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Sporty, spacious and luxurious—the new Audi Q5is designed to thrill the senses with improvedperformance and efficiency.Urbane styleredefined05 / drive / Audi magazine Audi magazine / 06

How do you top the best? The new Audi Q5,swivels depending on the steering angle, providingFor a true performance car, it has to be con-the follow up to the European bestseller, beats thevariable illumination for the course of the bend.structed from the ground up with lightweight ma-best with more refinement, a sportier profile and at-terials to reduce drag. The Audi Q5 is a performancetitude. Not leaving any stone unturned, Audi has re-Accompanying the sporty performance, theSUV that carries the innovation of Audi Ultra—Audi’sdesigned it from the engine up to further raise theexterior of the Audi Q5 is defined by sharper and pre-pioneering lightweight construction that combinespower, efficiency and aesthetic of the Audi Q5 to putcise lines. The distinctive single frame front grilleinnovative materials, intelligent design principles,it quite simply, peerless in every angle.has been given a makeover with chamfered top cor-and efficient use of resources during the productionners and vertical chrome bars. The front bumperprocess.It’s not expected for an SUV to zip throughhas been designed in a trapezoidal shape to reflecttraffic with speed and agility, but the Audi Q5 is any-the closeness to the ground and chromed rimmedBeginning from the steel shell design of thething but the expected. Unexpectedly fast with a 225fog lights give the front profile of the Audi Q5 abody to the tailor-made floor pan that is made of dif-hp 2.0 TFSI® engine that races from 0-100 km/h incharacter that stands out from the rest with stylishferent material thickness and qualities, the Audi Q57.1 seconds, the turbo charged DOHC in-line enginesportiness.uses only just as much material that is needed in theintegrates Audi Valvelift system and variable timingFlat-bottomed tail pipes at the rear ofright places. Combining the highest of functionalityproducing 350 Nm of torque for incredible accelera-the Audi Q5 comes withchrome trim and a morein design with the lowest possible weight.tion. Apart from brilliant performance, the engineprominent looking diffuser rounds out the sporti-utilizes fuel better by directly injecting it into theness of the vehicle. The wheels for the Audi Q5For a comfortable and stable drive, the sus-combustion chamber and atomizing the fuel into acomes with the choice of 18, 19 or 20 inch alloy rims.pension system in a car has to able to absorb everyfine spray leading to savings in fuel consumption.bump on the road or any surface efficiently while re-What’s the best way to save fuel? Turning offdistributing the weight of the car and offering goodEven more unexpected, the Audi Q5 managesthe engine. Audi’s start-stop system is an ingenioushandling to the driver. The Audi Q5 features dynamicto reduce CO2 emissions by 7.5% and only consumessolution that significantly reduces fuel consump-suspension that works together with a 5-link front7.9 liters/km of fuel despite the increase in perfor-tion. When the Audi Q5 is in a stand-still, the gearaxle trapezoidal-link rear axle which enables fastmance. Pulling no punches, the Audi Q5 doesn’t com-is changed to neutral and the engine is shutdown topower build up and remarkable driving stability.promise efficiency for performance, which makes it areduce fuel wastage. The engine roars back to liferemarkable achievement in automotive engineering.when the accelerator pedal is pressed, all happeningElectronic Stabilization Control (ESC) is aA powerful engine and high torque is of noseamlessly with the drive and without the notice ofthe driver.sensor system that recognizes whether you have attacheda roof cross-members and adapts the higherEnginesuse if it isn’t translated into good performance by ancenter of gravity cause by the load. ABS with tractionAudi Q5 2.0 TFSI quattro (225 hp)effective transmission system. The 8-speed tiptronictransmission in the Audi Q5 converts the high torquefrom the power of the engine into sporty performanceand convenience with smooth and fast gear changes.It also reduces fuel consumption and CO2 emissionsHow we drive differs from person to personand with the Audi drive select, the driver can definehis or her own driving style and the car automaticallyadapts itself to that driving style. Just with the pushof a button, the car manages the engine, steering,improvement knows when your are driving off roadand adjusts functions accordingly. Better grip evenon debris or gravel surfaces.For ultimate grip, stability and handling,Drive/transmissionquattro® permanent all-wheel drive, eight-speedtiptronic transmission.Standard equipmentby employing an optimized gear-shift strategy. A‘Drive’ and ‘Sport’ programme utilizes advanced electronicsin the tiptronic® to respond to driver input efficientlyfor an unbelievably smooth drive.Refined contours and elegant design com-tiptronic transmission, and gear change behavior accordingto the mode selection. It comes with a comfort,dynamic, auto, and a new efficiency mode thatadjusts to earlier upshifts and delayed downshifts ofgears while adopting a more energy-efficient mode ofoperation.a car has to maximize the use of all its four wheels.That is where Audi’s iconic quattro® permanentall-wheel drive system comes in. Through the useof a self-locking center differential with wheel-selectivetorque, the drive force can be transferredto any axle if wheels on that axle of the car areIncludes automatic air conditioning, xenon plus including headlightcleaning system, Audi symphony radio, driver information system,hill descent assist, airbags/ head airbag system/ integrated headrestraint system, electromechanical parking brake, recuperation,start-stop system, Audi drive select®, comfort key.Optional extrasbines with the sporty attitude of the Audi Q5 for ablend of luxury and sportiness in a compact SUV.Space is a premium, they say. But the Audi Q5threatening to lose grip. Offering better tractionduring acceleration and improved safety due toMMI® Navigation with reverse camera, pearl-effect colour, BangOlufsen sound system, S line package.Leatherette seats , 3-spoke sports steering covered inleather and leather-covered armlets exude sophisticationand class. Even the needle caps in the driving areais a compact premium SUV and that means it has beendesigned to maximize the space within its four doors.Ergonomically designed interior offers ultimate com-impressive grip. The Audi Q5 displays stunning agility,balance and preciseness on the road, overcomingevery bend with ease and without fuss.For configuration options and technical data on the Audi Q5,visit www.audi.com/q5.have been redesigned with an aluminum look demonstratingthe precision and eye for detail that went intothe design of the Audi Q5.fort and ease to the driver.The Audi Q5’s load area is surprisingly largeIntegrating internet connectivity to a car isbecoming an increasingly important facet of auto-A 360-degree view of the Audi Q5, videos explaining theassistance systems and further material can be found in theAudi magazine iPad app.Audi has also included the novel idea of a conveniencekey. As long as the key is in your pocket, theAudi Q5 identifies you as the owner and you’ll be ableto get in and just push the start engine button to getgoing.too, and is able to accommodate just about any trip inmind; a weekend trip, a shopping spree, or a getawayvacation, with a loading width of 1050 mm and evenan additional storage area underneath the loadingfloor, there’s ample room for any situation.Adjustable rear seats backrest can be split-motive engineering in this day and age. The Audi Q5fulfils this potential of a connected car with the optionalAudi connect. Bringing the internet into thevehicle, it takes advantage of the possibilities thatthe smartphone and tablet provides by including aWLAN hotspot at the rear. The Audi Q5 is quite liter-The figures stated were determined in accordance with stipulatedmeasuring methods. Fuel consumption urban/extra-urban/combined(in l/100 km): (1) 9.6/6.9/7.9; (2) 6.6/7.1/6.9; (3) 11.4/6.9/8.5; (4)6.2/4.9/5.3; (5) 7.0–6.8/5.6–5.4/6.0; (6) 7.1/6.0/6.4. CO2 emissionscombined (in g/km): (1) 184; (2) 159; (3) 199; (4) 139; (5) 159–157;(6) 169.Audis have visually always stood out withfolded 40:60 or completely to make up even moreally ‘internet on the go’ and lives up to the Audi coinedtheir unique LED daytime running lights. In the newloading room. The electric tailgate on the Audi Q5 al-termed ‘networked mobility’.Audi Q5, it has been restyled with a homogenous LEDlows for the loading/unloading of luggage easily asdaytime running light strip that cuts a sharper profilethe door opens automatically and closes with just aThe fully imported Audi Q5 2.0 TFSI® isand elevates the overall sportier exterior. The LED rearpush of a button.priced at OTR RM328,000 without insurance. Thelights have been revised to give a more graphic effect.Audi Q5 is the winner of the 2010 IIHS Top Safety PickThe headlights feature an optional adaptive light thataward. //011 / drive / Audi magazine Audi magazine / 012

Uncompromising dynamism: More powerful, agile andenthralling, plus even lighter than ever before, the revampedAudi R8 asserts its dominance on the streets.Photos: AUDI AG, Primate PostproductionMotorsport is in its DNA. Which means that thetechnical and aesthetic revamp of the Audi R8 followed thesame principles as for a race car with the four rings badge:Never rest on your laurels, never stop refining the detailsand always keep pushing the envelope in terms of dynamismand agility.Both overhauled versions of the sports car—theAudi R8 Coupé and its convertible counterpart, the Audi R8Spyder—are still available with either a 4.2-liter V8 FSI or5.2-liter V10 FSI engine. Their shared mid-engine layout,which positions the weight of the power plant close to theyaw axis, ensures neutral handling and exceptional roadholding. As a result, the sports cars’ tremendous brawn isinstantly on tap and yet easily controlled—even for thoseof us that don’t earn a living on the track.To ensure the optimal translation of the engines’thrust into acceleration, the Audi R8 now has an S tronicgearbox. The new seven-speed dual clutch transmission allowsfor lightning-fast shifting and virtually uninterruptedpower delivery. In the Audi R8, the engine’s power is transferredonto the road via a quattro permanent all-wheeldrive with a strong rear-wheel bias and a highly responsiveviscous coupling. From behind the wheel, this is experiencedas better driving stability and enhanced agility.What’s more, there’s an exciting new addition tothe Audi R8 family—the Audi R8 V10 plus Coupé. If you’relooking for the “plus,” check out the increased engineoutput of 550 horsepower and the additional ten newtonmetersof torque over and above the Audi R8 V10. An intelligentmix of materials and a focus on trimming bulkmean that the Audi R8 V10 plus Coupé tips the scales at50 kilograms less than its sibling. Accordingly, the powerto-weightratio has also been squeezed down to an impressive2.9 kilograms per horsepower. Contributing tothis achievement are the standard ceramic brakes, bucketseats and special light alloy wheels in addition to numerousCFRP body parts such as the rear diffuser, sideblades,front spoiler and exterior mirror housings.Engine output, power-to-weight ratio and powertransmission can all be measured and fine-tuned. Butthere’s another key aspect that, while it certainly improvesin tandem with the others, is impossible for even Audi engineersto quantify. It’s something all Audi R8 drivers haveto explore for themselves: the astonishing driving enjoyment.One thing is for sure: The Audi R8 is and remainsultra-thrilling. //You can find a video game in the Audi magazine iPad Appthat will challenge your memory.EngineAudi R8 V8 Coupé 4.2 FSI quattro (430 hp)1Audi R8 V8 Spyder 4.2 FSI quattro (430 hp)2Audi R8 V10 Coupé 5.2 FSI quattro (525 hp)3Audi R8 V10 Spyder 5.2 FSI quattro (525 hp)4Audi R8 V10 plus Coupé 5.2 FSI quattro (550 hp)5Drive/transmissionQuattro permanent all-wheel drive, six-speed manual gearbox or seven-speed S tronic.Standard equipmentIncl. all-LED headlights, leather-covered multifunction sports steering wheel in threespokedesign, anti-theft alarm, driver information system, seat heating, LED rear lights,recuperation.Optional extrasIncl. diamond-stitched Fine Nappa full-leather equipment, garage door opener (Home-Link), gear/selector lever knob in aluminum with leather inlay, Audi music interface,Bluetooth interface, parking system plus with reversing camera, cruise control.To find out more about the Audi R8 or configure your car,go to www.audi.com/r8.Watch the Audi R8 in action at www.audi.tv.The specifications and models available locally may vary from the models stated above.The figures stated were determined in accordance with stipulated measuring methods,fuel consumption urban/extra-urban/combined (in l/100 km):(1) 21.3–19.3/10.0–8.4/14.2–12.4; (2) 21.3–19.6/10.3–8.6/14.4–12.6; (3) 22.2–20.5/10.6–8.9/14.9–13.1; (4) 22.2–20.5/10.7–9.2/14.9–13.3; (5) 22.2–19.9/10.6–8.6/14.9–12.9. CO2 emissions combined (in g/km): (1) 332–289; (2) 337–294; (3) 346–305; (4) 349–310; (5) 346–299.013 / drive / Audi magazine Audi magazine / 014

The path ofleast resistanceFor years it was the measure of all things. The streamlined shapeof the Audi 100 set a record in aerodynamics that revolutionized theindustry. Thirty years down the road, it’s still an impressive accomplishment.By Angus Frazer (copy) & Wilson Hennessy (photos)015 / drive / Audi magazine Audi magazine / 016

Cd of 0.30. This was a figure rival aerodynamics engineersmay have had to read twice before they believedit, as it was previously thought impossible for a mainstreamproduction car to achieve such a low number.“No one remembers who came in second,”Walter Hagen, the American golfer of the 1920s, fa-The critics were also impressed by theAudi 100, naming it 1983 European Car of the Year. AndThe Audi Wind Tunnel Centermously observed. Harsh words, but true all the same.However, the car you see here most definitely camefirst, albeit 30 years ago. And what catapulted this1982 Audi 100 so far beyond the competition was itsability to slip through the air quite unlike any previousmainstream production car.The creation of the car’s streamlined body shaperequired endless hours of painstaking, pioneeringwork—all carried out in strictest secrecy as the Audi engineersbroke new ground in the field of aerodynamics.even if customers did not fully understand what the Cdbadge signified, the advances the Audi 100 boastedin fuel efficiency and performance were easy to grasp.“The car’s four-cylinder, 75-horsepower engine may nothave been very powerful,” Mr. Zimmermann says, “butbecause the Audi 100 was able to move so smoothlythrough the air, it offered the performance of a muchlarger engine while delivering excellent fuel efficiency.”How does he rate the work of his predecessorstoday? “You can see that the overall shape of thealso receive ample praise from Mr. Zimmermann. “TheThe Audi Wind Tunnel Center is located in Ingolstadt on a10,000-square-meter site. There are three wind tunnels locatedhere: aeroacoustic, thermal and climatic. The facilityemploys 56 people and costs €100,000 a month to operate.The aeroacoustic wind tunnel tests how easily a car can slipthrough the air, and how quiet it is at speed. A 3.6-megawattrotor measuring five meters in diameter produces theairflow. Maximum wind speed is 300 kilometers per hour,although most aeroacoustic work is carried out at around140 kilometers per hour. With a noise level of just 6 dB (A),the four rings’ aeroacoustic facility is the quietest wind tunnelin the world.All the engineers from that time are now retired.But Klaus Zimmermann, who is today in charge ofthe ultra-modern Audi Wind Tunnel Center, remembersAudi 100 is aerodynamic,” he begins. “Other cars atthe time had much straighter shapes with very sharp,upright contours. This car’s lines are much smoother,wheel arch is the area that interrupts airflow the mostin a vehicle. Even today, this area remains a huge challenge,but we can see that back in 1982 the engineersThe thermal wind tunnel has a maximum airspeed of 275kilometers per hour but air temperature can be varied between+20°C and +55°C.exactly what a tremendous impact the Audi 100 madewhen it arrived. Back then, Mr. Zimmermann was workingas a junior aerodynamic engineer at a rival Germancar company.“When the Audi 100 came out, it was just sofar ahead of what everyone else was doing,” Mr. Zimmermannrecalls. “In a way, it was good for us workingwhich greatly assists airflow.”Along with the car’s overall form, there is noshortage of detail to illustrate just how innovative theAudi engineers were. For example, narrow tires helpedreduce drag, as did the window glass, which for the firsttime was fitted flush to the body.The wheel covers on the Audi 100 and thesmooth, flat panels surrounding the wheel archesunderstood the problem and took steps to deal with it.”And even the humble side mirrors tell a story.“Before, car mirrors tended to stick straight out andhad exposed brackets, unlike the smooth finish we seehere,” reveals Zimmermann. There is more to learn underthe hood, too. “A car’s cooling system creates a lotof drag, but this was the first time we saw ducting usedto guide the air through—again, it was very far aheadThe climatic tunnel is the newest, having opened in 2008. Ithas a maximum wind speed of 300 kilometers per hour andcan produce temperatures ranging from -25°C to +55°C.The Audi engineers can replicate desert-like sun with up to1,000 watts per square meter, or simulate a monsoon-likerainstorm by delivering up to 2,500 liters of water per hour.Staff must undergo special medical tests to ensure they arein good enough physical shape to work in such a variety ofconditions.at a rival company,” he adds with a smile, “because suddenlyeveryone took aerodynamics very seriously, andall at once our department was given a lot of money forof its time.”There is one area, though, that those engineersof three decades ago were not able to influ-It’s not just cars that are tested in the wind tunnel; the engineersat Audi have also helped skiers, cyclists, and evenswimmers raise their game.aerodynamic development. Even so, it still took five orsix years to catch up.”Suddenly, too, the importance of vehicle aero-ence: the flow of air underneath the car. “Today, ona modern Audi,” Zimmermann explains, “everythingapart from the exhaust is shielded, and this allowsFor further information go towww.audi.com.dynamics—a science previously only grasped by a hand-the air to flow much more smoothly under the body.ful of engineers—entered the public arena thanks to aThis is an area that has really advanced in the last 30successful Audi marketing campaign focusing on theyears. But, given the tools they had back then, the en-car’s drag coefficient, or Cd value. This figure revealsgineers who worked on this car did a remarkable job.”how easily a vehicle can slip through the air—the lowerthe number, the better. The 1982 Audi 100 recorded aAnd if those engineers were to visit the AudiWind Tunnel Center now, what might they make of it?“I think they would say we’re completely spoiled by theequipment we have at our disposal today,” says Mr.Zimmermann with a grin. //017 / drive / Audi magazine Audi magazine / 018

TreasurehuntersA small team from Audi Tradition hunts for replacement partsfor historic models. Sometimes their search takes them toexotic locations. In Asunción, Paraguay, they’ve hit a treasure trove.By Thomas Wirth (copy) & Stefan Warter (photos)019 / drive / Audi magazine Audi magazine / 020

0102030401 The local Audi, Porsche and Volkswagen importer, has amassed all the replacementparts its customers could ever possibly need. And they’ve been doing it since 1953!02 The latest addition to the cadre of cats gets plenty of TLC. He has an important jobhere keeping the mice in check. 03 There was always room for even the bulkiest partssomewhere on the shelves. 04 A lot of work for Timo Schiemer. The old storage space inAsunción, Paraguay, measures several thousand square meters.Could Timo Schiemer be imagined as happy rightnow? Picture him as he toils away in stifling heat under acorrugated metal roof, amid clouds of dust and myriads ofmosquitoes. For days he’s been ransacking cramped rowsof shelves in search of items that were deposited heredecades ago. The setting: a warehouse shed hidden behindanother row of buildings on the Avenida Eusebio Ayala, afaceless arterial road in Asunción, the capital of Paraguay.Timo Schiemer, 32, is a qualified industrial foreman.After working in body manufacturing for the innovativeAudi A2, he then made a U-turn in 2002 from the ultramodernto the past, which is where he sees his future. Itwas his passion that drove him to take on this formidablechallenge, though the sober title “Coordinator, HistoricSpare Parts Supply” on his business card doesn’t do justiceto his zeal by a long shot. Nobody understands betterthan Schiemer what Audi fans want: “When we go to clubevents,” he says, “there’s only one subject of conversation:replacement parts.” And that’s why he is here in Asunción.The street-front has long been lined with moderncommercial buildings, among them the squeaky-cleanshowroom of the local Audi importer. The company startedimporting the first Volkswagen Beetles to Paraguay in1953, followed by Audi models, and even Porsches havebeen here for quite some time—they sell well in this smallSouth American country. Half a century ago the importerwas already going strong. They owed that not only to therobust nature of the Bugs they imported, but also to theirown forward-looking spare parts strategy: They kept aseemingly never-ending stream of parts rolling in fromGermany just in case, so drivers would be able to get backon the road quickly if they ever had an accident or a breakdown.The plan was to help them avoid exasperatinglylong waits—the average delivery time for replacementparts back then was nine months.The warehouses in Asunción filled up. But as timewent on, a lot less went wrong with the Beetles, Audi carsand the like than anyone had figured. The result: As thedecades passed, over 3,500 square meters’ worth of partssimply languished in Asunción, a mammoth depot nobodyhas any use for today. “We even tried slashing prices by upto 90 percent, but it didn’t help much,” says an employee,who maintains a mental map of every single meter of everyshelf. He has been working here since 1972. His currentassignment is to assist Timo Schiemer and two colleaguesfrom Volkswagen Classic, who are spending three days herecombing the wooden shelves and the treasures stowed onthem so long ago. It was no accident that the trio of partsexperts found their way to Asunción, but the result of rigorousresearch. In fact, Audi and Volkswagen are currentlybuying up entire repositories of original spare parts on amajor scale, mostly outside Europe. No one in Germany,France or Italy stockpiled such massive inventories.There was no need, what with the high cost of storagespace and the short shipping distances in Europe.But that wasn’t the case in Central and South America,regions where Volkswagen, DKW and Audi were strongplayers early on.Several years ago, when Audi Tradition startedpaying attention to spare parts for classic and vintagecars, Timo Schiemer and his team had their work cut outfor them. “At the beginning there was hardly anything,”he recalls, “and now we have 20,000 types of items registered.”That number is growing all the time and, accordingto Schiemer’s estimate, around 300,000 parts altogetherare stored in the modern halls of NSU GmbH. That’s the organizationthat takes care of all things that have attaineda certain age, sport four rings and need a replacementpart. “Every day,” Timo Schiemer says, “we log an averageof 30 requests from Audi fans.” And the fact that he andhis team are getting better and better at helping them ispartly due to Schiemer’s willingness to travel over 10,000kilometers as the crow flies from his clean, air-conditionedstorage center managed with state-of-the-art logistics, tothis stifling shed in South America to rummage throughthe dust-coated arsenal. He continually unearths rarefinds, including hoods and doors, which are so complexto manufacture that reproducing them is prohibitively expensive.It’s discoveries like these that fulfill the survivingAudi classics’ need for parts.One glance is often enough to tellTimo Schiemer what he’s found. Amazingly,time has left hardly a mark on the parts.“Our main goal is to keep these cars running,”says Schiemer, his eyes watering and skin coated with afine film of dust. He doesn’t even notice the discomforts,so strong is his explorer’s passion. It’s just like in the ancientlegends that tell of mysterious treasure maps withenchanted paths leading to magnificent riches. Only thistime the treasure hunt is real. All things considered, TimoSchiemer can definitely be described as a happy man. Avery happy man. //Audi Tradition parts shopThe Audi Tradition Teile Shop (online parts shop) is open 24/7. Customers in Germanyand Austria can place orders directly. For deliveries to other countries, thereis a contact form to fill out and, of course, Audi dealers also gladly accept orders.Before a new part is taken out of storage and made available for purchase, it issubject to rigorous examination by experts. It is described in detail and photographed.Safety-relevant components are filtered out. Some of them are used asthe basis for factory reconditioning.Contact the Audi Tradition Teile Shop atwww.audi.de/tradition-parts.You can find more images in theAudi magazine iPad app.021 / drive / Audi magazine Audi magazine / 022

Showroomof thefutureAudi City ushers in a new era in car sales—areal-life cyberstore right in the middle of the city, soyou can stop in while you’re shopping. The first ofits kind is now open in London.By Dominic Lutyens (copy) & Samuel Hicks (photos)Multi-touch tables let customers configure “their” Audi.A radical, revolutionary concept is the approachAudi is taking with a new generation of showrooms: Thepilot project Audi City sits in the middle of the shoppingdistrict. The cyberstore, which opened in July 2012 in theheart of London, lets you experience the complete Audirange in an entirely unique, interactive environment. Itslocation in the opulent surroundings of Piccadilly, oppositeThe Ritz, makes the refreshingly purist interior of this twostoryshowroom a true standout. The minimalism extendsto the reduced quota of cars on display—just five in total.This is ironic given that the number of models Audi producesis growing: In 2007, it had 23 in its lineup; today ithas 42. Yet here there’s no need for serried ranks of cars asyou can view high-definition, life-size images of every Audimodel on floor-to-ceiling screens called “powerwalls.”Audi City aims to fuse the physical world with thevirtual one. The fact that nine out of ten customers nowgather information online before they visit a dealershiphas hugely influenced this rationale. Similarly, consumersare increasingly proactive and discerning when choosing acar. At Audi City even the most casual visitor is welcometo explore a huge number of options for models, includingengine types, colors, upholstery, equipment and soon. This is done at lectern-like, 32-inch multi-touch tablesin front of the powerwalls, on which customers can surfmenus and options as you would on an iPad.A new attraction in London’s exclusive Mayfair district.of spatial ambiguity. “We transport the brand in an emotionalway straight into the world our customers live in,”explains Sven Schuwirth, head of brand development andcorporate identity at AUDI AG.A largely monochrome palette and the use ofmainly industrial materials underscore the consistentlook. The floors are all one color, with variations in texturesubtly indicating you’re in a different area. The privatecustomer areas, for instance, boast a deep-pile, chocolatebrowncarpet. Such nuances hint, too, at the seeminglyinfinite number of choices open to customers. This showroomis not only for digital natives—it’s the showroom ofthe future. //Watch the films about the first Audi City on theAudi magazine iPad app.The intuitive user guidance makes thevehicle configuration a child‘s play.Impressive: The two-million-pixelpowerwalls.Raise the curtain on 74/75 Piccadilly: The first Audi City has taken upresidence among the shops and restaurants of lively central London.That information is then transferred onto thepowerwall with a simple tap. An acoustic system relayssounds relevant to the car selected, from its engine soundto spoken information. Customers can use intuitive gesturecontrol to call up a menu of options or make “their”car rotate through 360 degrees, allowing them to examineit in minute detail—including the interior. Downstairs aretwo private areas for customer consultations. There, withthe aid of a sales adviser, visitors can refine their choiceof car even more precisely. Amazingly, placing any of thesamples by the multi-touch table or on the sales adviser’stable will change the color of the car displayed on the powerwall.The showroom’s minimalist design creates an unintrusiveenvironment in which customers are free to maketheir own choices with the aid of the interactive technology.Not that the interior is blandly neutral—the Audi Cityshowroom is dynamically diagonal and asymmetric. Anotherkey feature is the use of reflective glass, which coversseveral columns upstairs, creating an intriguing senseAudi City worldwideAudi plans to launch additional state-of-the-art showroomsin 20 major international cities by 2015, allowing itto reach more urban customers and offer a one-stop shoppingexperience with a difference. The next Audi City is dueto open in Beijing at the end of 2012.Visit Audi City on the Internet athttp://microsites.audi.com/audi-city/en/.Follow news and the latest Audi City developmentson Twitter: twitter.com/audicity.See more of Audi City on the Audi YouTubechannel: www.youtube.com/audi.023 / drive / Audi magazine Audi magazine / 024

moveAlways on the go with the best in sport and travel.Football in the year of the dragon: FC Bayern Munich takes China by storm. 29Local events: The Audi Q3 launch & Audi quattro Cup 2012. 33The world‘s largest amateur golfing event: Audi quattro Cup025 / move / Audi magazine Audi magazine / 026

At first it was just a faint buzz, like a swarm ofbees. With each step the group of travelers took throughthe near-deserted terminal at the airport in Guangzhou(formerly Canton), it got louder. Just before the escalatorthat led downstairs to the arrivals area, there was nodoubt about it: This was going to be a frenzy worthy of aBeatles reunion. The athletes slowed their progress, visiblypuzzled and not quite sure what awaited them downbelow. With their gradual descent, the spectacle unfoldedbefore their eyes: Thousands of deliriously cheering fansholding signs and sporting Bayern jerseys gave them awelcome so wild that it prompted Bayern defender HolgerBadstuber to comment at the end of the trip, “I’ve neverseen fans go that crazy anywhere in the world.” In an interviewwith a Chinese journalist, Manuel Neuer tried toget to the bottom of this phenomenon: “Are the people inthe south of China especially high-spirited? In Europe, thefans get crazier and crazier the farther south you go, too.”The interviewer said no, young people in China are simplywild about football. North or south, it doesn’t matter. Andthe most popular team from Germany just happens to beFC Bayern Munich. “It makes it even more important thatwe regularly visit this country. It’s the biggest country inthe world with unbelievable economic potential. And I dothink it is to Bayern’s credit if we try to offer support to Chinesefootball,” remarked Karl-Heinz Rummenigge, executiveboard chairman of FC Bayern Munich, who, like headcoach Jupp Heynckes, had experienced the country before.The current lineup of players experienced Chinaduring their five-day stay mainly through the windows ofthe team bus. Or in the stadium. After all, this trip was partof the pre-season preparations, so they had to take it seriously.Their first opponents were the Beijing Guo’an FootballClub, 2009 champions of the Chinese Super League,who they faced on July 24. After 90 joyous minutes andsix goals for the Bavarian squad, the players left WorkersStadium in Beijing having converted a few new fans withtheir display of skill.Some 2,000 kilometers and a four-hour flightfurther south was the next stop on their tour. Guangzhoucan rightly be called the modern mecca of Chinese football.The World Cup-winning Italian coach Marcello Lippiwill be taking over as coach of Guangzhou Evergrande FCin the coming season, and the club has also signed formerBundesliga player Lucas Barrios. Looking ahead, news likethis signals the growing role of Chinese football in the internationalarena. So it came as no surprise that AUDI AGchose South China as the stage for the second Audi FootballSummit. Bayern went up against none other than VfLWolfsburg, who were also on a tour of China. In a livelymatch in front of a 45,000-strong crowd in Guangzhou’sOlympic Stadium, Mario Mandzukic scored with a penaltykick in the 29th minute, followed by Arjen Robben’s goalfor Bayern in the 39th minute. Vaclav Pilar picked up a consolationgoal for Wolfsburg in injury time. Tropical temperaturesand humidity barely distinguishable from the rainthat abated promptly at kick-off kept the fans and playerssteaming through both halves of the match. After the ceremonycrowning the victors of the Audi Football Summit inChina, Jupp Heynckes noted, “Under extreme weather conditionsthe players gave it all they had. I’m very pleased.”The weather ranked right up there with the fans as one ofthe extremes of this trip, often well over 30°C with 100percent humidity—in cities whose air is not known for itspurity at the best of times. “But nobody moaned or complained,”said Rummenigge in praise of his squad.By the end of the tour, FC Bayern Munich was onetrophy and a great deal of experience the richer. “This isa completely different world,” remarked Thomas Mülleron Facebook. He most likely posted the observation with agrin on his face, seeing that the female fans screamed hisname especially loudly. //Watch the documentary of FC Bayern Munich’sChina tour on www.audi.tv.You can get more pictures of China’s fan cultureon the Audi magazine iPad app.0301 Dante, a recent addition to the team, has now learned how it feels to be an FC Bayern Munich player—like a pop star. Manuel Neuer kept his cool. Never turning down arequest for an autograph, always pleasant, the goalie stood as tall and solid as a redwood amid swarms of fans. 02 Franck Ribéry couldn’t wait for the landing in Guangzhou.Playing the entertainer on the plane, he took over part of the captain’s job by greeting the attendants and his teammates from the cockpit with a cheerful “Off we go! Havefun and good luck.” 03 Fans of the Beijing Guo’an Football Club were also looking forward to the friendly against the famous opponents.01 02Audi Q3 launch in ChinaThe launch of the Audi Q3 in China was accompanied by an impressivelineup of celebrities on the night before the Audi Football Summit.Actress and model Gao Yuanyuan was the charming host of the fastpacedevening. After seven Audi Q3 cars performed an up-tempo andspectacularly choreographed routine on the Guangzhou GrammarSchool stage, the entire squads of FC Bayern Munich and VfL Wolfsburgall autographed an Audi Q3. Ivica Olic, the former Bayern striker whonow plays for Wolfsburg, admitted, “I always loved driving an Audi.” Heglanced longingly at the newest member of the Q family. DominiqueBoesch, president of the Audi Sales Division China, was very optimisticabout prospects for the Audi Q3: “We’ve sold 50,000 so far, and nowwe’re adding China as well.”Learn more about the Audi Q3 and the enginesand equipment available at www.audi.com/q3.The figures stated were determined in accordance with stipulatedmeasuring methods. Fuel consumption urban/extra-urban/combined(in l/100 km): 10.2–6.2/6.4–4.7/7.7–5.2. CO2 emissions combined (ing/km): 179–137, EU5.031 / move / Audi magazine Audi magazine / 032

EventsMalaysian duo competes withworld’s best amatuer golfers.The Audi Q3 makes its debut in Malaysia.Yap Yee Huat and Ng Eu Jin emerged as champions.Audi owners Yap Yee Huat and Ng Eu Jin emergedas champions in the Audi quattro Cup 2012 MalaysianFinal on October 20th 2012. The duo clinched victorywith 41 OCB Stableford points out of 59 teams andrepresented Malaysia at the world finals in South Africaon the 23rd to 27th November 2012. We congratulatethe winners and applaud the fine teamwork and spiritdisplayed by all participants.Euromobil Sdn. Bhd. introduced the new Audi Q3,a compact luxury ‘city-friendly’ SUV for the first time tothe Malaysian market. Unveiled by YBhg Dato’ Sri HajiMohd Khamil Jamil, Chairman of Euromobil Sdn. Bhd., atthe Subang Skypark Terminal, Lapangan Terbang SultanAbdul Aziz, the event was also graced by Dato’ MukhrizTun Mahathir, Deputy Minister of International Trade andIndustry. The launch event witnessed the handing over ofAudi Q3 keys to the first 9 proud owners.This year’s world finals took place in the prestigiousArabella Golf Club, Western Cape, South Africa withteams from Australia and South Africa emerging as victorsin the world championship. The Audi quattro Cup is nowthe world’s largest amateur golfing event and was first establishedin 1991. Having attracted over 90,000 amateurgolfers with up to 785 tournaments having been contested,it has become a highlight for avid golf fans.We hope to see you next year when the Audiquattro Cup returns.Ensuring a comfortable drive on and off the road,the Audi Q3 is the most diminutive member of the AudiQ-series family. The premium compact SUV displays theexpertise of Audi’s engineering from its lightweight body,efficient drivetrains, a dynamic chassis and even down toits state-of-the-art assistance and multimedia system.With a 2.0 TFSI® engine, the Audi Q3 produces an outputof 170 hp and is designed to look the part—a sporty edgewith sharper lines.The Audi Q3 2.0 TFSI® quattro is priced fromRM258,000 OTR without insurance and the 2.0 TFSI®quattro with S line at RM279,000 OTR without insurance.The Audi Q3 is available for test drives at Euromobil showrooms.Audi owners tee off at the Glenmarie Golf & Country Club.033 / move / Audi magazine Audi magazine / 034

inspirePeople and ideas that inspire us.En vogue with the Audi A7 Sportback. 37Open to a variety of musical influences: Jazz singer Viktoria Tolstoy. 43The people behind the Audi Urban Future Initiative: Dr. Heinrich Wefing. 47Audi Ultra lightweight construction on chairs. 51The mountains of Salzburg: Dr. Wolfgang Ullrich escapes to a natural wonder. 53A plea from a bike lane user. 56Photo: Yang HaiChinese singer Dadawa performed in Hamburg as part of the Schleswig-Holstein Musik Festival. AUDI AG has been a sponsor of the festival for 25 years.035 / inspire / Audi magazine Audi magazine / 036

Jumpsuit: Kenzo; shoes: Tabitha Simmons; bag: Nancy Gonzalez; sunglasses: vintage.039 / inspire / Audi magazine Audi magazine / 040

Dress and shoes: Jil Sander; sunglasses: Chanel.EnginesAudi A7 Sportback 2.8 FSI (204 hp) 1Audi A7 Sportback 2.8 FSI quattro (204 hp) 2Audi A7 Sportback 3.0 TFSI quattro (310 hp) 3Audi S7 Sportback 4.0 TFSI quattro (420 hp) 4Audi A7 Sportback 3.0 TDI (204 hp) 5Audi A7 Sportback 3.0 TDI quattro (204 hp) 6Audi A7 Sportback 3.0 TDI quattro (245 hp) 7Audi A7 Sportback 3.0 TDI clean diesel quattro (245 hp) 8Audi A7 Sportback 3.0 TDI quattro (313 hp) 9Drive/transmissionFront-wheel drive, quattro permanent all-wheel drive, multitronic,seven-speed S tronic, eight-speed tiptronic.Standard equipmentIncludes deluxe automatic air-conditioning, xenon plus headlights,LED tail lights, leather-covered multifunction steering wheel in fourspokedesign, cruise control, electrically opening and closing luggagecompartment lid, quattro with sports differential.Optional extrasInclude LED headlights, deluxe four-zone automatic air-conditioning,MMI® Navigation plus with MMI® touch, head-up display, assist packagewith Audi pre sense plus, Bang & Olufsen Advanced Sound System,three-spoke leather-covered multifunction sports steering wheel—heated and with paddles.To read more about the Audi A7 Sportback tech specs and equipmentor to configure your car, go to www.audi.com/a7.The specifications and models available locally may vary from the modelsstated above.The figures stated were determined in accordance with stipulated measuringmethods, fuel consumption urban/extra-urban/combined (in l/100km): (1) 9.6/6.1/7.4; (2) 10.7/6.5/8.0; (3) 10.8/6.6/8.2; (4) 13.4/7.5/9.6;(5) 5.9/4.7/5.1; (6) 6.8/5.1/5.8; (7) 7.2/5.3/5.9; (8) 7.3/5.1/5.9; (9)8.0/5.6/6.4. CO2 emissions combined (in g/km): (1) 172; (2) 187; (3) 190;(4) 225; (5) 135; (6) 152; (7) 156; (8) 156; (9) 169.Dress: Balmain.041 / inspire / Audi magazine Audi magazine / 042

From Swedenwith loveEven in her tenderest years, she had no doubts: “I wanted tosing and perform on stage.” Today, Viktoria Tolstoy is acclaimed asone of the most outstanding jazz vocalists. Audi magazinemet the versatile singer in her home in Sweden.By Andreas Wrede (copy) & Mads Teglers (photos)It only takes a few minutes to cross the elevenkilometer-longbridge over the waters of the Øresund straitfrom Copenhagen to Malmö. Before you know it, you’veleft Denmark and are in the Swedish province of Scania—apiece of land which King Magnus Eriksson bought from aCount of Holstein in the 14th century for the then exorbitantsum of 34,000 silver marks.Viktoria Tolstoy’s house on the outskirts of Malmöis not old by those standards but does date back to 1850.On closer inspection of the interior, this fact leaps to thefore in the form of delicately carved door frames, woodenfloors that whisper mysteriously of times gone by and agarden blooming enchantingly from every corner. >>A year ago, when Viktoria Tolstoy was looking for a house for her family in Malmö,she instantly fell in love with this property. The house been her home ever since.043 / inspire / Audi magazine Audi magazine / 044

Viktoria Tolstoy is not a jazz puristand integrates elements of folk, funkand pop into her albums.While music was her destiny, Viktoria Tolstoydid not pursue it in the conventional way and has neverreceived any formal vocal training. Her classrooms werethe jazz clubs in Stockholm, where she performed eveningafter evening. At the age of barely 20, she brought out herdebut album and two years later För Älskad (which translatesroughly as “excessively beloved”) catapulted her intothe local charts. The public could no longer ignore thatremarkably vibrant, utterly irrepressible and artfully mutablevoice of hers.You can listen to a sample of Viktoria Tolstoy’s current albumas part of the Audi magazine iPad app.The singer walking past the Moderna Museet contemporary artmuseum in Malmö. “I love how old and new co-exist in creativeharmony in this city.”“I love how isolated this house is. So much of myyear is spent traveling—this is where I recharge my batteries,”says Viktoria Tolstoy, looking across at drummerRasmus Kihlberg. The pair married recently and their fouryear-oldson Niels, who has smears of colored chalk on hisface and hands, trots merrily around the house.“When I was Niels’s age, I already knew that Iwanted to sing and perform on stage. My father is a pianistand jazz was always part of my life.” Accompanied by herfather on the piano, Viktoria made her first appearance infront of an audience when she was 14. “I stood up thereand sang my heart out, and it was the most glorious thingI had ever experienced.”Now 38 years old, Viktoria Tolstoy is not a jazz puristand has absorbed a variety of musical influences overthe course of her career. “When elements of folk, funk,pop or soul move me, I integrate them into my songs.”The musicians she admires—among them Chaka Khan andDinah Washington (1924–1963) as well as instrumentalistssuch as guitarist and harmonica player Toots Thielemansand pianist Esbjörn Svensson (1964–2008)—have allconsciously pushed the boundaries of the genre.Two other names also come up in the conversation:Jaco Pastorius (1951–1987), who revolutionized the bassas a jazz instrument by electrifying it, and Peter Gabriel,the former front man of Genesis, who went on to becomeone of the leading promoters of world music. Tolstoy adds,“Last but not least, there is of course the great Herbie Hancock,who my album Letters to Herbie is dedicated to. Heis one of the last giants from the Miles Davis and John Coltraneera. Even at the ripe old age of 72, he continues tochart new territory in jazz.”The album was recorded in the studio in a merethree days. Before that, however, “We spent many monthspreparing Letters to Herbie.” When Tolstoy says “we,”she also means her record label ACT and its founder SiggiLoch—one of Europe’s premier jazz producers, “who neverforgets any of his artists’ birthdays.” While the house inMalmö is her private world, her family refuge, “ACT is likemy musical family,” she says, smiling.Which is not to imply that she doesn’t talk aboutmusic at home. “My husband has long been a specialsource of inspiration for me—plus, he’s a totally brilliantdrummer.” His music room is in the back left corner of theyard. Rasmus Kihlberg’s sense of rhythm is in demand internationally.“When we tour together—as we did this yearin China, Germany, Sweden and Japan—we take along ideasthat we put into music together,” comments Viktoria.Soon she will be back in the studio recording. “I’mthinking along the lines of a concept album,” she says, notwanting to give much more away than that. “First, I needto get in a huddle with my friends at ACT.” One secret she’shappy to reveal is, “I don’t sing in the shower or kitchen—Ionly sing on stage or in the studio.” In this regard, at least,she sets strict boundaries on her art. Singing in the tub issomething she leaves to her son.The fact that her great-great-grandfather was acertain Count Lev Nikolayevich Tolstoy, better known asLeo Tolstoy (1828–1910), is not something that carriesmuch weight in her life. “It’s wonderful to be related toViktoria Tolstoy likes to have a go at her husband’s drum kitin his music room and enjoy a bit of alone time.such a great writer but I’ve never seen it as a reason to givemyself airs.” She does have a deep respect for the Russiannovelist’s insatiable hunger for freedom and dedicationto the education and socio-political betterment of thepeasants under tsarist rule.Perhaps that perpetual striving for a self-determinedlife is something that she has inherited from LeoTolstoy. However, Viktoria’s illustrious forbear had littletime for the supernatural, so they would probably nothave seen eye to eye on the subject of the ghosts in theMalmö house. She believes that “Benevolent souls inhabitour home and sometimes we hear footsteps in the night,a door will open or a window close.” Which means thatsinger Viktoria Tolstoy is surrounded by good spirits. Andwho wouldn’t want that? //You can listen to a sample of Viktoria Tolstoy’s current albumas part of the Audi magazine iPad app.Viktoria Tolstoy on tourTo the audience’s delight, Viktoria Tolstoy performed at the AudiForum Neckarsulm on July 22 as part of her 2012 Letters to Herbietour. She was joined on stage by a number of colleagues, includingthe highly talented pianist Jacob Karlzon. The Audi ForumNeckarsulm provides a new home for regional cultural events.Further information can be found atwww.viktoriatolstoy.com.045 / inspire / Audi magazine Audi magazine / 046

“People engagebetter with somethingthey have helped toshape than withanonymous architecture.”The Audi Urban Future Initiative brings together artists, architects,urban planners and scientists to envision the future of urban life andof urban mobility as it might appear in 2030. Dr. Heinrich Wefing,journalist, author and architecture critic, talks about the interaction ofpolitics and architecture, democracy and cities that never stand still.By Katharina Lotter (interview) & Antonina Gern (photos)Dr. Heinrich Wefing had originally intended to followin his father’s footsteps and become an architect. Butafter completing a series of internships, he found he wasreally only interested in the creative side of architectureand felt little inclination to deal with clients, authoritiesand contractors. So he started out studying art history,later adding law, while always retaining his link to architecture.The subject of his law dissertation, in fact, wasparliamentary architecture and how democracy expressesitself through its buildings. Prior to his appointmentas deputy editor of the political section of the Germanweekly newspaper Die Zeit, he worked for many years onthe literary and arts section of the Frankfurter AllgemeineZeitung, where he made architecture and urban planninghis special focus. Dr. Wefing chaired the Audi UrbanFuture Summit, as well as the Audi Urban Future Award2010 workshop and conference in London and the awardceremony in Venice. He also moderated the Metropolis &Mobility Dialogue of the Audi Urban Future Award 2012in Ingolstadt.“Although a city consists of stationary structures, it’s alsomade up of people, and it’s an artifact that’scontinuously changing,” says architecture and culturalexpert Dr. Heinrich Wefing.Audi magazine: Dr. Wefing, after chairing the Audi UrbanFuture Initiative, what impressions will you takeaway with you?Dr. Heinrich Wefing: First of all, it’s exciting toobserve what happens when architects meet people whobuild cars. It’s taught me so many new things about >>047 / inspire / Audi magazine Audi magazine / 048

how cities function. But the main thing I’velearned more about is how a corporation like Audi works—a vast, complex organization that puts several hundredthousand vehicles on the road every year. Of course, it’sincredibly difficult for such a large company to suddenlyturn around and say: “Well, folks, we’re doing great, andwe can certainly keep going like this for another ten years,but we need to take some time out now to think aboutwhere we’re headed.” It takes a great deal of innate couragefor a car manufacturer to invest money in somethingas “wacky” as an urban planning initiative.Given that cars represent mobility, and architecture isby nature a more stationary discipline, the combinationdoesn’t really make sense at first.That’s true. But what brings the two together isthe city. And although a city consists of stationary structures,it’s also made up of people, and it’s an artifactthat’s continuously changing. Outside of our orderly Europeancities, it’s a largely unpredictable process of explosiveand prolific expansion. Things are in a constantYou have addressed the political dimension of architectureand urban planning. How on earth did you hit onthe idea of approaching architecture from a politicalperspective?I studied in Bonn and I used to ask myself howthis strange little “capital village” evolved at all and whyit looks so different from other capital cities. I becameso fascinated that I even wrote my dissertation about it.Into the 1970s, there was at least a superficial claim thatthis was just a provisional arrangement. Both clients andarchitects deliberately avoided using Bonn as a showcasefor their work. When the German Bundestag decided toconstruct a new parliament building, there was some intensedebate over what it might look like. Architecture inWest Germany was to be new and different; there was adesire to stand out from East Germany and, much moreimportantly, from the National Socialist era. That was avery consistent theme at the time: We have to build differentlythan in the past.Günter Behnisch, who constructed the new plenarychamber of the German Bundestag in Bonn, was a U-“We knowfrom experiencethat people tendto identify morestrongly witha process whenthey participatein it.”state of flux. The question as to how the mobility of thefuture will look has major implications for cities and theirboat commander during the war. That was why he wantedan open architectural style that would let the sun shineNowadays, the focus of architecture is on transparency anddemocracy, not power and provocation.architecture. But beyond these considerations, there arein while at the same time giving occupants a view of thealso plenty of political and even philosophical issues atoutside world and enabling them to connect with theirstake, and I find that enormously exciting.surroundings. The schools he built also follow resolutelydemocratic lines, in stark contrast to the barrack-styleschools built at the turn of the twentieth century.But is glass really a “democratic building material?”quirements but otherwise do more or less whatever theygenerated great public interest as a tourist attraction.One thing democracy requires is transparent deci-want with their lot. And then you have a building sittingAnd leases and sales are going well.sion-making processes and the disclosure of arguments.there, and people have to live with it. It’s not a particular-Truth and light are traditionally related concepts: Thely democratic process, but perhaps there’s no other wayEven though it’s really only for a small, very wealthy sec-light of truth, to be in the limelight in the sense of “inof organizing things. Nowadays at any rate, the planningtion of the population.the public eye”—these themes are deeply rooted in ourprocess still often happens under the radar. For 20 years,That’s true, but I think that’s part of the naturelanguage. Of course, democracy can just as easily be prac-people don’t take much of an interest in it, but whenof big cities. Things aren’t all the same in conventionalticed in a stable. But there’s also the question of how anthe backhoes roll up, they think: Wait a minute, I don’tcities. The mixture of quiet and expensive residential ar-administration wants to present itself. That’s why we nowknow anything about this, and now I want to have my say.eas, rougher neighborhoods and areas where it’s cheaperalso have a glass dome on the Reichstag in Berlin. We hadThat’s a problem. We know from experience that people,to live is what gives cities their charm in the first place. Ito take a building that was so solid and impenetrable andin smaller communities at least, tend to identify moredon’t believe that we can evaluate the really importantmake it transparent in one fell swoop. That was no easystrongly with a process when they participate in it. Theirissues today. What’s much more interesting is whetherAudi Urban Future InitiativeThe 2010 Audi Urban Future Award, Germany’s most highlyremunerated architecture competition, marked the firststep on the road to the future. One year later, in March2011, AUDI AG decided to continue its engagement withurban development and linked the award to the long-termAudi Urban Future Initiative. The initiative aims to promoteinterdisciplinary exchange among respected experts on theissue of urban mobility. The most important theses of theaward are substantiated in cooperative research projectsand workshops and examined in ongoing discourse in whichAudi employees also participate.For the latest developments and projectsthat are part of the initiative,go to www.audi-urban-future-initiative.com.Become a fan atwww.facebook.com/audiurbanfutureinitiative.task, because when the Reichstag was built, transparencyand democracy were not salient factors—it was all aboutpower and provocation. With the exception of the cathedraland the Kaiser’s palace, no other building in the citywas permitted to have a dome. Then along came the parliamentariansand put a dome on their building, an act ofoutrageous arrogance that earned them the Kaiser’s uttercontempt. So you see it’s entirely possible for politicalconflicts to suddenly play out in architecture.Another reason politics plays a role in architecture isbecause there are always calls for greater democracy inurban planning processes. Will it become even more importantfor the public to have a say going forward?People should begin by asking themselves whetheror not architecture can ever be democratic, beyondmere gestures and symbolism. In normal cities, thereare property owners who have to comply with certain re-attitude toward the resulting structure also improves.People engage better with something they have helpedto shape than with anonymous architecture that has beenthrust upon them.You live and work in Hamburg, which enables you to followthe development of the vast HafenCity project. Doyou like what you see there?I think it’s a project where a great deal has beenlearned from the mistakes of the past. It’s very homogenousin one sense and verging on the repetitive because ofthe way that every building tries to assert its uniqueness.But there are schools, plenty of restaurants, cultural facilities,a mixture of residential and office space. If youcompare it to the urban expansion projects of the 1960s,70s and 80s, it represents a huge leap forward. At thesame time, it’s a project that was planned and completedwithin a very short period—an instant product. But it hasa district can be adapted to cater for new requirementsin the future. Our urban areas dating back to the turn ofthe 20th century allow for alternative uses of buildings.We’re seeing factories converted into loft apartments orcultural institutions. Large apartments are turning intooffices and vice versa. From an architectural perspective,I have no strong feelings about HafenCity, positiveor negative. We’ll have to wait and see how it measuresup: Will it still be attractive in 30 years? Or will we thendecide we’d be better off tearing it all down again? That’salso an option. Then, 30 years down the road, the nextlayer will simply be added. //Watch a conversation between Dr. Heinrich Wefing andPeter Schwarzenbauer, Member of the Board ofManagement for Marketing and Sales of AUDI AG,in the Audi magazine iPad App.049 / inspire / Audi magazine Audi magazine / 050

Audi ultraEvery g ramcountsDuring the Salone Internazionale del Mobile in Milan, Audi showcasedwith the R18 Ultra Chair developed by design duo Kram/Weisshaarjust how advanced the lightweight design process is today—and invitedthe public to try out the chair.By Dorothea Sundergeld (copy)“The Future in the Making” was the title of the ex-Does this mean Audi is now producing chairs ashibition to which the Italian architecture and design mag-sophisticated as ultra-lightweight race cars? “No, that’sazine Domus invited guests to Milan’s venerable Palazzonot our intention,” says Dr. Durst. “With our installationClerici from April 17 to 22. Visitors strolling through thewe want to communicate what our approach to light-magnificent 18th century chambers witnessed how choco-weight design technology is all about.” There will be atThe object of seating desire in the original.late desserts are made in a 3D printer or how solar energycan be used directly for the manufacturing of vessels.least one additional R18 Ultra Chair, however. The dataacquired during the Milan installation will be analyzed andharnessed to develop an optimized version of the chair. ItIn the palace courtyard, the Audi R18 TDI, theis slated for exhibition at Design Miami/ in December. //winning race car in the 2011 24 Hours of Le Mans, wasflanked by another eye-catching lightweight design tourde force: the R18 Ultra Chair—a delicate four-legged chairFind additional footage and a link to an extensiveInfo-PDF in the Audi magazine iPad App.with an angled seatback, weighing not even two kilograms.It was designed by the German-Swedish design duoKram/Weisshaar in collaboration with the experts at theAudi Lightweight Design Center in Neckarsulm. The seat ismade from rigid carbon fibers, with the backrest fashionedout of a more flexible carbon-fiber/rubber compound andAudi ultra technologythe legs crafted from high-strength aluminum. Nothingyou wouldn’t expect to see at the world’s most importantFour chair legs, nice and neat.Under the Audi ultra banner, the company pools all itsactivities and innovations from the fields of lightweightdesign, materials, construction principles and productionprocesses. Alongside Audi e-tron and Audi connect,Audi ultra is one of the core technologies that embody the“Vorsprung durch Technik” concept in all vehicles built inIngolstadt.However, Audi ultra expertise can be applied not only inautomotive engineering and auto racing, it is also used onrepeated occasions in other fields such as sled and boatbuilding,the development of an Audi carbon ski—or nowin the design of an innovative piece of furniture.To learn more about Audi ultra, go towww.audi.com/vorsprung-durch-technik/ultra.Watch several movies of the Audi ultraTechnology at www.audi.tv.Photos: Kram/Weißhaar AB, Tom Vackfurniture show—if it weren’t for the thick, black cablesemerging from the seat, the numerous sensors and thescreen on the other side of the stage visualizing in real timeand false colors every bit of pressure exerted on the chair.“R18 Ultra Chair Public Beta” is the title of the installation—andjust as beta versions of computer programsare made available to the public for testing, for five daysthe public was invited to try out the chair in Palazzo Clerici.Unlike in conventional market research, the volunteerswere not asked how they liked the chair. The informationof interest to the designers is collected by the chair itselfvia sensors. Because each and every person sits differentlyand exerts pressure on the chair in a different way. “In theAudi ultra concept, every gram counts,” explains Dr. KarlDurst, engineer for fiber-reinforced composites at Audi,“that’s why it’s our objective to apply the right amount ofthe right material in the right place.”A sketch of the R18 Ultra Chair.051 / inspire / Audi magazine Audi magazine / 052

Why here?Up close on very personal territory: Dr. Wolfgang Ullrich,61, Head of Audi Motorsport, on the terrace of theBerggasthof Biberg, a mountain lodge around1,500 meters above sea level with a breathtaking view ofSaalfelden in the Austrian state of Salzburg.By Andreas Wrede (copy) & Bernhard Spoettel (photos)Audi magazine: Why here, Dr. Ullrich?Dr. Wolfgang Ullrich: Because here I can leave everythingbehind me for a while. When I’m standing up herelooking at the mountains like the Steinernes Meer, I canbreathe deeply. And I can even put cars out of my mindfor a change. That’s something I have to indulge myself inevery now and then. It’s always good to take a step backoccasionally from whatever it is you pursue or live out passionately.Motorsport is one of the passions in my life;it occupies such a prominent place for me that it makessense to block it out sometimes. So then I can focus myself100 percent on it again.On the mountaintop, Dr. Wolfgang Ullrich savors a rare moment of relaxation.When did you discover this place to recharge your personalbatteries?Skiing and hiking have been part of my life for decades;you can do both in the state of Salzburg, and thisparticular spot is exceptionally beautiful. I first happenedupon this lodge in 1995, and I’ve been coming up here withmy wife, Antje, three or four times a year ever since. Sonjaand Franz Berlesreiter, who are the beating heart of theBerggasthof Biberg so to speak, have become close friendsof ours and we love spending the night here. Up until twoyears ago, you couldn’t even get a signal on your cell phoneup here, and that felt like true luxury. Now I could theoreticallyreceive calls—but I’ve learned to turn my phone off.“Up until two years ago, you couldn’t evenget a signal on your cell phone up here, andthat felt like true luxury. Now I couldtheoretically receive calls—but I’ve learnedto turn my phone off.”In the summer you ride your mountain bike through thisrugged country ...Yes, I find mountain biking is a great way to keepmyself in shape. The DTM (German Touring Car Masters)season starts at the end of April and extends far into October,and then I’m on the go almost the entire time. Andthis year for the first time, there’s also the FIA World EnduranceChampionship, which will take us to Bahrain, Brazil,Japan and the U.S. That means: An even clearer focus,more intense preparations, more appointments and dates,and delving deeper into the technology are the order of theday. What with all these challenges, there’s not much timefor physical fitness—to say nothing of relaxation.Have you ever been here in the state of Salzburg withyour drivers before?I’ve been in charge of Audi Sport activities since1993, and right from the outset I prioritized teambuilding.In motorsport there are two special phenomenaamong the many I deal with: On the one hand, each driveris hard-wired to cross that finish line first; on the other,he’s part of a team that—despite all the necessary com-petitiveness—has to function as a unit. You have to strikea balance within what is in fact a very complex group. Thatentails unconditional openness and self-analysis just asmuch as physical and mental presence. Coming to placeslike this helps us achieve both. I spent several days nonstopwith the drivers, six to a room at the lodge, togetherday and night. Potential conflicts arise, but you can concentrateon solving them right away.Isn’t it also about getting your drivers to commit toshared goals for the season?Absolutely—and we’ve set ambitious goals forourselves. Audi isn’t just the defending DTM title holderor ten-time Le Mans winner; we’ve also set new standardsin motorsport with our cars again and again during recentyears—just as we have with our series-productioncars. The revolutionary developments we’ve brought offhave later hit the streets in our production vehicles. >>053 / Inspire / Audi magazine Audi magazine / 054

In the cozy dining room run by his friends Sonja andFranz Berlesreiter, the Head of Audi Motorsporttakes a rare opportunity to leave cars, speed and racing behind.column //Go with the flowMany car drivers consider bike lanes simply lost space that’s been stolen from theirstreets. Tom Vanderbilt appeals to roads users with engines to show moreunderstanding for those with pedals. They might even learn a thing or two.We often treat cars and bicycles as an either-orfront meant I had to brake more often, more severely, andproposition. You’re a “cyclist” or a “driver,” with a wholethen pedal that much more to keep pace. In traffic, engi-host of associations tied up in your choice, and to giveneers similarly talk of a “bullwhip effect,” in which the lastroad space to one mode is to take it away from the other.driver in a line of closely spaced cars may not be able toSomewhere between the windshield and the wraparoundbrake in time because someone up the line took too longconcern myself with my job. I love taking long bike ridessunglasses, there’s a mile of room for misunderstanding.to brake, “consuming” the extra space. Of course, in trafficwith my wife, Antje, and our son, Timo, and you simplyBut most cyclists are also drivers—even if the opposite iswe can’t always get to the front of the group, but the les-have to put your personal life first sometimes; after all,not as true—and, far from being an on-road menace forson here is: In heavy traffic, driving too close to the driverI’m not a racing machine. And that’s also an attitude I trycars, bikes should claim their own space. In fact, researchin front can be not only counterproductive, but dangerous.to impress upon my drivers: Sometimes you have to switchfrom New York and other large cities shows that streetsoff completely, so you can then come back and attack evenwith separated bike lanes added to them become safer forThis speaks to another lesson of cycling: learningharder.all road users, not just cyclists. There’s another benefithow to ride in a group. The peloton is, as one social sci-That includes quattro drive, TFSI technology andthe twelve-cylinder diesel engine in the Audi R10 we wonthe historic victory in the 24 Hours of Le Mans with in 2006.It was the first time a race car with a diesel engine hadever won, which nobody had ever considered possible. Thenearly unanimous assumption was, “That’ll never happen!”Now you and your team have taken on another extremelychallenging project ...That’s for sure. Five years ago we started workingon the first concepts to develop hybrid technology forLe Mans, and now we’re ready for the race. I’m confidentthat the Audi R18 e-tron quattro with all-wheel drive anda diesel hybrid engine will make a great showing. It’s thesame for the drivers as for the engineers, you have to keepon coaxing their very best performance out of them. Weknow we’ve got the greatest passion and competence inour court. But every single season, we have to give it everythingwe’ve got and fight tooth and nail. The thing that’sboth merciless and beautiful about racing is that the feedbackis immediate: You either win or you lose, it’s as simpleas that.You’ve been racking up one victory after another for nearly20 years now. Do you feel the pressure that comes withsuccess?I try to channel it positively, and I pass that positiveenergy on to the team. In a nutshell, the trick we manageto pull off season after season is to distill pressure andmotivation into top performance.Do you ever have dreams before or after race weekends?I don’t actually dream much at all—and when I do,it’s definitely not about motorsport. On the rare days whenI’m at home in Oberstimm during the season, I hardly everThank you very much. //Dr. Wolfgang UllrichUllrich was born in Vienna, Austria, on August 27, 1950. Aftercompleting his schooling, he studied automotive engineeringthere with a view to a career in research and development in theautomotive industry. Over his nineteen-year tenure as Head ofSport and Special Developments at Audi, or Head of Audi Motorsportfor short, Wolfgang Ullrich has overseen some of the mostsuccessful projects in Audi Sport history: The Audi A4 Supertouring,the Le Mans sports cars, the Audi A4 DTM and the developmentof the diesel hybrid engine mentioned above. Dr. WolfgangUllrich has been in charge of developing and expanding the customerracing program at Audi since 2009. He lives with his wife,Antje, and his son, Timo, in Oberstimm, a village near Ingolstadt.The Head of Audi Motorsport is a cyclist, skier and hiker of remarkablestamina and enthusiasm.For more information on Audi motorsport,go to www.audi.com/motorsport.You can find the Berggasthof Biberg onlineat www.berggasthof-biberg.at.Trafficologyof cycling: It can make you a better driver. I mean thisnot simply in the sense that you gain an empathy for andunderstanding of cyclists’ behavior; rather, cycling itselfcontains its own lessons that turn out to be curiously applicableto life behind the wheel.Consider the question of energy. Save for thosewho have real-time feedback devices telling them howmuch energy they are consuming, it’s easy for drivers tolose sight of how to use energy efficiently. The ease of thegas pedal seduces us. We accelerate at the wrong timesand brake too often. Driven in this manner, a small car beginsto take on the fuel economy profile of a larger vehicle.On a bike, however, every ounce of horsepower comes fromthe cyclist (with an occasional assist from gravity). Theworst thing you can do is interrupt your own momentum—whether it’s choosing too big a gear as you begin to ascenda hill, hard-braking at a traffic light rather than slowingto coast through the green, or not pedaling consistentlyaround a corner.These dynamics are seen in the dynamics of thepeloton, or the main cluster of riders in a group ride. On arecent long road ride from Boston to New York City, I foundmyself, late one day, flagging near the back of the group,struggling to keep up. A professional racer rode alongsideand offered a bit of counterintuitive advice: If you’re feelingtired, he said, work your way up to the front of thegroup. But weren’t they going faster, I wondered? Wasn’tit better to drift in the slipstream?The reason was something I recognized from researchinto highway traffic behavior. Being at the endof that long line of cyclists, I was least attuned to whatthe pack was doing. Every time someone near the frontslowed, every succeeding cyclist slowed—each at a slightlydifferent rate—the result being that by the time the slowing“wave” reached me, I was, in essence, reacting to everyoneelse’s reaction time. So every little perturbation upExperience the audio version of the column inthe Audi magazine iPad App.entist described it, a “collective decision-making group,”a kind of living, breathing organism comprised of multipleactors working in unison for a common goal. Oneof the keys to successful behavior is communication, inpart because the consequences of mistakes on a bike canbe that much more dangerous. Cyclists in a group ride areconstantly pointing out hazards to those behind, so that adeep pothole sets off a successive wave of hand gesturesor shouts back down the line.In traffic, we are constantly participating in a sortof impromptu pelotons as we drive on the highway, butdrivers, sealed off from one another, often neglect to communicate.(The car has turn signals for a reason.) Anotherlesson here is that, in cycling, you don’t want to rely onlyon the rider ahead for information, for by then it may betoo late to act. Similarly, in driving, what’s happening twoor three cars ahead is often more important than what thedriver right in front of you is doing.Even something like steering, which one mightpresume to be radically different on a bike, can be appliedto driving. On a recent “Belgian style” race, featuring sectionsof loose gravel roads, I found myself skidding overthe unfamiliar terrain. A more seasoned rider observedmy technique and said, “Look where you want to go.” Itsounded a bit mystical, but as I tried it, I found I had bettercontrol of the bike. Although it is still something of a scientificmystery, we seem to change our direction slightlytoward the object of our gaze; driving simulator studieshave shown drivers drifting ever so slightly toward stimulion the side of the road. And so aligning one’s eyes towardone’s goal seems to produce smoother steering.Two wheels or four, the mantra is the same: Gowith the flow. //Our columnist writes for various international publications and is authorof the New York Times best seller Traffic: Why We Drive the WayWe Do (and What It Says About Us), which has so far been translatedinto 18 languages.Photo: Takahiro Yamamoto/Getty Images055 / Inspire / Audi magazine Audi magazine / 056

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