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Packaging News 2003 (pdf) - Wipak

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Advanced medical packaging– a vital part of modern healthcare<strong>Wipak</strong>´s corporate strategy isfully focused on our customers.The following 5 key elementsoutline our strategic directions.FOCUSWe focus our efforts on gaining and maintaininga leading position in clearly definedsegments. By consolidating our resourceswe intend to cater to your needs evenbetter than we have before.GROWTHContinual growth secures our strong positionin the market for flexible and semirigidfilms, and we want to use this strengthto build up a solid foundation upon whichour customers can develop real competitiveadvantages.INNOVATIONAs our customers expect us to provideinnovations in the form of new products,and we will do everything to satisfy theseexpectations. But we also regard innovationsto include progressive kinds of collaborationin areas such as technical andcommercial consulting.SERVICEProviding services related to our productsenhances their usefulness. The serviceswe provide can be considered comprehensiveas long as they meet or exceedthe requests and requirements of our customers.This can include services withina broader scope than just production itself,for instance assistance with graphic designing.GLOBAL APPROACH<strong>Wipak</strong> and Winpak operate globally. Butacting and thinking globally includessupplying our nationally and internationallybased customers both locally andworldwide; and it means monitoring thevarious markets in which our customersare active; viewing both film and packagingrequirements holistically; exploitingsynergies for the benefit of our customers.As you see, we have clearly focused ourstrategy on our customers. We would beonly too pleased to discuss with you how<strong>Wipak</strong> can contribute even more towardsyour company´s success - taking our strategicapproach a step further for evencloser co-operation.Harri PursiainenManaging Director<strong>Wipak</strong> GroupWe are committedto customers´ benefitA frequent and critical look at our businessenvironment is worthwhile, inorder to pilot the company successfullyin an ever changing environment.I wish to share some thoughts andconsiderations from <strong>Wipak</strong> Medical´sstrategic analysis with you.Healthcare looksfor cost effectivenessThe growing use of healthcare consumablescontributes to constant cost reductions.The globalisation process, especiallyin Europe, will force economies to takemeasures in order to be competitive inthe intensifying international scenario.Governments will have to assign morepublic funds to the development of othersectors of society rather than healthcarewhile urging for national competitiveness.While hospitals have to run their operationsand cannot dramatically reduce theuse of disposable medical materials, thepressure to acquire them at lower costsis evident.A smaller global worldThe globalisation process is rapidly changingthe way we work with our customers.As many of our clientele run their operationspractically on all continents, we -as a materials supplier - have to be ableto satisfy needs globally. This requiressizeable production and service resourcesin different geographical areas. The managingof this international logistics chainrequires flexibility and wide experiencein business solutions.Good ethics in businessbecome valuableGlobalisation has generated so-calledglobal tenders. These tenders attract theparticipation of materials suppliers whilstsizeable volumes are in bid. The aggressivecharacter of some of these deals raiseconcern. We hope that tenders will continueto be awarded in line with goodbusiness ethics.Reinforced need forquality operationsHealthcare sector is forcing the medicalindustry to look for improved efficienciesand savings, and to lower costs whereverit is possible. Simultaneously, quality requirementsbecome more evident. Requirementsfor product standards and qualitysystems will force suppliers to invest inmaintaining the quality of their products,processes and services.Flexible and reliable servicesas a competitive edgeHealthcare sector and medical industrywere earlier characterized as a businesswith good prices and high margins. Thisencouraged some suppliers to expandtheir activities into medical applications.Most of these latecomers have been disappointed.Good prices and high marginsare history. Customers in healthcare institutionsand the medical device industryrequire flexible, precise and reliable ser-vices. This involves more costs than manycompanies anticipate in advance.Standards regulatedevelopmentThe healthcare business requires a deepunderstanding of the related regulatoryissues. Proper knowledge contributes tosuccessful business partnerships. As aspecialized medical supplier, <strong>Wipak</strong> activelyparticipates in the development ofthe medical regulatory framework.Commitment to successWhich medical companies will survive?A successful company needs to be bigenough in terms of volume, it must possessgood business expertise, run appropriatequality systems throughout all its functions,manage operations globally, provide acomprehensive range of medical packagingmaterials to large international companies,and last but not least, it needs tobe profitable and committed to the medicalbusiness. Commitment means acompany´s ability and readiness to developits activities.Corporate resources meetglobal customers needsThe global Wihuri <strong>Packaging</strong> Divisionoffers the perfect environment to developour medical business. The <strong>Wipak</strong>-Winpakgroup of companies is a strong and profitablepartner with highly diversified andspecialized film-making capacities. Thenumerous world-wide manufacturingplants, coupled with an extensive networkof sales offices and partners provide anideal basis to develop our internationalactivities.<strong>Wipak</strong> offers a wide range and selectionof medical packaging products for theneeds of healthcare institutions and themedical devices industry. As a manufacturerwith large-scale volume, <strong>Wipak</strong> isable to achieve production cost efficienciesfor the benefit of its customers.An optimistic lookto the futureWe see excellent opportunities to developand maintain profitable business throughcontinued growth in existing and newmarket areas. We will continue to developproduct functions and features and theefficiency of the entire material flow andmanufacturing process. We have the bestpeople together with an extensive specialistpool of film-making machinery, equippedwith the newest process and technologicalinnovations.We are committed to develop our organizationand its structure to serve our medicalcustomers in an efficient and productiveway. We are excited by futurechallenges!Heikki WeijoManaging Director<strong>Wipak</strong> Medical2

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