Demand Realization
Demand Realization
Demand Realization
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Key MessagesHistorical retailer and manufacturer category managementwill not be enough to realize full demand potentialShopper needs, preferences and choices are becomingmore fragmented and sophisticatedOur go to market strategy is a company wide effort“Insight Driven Performance” is a business model toachieve demand realization3/15/2010 2:19 PMCAGNY - 2010 28