IN MANY LANGUAGES - Revista PIB

AntennaTOTVS headsfor Silicon Valley...It is not only small and daring Brazilian startupsthat are heading for Silicon Valley, as our specialreport in this issue shows. Established companiesalso believe establishing a presence there is a smartmove. TOTVS is a good example. The company is oneof the leading designers of management software,services and technology in Latin America and hasjust announced the opening of a new business unitin the Valley. TOTVS Labs will study trends anddevelop products in the areas of cloud computing,social media, data management and mobility. Thelab team, which currently numbers a dozen, includesengineers, scientists and designers from Brazil,China, Russia and India. “We are already hiring morepeople for this base,” said Alexandre Dinkelmann,vice-president of finance of TOTVS. The Braziliancompany wants to strengthen partnerships withlocal companies and startups that are aiming togrow internationally and also to cooperate withuniversities and research centers. “We are identifyingthe future technological trends with StanfordUniversity and are the only Latin American companywhich is part of the Stanford Computer ScienceForum,” said Dinkelmann. The Forum encouragescooperation between Stanford researchers andcompanies from Silicon Valley, Europe and Asia.Brazilian design in the United StatesThe Brazilian luxury furniture brand Ornare has taken another step forward in its internationalexpansion with the opening of another store in Miami in December. The company has been in Miamifor five years, attending American clients along with an increasing number of Brazilian residents.It will also open a showroom in Dallas, Texas, at the beginning of next year. “We have also startedlooking at New York, Los Angeles and Chicago,” said Murillo Schattan, a founder and CEO of thecompany. Ornare launched a collection in 2012 designed by the architect Marcelo Rosenbaum in a bidto consolidate the brand as a Brazilian product with a global reach. “Having a presence in the UnitedStates, which is the biggest and most competitive market in the world, has not only led to higherbusiness volume and revenues but also raised our international profile as we are now competingwith the most important global players, particularly the Europeans,” Schattan added. Ornare´s salesin Florida expanded by 12% between 2011 and 2012 and it expects growth of 15% in 2013%.Pictures: Handout22 revistapib.com.br