2009-01 SEM-SEO Best Practices for ACCOR ... - Tradedoubler

B. Display url :The use of the brand names Accor or Accorhotels or any brand names (Ibis, mercure , novotel..)in the display URL is NOT authorized.You may not include the brand in the display under file(i.e.affiliatewebsite.com/accorhotels.com)You may not include the brand in the sub domain ( i.e: accorhotels.affiliatesite.com)- Some derogation may be given for “whitelisted” partners.Ad TitleThe use of brand names in the title is authorizedAd textThe use of brand names in the description is authorizedC. Penalty exposureThe affiliates who won’t respect these rules will be excluded of the program and won’t receiveany commission payment on the sales done through forbidden practices.II. Search Engine Optimization:SEO (organic listing) is authorized if it follows the referencing guidelines established by thesearch engines (i.e: cloaking, spamdexing practices.. are strictly fordidden)The urls indexed by the affiliates that appear in the natural search results shall not direct on theAccorhotels website.If using brand names in the url or referencing process, landing pages must only featureAccorhotels offers and no competitors or other kind of offers.A file with the top destinations can be sent to the affiliates by Tradedoubler if askedIII. Other rules and practicesSite UnderThe use of the site under is not authorized in this program.2