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Essentials of Planning and Managing by Objectives

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8. Quantifying Plans <strong>by</strong> BudgetingAfter decisions are made <strong>and</strong> plans are set, the final step ingiving them meaning, as was indicated in the discussion ontypes <strong>of</strong> plans, is to quantify them <strong>by</strong> converting them intobudgets. The overall budget <strong>of</strong> an enterprise represents the sumtotal <strong>of</strong> income <strong>and</strong> expenses, with resultant pr<strong>of</strong>it or surplus,<strong>and</strong> the budgets <strong>of</strong> major balance sheet items such as cash <strong>and</strong>capital expenditures. Each department or program <strong>of</strong> abusiness or some other enterprise can have its own budgets,usually <strong>of</strong> expenses <strong>and</strong> capital expenditures, which tie intothe overall budget. If done well, budgets become a means <strong>of</strong>adding the various plans <strong>and</strong> set important st<strong>and</strong>ards againstwhich planning progress can be measured.Coordination <strong>of</strong> Short- <strong>and</strong> Long-Range PlansOften short-range plans are made without reference to long-range plans.This is plainly a serious error. The importance <strong>of</strong> integrating the twotypes can hardly be overemphasized, <strong>and</strong> no short-run plan should bemade unless it contributes to the achievement <strong>of</strong> the relevant long-rangeplan.Much waste arises from decisions about immediate situations that fail toconsider their effect on more remote objectives.Responsible managers should continually review <strong>and</strong> revise immediatedecisions to determine whether they contribute to long-range programs,<strong>and</strong> subordinate managers should be regularly briefed on long-range plansso that they will make decisions consistent with the company's long-rangegoals. Doing this is far easier than to correct inconsistencies later, especiallysince short-term commitments tend to lead to further commitments alongthe same line.

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