Use of Seal Guidelines - Rainforest Alliance

The Rainforest SectionAlliance worksto conservebiodiversityand ensuresustainablelivelihoods bytransformingland-usepractices,businesspractices andconsumerbehavior.www.rainforestalliance.orgThis documentmay beoccasionallyupdated,replacingany versionspreviouslyissued. Thecurrent versionof this documentis available at:www.rainforestalliance.org/marketingContentsIntroduction 31. Overview 42. Design Specifications 63. The Rainforest Alliance Logo 104. The Rainforest Alliance Verified Mark 125. The Rainforest Alliance Certified Seal 166. Sourcing and Labeling Rules forRainforest Alliance Certified Farm Products 207. Labeling Rules for Rainforest AllianceCertified Forest Products 32IntroductionThis document contains the comprehensiverules and guidelines that govern the use ofthe Rainforest Alliance trademarks. It describesall current permissions and limitations relatedto use of the Rainforest Alliance logo, theRainforest Alliance Verified mark, and theRainforest Alliance Certified seal.The purpose of this publication is to protect thevalue and integrity of the Rainforest Alliancetrademarks, and to assist businesses and individualsin developing packaging and marketingmaterials that promote the sustainability aspectsof their products, practices, or services.By supporting independent third-party certification,sourcing Rainforest Alliance Certifiedproducts, or being verified through our forestry,carbon or tourism initiatives you are helpingconsumers make informed choices about theproducts and services they purchase.We are working to support your efforts byallowing you to use the Rainforest Alliancetrademarks. More and more users are reportingthat inclusion of the Rainforest Alliance Certifiedseal or Rainforest Alliance Verified mark is animportant component of their brand claims. Weare happy to provide this service to help youpromote your sustainably produced goods andservices.The Rainforest Alliance works with producers,manufacturers and consumers who are committedto protecting biodiversity, conservingresources for the good of the planet and futuregenerations, and ensuring that workers, theirfamilies and communities are treated well.The Rainforest Alliance has programs in forestry,agriculture, carbon and tourism. Each of theseprograms supports credible third-party certificationas a tool to ensure that the highest environmentaland social standards are followed. Ourprograms impact millions of people worldwide,and recognition of the Rainforest Alliance nameis growing on a global basis every day.To learn more about our programs, please visit:www.rainforest-alliance.org.Introduction23