Demand Realization
Demand Realization
Demand Realization
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LeverageImpulsivityMerchandising location is critical toconverting C-Store CshoppersInsightsIn C-stores, Cover 20% of confection ispurchased from secondary locationsOpportunityImprove buyer conversion by offeringconfection at the check out counter3/15/2010 2:19 PMCAGNY - 2010 20