Demand Realization

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…with IDP will all enable stores activation having a demand at a granular profilelevel100%DetachedGuilty ControllersBroad ApproachConfection LovingModeratorsCluster ApproachLoyal IndulgersEngaged ExploringMunchersNational RetailerPractical ValueSeekingSegment3/15/2010 2:19 PMCAGNY - 2010 26
The linear, functionally oriented process andorganization approach must evolve…InsightsMarketingInsightsRetailerPlanningMarketing Cat MgtCustomer ShopperEngagementMktg& DemandRealizationSalesRetailerCat InputMgtDemandRealizationRetailerInputSalesCustomerMarketing3/15/2010 2:19 PMCAGNY - 2010 27
Page 1 and 2: Insights Driven Performance (IDP)NC
Page 3 and 4: Manufacturers and Retailers have ev
Page 5 and 6: An integrated approach is critical
Page 7 and 8: And where the unmet demand residesC
Page 9: Insights direct focused messaging o
Page 12 and 13: We’re leveraging consumer and sho
Page 14 and 15: Insights identified S’mores Sas a
Page 16 and 17: S’mores Commercial3/15/2010 2:19
Page 18 and 19: An integrated approach is critical
Page 20 and 21: LeverageImpulsivityMerchandising lo
Page 22 and 23: BundledPromotionCross category prog
Page 24 and 25: IDP leverages tools and capabilitie
Page 28: Key MessagesHistorical retailer and

Demand Realization

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