Marketing Trends - Food South Australia

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Events/Campaigns ....- GIANT FruChocs Ball – SAFM 2010- GIANT FruChocs – Single & Fabulous Ball – SAFM – 2011- FruChoc Facebucks Nova – 2012- FruChocs Appreciation Society – 2012 (STAY TUNNED ☺)GIANT FruChocs BallGIANT FruChocs Single& Fabulous Ball
Results ....SA PR Institute recognition – GIANT FruChocs one of the mostsuccessful product launches of that yearExpanded distribution, new products, new marketsSales vs prior year up 33% on saturated base
Page 1 and 2: Marketing TrendsPhil SimsChief Exec
Page 3 and 4: Confectionery Market....Australian
Page 5 and 6: Brand Objectives ....Reinvigorate i
Page 7 and 8: Cross Promotions / Partnerships inc
Page 9 and 10: Sunrise - Hot Cross Bun
Page 12: Partnerships cont’....Prostate Ca
Page 16 and 17: Facebook24,000 Fans - 80% SA Based
Page 18 and 19: TwitterSocial Media cont’....- 15
Page 20 and 21: Print ....
Page 22 and 23: Mr FruChocSponsorship/Promo Samplin
Page 26 and 27: Strategic Direction ....Bring the b
Page 28: Thank you

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