A Tradition Of Innovation SHIP-TO-SHORE SPREADERS

Value-Driven Product DevelopmentBromma understands the familiar terrain of containerhandling – the tough physical environment in whichterminals operate. High heat and humidity, driving rain,sleet or snow, blowing sand, wind-borne salt – suchconditions would test any equipment, but in addition tothis, spreaders are beat up constantly. Yet Brommaspreaders understand the terrain of the terminal, andremain productive, reliable and durable under conditionsthat are never ideal. Marketing language, such as“design simplicity, quality control, manufacturingintegrity, or leading technology” is often viewed asslogans and nothing more. Yet, these core productdevelopment values lie at the heart of minimizingspreader downtime, and helping terminals achievefaster ship turns and the fullest possible utilization ofterminal berth capacity. In addition, Bromma has theresources to invest for production success. Brommadevelops its own testing systems, and its own productionrigs, because Bromma understands that few physicalenvironments are as challenging as container handling.Thinking Strategically About SpreadersOperational performance determines which terminalscompete and win, and which flatten or decline. This iswhy spreader fleet planning must be based on the fullspectrum of value – cost to purchase, but also cost tooperate – lifetime energy and maintenance costs, fleetdurability, and spreader productivity. Indeed, theBromma Return On Investment calculator demonstratesclearly how different spreader performance indicatorscan have a vast impact on terminal return on investment.Growing terminals need business partners whounderstand the metrics of performance and the necessityof achieving high capital return on investment.Bromma supports the success and growth of our terminalpartners, through our equipment, our organizationaldepth, our intellectual capital, and the enterprise valuesat Bromma which are consistent with success.Bromma is the strongest company in spreaders.3