand intelligent techniques and technologies,and the ways in which they assist witheffective decision making in organisations.Financial Analysis for ManagersIn this module you will focus on theinterpretation of corporate financial reports.Information and Project ManagementThis module evaluates the roles thatinformation systems, and theirmanagement, play in organisations.Leading theKnowledge-Based OrganisationThis module analyses the role of knowledgeas a resource in the learning organisation,where the management of this knowledgecan be considered as being based on10 per cent technology and 90 per centhuman factors.Managing Technology ServicesThis module will provide you with anunderstanding and knowledge to underpinthe acquisition, implementation, and ongoingmanagement of systems and services withinan organisation, for the maintenance ofbusiness continuity.Managing the Digital EnterpriseYou will explore the business modelsadopted for the digital age.Associated careersThe alumni of these courses are inresponsible jobs throughout the world inmarketing, media and communicationsorganisations. Graduates of the MarketingManagement MA/MSc courses will beseeking marketing management roleswithin client organisations or marketingservices agencies in the UK, overseasor global business environments. TheMarketing Management MSc is particularlyappropriate for those with a BSc firstdegree with a scientific, financial orquantitative basis, but who wish todevelop their skills for a role in marketing.This course may also be applicable forthose who see their marketing careerwith a company involved in technicalor financial products.“My thesis was on private labelgrocery brands vs store brands.I did my Masters with two kidsand managed to complete myMA Marketing on time.I returned to Pakistan soonafterwards and was offered ajob as Assistant Brand Managerwith Colgate Palmolive. I servedthe company for two years andgained a good depth of brandmanagement experience in theirHard Surface Care category.Now I teach Marketing at abusiness school as I wanted to workpart-time and have more time formy children.”Tehmina NazarMarketing communications maEntry requirementsYou should normally hold a first degree froma recognised institution (minimum LowerSecond Class Honours), or internationalequivalent. Exceptionally, non-graduateswith significant practitioner experience ofmarketing and/or marketing communicationscan also be considered. If English isnot your first language, you will need anIELTS score of 6.5, with a minimum scoreof 6 in each element.Related courses• International Businessand Management MA• Management MA• Marketing Communications MA• MBA• Marketing Strategy andCommunications MScmarketing90westminster.ac.uk/wbswestminster.ac.uk/wbs91