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<strong>Adventure</strong> <strong>World</strong>magazineInterested in Advertising with AWM,email us atinfo@adventureworldmagazine.comand we will send you ourmedia kit.Please specify whether you are arace director/promotor or acompany seeking to reach aspecific market of readers.Racing on Ice...continued from page 25times I was quite alone and if I stood still it was utterlysilent. The solitude and the beauty of this placehave gotten to me. I’m thinking of looking for a jobin Yellowknife!”For two of the Danish racers, the race finish was notso enjoyable as they suffered from snow blindness,having foolishly left their glasses off during the day.The worst was Marvin Overgaard and despite the intensepain he was determined to finish, and eventually did soafter being towed for many hours by Scott Smith.As a result, the Race Director was not there to greetthe winners and other finishers, though all understoodthe choice he’d made to personally ensure the lastracer made it back. McHale duly won the foot race ina total time of 28 hours 17 minutes and said the Rockand Ice Ultra was one of he most impressive new raceshe’s been to. “I’ve been to races that have been ongoing for ten years which are not this organized andvery few have this level of community support. Thisevent is such a great advert for Yellowknife.”Ski race winner Colburn is from Edmonton and tooka total of 33 hours 34 minutes over the 6 days. Hecould have run against McHale as he has a 2.26 bestmarathon time, but chose instead to ski. “I thought itwould be easier,” he said, “but it wasn’t! Greg put ona fantastic display of athleticism and I think the running/snowshoeinggives your body more of a pounding,but it’s still quicker as there are too many variablesfor fast skiing. The lack of groomed trails, thedifferent snow conditions, and of course pulling thesled all make a big difference.”All the winners received their prizes at the race party,which took place in the nearby ‘Ice Castle’ (a buildingmade entirely of ice) and they were also flown300km north into the barren lands of the arctic on aspecially chartered plane to tour the Ekati diamondmine and see where their prizes came from. Both theflight and the presentation were a fitting end to anevent that has a real ‘sense of place’ and shares theexperiences, culture and values of Yellowknife andNorthwest Territories with those who come to race.(The next BHP Billiton Rock and Ice Ultra will beheld from March 21st-26th 2009. See www.rockandiceultra.comfor all the details.)<strong>Adventure</strong> <strong>World</strong> <strong>Magazine</strong> June 2008 26

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