Marketing Trends - Food South Australia

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TwitterSocial Media cont’....- 1500 followers- Engage high profile personalities – Rove, Sia Furler- Remain relevant – trending topics- Market research and communication@adamhillscomedy: Good news: Fruchocs are available outside of <strong>South</strong><strong>Australia</strong>. Weird news: they are called Menz Choc Apricot Balls. Funnynews: Menz Balls. 68,600 followers@Hot30Countdown: @MelGreigHot30 swears that FruChocs are the best@Hot30Countdown: @MelGreigHot30 swears that FruChocs are the bestthing ever invented. What's your best thing ever invented?http://t.co/VqnnsDA4 .48,700 followers
Celebrity Endorsement ....Dick Smith – FruChocs Hot Cross BunEddie McGuireFitzy & Shaun Micallef
Page 1 and 2: Marketing TrendsPhil SimsChief Exec
Page 3 and 4: Confectionery Market....Australian
Page 5 and 6: Brand Objectives ....Reinvigorate i
Page 7 and 8: Cross Promotions / Partnerships inc
Page 9 and 10: Sunrise - Hot Cross Bun
Page 12: Partnerships cont’....Prostate Ca
Page 16 and 17: Facebook24,000 Fans - 80% SA Based
Page 20 and 21: Print ....
Page 22 and 23: Mr FruChocSponsorship/Promo Samplin
Page 24 and 25: Events/Campaigns ....- GIANT FruCho
Page 26 and 27: Strategic Direction ....Bring the b
Page 28: Thank you

Marketing Trends - Food South Australia

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