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Essentials of Planning and Managing by Objectives

Essentials of Planning and Managing by Objectives

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You are now familiar with the basic management theory <strong>and</strong> havebeen introduced to the five essential managerial functions: planning, :organizing, staffing, leading, <strong>and</strong> controlling. In Part 2 <strong>of</strong> this book,we shall discuss planning.In designing an environment for the effective performance <strong>of</strong>individuals working together in a group, a manager's most essential taskis to see that everyone underst<strong>and</strong>s the group's mission <strong>and</strong> objectives<strong>and</strong> the methods for attaining them. If group effort is to be effective,people must know what they are expected to accomplish. This is thefunction <strong>of</strong> planning. It is the most basic <strong>of</strong> all the managerialfunctions. <strong>Planning</strong> involves selecting missions <strong>and</strong> objectives <strong>and</strong>deciding on the actions to achieve them; it requires decision making,that is, choosing a course <strong>of</strong> action from among alternatives. Plansthus provide a rational approach to achieving preselected objectives.<strong>Planning</strong> also strongly implies managerial innovation, as will bediscussed in Chapter 6. <strong>Planning</strong> bridges the gap from where we areto where we want to go. It is also important to point out that planning<strong>and</strong> controlling are inseparable—the Siamese twins <strong>of</strong> management(see Figure 4-1). Any attempt to control without plans ismeaningless, since there is no way for people to tell whether they aregoing where they want to go (the result <strong>of</strong> the task <strong>of</strong> control) unlessthey first know where they want to go (part <strong>of</strong> the task <strong>of</strong> planning).Plans thus furnish the st<strong>and</strong>ards <strong>of</strong> control .

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