Use of Seal Guidelines - Rainforest Alliance

Logo3. The Rainforest Alliance LogoThe Rainforest Alliance logo is the organizationalbrand mark and should not be confusedwith the Rainforest Alliance Certified seal orthe Rainforest Alliance Verified mark.Use of the logo may be approved on a case-bycasebasis for general illustrative and promotionaluse, or to promote cause marketing relationships,SmartSource relationships, or other relationshipswith the Rainforest Alliance.Businesses and operations licensed to use theRainforest Alliance Certified (RAC) seal orRainforest Alliance Verified (RAV) mark maynot use the Rainforest Alliance logo. The logomust never appear on product packaging orlabels, nor be used to directly promote products.Any and all use of the Rainforest Alliance logorequires prior written approval.In publications or websites that reference theRainforest Alliance, the logo should appearwithin or in close proximity to the article or mentionof the Rainforest Alliance.Any use of the logo to promote a relationship orcollaboration with the Rainforest Alliance mustappear with a pre-approved statement that accuratelydescribes the nature of the relationship.3.2 Cause Marketing RelationshipsCorporations are key collaborators in advancingour cause, particularly by bringing resources tobear through creative cause marketing relationshipsthat draw attention to issues of paramountimportance. Corporate sponsorship of theRainforest Alliance may be tailored to allowlimited use of the Rainforest Alliance logo.with the Rainforest Alliance. The statement mustinclude a URL linking to a web page with moreinformation.3.3 SmartSource and TOPSRelationshipsBusinesses that work with Rainforest Alliance toimprove sustainability practices, such as increasedsourcing of Rainforest Alliance Certifiedproducts, may be permitted to use the RainforestAlliance logo in certain circumstances. TheRainforest Alliance logo is limited to off-productuse and may only be displayed on promotionalmaterials or websites.Through our SmartSource program, theRainforest Alliance helps forest-product businessesestablish more responsible purchasingpractices.SmartSource helps forestry businesses analyzetheir supply chain, better understand their sourcingrisks and develop solutions to address theirspecific challenges. Forestry businesses engagedin the SmartSource program may be permitted touse the logo.Tour operators that share our belief that sustainabletourism can help conserve nature andgenerate sustainable livelihoods may join theRainforest Alliance’s international group of TourOperators Promoting Sustainability (TOPS).Participants in the TOPS program may be grantedlimited use of the Rainforest Alliance logo.To be eligible to use the Rainforest Alliance logo,businesses must sign a contract or a memorandumof understanding that includes a license forlogo use.The Rainforest Alliance logo must never appearon product packaging. The logo must appearwith a pre-approved qualifying statement thataccurately describes the relationship with theRainforest Alliance. The statement must describeaccomplishments or on-going activities, not futureintentions, and should include a URL linkingto a web page with more information.3.4 Qualifying StatementsThe Rainforest Alliance logo and its accompanyingqualifying statement must not be usedin any way that could be misconstrued as anendorsement, certification or verification by theRainforest Alliance.Users of the logo should work with the RainforestAlliance to develop a suitable qualifying statement.All statements must be pre-approved. SeeSection 2 for examples of how the statementshould appear with the logo.3.5 All Use Requires ApprovalUnauthorized use of the Rainforest Alliance logois strictly prohibited. Except for media professionals,no one under any circumstances maycopy, reproduce or otherwise use the logo withoutreceiving prior approval from the RainforestAlliance. The Rainforest Alliance reserves theright to take legal action against any party thatreproduces or copies the Rainforest Alliance logowithout prior written authorization.3.6 Contact InformationE-mail questions and requests for logo use to:trademarks@ra.org.Logo3.1 General Use of the LogoMedia professionals and publishers may use thelogo for illustrative purposes. Organizations orindividuals, such as grantors, foundations orproject collaborators that wish to promote theirrelationship with the Rainforest Alliance, andthat have a written agreement for logo use mayalso be permitted to use the logo.Businesses with which the Rainforest Allianceengages in a cause marketing relationship, andwhich have signed a written agreement thatincludes a license for logo use, may be approvedto display the logo on materials or websites.When used to promote a cause marketingrelationship, the logo must appear with a preapprovedstatement that describes the relationshipUse of the Rainforest Alliance LogoWho uses it:Media publications, collaborators.In some circumstancesbusinesses that are not eligible touse the other Rainforest Alliancemarks may be granted specialpermission to use the logo.Where:Off-product only. May bedisplayed on marketing materials,websites, and some corporatematerials. Must never bedisplayed on product packagingor product marketing materials.How:Must be accompanied by a preapprovedqualifying statement ordescriptive text. Refer to Section2 for detailed design specificationsfor use of the logo.1011