2008 Occasional Papers - AUK

Joplin, L. (1995). On defining experiential education. InK. Warren, M. Sakofs, and J. Hunt, Jr. (Eds.), The theory ofexperiential education. (p. 15-22 ). Dubuque, IA: Kendall/Hunt.Kolb, D.A. (1971). Individual learning styles and the learningprocess. Working Paper #535-71, Sloan School of Management,Massachusetts Institute of Technology.Kolb, D. A. (1985) LSI Learning Style Inventory: Self ScoringInventory and Interpretation Booklet Boston, MA: McBerand Company.Kolb, D. A., & Smith, D. M. (1985) User's Guide for theLearning Style Inventory. Boston,MA: McBer and Company.Kolb, D.A. (1984). Experiential learning: Experience as thesource of learning and development. Englewood Cliffs, NJ:Prentice Hall.Kolb, D.A., Rubin, I.M., & McIntyre, J.M. (1974).Organizational psychology: An experiential approach (2nd Ed.).Englewood Cliffs, NJ: Prentice-Hall, Inc.Mitchell, T. R., & James, L. R. (1989). Conclusions andfuture directions. Academy of Management Review, 14, 401-407.McAuthur, Angeline W., et al. (2001). “Creating andSelling Postcards: An Integrative ProjectClass.” Journal of Management Education. 25: 308-324.Nikiforuk, A. (1997). Enterprise U. Canadian Business. 70, 30-35.O’Banion, T. (1997). A learning college for the 21st century. WashingtonD.C.: American Association of Community Colleges.Specht, L.B., & Sandlin, P.K. (1991). The differential effects ofexperiential learning activities and traditional lecture classesin accounting. Simulation and Gaming, 22(2), 196—210.Toncar, M.F., & Cudmore, B.V. (2000). The overseas internshipexperience. Journal of Marketing Education, 22 (1), 54-63.Vince, R. (1998). Behind and Beyond Kolb’s Learningcycle. Journal of Management Education, 22 (3), 304-319.Wynd, W.R. (1989). An experiential approach to marketingeducation. Journal of Marketing Education, 11(Summer), 64-71.APPENDIXExamples of Experiential EntrepreneurshipCourses:• Introduction to Entrepreneurship (with support ofDobson Centre)• Small Business Management• Entrepreneurship and New Venture Creation• Independent Study. In 2004-2005, two other students(one in Biology and One in Commerce) were involvedin setting up a biotechnology venture through thiscourse. Another project was conducted by a MountAllison International Exchange student who had donean internship with FAST -- a 5-year-old, award-winningNorwegian software company which conducts businessin Europe, the US and Japan.• Special Topics in Business. In 2005, students fromthe Entrepreneurship and New Venture Creationcourse continued with their project under this course.• New course: Venture Capital and Finance of Innovation.Components of courses:• Fundamentals of Marketing: Students created anddeveloped marketing plans for new products andservices.• Services and Non-profit Marketing: Students worked witha start-up service company.• Marketing Research: Students did market positioningstudies for various new businesses. All teams had actualclients, who received reports and saw presentations.• Current Challenges in Marketing: Field trips includedvisits to a variety of arts organizations, including aBoard of Directors meeting with Live Bait Theatre.Cross-course activities:• Field Trip to Boston 2006: This was a very successfulfield trip to Hewlitt-Packard with 50 students. Thevisit included a day with the US Country manager,David Booth, and executives from the marketing andIT areas. The students were enrolled in HumanResource Management and Global Contextof Business/Business Policy.• Field Trip to Prince Edward Island 2005: This verysuccessful field trip with 49 students included a visitto Diagnostic Chemicals, Diversified MetalsEngineering, Padinox, and PEI Preserves, successfulMaritime businesses which started small. The studentswere enrolled in International Marketing, HumanResource Management, and Business Policy.39