Demand Realization

More documents

Recommendations

Info

Insights guide our brand strategies Optimizes Portfolio Roles Identifies Biggest Opportunities Builds Incremental Growth Creates Focus3/15/2010 2:19 PMCAGNY - 2010 8
Insights direct focused messaging of key brandsYounger MaleInstant ConsumableProduct Focused,Late Night/Sports,Slightly IrreverentEmotional Connection to theChocolate/Peanut ButterIt’s s All About the Cup3/15/2010 2:19 PMCAGNY - 2010 9
Page 1 and 2: Insights Driven Performance (IDP)NC
Page 3 and 4: Manufacturers and Retailers have ev
Page 5 and 6: An integrated approach is critical
Page 7: And where the unmet demand residesC
Page 12 and 13: We’re leveraging consumer and sho
Page 14 and 15: Insights identified S’mores Sas a
Page 16 and 17: S’mores Commercial3/15/2010 2:19
Page 18 and 19: An integrated approach is critical
Page 20 and 21: LeverageImpulsivityMerchandising lo
Page 22 and 23: BundledPromotionCross category prog
Page 24 and 25: IDP leverages tools and capabilitie
Page 26 and 27: …with IDP will all enable stores
Page 28: Key MessagesHistorical retailer and

Demand Realization

Create successful ePaper yourself

Delete template?

Save as template?