Marketing Trends - Food South Australia

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Strategic Direction ....Bring the brand front of mind with consumers (everyday speak)Develop strategic partnerships to leverage each others strengthsMaximise reach & frequency of communicationPromote ‘local’ and ‘community’ as key competitive advantagesBuild network of fans – Personal/Celebrity endorsement/engagementHave fun with the brand (indulgent treat)
<strong>Marketing</strong> Integration ....Adelaide Hollywood Premiere ‘The Lucky One’- PR- Sponsorship- Media Partners- Sampling- Social Media
Page 1 and 2: Marketing TrendsPhil SimsChief Exec
Page 3 and 4: Confectionery Market....Australian
Page 5 and 6: Brand Objectives ....Reinvigorate i
Page 7 and 8: Cross Promotions / Partnerships inc
Page 9 and 10: Sunrise - Hot Cross Bun
Page 12: Partnerships cont’....Prostate Ca
Page 16 and 17: Facebook24,000 Fans - 80% SA Based
Page 18 and 19: TwitterSocial Media cont’....- 15
Page 20 and 21: Print ....
Page 22 and 23: Mr FruChocSponsorship/Promo Samplin
Page 24 and 25: Events/Campaigns ....- GIANT FruCho
Page 28: Thank you

Marketing Trends - Food South Australia

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