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IV. Strategy and ChallengesSTRATEGYThe Decentralized Empowerment for Scaling Up strategy, adopted in 2007, continued toprovide the main guidance for ECI work. Therefore in 2011, the ECI Secretariat continued todepend on the Earth Charter network’s capacity as the primary vehicle for achieving the goalsof the Earth Charter Initiative. Along these lines, a key function of the ECI Secretariat has beento serve the Earth Charter Initiative/network, in processing and sharing information about activitiesand projects and make it available through its Web site newsflashes and social media instruments. TheSecretariat is also committed to improving this service, such as through launching a redesigned andimproved Web site, organizing a number of online fora, and more focused activity in social media. TheECI Secretariat also continued to nurture relationships with the existing network, continuing to shareinformation and through some specific collaborative projects, including elaborating key resourcematerials.As per an ECI Council decision, the ECI Secretariat also worked in 2011 towards Rio+20 with the aimof having the Earth Charter document, and the initiative network, contribute to the Rio+20 objectives.As noted above, this involved the development of supporting materials, conducting online fora, andworking on a communications campaign towards Rio+20.CHALLENGESWhile there are a number of groups from around the world using the Earth Charter in differentsettings, most of these experiences and lessons learned are not captured into stories. However, if theywere they would provide very useful material for motivating and inspiring others. This would also helpthe Secretariat better assess the result of efforts inspired by the Earth Charter. ECI needs to continueto improve its capacity to demonstrate both the quantifiable and qualitative impacts arising from theuse of the Earth Charter. The task, then, is to continue to collect and process stories, share bestpractices using the Earth Charter, and improve our capacity to document case studies through shortvideos or written published articles. A complementary need is to augment ECI’s ability to capture,track, and display statistical information about Earth Charter use and impacts. If more connections canbe made with the real world experiences of people using the Earth Charter, more synergy andcollaboration will emerge, and consequently the movement will be stronger.It has also been challenging to engage the network in sharing some of their activities through socialmedia (either Facebook or online fora). This is, most likely, partly due to a generation divide, as manypeople involved in the Earth Charter network are not using, nor are very familiar with the use ofFacebook and other online communication platforms. Also, there are many new initiatives emergingand positioning the Earth Charter in the midst of a space filled with many other ideas is difficult.16Earth Charter Annual Report 2011
In the communication efforts, a major challenge has been to craft the Earth Charter message in simplelanguage so that communicators can easily translate core message into short videos.While the decentralization strategy has proven successful in many respects, some difficulties havebecome apparent in its implementation. Not all individuals and groups around the world have thecapacity to implement the Initiative goals or to incorporate them as part of their own objectives.Furthermore, not all people and organizations perceive with sufficient clarity and commitment a senseof belonging and altruism that motivates them to actively contribute to the aims and objectives of theEarth Charter Initiative.17Earth Charter Annual Report 2011
Page 1 and 2: Earth Charter InternationalAnnual R
Page 3 and 4: Foreword2011 was a year focused on
Page 5 and 6: I. IntroductionThe Earth Charter In
Page 7 and 8: III. Goals and Achievements of the
Page 9 and 10: Youth Task ForceThe development of
Page 11 and 12: As of December 2011 there were 24,8
Page 13 and 14: which was approved by UNESCO. The n
Page 15 and 16: PUBLICATIONS AND MATERIALSThe follo
Page 17: “Based on this document, we shoul
Page 21 and 22: VI. Walking the TalkContinuing with
Page 23 and 24: STATEMENT OF INCOME AND EXPENDITURE
Page 25 and 26: VIII. The Earth Charter Initiative:
Page 27 and 28: indigenous groups of Taiwan at the
Page 29 and 30: University of Winnipeg in Canada st
Page 31 and 32: In October 2011 in Mexico, the Univ
Page 33 and 34: 4.3 Governance body Section II 54.4
Page 35 and 36: EN 18Initiatives to reduce Section
Page 37 and 38: JORDANZiyad AlawnehLand and Human t
Page 39 and 40: INDIAAshok KhoslaDevelopment Altern
Page 41 and 42: Blanka TauberováMunicipal Library
Page 43 and 44: BOLIVIAVerónica López AguilarFund
Page 45 and 46: NORTH AMERICACANADAGreg PhillibanEn
Page 47 and 48: Israel- ECYG Earth Charter Youth In
Page 49 and 50: Latin America and theCaribbeanArgen
Page 51 and 52: North AmericaCanada- Cowichan Inter
Page 53 and 54: Italyhttp://www.cartadellaterra.ith
Page 55 and 56: Earth Charter InternationalSecretar

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