IN MANY LANGUAGES - Revista PIB

EditorialBooks and bytesThe architect Oscar Niemeyer passed away when this editionof PIB was being wrapped up. In the foreign press, more than oneobituary recalled that no one had done more than Niemeyer to trulyput Brazil on the map as a modern country. For our part, we like tothink of PIB as a magazine devoted to Brazil´s international presence.So, what could be more appropriate than to express our sorrowand tribute to the man who did so much to promote Brazil abroad.Our cover story shines the light on other Brazilian artistsstarting to make their mark abroad: young writers like DanielGalera and Michel Laub (or the not-so-young Milton Hatoum)point to the changes in Brazil’s publishing market. Atevents such as the recent Frankfurt Book Fair (largest of itskind in the world), Brazilian publishers did more than justacquiring the publishing rights to international literature, asthey had always done, offering their own publications…booksincreasingly being translated into a whole host of languages.Reporter Denise Turco tells us more from page 40 onwards.Elsewhere, reporter Suzana Camargo investigated a darkerside to internationalization: political risks assumed by transnationalswhen setting up shop abroad, and what to do to avoid unpleasantsurprises such as the ones suffered by heavyweights Odebrecht(Libya) and Petrobras (Bolivia). And we are also treatedto a fascinating report by ex-ambassador Marcos Caramuru, whoshares his vast experience of the Chinese way of doing business.We also run a sumptuous article by Juliana Resende on youngBrazilian entrepreneurs forging solid ties between Brazilian startups(tech-based newcomers) and California´s Silicon Valley – aventure already yielding a rich interchange of ideas and investments.And to round things off in style, have you ever wantedto know more about Singapore, the Asian city-state? Well, nota lot of you I imagine. But the inside track provided by Brazil´sSilvana Hleap, an investment specialist who has made Singaporeher home, should change all that. As they say in Portuguese, boaleitura!Nely CaixetaTOTUMEXCELÊNCIA EDITORIALPIBBRAZILIAN COMPANIES GO INTERNATIONALA TWO-MONTHLY MAGAZINE FOCUSING ONINTERNATIONAL BUSINESS AND ECONOMICSPublisherNely Caixeta nely@revistapib.com.brEditorsArmando Mendes and Marco Antonio RezendeContributors to this editionDenise Turco, Flávio Carvalho,Juliana Resende, Jusimeire Mourão, Maputo,Lucianne Paiva, Rio de Janeiro, Luciano Feltrin,Marcos Caramuru, Suzana CamargoCOVER:Marcelo CalendaDesignerRenato DantasCopydesk and PreparationMary FerrariniTranslationJohn Fitzpatrick and Kevin John WallADVERTISINGINTERNATIONAL AND BRAZIL(55-11) 3097.0849publicidade@revistapib.com.brAv. Brigadeiro Faria Lima, 1903, cj. 33Jardim Paulistano - 01452-911 - São Paulo - SPLetra MídiaRua Teodoro Sampaio, 1020 - cj. 1302CEP 05406-050 - Pinheiros - São Paulo –SPF: 55 11 3062.5405 | 55 11 3853.0606PRINTINGIBEP Gráfica LtdaDISTRIBUTION IN BRAZILSupport: DPA Cons.Editoriais Ltda.(55-11) 3935-5524 – dpacon@uol.com.brWhere to buy past copies: direct from the publisherAdministrative ConsultantLuiz Fernando Canoa de Oliveiraadm@totumex.com.brEDITORIAL CORRESPONDENCEAv. Brigadeiro Faria Lima, 1903, cj. 33CEP 01452-911 - São Paulo - SPredacao@revistapib.com.brSigned articles do not necessarily represent theopinion of the editors. Totum reserves the right to editor summarize letters.Legally responsible journalistNely Caixeta (MTb 11 409)PIB – Brazilian Companies go Internationalis published by Totum Excelência EditorialAv. Brigadeiro Faria Lima, 1903, cj. 33CEP 01452-911 - São Paulo - SP(55-11) 3097.0849 - contato@totumex.com.brPrint run for this editionPortuguese – 20.000English – 5.000TOTUMEXCELÊNCIA EDITORIAL6 revistapib.com.br