WESTMINSTER BUSINESS SCHOOL POSTGRADUATE COURSES ...

marketingMarketingStrategy andCommunicationsMScJacqueline LynchCourse Leader forMarketing Strategy andCommunications MScLength of courseTwo-year, part-time intensive delivery(weekends and evenings) startingin September or JanuaryLocationCentral London (Marylebone)Course feesSee westminster.ac.uk/feesThis is a new and exciting course which hasbeen developed with your needs in mind.The world of marketing is changing andmarketers need to be able to demonstratestrength in the boardroom with strategicabilities and skills as well as first classexpertise in marketing communications.The course has been developed utilisingthe new qualifications of the CharteredInstitute of Marketing and the Universityof Westminster’s own modules. The degreerepresents a two stage process. Aftersuccessful completion of the CIM’s modulesyou will receive the CIM Professional PostgraduateDiploma in Marketing. You may then progressonto the Masters degree to achieve a Mastersaward from the University of Westminster.We are in a privileged position to be oneof the first universities in a specially selectednetwork to deliver this innovative course asan accredited study centre.The course will be delivered through acombination of weekends, summer schooland evenings, making it possible for youto achieve this between 21-24 monthsdepending on your prior knowledge andexperience. We will draw heavily on ourinternationally renowned full-time MarketingCommunications programme to delivera top quality experience. In addition, thecourse team has a wealth of experienceof working in the marketing sector, as wellas being experienced tutors. We deliver astudent centred approach to teaching andlearning incorporating self directed learningand the assessment strategy is designed to bea mix of group and individual assignments,examinations, work based learning andpersonal development planning (pdp). Thisapproach ensures that you draw on yourown work experience and organisationand aids your own personal development.Overall, the qualification has beendesigned to enable you to:• make the transition intostrategic management• work more cross-functionally ata senior management level• make a significant contribution towardsyour organisation’s corporate andbusiness strategy• present concisely at board level andcontribute to board decisions• demonstrate a high level of leadershipand influence.Course contentStudents who have completed the CIMChartered Postgraduate Diploma inMarketing (Stage 1) – Emerging Themes,Analysis & Decision, Marketing Leadership& Planning and Managing CorporateReputation study a further five modulesoutlined below to achieve the MSc inMarketing Strategy and Communications.The modules combine strategicanalysis and review of organisations withthe means available to promote and leadeffective, innovative and creative marketingpolicies and campaigns, both within theorganisation and externally to target marketsand stakeholders.Core modulesThe first four modules constitute theCIM Chartered Postgraduate Diplomain Marketing (Stage 1).Emerging ThemesMarketing is a dynamic discipline,constantly having to innovate and adaptto changes at both global and local levels.In undertaking a critical evaluation of thekey themes, you will learn how to take astrategic perspective of the impact of thesethemes at a sectoral or industry level, aswell as upon the organisation you workfor (or one you know well).Analysis and DecisionThe purpose of the module is to prepareyou to undertake a strategic audit of anorganisation, assess its capability andcapacity to deliver the organisation’sbusiness and marketing strategy in achallenging, dynamic and diverse globalmarketplace, and to recommend astrategic option based on a full criticalevaluation of the various options available.marketing92westminster.ac.uk/wbswestminster.ac.uk/wbs93