IN MANY LANGUAGES - Revista PIB

1 Clarice Lispector onscreen: tribute to bepaid to Brazil in 20132 Milton Hatoum:published in 12 languagesand 14 countries3 Bem-Vindo!:Portuguesefor foreignerslishers on the international market.The magazine presents chapters andexcerpts from books translated intoEnglish and Spanish. The magazinehas a quarterly online edition and 1two printed issues a year. The firstissue featured texts by classic andcontemporary Brazilian authors.The second issue will be dedicatedto fiction and poetry and the thirdbucHmesse/book Fair FrankFurtbucHmesse/book Fair FrankFurt1 2to literature aimed at the children´sand adolescent market.It is not only fiction writers whohave been having an impact on theforeign market. The publisher SBS/HUB Editorial from São Paulo hassold 135,000 copies of its book onteaching Portuguese, Bem-Vindos,in recent years, with sales boostedby the higher number of foreignersHandoutinterested in learning the language.Obviously, this new interest in Brazilianliterary production has beenalso spotted by foreign investors.The best example of large internationalpublishers´ interest in havinga presence on the Brazilian marketoccurred at the end of 2011 when theBritish group Penguin acquired 45%of Companhia da Letras. What is be-3verage its strong cultural link with Brazil, boostedby the global influence of French art and languageuntil the middle of the 20 century. In the UnitedStates, it is focusing on libraries that buy lots ofbooks. Within Latin America, Braga highlights Colombiaas a country that is showing great interestin Brazilian works, along with important marketssuch as Mexico and Chile. South Korea is a countrythat is beginning to be looked at. Although little isknown about it, an interest in Brazilian literaturehas been noticed, particularly in children´s books.ApexBrasil supports the Brazilian publishers byorganizing and paying part of their participationcosts in international fairs. On the other hand, itis also trying to attract potential foreign buyers tothe Brazilian Book Fair that occurs every two yearsand it brought German publishers over this year.Another showcase with great exposure abroad isthe Paraty International Literary Festival. CortezEditora says the Brazilian Publishers program isessential when it comes to participating in eventsabroad as the costs would be unviable otherwise.The company also started to make editorial changes,such as translating part of its books into Englishor Spanish to show them to potential buyers at theinternational fairs.revistapib.com.br 43