Marketing Trends - Food South Australia
Marketing Trends - Food South Australia
Marketing Trends - Food South Australia
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Strategic Direction ....Bring the brand front of mind with consumers (everyday speak)Develop strategic partnerships to leverage each others strengthsMaximise reach & frequency of communicationPromote ‘local’ and ‘community’ as key competitive advantagesBuild network of fans – Personal/Celebrity endorsement/engagementHave fun with the brand (indulgent treat)