Marketing Trends - Food South Australia

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Menz FruChocs Re-launch ....First produced in 1948Historically overhauled every 7 yearsMarket Research – low appeal younger demo‘Ownership’ – Burnt Orange Colour
Brand Objectives ....Reinvigorate interest in the BrandAppeal to a younger demo without alienating core marketInnovative new line extensions to expand sales baseCreate interest through use of a Hero product ‘GIANT FruChocs’
Page 1 and 2: Marketing TrendsPhil SimsChief Exec
Page 3: Confectionery Market....Australian
Page 7 and 8: Cross Promotions / Partnerships inc
Page 9 and 10: Sunrise - Hot Cross Bun
Page 12: Partnerships cont’....Prostate Ca
Page 16 and 17: Facebook24,000 Fans - 80% SA Based
Page 18 and 19: TwitterSocial Media cont’....- 15
Page 20 and 21: Print ....
Page 22 and 23: Mr FruChocSponsorship/Promo Samplin
Page 24 and 25: Events/Campaigns ....- GIANT FruCho
Page 26 and 27: Strategic Direction ....Bring the b
Page 28: Thank you

Marketing Trends - Food South Australia

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