Use of Seal Guidelines - Rainforest Alliance

Design SpecsExamples of Acceptable Placement of the Qualifying Statement or Disclaimer TextExamples of Incorrect Use of the Rainforest Alliance MarksDesign SpecsA. B. C.Over 75%Certified Tea30% CertifiedOrange JuiceWith 30% certifiedcoffee now, we’reworking towardsbuying all our coffeefrom RainforestAlliance Certified TMfarms by 2015!aCINCORRECTBDINCORRECTThe following are visual examples ofsome common incorrect uses of theRainforest Alliance marks.Please do not:A. Change the color of the marks.B. Place the mark in a bordered boxor circle.C. Alter the design or content in anyway.Examples of Correct Use of the Rainforest Alliance Marks with BackgroundsaBThe following visual examples showcorrect use of the Rainforest Alliancemarks.A. The RAC seal is shown properlyplaced on a solid color backgroundB. The RAC seal is shown properlyplaced on variegated backgroundEMY BRAND IDENTITYINCORRECTFINCORRECTD. Pull graphic elements, such as thefrog, out of the mark.E. Decrease the size below 3/4 inch(19 mm) wide.*Except in conjunction with the FSC mark.F. Use the previous RainforestAlliance Certified seal, retired in2007.CDC. The black and white seal is for printingon black and white materials only.1/2 inch (12.5 mm)G. Allow background colors to showthrough.D. The reversed white seal may only beused where other text and graphicsare also being printed in white orknockouts over a darker background.GINCORRECT*INCORRECTEE. RAV mark is shown properly placedin a white box with a sample qualifyingstatement.F. The Rainforest Alliance logo is shownproperly placed in a white box with asample qualifying statement.INCORRECTFProud supporter of the RainforestAlliance’s work to protectbiodiversity, conserve resourcesfor the good of the planet andfuture generations, and ensurethat workers, their families andcommunities are treated well.8 9