Demand Realization

More documents

Recommendations

Info

IDP leverages tools and capabilities to drive demandrealizationWhere the Right SupplyMeets the High ProfitDemandHow the Right MessageGets to the RightDemand TargetStoreDisplaysMerchandisingPromotionPriceIn-Store ActivationShelf SetPrintInternet SitesTV FlightsTV ChannelsOut of Store CommunicationSponsorshipRadioAssortmentContentDemand RealizationCapturing a Higher PercentageConversion; Increasing Buying Rate3/15/2010 2:19 PMCAGNY - 2010 24
Creating IDP enables a Comprehensive a collaborative Operating approachSystemCustomersConsumersProductsProductRetail LeversAssortmentModelingShopperInsightsMarketing LeversSupplyMarketing ROI LeversChainHershey’s Demand LandscapeShopper SegmentationRetailer Trip MissionsEfficientAssortment Planogram DistributionGapsOperating SystemPlacement Demand Shopper Profit DemandPricing PromotionProfilingMerchandisingFinanceP&LMarketingPreferencesRetailInsightsPoolingBrandMarketingMerchDriversMarketResearchMediaCustomerMarketingInsightsDrivenPerformanceAdvancedAnalyticsConsumerPromotionsPartnersFront EndExpertiseHershey’s Insights Driven Performance3/15/2010 2:19 PMCAGNY - 2010 25
Page 1 and 2: Insights Driven Performance (IDP)NC
Page 3 and 4: Manufacturers and Retailers have ev
Page 5 and 6: An integrated approach is critical
Page 7 and 8: And where the unmet demand residesC
Page 9: Insights direct focused messaging o
Page 12 and 13: We’re leveraging consumer and sho
Page 14 and 15: Insights identified S’mores Sas a
Page 16 and 17: S’mores Commercial3/15/2010 2:19
Page 18 and 19: An integrated approach is critical
Page 20 and 21: LeverageImpulsivityMerchandising lo
Page 22 and 23: BundledPromotionCross category prog
Page 26 and 27: …with IDP will all enable stores
Page 28: Key MessagesHistorical retailer and

Demand Realization

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?