Use of Seal Guidelines - Rainforest Alliance

Design Specsensure highest visibility. Scaling the size of eachmark to the size of the packaging or marketingmaterial is required. Refer to Section 6 for tieredsizing guidelines for agricultural products.Preferred placement of the statement is directlybelow or to the right of the mark. In somecircumstances alternative placement of thestatement may be approved.Design SpecsOn packaging and marketing materials with morethan one Rainforest Alliance mark in the layout,the initial or most prominent Rainforest Alliancemark must adhere to the sizing guidelines.Reduced sizing may be approved for secondary(additional) marks in the design, or for very smallproducts or materials where the recommendedsizes will not fit. Refer to Section 7 for further informationabout sizing ratios for forest products.Examples of acceptable placement of thequalifying statement or disclaimer text areprovided on the following page.2.6 BackgroundsBackground colors or patterns must not showthrough the Rainforest Alliance marks.2. Design SpecificationsThe following specifications are particularlyrelevant to graphic designers, agencies andart directors who design materials that includethe Rainforest Alliance marks, including theRainforest Alliance logo, the Rainforest AllianceVerified (RAV) mark and the Rainforest AllianceCertified (RAC) seal. See Section 6 (for farmproducts) or Section 7 (for forest products) foradditional design requirements regarding use ofthe Rainforest Alliance Certified seal on productsand retail packaging.2.1 File FormatsOnce necessary agreements are signed andreceived, the Rainforest Alliance will furnishappropriate artwork files in EPS format. Artworkis also available in JPG and GIF file formats.EPS Best for printing. File retains proper transparencyfor maintaining border on direct stickersand on-product printing.JPG Good for websites or other low-resolutionapplications. File does not retain transparency.GIF Best for PowerPoint presentations and Worddocuments.applicable to the Rainforest Alliance. The marksshould be placed prominently in order to maximizevisibility and recognition.To ensure the highest visual impact of theRainforest Alliance marks, a minimum clear areamust be maintained. Clear space around eachmark should be approximately 20% of the widthof the mark. No other elements should appear inthis space.2.4 Approved ColorThe Rainforest Alliance marks are available ineither green and white for color applications,or black and white for grayscale applications.Whenever possible, the marks should appear inPantone® 625 green or the equivalent CMYK orRGB values below.For Print (CMYK)56 Cyan0 Magenta44 Yellow33 BlackFor Screen and Web (RGB)77 Red145 Green123 BluePANTONE®625In special cases only, where marks and text areprinted in white onto a color background, theymay be approved in a reverse white format.2.5 Placement of Qualifying Statementsand DisclaimersMany uses of the Rainforest Alliance marksinclude a qualifying statement or disclaimer toimprove consumer understanding and increaseawareness of the benefits of Rainforest Alliance’swork.The RAC seal is set on a white interior background,with a thin white outline around the edgeto ensure it stands out from any background.The Rainforest Alliance logo and RAV markshould be set within a white or neutral box withan approved qualifying statement. The text of thestatement must be at least 50 percent of the sizeof the logo or mark and appear within the box.Examples of correct and incorrect use of themarks are shown on the following pages.2.7 Contact InformationAll proposed uses of the Rainforest Alliancemarks must be submitted to the RainforestAlliance for prior written approval. Specialexceptions to these design specifications maybe considered and approved depending on thecircumstances.Please e-mail inquiries regarding these designspecifications to:trademarks@ra.org2.2 Placement2.3 Size GuidelinesTo ensure that the Rainforest Alliance marksare never compromised, each mark should standalone so that it does not compete with existingtext, graphics or images, including other certificationmarks.The marks should never be displayed in a positionwhere they could be confused with a businessname, or a brand name of a product, or in anyway that implies endorsement of initiatives notFollowing minimum size guidelines ensures thatthe Rainforest Alliance marks are legible in allapplications. To avoid the appearance of productsor services being produced or sold by theRainforest Alliance, the marks should always besmaller or less dominant than the primary brandname, business name, or logos.On large marketing materials such as banners ordisplays, the size of the mark must be increasedproportionately to the size of the material to67