2009-01 SEM-SEO Best Practices for ACCOR ... - Tradedoubler

More documents

Recommendations

Info

B. Display url :The use of the brand names Accor or Accorhotels or any brand names (Ibis, mercure , novotel..)in the display URL is NOT authorized.You may not include the brand in the display under file(i.e.affiliatewebsite.com/accorhotels.com)You may not include the brand in the sub domain ( i.e: accorhotels.affiliatesite.com)- Some derogation may be given for “whitelisted” partners.Ad TitleThe use of brand names in the title is authorizedAd textThe use of brand names in the description is authorizedC. Penalty exposureThe affiliates who won’t respect these rules will be excluded of the program and won’t receiveany commission payment on the sales done through forbidden practices.II. Search Engine Optimization:SEO (organic listing) is authorized if it follows the referencing guidelines established by thesearch engines (i.e: cloaking, spamdexing practices.. are strictly fordidden)The urls indexed by the affiliates that appear in the natural search results shall not direct on theAccorhotels website.If using brand names in the url or referencing process, landing pages must only featureAccorhotels offers and no competitors or other kind of offers.A file with the top destinations can be sent to the affiliates by Tradedoubler if askedIII. Other rules and practicesSite UnderThe use of the site under is not authorized in this program.2
Slide-in or interstitialThe use of slide-in or interstitial may be authorized but must be approved by client’s affiliateteam before and will be subject to restrictions in terms of display or capping.AdwareThe affiliates of this program are not authorized to use directly or indirectly adware programs totarget their campaigns or may ask for an preliminary agreement from client’s affiliate team.Lead collectionMassive lead collection campaign must be approved first.“Incentived” email capture is not authorized.3
Page 1: 2009-01-12S.E.M. / S.E.O. & BEST PR
Page 5 and 6: APPENDIX 2.1. Non exhaustive list o
Page 7 and 8: Hotels NovHotelse Hotels NovHotelse
Page 9 and 10: Accors hotle Accors hotles HotelsNo
Page 11 and 12: acccors hotele acccors hotelesHotel
Page 13 and 14: hotel-Formulle 1 hotels-Formulle 1
Page 15 and 16: etapp hoteletapp hotelsetappe hotel
Page 17 and 18: Sophitell Hotel Sophitell Hotels ho
Page 19 and 20: softelHotel softelHotels hotell mer
Page 21 and 22: SofteleHotele SofteleHoteles hotell
Page 23 and 24: Hotels Sofitel Hotels Sofitels hote
Page 25 and 26: hotelsofitelle hotelsofitelles Accc
Page 27 and 28: Pullmann hotels hotelPulman AcordTa

2009-01 SEM-SEO Best Practices for ACCOR ... - Tradedoubler

Create successful ePaper yourself

Delete template?

Save as template?